Assignment Sample on Professional Development
Introduction
“Sky UK Limited” (BSkyB) is one of the famous broadcasting telecommunication companies that came in 1990 to deal with Broadcasting services in different parts of Europe and the United Kingdom. Sky also provides outstanding development opportunities and training programs for the staff for improving success and growth rates. At present there exist 30000 employees working with the Sky broadcasting services. Sky also wants to provide smooth customer services to its existing customers by providing the easiest customer services. Sky also faced multiple challenges from the procurement and supply chain system for which Sky contact “Supply Chain Academy” for providing practical training experiences to all the staff.
2.0 Discussion analysis
2.1 Drivers of change
The “Burke and Litwin” model helps to identify the internal pressure and external pressure for identifying the strategic changes of the broadcasting services of BSkyB in the entire UK (Bai et al. 2019). Sky Broadcasting service providers adopt portfolios to the advertisers every month which helps to strengthen the broadcasting services. [Referred to Appendix: 1]
Burke and Lit win outline external and internal pressures
The “Burke and Lit win” model helps to identify the entire external and internal pressures faced by Sky broadcasting service providers.
Figure 1: Burke and Lit win model
(Source: Self-created in MS Word)
Organizational Culture
The organizational culture of Sky is strong and enriched with a diversified workforce. The artefact’s organizational culture consists of a tangible office layout, policy dimensions, and a proper dress code mentioned for each employee (Stoical and Shankar, 2021). The core values of Sky (BSkyB) also have strict principles, shared goals, passion, high collaboration, leadership and an integrity development system. Sky also has embedded philosophies and ideologies that help to improve organizational cultures.
Change environment
The changes in the environment and behavior have a major impact on providing disrupted broadcasting services in the entire UK. Sky broadcasting also applied behavioral science principles for providing brand-new techniques and content for consumers for changing their behavior.
The climate of the work unit
Sky also provides a new era with the collaboration of broadcasting services with consumers’ demands.
Organizational and individual performance
Sky broadcasting has the facility of handling the competitive disadvantages for sustainable development. Sky Broadcasting is one of the leading entertainment and media companies which is part of the Comcast group.
Task requirements and Staff abilities
One of the largest broadcasting service provider Sky Broadcasting provides the employee benefits of Sky Talk and Sky 3D. Sky broadcasting services also provide multiple insurance policies of life insurance, vision insurance, disability insurance, pension schemes and “C-level management plans” to improve the staff’s abilities.
Policies and formal systems
Sky broadcasting also develops correction policies for establishing the dealing process quickly. The news box of Sky is also actively monitored for identifying the challenges and the facts.
Management practices
Sky launched the OTT services in 2006 for managing the behavioral practices of the consumer with time. The diverse working cultures are one of the major benefits provided the Sky broadcasting for strategic management practices.
People management
Sky Broadcasting (BSkyB) also restructure its entire senior management to develop its entire operating systems.
Mission and strategy
The Sky Broadcasting service develop the mission statement in 2018 and develop a mission for providing the best, trusted services to the customers (Paver et al. 2019). The main ambition of Sky Broadcasting is to become leading broadcasting service for the behind-the-scenes and front screen.
Leadership
The Sky (BSkyB) also has a strong leadership culture that helps to provide a strong internal organizational culture among all the employees. Sky broadcasting also provides a transparent and healthy workplace for the employees to balance the resilience features and mental health.
2.2 Strategy, define, model, evidence
Sky broadcasting exists in both the offline and online worlds. The Sky Broadcasting service tried to provide great service quality to all service providers.
Figure 2: Business model of Sky broadcasting service provider
Current strategy
Sky broadcasting takes different types of current strategy that helps to change the global environment in a competitive way (Chains et al. 2022). It is also found that Sky Broadcasting launched a streaming programmer in 2022 that helps to provide an energy efficiency system which will be directly connected to the sky.
The Sky broadcasting service provider also provides the strength on addressing the inequalities. The Sky broadcasting service providers opened a total of 26 Digital Hubs for providing the relevant knowledge and skills of digital technologies to the older generations and school pupils.
Sky broadcasting service providers also provide leavers of young care by implementing “Sky up Tech Grants”. Approximately 16000 students participated in the “Sky up Academy Studios” by which new skills, experience, and confidence regarding media careers can be provided.
