MSc Management Management Essentials Assignment Sample 2023
Introduction
A good management practice requires action, as is generally acknowledged. Consequently, the organization achieves its goals simultaneously and moves forward. Innovation comes from managers who improve efficiency and effectiveness through their management practices, thus making their work more effective and efficient.
Organizations that use effective management practices grow and succeed, so they contribute to their success and growth (Smither et. al. 2016). Organizations use various methods to manage their employees, such as leading by example, establishing a strategic plan, training and empowering their workers, and monitoring their performance.
Since 1997, Netflix has offered a subscription-based model. In addition to distributing television shows and films, Netflix also provides streaming services. A partnership agreement was signed between Randolph and Hastings in 1994, establishing the company (Mier and Kohli, 2021). In addition to the entertainment, technology, and mass media sectors, everyone provides services to multiple industries. The strategy and practices of Netflix’s management are discussed in this paper.
A cost-effective approach to managing a global workforce is essential for the effective employment of a global workforce. According to the report, Netflix’s management style and values affect the company’s mission. The article discusses emotional intelligence’s importance for the performance of organizations and how it is explained. The company discusses topics such as stakeholder management, teamwork, and resilience throughout Netflix’s corporate literature.
Figure 1: Netflix Logo
(Source: Netflix, 2022)
Task 1 – Management Practice at Netflix
Netflix’s Vision and Mission
There is a strong focus on the entertainment market in Netflix Inc.’s mission statement and vision statement. The corporate vision statement informs the organizational development direction of the online company, and the corporate mission statement guides higher performance achievement.
Among Netflix’s global business growth are subsidiaries and franchises like StoryBots, which are managed by its operations management (Markham et. al. 2019). Netflix also provides public entertainment through monthly and yearly packages. Netflix offers services in several countries, including France, India, Japan, Brazil and the Netherlands.
Figure 2: Netflix Mission and Vision Statement
(Source: Rivera, 2019)
In light of the success of Netflix worldwide since its inception, motion pictures have been able to assess that Netflix has created the most special and unique content. Approximately 200 million people subscribe to Netflix worldwide, and the company is growing quickly. According to common knowledge, Netflix’s business model is based on DVDs. Netflix’s popularity and high earnings have made it one of the most widely anticipated entertainment sources in 2020 (Kumar et. al. 2020).
There is a wide variety of content available on Netflix for users. They can rapidly increase their customer base with over 30 special stories, series, characters, episodes, and genres, which appeal to new and old users alike. It is one of the best entertainment services to stream movies and shows on Netflix. Following its mission is essential for the organization to fulfill its mission of providing entertainment to the entire world.
The company says it can provide all types of content timely and efficient regardless of a person’s taste preferences or other factors. The company strives to provide users with a substantial amount of quality and quantity of content that will satisfy them long-term. A single Netflix subscription allows members to control what they watch and their viewing habits. It prevents unnecessary advertisements by using this feature. Netflix’s mission encompasses three major components: providing excitement, enhancing consumer engagement, and arranging excellent quantitative and qualitative content (Shattuc, 2020).
The consumer must be satisfied without changing their preferences to maximize profits, which may lead to high satisfaction levels. As long as the organization maintains good relationships with its suppliers, coworkers, and users, it may generate significant profits by providing this content and services. Utilizing its services and satisfying its various partnerships can also increase a company’s customer base.
In order to keep up with the level of competition in the entertainment industry, Netflix has developed the best content strategy to enable it to become the entertainment king. Executives seek new partnerships to expand the company’s reach in current and new markets through its corporate mission and vision statements.
Netflix’s Values
In its case study, Netflix outlines the following core values:
As part of a company’s various daily functions, it is the responsibility of different employees to manage them effectively and efficiently. A company’s values are developed to ensure that all activities are handled appropriately as part of the work structure. Identifying the main cause of the situation is crucial to making effective decisions. In making decisions, long-term strategies and perspectives are considered.
Netflix provides new and non-repeated old content, attracting users by introducing new series and shows (Gomez-Uribe and Hunt, 2015). It can improve employee creativity by creating a work environment conducive to organizational efficiency and effectiveness. This process results in Netflix receiving exceptional and innovative content.
The company should follow several golden rules to achieve its objectives effectively and efficiently, including the prohibition of judgment, the prohibition of basements, and the prohibition of partiality. A high level of transparency must be maintained across all functions by the company to ensure the effective execution of authentic work. Customer satisfaction is Netflix’s top priority rather than processes and earnings maximization (Situmorang and Harmawan, 2022).
company believes that providing efficient service to consumers will result in high profits. The company, which has highly skilled and knowledgeable employees, also employs creative and innovative individuals who are creative and innovative. As a result, the organization has been able to specialize in its content creation by breaking down tasks into teams based on capability and responsibilities.
Preferred Style of Management Practices
To maintain and carry out the work within the firm effectively, an extremely demanding management style must be selected. A company’s history should be considered before selecting a management style. For Netflix to recruit the best candidates, it is crucial to train and develop its employees. Companies hire employees who can meet their objectives well by their company’s policy. The company uses a strict and aggressive management style due to its functions, policies, and structure.
A feedback system should be in place to provide employees with meaningful and effective feedback, with rewards and recognition for good employees and detrimental consequences for inefficient employees (Nielsen et. al. 2017). The company gives employees various opportunities to share their ideas, thoughts, and opinions to foster employee collaboration. Co-pay members discussed all decisions, including goals, strategies, working structures, and policies, to improve the co-pay structure.
Any employee experiencing difficulties with the above factors can identify the problem and suggest an effective approach. As a result, the company needs to create a positive working atmosphere that motivates employees to perform at their best and complete their tasks on time. Employees are automatically motivated to perform better when they feel like they own, are responsible for, and belong to the company. It is different from other companies in that this organization allows its employees to express their views with customers of all kinds.
Employees can also make various decisions about reaching the company’s goals using the company’s data. Information about Netflix’s internal operations and confidential information is limited. To make decisions, the company’s leaders meet with all its employees and discuss various aspects of its operations (Cloutier et. al. 2015).
Several small things are done through e-mails in the company. As a result, major decisions can be made effectively and efficiently using the memo.
The values and Missions of Netflix are Aligned with Netflix’s Management Practices
According to the report, Netflix places a lot of importance on its mission, objectives, values, vision, and more. The company must maintain ethical values and morals and increase economic growth and employee involvement. Aside from increasing employee productivity, it also increases efficiency and effectiveness.
Employees who learn new ways to accomplish the company’s vision and mission must explain those methods to their employers (Blanchard, 2018). For an organization to achieve its mission and vision, its values and morals must be clear and strong. Using the best management skills, they update consumers’ mindsets to accomplish their organizational objectives.
Employers will be matched with employees who can accomplish company goals if they are familiar with the vision and mission of the company. A manager is familiar with the opinions, thoughts, and ideas of his or her employees in order to make changes that will be effective. Every company member is guided by its moral values to accomplish their tasks in a proper manner. An organization’s objectives can only be achieved with an effective recruitment and hiring process (Ivanovic and Ivancevic, 2022).
As a result, it is crucial that qualified employees are hired at the beginning of the process. As part of the company’s mission and objectives, producing new and creative ideas is imperative. As one of the company’s top entertainment sources, this is a major source of revenue. The company is clearly emphasizing the development of employees’ mindsets in order to ensure that they come up with creative and innovative ways to accomplish the company’s goals.
Task 2 – Key Business Challenge for Netflix
Netflix Challenges
It streams video-related content and is one of the highest-earning sources of entertainment. A company that offers a variety of entertainment content attracts more customers as it offers the most unique, special, and different types of entertainment. Documentaries, series, movies, and more can be found on this site for every type of person. A number of competitors that produce entertainment content target Netflix in different countries (Lamkhede and Das, 2019).
They are trying to compete with the process even though they serve the same content at low rates. With other online entertainment sources available, the company has needed help competing effectively and efficiently. In order to compete with tough competition from other sources, it is crucial to develop extremely creative ideas, thoughts, and methods in the application. In order to increase employee involvement, some experts can provide effective and efficient encouragement and motivation.
A significant increase in customer base was possible due to the pandemic and worldwide lockdown. In order to achieve enormous growth and achieve their goals, businesses should treat their employees as the most valuable and important part of their organization (Al Mamun and Hasan, 2017). A significant increase in customer base was possible due to the pandemic and worldwide lockdown. In order to achieve enormous growth and achieve their goals, businesses should treat their employees as the most valuable and important part of their organization.
High-competition environments only exacerbate the problem if the Customer dictates the rules. In response to Netflix’s declining number of old users, the company stopped creating new and attractive content, resulting in a decline in subscribers. The company’s numerous problems can be solved effectively and efficiently by utilizing two management prices.
- When it comes to purchasing their subscriptions and viewing online videos, Netflix is not able to offer their customers easy access. Although the company has contacted television producers, it is unable to access online videos.
