Research method in the Hospitality Industry Assignment Sample 2024
Introduction
Research-based on hospitality is an essential component that provides huge information and insights to derive decision-making, strategy, and policy formulation. The researcher utilized various methods through identifying or gathering information with proper acquisition of secondary and primary approaches. The report’s main aim is to critically compare the techniques or methods in the hospitality research context by properly elaborated pros and cons. It has been identified that research information through using primary data consists of several data directly from authentic sources such as surveys, interviews, observations, and experiments ‘. Conversely, utilizing the methods as secondary involves various analyses of existing information by other researchers. However, the data also consists of an academic thesis and compliances through online databases.
Section 1: Define research
The research study plays a significant role in hospitality firms towards deriving growth, innovation and quality advantages that provide in-depth analysis for making informed decisions as well as strategic planning for further improvements. The research study has been formulated through several steps such as “Introduction, Literature Review, Methodology, Results and findings, Discussion and analysis, and Conclusion”. The steps help the research to tailor several offerings to meet the research expectations towards the target audience of the hospitality sector. It has been identified that understanding the various segments of consumers, hospitality research has incorporated targeted marketing campaigns for better seamless experiences (Hennink et al., 2020). In the context of hospitality research, the study helps the business and industrial areas to identify the specific needs and improvements that enable the business to increase visitor experiences and affordable price sustainability. Similarly, hospitality experts identify emerging trends and consumer expectations that help to provide huge development of new products and services. Hence, by understanding modern tools and innovation, the research can be more elaborate as per the demand of target audiences and help businesses to remain competitive.
By conducting research, the researcher can provide market knowledge and insights that help the researcher to identify potential benchmarks, helping businesses to stay ahead of the hospitality competition. The research provides sufficient knowledge and evidence for making proper decisions to avoid disruption and enhance the likelihood of the hospitality business in the future. The research study also determines huge information based on employee retention and client engagement for fostering a creative work culture and improving service delivery. The researcher used the overall research data by considering “primary and secondary data or methods’ for better analysis and feedback from managers (Hendren et al., 2023). The methodology helps the research by considering the approaches that have been used to conduct the research design and meet conclusions. Moreover, the designs or approaches have been further used to interpret results and findings through proper discussion based on research objectives. Further, the hospitality research also summarizes by conducting a conclusion as well as practical implementation to recommend strategies and future scope.
Section 2: What is primary research?
Primary research methods play an efficient role in the hospitality sector towards gathering specific data directly through authentic sources. The significant types of research have been conducted through “interview, survey, observations and experimental way”. Moreover, it also allows the business to generate detailed and current information to tailor the specific needs and criteria. It has been identified that research through primary data helps the respective topic to provide sufficient feedback from consumers that offers proper information to determine the level of satisfaction, preferences, and market expectations. As per the statement of Nunkoo (2018), the primary research helps the research study to understand an individual consumer and their experiences to tailor the business specifically to their services as well as enhance the overall client satisfaction for comprehensive guest experiences. In comparison with secondary sources, the research methods allow the business to determine authentic sources and information concerning the identified issues and opportunities. Hence, it provides direct observation and valuable feedback from the business and industrial experts that help to identify major improvements for further needs and quality research. Considering the in-depth primary research, the researcher needs to provide actionable information that might take precise decision-making and similar changes regarding the need to modify the service delivery (Denny and Weckesser, 2022). Therefore, the research source helps to uncover huge information that has been available through secondary insights and business competitive edge.
Based on identifying trends, research using primary data helps to identify current business trends and industrial data that help in identifying emerging trends as well as consumer demand for creating innovative products and services information.
The hospitality experts need to utilize the concept of testing directly with their target business subordinates or experts. However, understanding the specific needs of an employee, primary research may help the research studies to foster a creative work environment as well as improve retention rates. Therefore, directly collecting information for respective studies also needs key performance indicators and other operational metrics. Considering the significant component of primary research, interviews can be taken from one-on-one or smaller groups consisting of questionnaires and responses (smartsurvey.co.uk, 2024). Thus, the interviews can also be conducted face-to-face or online. The entire process of the interview consists of a huge amount of information and authentic details for clients or subordinates regarding the respective topic. As a result, researchers can obtain huge information by conducting interviews and questions with each other regarding hospitality activities. Similarly, the survey is also a source of research methods that have been conducted by using online information regarding the research topics (smartsurvey.co.uk, 2024). Thus, the survey was also conducted through using tools such as online and offline, paid or free services. It has been identified through the peers that the survey should be short to generate creative and mindset responses from the participants. In such a scenario, the questionnaire length should be short and convenient for the participants.
Considering the focus group, the research methods have used tools from smaller participants of hospitality or groups that provide subject matter guidance concerning the research work. As per the statement of Strijker et al., (2020), it needs to be discussed among most thoughts and discoveries. Moreover, the methods also focused on the participant or team members to identify information based on the market and their consumers. Therefore, the methods have been primarily used to collect data from fewer participants in niche markets to gather consumer insights relevant to the research topic (smartsurvey.co.uk, 2024). In the context of observations, it contains similar hospitality events that organize notes and inquiries for observations, as it also involves no direct interaction among the subject or researcher. The methods of observation have been carried out through trained observers.
Section 3: What is secondary research?
Secondary research plays an immense role involved with analysing the various data collected through marketers or researchers for hospitality research. The source of research identifies multiple opportunities and benefits that provide support for the hospitality business towards making an informed decision and remaining competitive based on making adaptive changes. Secondary research is mainly a less expensive way of research as compared to primary, as the source of research utilizes the available or relevant data by eliminating the specific needs for costly data collection steps (Biggs et al., 2021). In the context of hospitality research, the secondary sources identified with limited budgets provide a cost-effective way towards gathering valuable information. Similarly, the research also allows huge access to data or information by enabling quicker decision-making and faster market change response. The source of research provides a broad concept and scope involving market trends, and consumer behaviour over competitive business advantages. Historically, secondary data helps the business to identify the current trends and patterns to generate strategic information and planning towards making informed decision making. The secondary research has involved various components for obtaining sources and information such as “Books, articles, Journals, statistics, government reports and data published” (libguides.tees.ac.uk, 2024). Hence, by utilizing secondary data sources, the operational leader of hospitality collects or identifies information at a limited cost-effective. Further, the information should be analysed or verified properly to help the researcher achieve its hospitality research goals. Moreover, the researcher can also go forward to verify the tests or hypotheses while establishing the continuing research in particular research topics.
It has been identified through peers, and the source of information has been properly searched and collected intelligently. Hence, the data may be identified in several formats consisting of unusable and other information that needs to be reduced as well as looking forward to new information based on combining the datasets. As per the statement of Besen-Cassino and Cassino (2018), the data is further explored, interpreted or analysed by following steps by the researcher for better knowledge and excellence. Based on formats, the secondary sources used by the survey participants to make decisions based on building and managing personal research panels or groups of selected responses. Similarly, hospitality research also aligns with the research panel that helps the researcher to obtain creative evidence based on making informed decisions, as it helps the researcher to reduce issues and increase the likelihood of the research study. Thus, leveraging the existing research study, the data or information collected through secondary research enables actionable insights.
The source of research has significantly impacted the hospitality industry, consisting of emerging trends and information to generate a strategic decision, and operations to improve consumer experiences. As per the statement of Howard and Henderson (2023), the source of research identifies the huge access to industrial benchmarks to access the industry reports and highlight the current market trends. This helps the hospitality industry to stay their business ahead of the competitors and market dynamic. Considering the competitive analysis, the research conducts secondary sources of data to evaluate the weaknesses and evaluate strategies based on gaining a competitive edge. Thus, the secondary research also offers the consumer demographics that determine a huge target market, as well as helping the business understand consumer expectations to determine consumer spending patterns. