PGBM135 – Global Strategy and Foresight Assignment Sample
Module code and Title: PGBM135 – Global Strategy and Foresight Assignment Sample
Topic 1: Competitive advantage and evaluate their relevance to management.
Sumo group management includes a chief financial officer, chief executive officer, co-founder, and director of excellence. The business might be in high demand in the market if they have a good management team to handle the company in the market. Managers always keep the market strategies to grow in the market as well as get success in the market.
Good strategies in the business can lead to success in high graphs. The term competitive management signifies the production of goods and services better and at a low cost in the market than its competitors (Saeidi et al. 2019). The advantage of competitive management is to give the product a better way the rival in the market. The term competitive advantages might classify into two categories such as differential advantages and comparative advantages. Comparative advantages might a company’s capability to produce more products that are efficient rather than the competitors in the market, which leads to a great profit margin (Minbaeva, 2018).
Differential advantages refer to the products when a company produces a rich quality product as well as unique compared with the competitors in the market. Both terms might relate to the rivals in the market.
The management of the competitive advantages depended on the resources of the market and gathered information about the rival company and the product. That information helped to make better products than the rival industries in the market with the best cost. Strategic management might possess in the Sumo group based in the UK. The company experienced a huge benefit of growth in the period between the pandemic and 2021.
The covid-19 pandemic highly affected many industries, but online provider companies experienced the maximum benefit of growth in this period. The sumo group regenerate approximately $58billion in 2019 (Jones et al. 2018). This figure increased in the year 2020 to $66 billion (Papadas et al. 2019). The company estimates the growth of the profit and revenue at 11.5% per annum until the year 2027 (Haseeb et al. 2019).
The online gaming sector of sumo groups might increase rapidly in the economically weaker companies in the world. Though there are many economically poor countries, growing this type of business benefit also increased in those regions. In addition, the company increases more in the upcoming year through the gaming experience. The company has a plan of updating the game platform in custom style and globalization style.
The game portfolio of the Sumo group might access with the desktop, laptop, and mobile phone as the company has cross-performance compatibility. The company became profitable in the upcoming year. The company’s growth rate in 2021 might be $72.02 which might be higher than the 2020’s growth rate (Sullivan et al. 2018).
The market of the company might expect to reach $112.09 billion by 2025 at a 12% CAGR (Kwak et al. 2018). The sports term in the company’s policies might another strategy to grow in the market. In addition, the company might grow with the usage of virtual reality (VR) and augmented reality (AR).
Sumo Group is the world’s largest gaming industry that has increased rapidly through its attractive and innovative development. In the competitive market in the UK, it maintains its trends and has a great impact on society. It carries on their trends in the flow motion that is making history in the UK gaming section. Some competitive advantages assist ther4 industry in a global platform. The advantages are such Sumo warrior intelligence that it helps to maintain the ethical information and they try to keep that data confidential (Ghimire et al. 2020).
The exponential strength of sumo partnership helps to get more features from the other industry and try to make a composition to create craziness in the society. The human resource needed for setting the entire process and managing the whole system in the proper method. This industry always tries to apply new features and update the previous gaming version. Therefore the game is a high-quality, interactive video game that is developed through the client IP and giver innovative creation in the entertainment industry.
The Sumo Company originated in the year 2003 and from then to 2018 the employment rate is more than 700 people (Chanda et al. 2018). In the corporate sector, there are 27 companies associated with the Sumo groups of private limited companies. According to the new records, 591 employees are doing the work in Sumo digital group in an individual studio and they produced an annual revenue rate of $143.10 million.
The entire audience of this game is approximately 2.2 billion to 2.3 billion and the global software market anticipated to grow at a rate of $137.9%. However, Sumo groups are under the Tencent group and Tencent controls the whole system of Sumo groups. There 31 games Tencent studios are associated with in the UK in the year 2020.
Figure 1: Performance rate of Sumo Groups (Source: Abed et al. 2018)
Sumo Group is the largest gaming entertainment industry that is making history in the UK. This group maintains its strategy in an excellent position and creates a craze in the minds of people in the UK (Van Haare Heijmeijer and Vaz Alves, 2018). Therefore, it is winning the award in the year 2020 and the developers are trying to add more features to the previous gaming platform. There are approximately 15 studios associated in the countries such as the UK, India, USA, Canada, and Europe. However, in the UK, some cities such as Nottingham, Shphilled, Lamington Spa, New Castle, and Warrington use this game for their entertainment.