- Netflix has become a legal obstacle due to the studio fees associated with its desire to use content from them.
- Many online platforms have strong competition, including Netflix, Hulu, Amazon Prime, and HBO Now. Streaming movies online without a subscription is another option offered by the site.
Figure 3: Strong Competition between Top Online Platforms
(Source: Richter, 2017)
There have been considerable challenges Netflix has faced in gaining access to studio material and content that requires a fee in the past. The high subscription fees place a burden on the consumer since the company has to incur high expenses. The service is, therefore, more expensive than expected for customers. Streaming services are being replaced by new ones that meet user demands.
Managing Yourself- Creativity
A company’s best and most special content must appeal to all generations in order to remain competitive in the market. If the company wants to remain competitive, it must develop the skills necessary to create its best and most special content. For a company to succeed and grow, it must apply sophisticated and innovative techniques and strategies to all aspects of the business (Hughes et. al. 2018).
The company’s work environment has a significant role in nurturing creativity among its employees while enhancing their mental outlook. To generate better decisions, Netflix considers different perspectives, actions, and thoughts to reach its goals. The report states Netflix’s guidance and support are crucial to its success. As employees have sufficient responsibilities and duties, they are more likely to be creative and innovative in their approach to achieving their goals. This approach will guarantee that the company can achieve its goals without experiencing any difficulties.
For the company to succeed in the entertainment industry, it must come up with creative ways to offer content while reducing prices. Taking employee ideas into account is part of the management’s process to develop the company’s management practices and operations. Consumer preferences and tastes are used to create Netflix’s content, which is why Netflix is so successful. From the above explanation, online streaming platforms must provide innovative content to compete effectively.
Managing Yourself- Decision-Making
The company’s CEO, Reed Hastings, emphasized that Netflix is different and makes unique decisions. To remain competitive, the company must maintain its efficiency and effectiveness. Each organization faces the challenges of developing decision-making skills and abilities when it comes to evaluating the best options in this order. Netflix’s top management is responsible for making the best decisions regarding operations and issues (Shepherd et. al. 2015).
It is important that the company make effective decisions to solve streaming obstacles related to all the online platforms that offer the same services. Competition in the industry is Netflix’s biggest obstacle to success. It has been identified as the biggest obstacle to its success. In addition to Netflix’s efficiency and effectiveness, many aspects of its management have been praised. The employees do not need to put in more time, and their unprofessional lives are not adversely affected.
Encouragement and motivation are needed from the company in order for the numerous benefits to be achieved (Raziq and Maulabakhsh, 2015). When management approaches are effective, time and space are balanced between personal and professional lives.
Including them in the decision-making process effectively and efficiently is key to increasing employee involvement. Increasing economic growth and productivity is dependent on this factor in company material operations. The goal of a guided and motivated employee is to achieve success as soon as possible as well as perform all their duties with greater focus and by following a simple process.
The company’s content must be unique and sufficiently different from its competitors to be effective. They can find the root causes of various issues and find various solutions thanks to their enhanced mindsets and motivated employees. The company makes several assumptions before any action is taken. The success of a company is determined by its decisions. As Netflix fights Disney Plus, Amazon, and Hulu, there are three companies giving it a tough time.
Task 3 – Netflix Managers’ Emotional Intelligence
Emotional Intelligence
An individual’s level of emotional intelligence can be defined as his or her ability to understand other people’s emotions. It is a challenging task for a leader to be able to identify and understand the situations and circumstances that employees face. Negative judgments about employees should not be compared with their circumstances.
Any individual who has emotional intelligence is capable of maintaining and expressing their emotions appropriately. In order to manage emotions professionally, a variety of responsibilities and duties must be performed on time and in the right way (Lopes, 2016). To gain a more comprehensive understanding of the perspectives and histories of each candidate, a test of emotional intelligence would be beneficial in the recruitment process.
It is possible to calculate emotional intelligence using an uncountable number of methods. Criticism is dealt with in many different ways, including refusing to accept it, expressing judgment, offering incorrect views and advice, and dealing with it. Five stages need to be completed in order to comprehend its terminology. Managers should first consider others’ emotions when trying to understand them properly by paying close attention to their feelings (Goleman, 2021).
Individuals should also consider skills such as judging their own actions and understanding their surroundings as effective skills. In addition, the ability to understand other people’s emotions and perspectives is crucial. Being able to communicate effectively is necessary to maintain good health, maintain good relationships, and maintain good relationships with others.
Figure 4: Emotional Intelligence Skills
(Source: Singh, 2022)
Netflix’s Emotional Intelligence
In order to maximize employee engagement, Netflix makes it a business practice to involve them as much as possible in management activities. To achieve the company’s goals successfully and efficiently, employees must be committed to them. Employees’ capabilities are enhanced when they are involved in top-level decision-making processes since they are exposed to a variety of decision-making processes (Groesser and Jovy, 2016).
Reed Hastings influenced managers to use such elements in order to increase employee motivation. This terminology is beneficial for employees since it enhances their overall intelligence. It is as a result of this that objectives are achieved in a creative and clear manner. It’s innovative to have Netflix subscriptions that allow unlimited breaks. Workers are provided with various breaks according to their needs and demands.
There was a high level of satisfaction among employees when this decision was made. Employers must make the decision to balance their personal and professional lives (Direnzo et. al. 2015). An employee opposes this decision, and it has been discovered. Taking a long vacation can result in a subordinate’s termination. In the above case, an example would be highly recommended. Since Donna has not taken a break from working night shifts for four months, it has been a continuous cycle.
Despite the enthusiastic reception from colleagues and her boss, she was afraid to submit the work. As she envisioned termination if she took a break, she feared it would happen to her. There is a difference between how principles are applied and how they are themselves applied in this organization. More efficient and effective management practices must be adopted by a firm in order to implement effective management practices.
The CEO’s feedback is crucial in these cases. With the help of suggestions and feedback, weak areas of the company can be improved. It is important to ensure success in all aspects of management in order to be effective.
Netflix’s Managers Impacted by Emotional Intelligence
In addition to improving productivity and performance, emotional intelligence has numerous benefits. The employee’s potential can be maximized by increasing participation and motivating employees. Employees can come up with more innovative ideas when they take vacations and breaks, in addition to boosting their productivity (Altındağ and Kösedağı, 2015).
Emotional intelligence skills are essential for retaining existing employees and recruiting new ones. A worker’s skills and abilities are enhanced as part of a company’s goal-achieving process. It is imperative for managers to utilize a variety of management techniques in order to enhance their abilities to express themselves, communicate, and listen, and so on.
Task 4 – The Alignment of Netflix Values and Management Practice
Managing Yourself – Resilience
It is resilience that enables an organization to adapt to changing circumstances. An organization’s resilience is determined by its ability to adapt to uncertainty and risk and its response to changing conditions (Linkov et. al. 2016). Human resources and asset protection have become integral components of the concept in recent years as it has become more popular.
Business environments are dynamic and complex, so it is impossible to control them, so an analysis of them must also include non-controllable factors. In order to prepare for sudden changes and interruptions, organizations can use resilience theory to design strategies and methods based on forecasts and predictions.
Resilience Cycle at Netflix: A Case Study
- Clarifying objectives and defining goals.
- Several approaches to problem-solving are presented.
- A support system for social networking.
- Due to developments over the past ten years, media and entertainment have undergone a major transformation. Over the past few years, television and movies have changed dramatically due to the Internet and OTT platforms. For these factors to be maintained and resilience to be enhanced, it is necessary to maintain a positive attitude.
An organization’s performance is affected by a wide range of factors, including technological innovation, financial developments, and reputational issues. It is important for organizations to analyze these forces and develop solutions in order to adapt quickly to these changes. Adapting to consumer demands is demonstrated by Netflix’s ability to spot trends and patterns quickly (Baldwin et. al. 2022). In addition to creating innovative content, the organization also offers consumer benefits.
As a result of personalization, it maintains a wide range of subscription options for its subscribers. To anticipate future requirements, Netflix invests in artificial intelligence and business intelligence despite competing with more established companies such as Amazon and Disney. By doing so, the company is able to provide subscribers with relevant and interesting content. A further method of understanding its subscribers’ purchasing patterns and habits is by analyzing past purchases and payments.
In order to maintain competitive prices and remain profitable, the company adopts a price strategy. According to the case study, an innovative approach helped Netflix reinvent itself during the crisis. As a result of creating original content and understanding future trends, the company was able to adopt backward integration practices.
Managing Relationships – Stakeholders
An organization’s stakeholders are individuals or organizations with interest in how the organization operates and performs. They play an important role in the success and failure of companies in both a direct and indirect manner. From marketing and business development to financial assistance, the company provides a range of services. The category encompasses both external and internal entities. Employees and shareholders aren’t the only internal stakeholders. Senior executives and board members are also involved (Bundy et. al. 2018).
Multiple vice presidents manage the various divisions and regions of this multinational company. Netflix currently employs 12,035 employees in various departments. Aside from content creation and corporate governance, media relations, and marketing, these professionals are also responsible for a variety of tasks. A company’s employees are its primary internal and external stakeholders in meeting consumers’ needs.
It is essential for companies to provide compelling and specialized services in order to succeed and grow. In addition to transforming tastes and preferences, creating new content, and adapting to changing economic conditions, the company can also adapt to changing economic conditions by utilizing the talents of these professionals.
Companies allow investors to participate in their businesses by owning shares in them. In addition to maximizing profits, shareholders are responsible for managing the company’s finances. Increasing customer numbers and Netflix’s continual growth have contributed to higher shareholder returns (TORRES and ALARCÓN, 2021). Stakeholders have been able to enjoy consistent financial improvement thanks to it.
Several shareholders directly own the Netflix network. The importance of communicating with employees and getting their input is vital for any organization to be effective. As a result, a stakeholder is any external party not included in any of the following categories: customers, competitors, subscribers, regulatory bodies, pressure groups, or publishing houses. Subscribers are Netflix’s main revenue source due to its subscription-based business model.
The importance of keeping customers satisfied increases in this situation. For Netflix to maintain its revenue and customer base, it must promote international content and develop and promote original content. In order to succeed, the company has developed a licensing strategy aimed at developing independent producers and distributors.
As well as Amazon, Disney, and Apple, there are many others who may be considered competitors (Havard, 2021). In order to achieve this advantage, companies need to monitor the activities of their components and implement strategies that help them succeed in the marketplace. Netflix adheres to a number of requirements and regulations in countries around the world in order to ensure that its operations run smoothly. Every location must have procedures, standards, and policies established by Netflix in order to operate efficiently.
Managing Relationships – Conflict and Negotiation
It is inevitable that conflicts and disputes will arise within large organizations from time to time. The misunderstandings and confusion in this scenario cause delays in operations management and efficiency (Rahim, 2017). Having differing opinions and perceptions is a common reason for arguments and conflicts between two people.
In order to maintain organizational harmony and coordination, it is important for employees to have strong, harmonious relationships with each other at work. Organizations need to adopt diversity management into their culture if they want conflict not negatively affect productivity and performance.
Therefore, diversity management is a necessity for all businesses. Netflix’s diverse workforce creates conflict, as shown in this case study. When management creates an environment that facilitates effective collaboration and understanding, employees must feel empowered and given the opportunity.
Negotiations must be based on the core values of compromise, mutual understanding, and respect in order to achieve maximum respect, understanding, and compromise (Zartman, 2019). Management at Netflix should address the underlying causes of business conflicts rather than only focusing on the current state of the relationship. There are numerous negotiation techniques that companies can employ for resolving disputes and motivating employees.
A variety of styles can be applied depending on the circumstances, including collaboration, compromise, avoidance, competition, and accommodating. Confidence and consideration for personal concerns are essential to a successful competitive negotiation. To combat conflict through conflict avoidance techniques, negotiators focus on building relationships as a primary objective.
The negotiation process has been observed to be dominated by neutral and natural managers. With this approach, it is less necessary to collaborate since it focuses on dispute resolution and conflict prevention. It is important for both parties to benefit from accommodating negotiations in order for them to succeed (Brett and Thompson, 2016).
The parties must minimize disagreements between them if they are to be able to agree on the content of the negotiations. When negotiations result in compromises, conflicts can be settled in a way that benefits both parties. Collaboration requires honesty and effective communication. In addition, external disputes, as well as internal ones, can arise within an organization. An argument could arise between a competitor and a customer, or the company could be the subject of concerns from customers.
This case study reports that a controversial relationship between Netflix and Cineplex has significantly damaged Netflix’s brand image. This has resulted in negative press coverage for the company. Netflix’s values and communication channels must be integrated in order to resolve such conflicts peacefully. The brand image of an organization will be protected by successfully implementing its values in negotiations.
Managing Teams – Teamwork
By working together on several tasks, team members accomplish a common objective. Individuals working on similar platforms can achieve strategic objectives by collaborating and understanding each other. Multiple complex projects can be completed simultaneously thanks to this technology, which is widely acknowledged. Collaboration, sharing resources, goals, and individual skills are necessary for teams to succeed, as well as reward systems that motivate the participants (Barfield, 2016).
The multilingual and multiregional workforce consists of multilingual and multicultural individuals. The firms are able to become specialized and competitive in a wide variety of industries because of their experience in a wide variety of fields. Managing Netflix’s business requires a lot of teamwork. As the manager at Netflix, the manager ensures that the team’s tasks are completed efficiently and promptly.
As part of the management team, a member provides high-quality advice and leadership as well as determines the overall strategy for the company. Teams that work together are more likely to come up with innovative solutions.
Figure 5: Culture of Success through Netflix Lessons
(Source: Miguel, 2018)
Leaders must also guide their teams toward their goals quickly by providing guidance and direction to team members. The productivity of well-managed teams is increased as well as their efficiency, effectiveness, and harmony. Furthermore, they improve productivity and growth by encouraging communication and motivating employees. Among Netflix Corporation’s employees, there is a high level of diversity due to the company’s location in the entertainment industry (Hidayati, 2022).
Motivating and empowering employees is important for maintaining commitment and dedication to the company. The development of new content requires the production of new documentaries, television shows, and films. For final decisions to be made, coordination and cooperation are essential. It is vital for the company’s core values to maintain clear lines of communication and maintain transparency.
A process can be facilitated and delays reduced by implementing appropriate and precise controls and monitoring procedures. It is also possible to increase productivity when there is open communication. Employees are given opportunities to assess their strengths and competencies as part of the organization’s commitment to promoting learning (Dhar, 2015). It is beneficial for both employees and organizations to work in an environment that promotes growth and development.
In order to foster an accountability and transparency culture at Netflix, Netflix maintains an open-door policy and fosters a supportive working environment. Maintaining the company’s competitive edge requires hiring high-quality employees. This company uses its visual communication strategy to provide clear information about its goals, so that team members are able to follow the vision and achieve their objectives.
Conclusion
An important part of the report addresses Netflix, a major player in the entertainment industry. Here are a few details about what the company is all about, its mission, and its goals. As a means of attaining these objectives, the company uses a variety of practices. A balance is maintained between Netflix’s operations and its goals.
It is necessary for the company to produce more creative content if it is going to retain and continue to grow its customer base. The company considers itself to be the king of the industry as it is the leading content provider for its users. All previous experiences within the organization are considered before any new changes are made, or any new policies are implemented. The company encourages its employees to think creatively in order to counter the right kind of competition.
The work environment focuses on attracting the best employees to keep the company on track. Employee retention helps the company achieve its goals. This case study explains how a company’s strategy is crucial to maintaining its objectives. It is imperative to take both external and internal factors into consideration when making creative and original decisions. In order for the organization to function properly, it must maintain transparency and adhere to ethical values.
It is likely that employees will work with satisfaction and encouragement when the work environment is happy and harmonious. The company is, therefore, able to maintain a diverse workforce with varying personalities and mindsets as a result. As well as increasing emotional intelligence, it also enhances understanding and understanding of others. An entertainment industry’s success depends on a host of characteristics, including creativity, motivation, emotional intelligence, and a host of other qualities.
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Self-Assessment
| ASSESSMENT TASK | DISTINCTION | MERIT | PASS | FAIL | REASONS OF INDICATING THE LEVEL |
| Task 1 | · Very clear identification of the organization’s Mission; Values and preferred management style.
· Highly credible references · Evidence-based theories and concepts presented · Discussion is supported by strong evidence from academic literature |
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| Task 2 | · Clear understanding of the business challenges
· Appropriate references and sources · Evidence-based theories and concepts · Discussion is supported by evidence from academic literature |
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| Task 3 | · Good critical evaluation of the extent to which the organization’s managers’ emotional intelligence and employee engagement and organizational performance.
· Clear potential positive impact of emotional intelligence on management practice as well the potential negative impact of a lack of emotional intelligence. · Credible references and/or sources · Discussion is supported by evidence from academic literature |
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| Task 4 | · Well considered critical assessment of organization’s values and management competencies
· Very clear justification · Very clear use of the evidence-based theories and concepts · Discussion is supported by strong evidence from academic literature |
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| Conclusion | · Good conclusion expressing the view of organization’s values and management practice
· Clear argument of organization’s values for appealing to potential employees with clear consideration of diverse groups. · Clear explanation and clear evidence |
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| Presentation & Referencing | Presentation:
· The overall presentation of the report is highly professional. · It adopts a consistent approach to headings, tables and graphs. Referencing: · All sources are cited correctly · Harvard Reference System in alphabetical order is mentioned. · There is very clear evidence of extensive independent reading and research. |