Proposed strategy using the same model
The Sky broadcasting service provider also targets to provide “net zero carbon” emissions by 2030. But this proposed strategy is not possible to solve it alone for which Sky Broadcasting service provider tried to mobilize the people. Sky broadcasting also shares different types of news regarding climate actions, shows by the channel broadcasting systems to reach the target for “net zero carbon emission”. Sky broadcasting first takes the initiative for deriving the transformation of the policy of carbon neutrality.
2.3 Change and change management
The Sky broadcasting service takes the initiative of making the entire environment, and economy better way. The continuous transformations help to provide better customer services from Sky broadcasters (Butler and Massey, 2019). The Sky broadcasting services also take the motivation for providing the best experiences to the service providers. The separate segment of Sky Glass, Sky Stream, and TV products is broadly accepted by the new generation. The entire collaboration team tried to provide the best experience for connecting the entire entertainment world. [Referred to Appendix:
The above figure critically explains that the number of whole sellers, and customers gradually increased from 2017 to 2021. This implies the gradual improvement of Sky broadcasting services in the competitive UK markets.
The Sky broadcasting provider tried to improve the entire broadcasting services in a new way. Customer segment
Sky Broadcasting tried to capture the customer segmentation for normal subscribers at the mass level of markets around New Zealand (Stenholm et al. 2022). The Sky also targets to capture customer segmentation from retail stores, buildings of large offices, hotels, clubs, pubs etc.
Customer relationship
Sky also used the process for maintaining the customer relationship for long-term purposes. Sky provides unique content for interacting with large customer service.
The Sky develops the key partnering with the popular broad-casting service providers of Videophone, Operators, Slingshot, and Fast etc. Sky takes the initiative for restructuring its entire business practices by providing major changes for TV channels. Sky broadcasting reshuffles its channel programs.
Sky broadcasting service provides different types of necessary steps to develop the environment, economy and communities. Sky launched the sky stream programmer in 2022 which helps to increase the energy efficiency of the customers (Moore and Ramsay, 2021). Sky successfully changes positive communities by providing facilities and charity programs to every customers.
Sky also develop the Supply Chain Academy“ for the development of practical training programs for all staff of Sky for improving project management challenges. The Sky broadcasting service providers also develop the planning for improving its supply chain management in entire UK regions.
Sky broadcasting service providers also develop the inclusions for organizational developments by providing equal opportunities. The Sky passionately put effort into building inclusive working cultures (Chives and Allan, 2022). The appropriate actions and operations help to ensure a transparent working culture among the organizations. Sky also focused to remove inequality from the organization’s culture for which Sky target to increase 20% of employees from Asian, Black and minority backgrounds. Sky also provides “Sky Studio Elstree” for encouraging new young people to broadcasting platforms.
3.0 Conclusion
Therefore from the above analysis, it is clear that Sky Broadcasting is one of the most popular broadcasting service providers in the UK which provides the leading strategic approaches for professional development. This given report critically explains the drivers changing approaches by using “Burke and Lit win” model. This report also shows the current strategic approaches and changes in approaches for analyzing the change in leadership approaches of Sky. Finally, it explains some change management policies.
Task 2: Launch Materials
There exist different types of promotional materials for TV shows, film making process, a new content advertisement that helps to promote the new programs. Now, Sky Broadcasting service provider tried to launch a new strategy for implementing the launching program developing the proposed strategy of the “Net zero carbon emission” program by 2030 ( Freytag et al. 2020). Sky Broadcasting wants to take action for creating a project for reducing the carbon emission from the entire supply chain systems of its technological products.
Therefore Sky Broadcasting takes the initiative to implement a project for reducing carbon emissions by 2030. Therefore Sky Broadcasting takes different types of activities for the promotional launch of the selected projects for which the project development team of Sky Broadcasting launch new promotional logo and project strategies.
Materials for the promotional launch
Sky Broadcasting takes the initiative for promoting the new project via social media channels. The good content of the advertisement plays a vital role to grab the customer’s attention. Therefore a strategic promotional programmer helps to attract the customer’s attention easily (Pan, 2021). Sky Broadcasting sets some content to promote the advertisement on the carbon emission programmer by 2030.
Sky Broadcasting takes different attend for pricing multiple coloring leaflets, and PowerPoint templates by which Sky Broadcasting can promote the new launching project on environmental sustainability programmer. Sky broadcasting also used some infographic material to highlight the necessity of carbon emission from the supply chain system of technological production (Scott et al. 2022). Therefore, Sky Broadcasting includes three vital action strategies in the entire promotional project on carbon emissions.
The Necessity of Transformation Business
Sky broadcasting highlights the necessity of the transformation of carbon emissions by 2030 by including some key areas. Sky Broadcasting highlights the necessity of sustainable offices, separate TV studios, and filmmaking for highlighting the importance of saving for renewable energies.
The necessity of raising a voice for deriving the changes
Sky broadcasting also highlights the necessity of support of the supplier’s chain by improving efficiency levels.
The necessity of mobilizing
The entire management team of Sky Broadcasting also highlights the relevance of the engagement of the employees through the channels shown, new advertisement launches, and digital platforms.
Sky Broadcasting also tried to collaborate with the entire sports industry and rights holders for launching a new promotional advertisement on the given project area.
Therefore it is clear that using these promotional materials Sky Broadcasting can implement the new development programmer for “net zero carbon emission” by 2030.
Task 3: Critical reflective personal and professional account
1.0 Introduction of Reflection
Professional and Personal account is one of the important parts that help me to develop my personal leadership skills. Using the critical reflective analysis I can easily identify my key strength and development area.
2.0 Model of Reflection
The usage of Gibb’s models helps me to provide a critical reflection on how I can develop my professional and personal leadership skills. At the first description stage of Gibb’s model, I found that how Sky Broadcasting takes strong leadership approaches to develop the supply chain service of Sky Broadcasting systems. In the second feeling stage of Gibb’s model, I felt that the transparent working culture and employee motivational strategy help me to improve the transparency of the organizational developments. In the third evaluation stage of Gibb’s cycle, I found highlights that the adoption of different strategic approaches helps to reduce and increase the broadcasting supply chain among the different parts of England, the UK, etc. In the fourth analysis stage of Gibb’s reflective cycle, I found that there exist different types of promotional materials that help to identify the new broadcasting services. In the last stage of Gibb’s reflective cycle, I found to take an action plan for developing my leadership skills. [Referred to Appendix: 3]
3.0 Development of Behaviors and Skills for innovative change for myself
I found that the employees of Sky Broadcasting consist of strong leadership power that helps to improve the organizational culture in the supply chain of broadcasting markets. From the analysis of the entire assignment, I also felt that Sky Broadcasting can adopt transformational leadership skills to improve its own organizational culture. I used the “team development leadership” approach that help me to assess myself for leading the entire new “net carbon emission project” of Sky Broadcasting services. This type of people-oriented leadership approach helps me to understand the customer need during the supply of broadcasting services.
4.0 Reflection on own leadership style
Leadership style plays one of the important roles that help to promote and motivate organizational growth in the global competitive supply chain market of broadcasting services. There exist different types of leadership approaches like democratic leadership approaches, autocratic leadership approaches and Servant leadership approaches. I felt that I need to adopt the transformational leadership approaches so that I can easily accept the change in operational approaches. I also felt that adopting the transformational leadership approach helps to improve my clear vision by which I can develop my communication skills in the working place. I also have a lack of communication approaches. Adopting the autocratic types of leadership approaches will help me to attribute the decision-making process. Adoption of this type of autocratic leadership approach also helps me to make the appropriate decision for taking the important internal decision for the supply chain system of broadcasting systems.
5.0 Identification of key existing leadership skills for both professional behaviors and skills
I already have the leadership skill of creativity skills, positivity skills, flexibility skills, etc. There also exist some other different leadership skills that also help to improve my leadership skill. I also felt that I have to develop some other leadership skills. First I have to develop time management approaches by which I can improve my essential knowledge. I also have to develop a strategic thinking level by which I can develop my quick-solving skills in critical situations.
There also exists the empathetic type of leadership skills that can be helped to understand the employee’s feelings. Therefore I felt that by adopting empathetic leadership skills I can improve the employees feeling in competitive working environments.
Organizational leadership is another important part that also helps to develop the project’s success. Therefore, by adopting the organizational leadership approach I may develop the management quality of new project management.
6.0 Identification of Professional and personal development behaviors and Skills
Behavioral skills also play another vital role that also helps me to develop my leadership skills. I felt that I have a lack of communication problem that creates problems for the successful implementation of the project implementation. To implement the successful project development for Sky Broadcasting services I have to develop my empathetic skills by which I can improve the relationship approaches with the feelings and thinking process with others. Conflict resolution is another important behavioral skill that I have to improve myself. Improving the conflict communication approaches I can give the protest during any conflict situations during the project completion period of Sky Broadcasting. Time management is a very important part that helps us to complete the entire project successfully within time. Sky Broadcasting’s target is to finish the “net Zero carbon emission programmer” by 2030 for which time management skills require very much. Therefore I have learnt that time management leadership skills help me to complete the entire project successfully by saving the additional budgetary cost.
7.0 Professional and personal development planning
Different types of professional and personal development planning can help to improve my personal development planning. Different types of certification course, tanning program can also help me to improve my personal skills.
Decision-making is another important leadership skill that also plays a vital role and I feel that by developing the decision-making leadership skills I can build a strong personality as a successful leader. This type of quality will help me a lot to provide effective solutions for accessing any decision-making approaches in critical complicated situations.
Therefore from the above entire discussion, I felt that the development of different types of behavioral skills will help to improve the personal creativity program by which Sky Broadcasting service provider can successfully implement its new project management approaches. From the entire assignment on Sky Broadcasting’s personal development and changing leadership approaches, I found that the adoption of strong democratic types of leadership approaches helps to improve the transparency of the organizational culture. The entire assignment provides a strong satisfactory learning process by which I learnt how to take appropriate strategic approaches for developing a transparent supply chain service. Sky broadcasting system adopts the transformational leadership style which helps to communicate a strong supply chain provider for the entire broadcasting system in the entire UK.
Reference list
Journals
Task 1
Chasins, S., Cheung, A., Crooks, N., Ghodsi, A., Goldberg, K., Gonzalez, J.E., Hellerstein, J.M., Jordan, M.I., Joseph, A.D., Mahoney, M.W. and Parameswaran, A., 2022. The sky above the clouds. arXiv preprint arXiv:2205.07147.
Butler, R. and Massey, P., 2019. Has competition in the market for subscription sports broadcasting benefited consumers? The case of the English Premier League. Journal of Sports Economics, 20(4), pp.603-624.
Moore, M. and Ramsay, G., 2021. United Kingdom: Economic challenges, market consolidation and increasing professional insecurity.
Chivers, T. and Allan, S., 2022. A public value typology for public service broadcasting in the UK. Cultural Trends, pp.1-17.
Stenheim, T., Gausemel Henriksen, A., Stensager, C.M., Grønseth, B.O. and Madsen, D.Ø., 2020. Broadcasting revenues and sporting success in European football: Evidence from the Big Five leagues.
Pavur, J., Moser, D., Lenders, V. and Martinovic, I., 2019, May. Secrets in the sky: on privacy and infrastructure security in dvb-s satellite broadband. In Proceedings of the 12th Conference on Security and Privacy in Wireless and Mobile Networks (pp. 277-284).
Stoica, I. and Shenker, S., 2021, June. From cloud computing to sky computing. In Proceedings of the Workshop on Hot Topics in Operating Systems (pp. 26-32).
Task 2
Freitag, C., Berners-Lee, M., Widdicks, K., Knowles, B., Blair, G. and Friday, A., 2021. The climate impact of ICT: A review of estimates, trends and regulations. arXiv preprint arXiv:2102.02622.
Pan, J., 2021. Lowering the carbon emissions peak and accelerating the transition towards net zero carbon. Chinese Journal of Urban and Environmental Studies, 9(03), p.2150013.
Scott, A., Dargusch, P. and Hill, G., 2022. Are Firms Following Through on Their Carbon Pledges With Effective Carbon Management? A Case Study of Sky Group. Case Studies in the Environment, 6(1), p.1701829.
Task 3
Akın, H. and Ulusoy, S., 2022. Limiting Gibbs measures of the q-state Potts model with competing interactions. Physica B: Condensed Matter, 640, p.413944.
Dopson, S., Ferlie, E., McGivern, G., Fischer, M.D., Mitra, M., Ledger, J. and Behrens, S., 2019. Leadership development in Higher Education: A literature review and implications for programme redesign. Higher Education Quarterly, 73(2), pp.218-234.
Moldoveanu, M. and Narayandas, D., 2019. The future of leadership development. Harvard business review, 97(2), pp.40-48.
Oviawe, J., 2020. Application of Graham Gibbs Model of Reflection to Improve Teaching Understanding among Technical Education Students in Ambrose Alli University Ekpoma Edo State. Sumerianz Journal of Education, Linguistics and Literature, 3(2), pp.1201-2617.
Sousa, M.J. and Rocha, Á., 2019. Leadership styles and skills developed through game-based learning. Journal of Business Research, 94, pp.360-366.
Zenger, J. and Folkman, J., 2019. Women score higher than men in most leadership skills. Harvard Business Review, 92(10), pp.86-93.
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