QAHE 2022 / 2023 Applied Consulting Project Assignment Sample
Module code and Title: QAHE 2022 / 2023 Applied Consulting Project Assignment Sample
1. Title of the project:
“A consultancy proposal on expansion of the Truss Professional the UK in the international market: Asian or African market”.
2. Introduction
Truss Professional UK is a hair care brand that offers home care and a salon range. The company started in Brazil in 2003 and then captured the Brazilian market and became the number one brand by 2010 (Truss professional, 2022). Truss Professional UK is a hair care brand that offers home care and a salon range. The company started in Brazil in 2003 and then captured the Brazilian market and became the number one brand by 2010 (Truss professional, 2022).
In 2017, a Brazilian entrepreneur approached Truss and asked to launch the Truss hair care range in the UK market and is now in the UK, the US, Portugal, Spain, Italy, Ukraine, Ireland, and South Korea. This research proposal seeks to review, research and analyze and provide recommendations to start the business in a suitable country from Asia or Africa. The assigned task is to evaluate the best option for Truss professional to expand its operations, serve target market and improve the organizational effectiveness.
3. Client’s requirements:
The client’s requirements are to state the brief statement about the said company. It majorly focuses on the issues existing the company and the factors responsible for the same. Moreover, focus is on expanding the company either in Asia or Africa.
4. Aim:
To study the scope of expansion of Truss Professional in a suitable country from Asia or Africa and analyzing the relevant aspect to make the right and informed decision.
5. Aim and objectives
Below mentioned are the aims and objectives that aim at attaining this project.
| Specific | Measurable | Achievable | Realistic |
| To carry out the market/business environment analysis | By assessing the opportunities and threats available in Asian or African nations | This is attainable using pestle analysis and Porter’s five forces model for the two nations. | Evaluating the current market conditions and gaining knowledge of the same. |
| To evaluate the two nations. | Assessment of the collected qualitative and quantitative data and information | This is achievable by considering competitive advantage and strategic capability. | Evaluation is essential, and qualitative and quantitative information benefits in identifying the company’s requirements. |
| To implement the strategy and identify the mode of market entry. | By assessing the pros and cons of market entry methods | The available methods are licensing, franchising, strategic alliance, and greenfield investment. | This is important as it will prove advantageous for the company’s long-term practical survival. |
| To continue the strategic development by using an implementation plan | The success factors of the implementation plan and evaluating the best tools and methods. | The use of data analysis to implement and develop the strategy. | This will offer recommendations for delivering the company objectives. |
It can be elaborated that the above four objectives have been designed to fulfil the project’s aim. For Truss professionals to expand in the most suitable market, conduct the market analysis, identify entry mode, implement strategy and provide recommendations. The study or environmental assessment will help the company decide the market with more opportunities and needs for the target market. Choosing on the expansion region is an issue for the case company, and these objectives must be fulfilled. The objectives can be assessed by conducting timely audits and tracking progress.
6. Parameters
The project scope defines how to set boundaries on the project and clarifies precisely what deadlines, goals, and project deliverables are required. This project plan will formulate insights regarding Truss Professional to expand into the new country to attain the identified SMART objective to serve the offerings wherever needed. This will reflect the identity and image of the case company and will be able to attract, satisfy, and retain customers. Further, this consultancy project will be governed by the top management of the Truss professional and will be delivered within the expected period with the desired cost.
7. Outcome
After the completion of the project, the business or Truss professional will be able to expand into the country that is most preferred for the company. This is because the company will gain detailed insight regarding the company’s expansion. The project will offer a clear understanding of the attractive market to the company. With the assessment of the two markets, the cited case company can get to know about the best option for expansion. Thus, this can be stated that the consultancy project will elaborate on the opportunities and threats for the company in the two markets in terms of revenue potential, access to a skilled workforce, and foreign investment opportunities.
8. Approach
The issue can be addressed as a consultant by identifying problems, diagnosing them, and finding and implementing solutions. Business expansion needs the implementation of various steps; thus, diligent evaluation and careful planning are needed. The first approach to deal with the identified issue that can be taken into consideration by Truss professionals is analyzing the market. This involves defining the target demographic market, their needs, location and interest. Hence, the African and Asian markets can be analyzed using pestle analysis and porters five forces model.
these tools are strategic models to evaluate the macro business environment and the factors that can impact the company’s operations and profitability. These models consider the political conditions, social factors, interest and inflation rates, as well as the competition in the industry (Zoominfo, 2022). Another approach is to evaluate the organisation’s internal competencies, which must be in alignment with the target market’s business environment.
For example, this focuses on identifying whether the company’s competencies, capabilities and skill sets can meet the targeted market’s needs. Another approach is evaluating the market entry methods. There are different ways to enter any new market, and a consultant’s role is to determine the best option for the business based on the business model (Kline & Company, 2022). Then, the best market mode of entry will be analysed to prove profitable for the company.
9. Time plan
Successful business expansion needs forward-thinking approaches and solutions to ensure reliable and measurable growth and progress. Therefore, this is vital to create a project timeline. To accomplish the whole project, the tasks can be further bifurcated into various work objectives to ensure the timely accomplishment of tasks.
The project milestone is needed to determine as it enables tracking progress from beginning to end. In the context of the project proposal, the milestones will be the approval of the key personnel of Truss Professional regarding the monitoring and evaluating of the tasks. The timeline for the business expansion project plan’s accomplishment is visible through the Gantt chart below.
| Tasks | Week1 | Week2 | Week3 | Week4 | Week5 | Week6 | Week7 | Week8 | Week9 | Week10 | Week11 |
| Understanding the requirements of the proposal | |||||||||||
| Overview of the project company and conducting business environment analysis | |||||||||||
| Comparison of Asian and African countries and analysing of the business environment | |||||||||||
| Identifying the suitable market mode of entry | |||||||||||
| Strategic implementation plan and monitoring |
10. Resources/key personnel
To fulfil these objectives, numerous people and key personnel will play a crucial role. This can be further supported by Belbin’s team role theory, which states nine roles of individuals contribute to the team roles. The first individual needed is a business consultant that will act as a specialist. The role of the consultant or specialist is to guide the company in taking the right actions and decisions for the benefit of the company. Moreover, the management, audit specialist, or monitor evaluator will evaluate the countries where the selected case company wants to grow.
- Risk Register:
Security agreement is concerned with document and instant contract for entering business and professional relationships with the clients. In any situation, this agreement breaks then as per the applicable laws and regulations actions can be taken appropriately. Breach of the contract results in terminations of the contract and to claim any damages.
12. Costs
The project cost comprises the total resources and finances needed to complete the project plan and is generally represented in monetary terms. For the selected project, the price will encompass the expenditures sustained for expansion, facility costs, and other modification costs. The estimated cost for the development of Truss Professional in a suitable country involves the following:
- Charges of business expansion consultant: This is the charge or expenditure that Truss Professional has to give to the project consultant for developing the proposal.
- Recruitment of the required personnel: This is the cost that the case company will incur to recruit a competent and skilled team for business analysis and identifying the local market needs and specifications.
- Development costs are linked with other modifications, improvements, and development.
- Business-related expenses: The monthly cost that the business or Truss Professional will incur in the international market.
- Physical location/facility charges: Cost for establishing the office in the international marketplace for carrying out the business function, display and other ambience-related costs, and other equipment.
12.1 Cost breakdown
| Description | Price |
| Charges of business expansion consultant | 5,358.54 £ |
| Recruitment of the required personnel | 10,717.08£ |
| Business related expenses | 6,430.25£ |
| Development costs | 21,434.16£ |
| Physical location/facility charges | 53,585.39£ |
References
Kline & Company, (2022). Salon hair care global series: Market analysis and opportunities. [Online]. Accessed through: < https://klinegroup.com/reports/salon-hair-care/>. Accessed on: 22nd October, 2022.
Truss professional, (2022). About us. [Online]. Accessed through: https://truss-uk.com/. Accessed on: 22nd October, 2022.
Zoominfo, (2022). Jackson and Willow. [Online]. Accessed through: https://www.zoominfo.com/c/jackson-and-willow-ltd/507403315. Accessed on: 22nd October, 2022.
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