Trends try to keep the industry flowing smoothly, they always querying about the market demand, and which things are giving a great impact on the social sector. It helps to expand the gaming industry systematically and the development team always tries to make something new and launch in the market (Nayak and Amrute‐Nayak, 2020).
It is an innovative type of video game and there are lots of new technologies added to this gaming platform. Therefore it is continuing its trends through identifying the market demand. During the lockdown, this game takes a good position and the public tries to spend their time with some entertainment because at that time the whole country suffers from the Covid 19. In this context many people are jobless, some people are doing work from home and they did not go out of the home. That is why this game is acceptable to most people in the UK.
Topic 2: Organizational Structures, Innovation & Globalization
The sumo group has 1,200 more employees in the company with subsidiaries Sumo digital pipework studio, and Atomhawk Secret Mode Auroch Digital. The company builds co-development with the online gaming industries providing end-to-end development solutions. The company achieved the growth through a contract that developed the fees model and targeted the acquisition focused on intellectual property that brought board talent to grow the sumo group. The sumo group has an innovation strategy to engage with the shareholder to ensure the strategy and business model of innovation (Yang et al. 2018).
The executive directors frequently contact the stakeholder and brief the board on shareholder issues. The next important step of the structure might be employees whose dedication and skill in the digital performance of the company could not get that much success and go within the market. The sumo group innovates its game by updating every year from Virtua tennis to Forza horizon 2. The company canceled a project in 2020 about a CCP publisher’s game on the platform Microsoft windows.
Figure 2: Sumo group growth rate (Source: Gürlek and Tuna, 2018)
The sumo group has an extreme growth rate during the pandemic situation globally. In 2017 the company had more than 34% in the CAGR. The total headcount also increases in the company with the growth rate in the company. The company provides high-quality video game development from its own or the client’s IP. The company owned by Foundation 9 Entertainment in the years is between 2007 and 2014. In the year 2017, the company adjusted its EBITDA by more than 25 % 2 in017.
Figure 3: Share chart of Sumo group. (Source: Singh et al. 2019)
The company has the best shareholder in the year 2021 with the best market benefit. In addition, it has a 24% organic revenue growth from the year 2019 to 2020. The company has recognized that consuming a rating of the hold might good investment for the market. The company rapidly grew in the market from 2017 where the company has the most growth rate in the upcoming year. Nowadays people and children get addicted to the online portal and handle it so conveniently but in the pandemic situation, the usage of online gaming portals tremendously grows.
The people in the pandemic situation might involved in the online portal like e-learning, e-banking, and e- medication which drives them more on the digital side. People might get entertainment on the gaming portal as it might sometimes free and children live to explore the new games day by day (Calabrese et al. 2019).
This might cause extreme growth benefits for the company and face a good amount of benefit in the market. In addition, the shareholder of the company gets the share satisfaction from the company in the share market. The extreme growth rate and benefits tend the employee in more interested in work, which might take the production rate and innovation in the digital portal to a new level.
Organizational structures help to give a framework to the industry that leads the entire industry in a proper way (Liu et al. 2020). There are 4 types of organizational structures such as functional, matrix infrastructure, divisional structure, and flatearchy.
Organizational structures prefer to lead a business systematically therefore this management process is implemented everywhere. It assists to manage the system and try to control all the situations. Developers are used to professional behavior and want a relevant work environment to work efficiently (Chang and Yeh, 2020). This in fractures or strategy helps to tackle organizational planning, leadership, and an efficient workspace.
This game gives the industry global fame and they try to implement it progressively after a certain time. Because people do not prefer the same type of features for a long time, they want to get an updated version (Huang et al. 2019). That is why they try to work to implement new ideas in the game domain and add new modules. Sumo groups fulfill those types of criteria that keep entertaining the people through this game.
Video games are always preferred through everyone because when things are visual they influence our minds. Globalization refers to the political, economical, and cultural state of every country that helps to lead an organization in a systematic method. Those kinds of issues affect this organization and it is a major issue in every country.
Figure 4: Compound rate of annual growth globally (Source: Boulanger et al. 2021)
Megatrends help to create eagerness in the public and try to make the game more interactive for the people (Henry et al. 2020). The key to megatrends such as introducing new technology, whether or climate change, enhancing the economic power, changing urban areas, and trying to make hire more people to run the industry. Trends and megatrends all are a positive sight in this sector because it assists to enhance the company’s growth on the global platform.
This trend might always focus on the global patterns and tries to establish this company is in a global state where anyone can access the game online. Trends always spread through the people because when they use this game and enjoy the completely gaming session that can help to grow the industry. Everyone has played a specific role to create new ideas and try to implement them in real life. There are 3 types of trends that help to lead an organization according to the market demand.
References
Journals
Calabrese, A., Costa, R., Levialdi, N. and Menichini, T., 2019. Integrating sustainability into strategic decision-making: A fuzzy AHP method for the selection of relevant sustainability issues. Technological Forecasting and Social Change, 139, pp.155-168.
Chanda, A., Sarkar, A. and Bonni, S., 2018. The SUMO System and TGFβ signaling interplay in regulation of epithelial-mesenchymal transition: Implications for cancer progression. Cancers, 10(8), p.264.
Chang, H.M. and Yeh, E.T., 2020. SUMO: from bench to bedside. Physiological Reviews, 100(4), pp.1599-1619.
Ghimire, S., Tang, X., Zhang, N., Liu, W., and Si, H., 2020. SUMO and SUMOylation in plant abiotic stress. Plant Growth Regulation, 91(3), pp.317-325.
Gürlek, M. and Tuna, M., 2018. Reinforcing competitive advantage through green organizational culture and green innovation. The service industries journal, 38(7-8), pp.467-491.
Haseeb, M., Hussain, H.I., Kot, S., Androniceanu, A. and Jermsittiparsert, K., 2019. Role of social and technological challenges in achieving a sustainable competitive advantage and sustainable business performance. Sustainability, 11(14), p.3811.
Henry, J.B., Julion, W.A., Bounds, D.T. and Sumo, J.N., 2020. Fatherhood matters: An integrative review of fatherhood intervention research. The Journal of School Nursing, 36(1), pp.19-32.
Huang, X., Zuo, Y., Wang, X., Wu, X., Tan, H., Fan, Q., Dong, B., Xue, W., Chen, G.Q. and Cheng, J., 2019. Sumo-specific protease 1 is critical for myeloid-derived suppressor cell development and function. Cancer Research, 79(15), pp.3891-3902.
Jones, T.M., Harrison, J.S. and Felps, W., 2018. How applying instrumental stakeholder theory can provide sustainable competitive advantage. Academy of Management Review, 43(3), pp.371-391.
Kwak, D.W., Seo, Y.J. and Mason, R., 2018. Investigating the relationship between supply chain innovation, risk management capabilities and competitive advantage in global supply chains. International Journal of Operations & Production Management.
Liu, Z., Tardat, M., Gill, M.E., Royo, H., Thierry, R., Ozonov, E.A. and Peters, A.H., 2020. SUMO ylated PRC 1 controls histone H3. 3 deposition and genome integrity of embryonic heterochromatin. The EMBO journal, 39(13), p.e103697.
Minbaeva, D.B., 2018. Building credible human capital analytics for organizational competitive advantage. Human Resource Management, 57(3), pp.701-713.
Nayak, A. and Amrute‐Nayak, M., 2020. SUMO system–a key regulator in sarcomere organization. The FEBS journal, 287(11), pp.2176-2190.
Papadas, K.K., Avlonitis, G.J., Carrigan, M. and Piha, L., 2019. The interplay of strategic and internal green marketing orientation on competitive advantage. Journal of Business Research, 104, pp.632-643.
Saeidi, P., Saeidi, S.P., Sofian, S., Saeidi, S.P., Nilashi, M. and Mardani, A., 2019. The impact of enterprise risk management on competitive advantage by moderating role of information technology. Computer Standards & Interfaces, 63, pp.67-82.
Singh, S.K., Chen, J., Del Giudice, M. and El-Kassar, A.N., 2019. Environmental ethics, environmental performance, and competitive advantage: Role of environmental training. Technological Forecasting and Social Change, 146, pp.203-211.
Sullivan, K., Thomas, S. and Rosano, M., 2018. Using industrial ecology and strategic management concepts to pursue the Sustainable Development Goals. Journal of Cleaner Production, 174, pp.237-246.
Van Haare Heijmeijer, A. and Vaz Alves, G., 2018. Development of a Middleware between SUMO simulation tool and JaCaMo framework.
Yang, S., Ishtiaq, M. and Anwar, M., 2018. Enterprise risk management practices and firm performance, the mediating role of competitive advantage and the moderating role of financial literacy. Journal of Risk and Financial Management, 11(3), p.35.
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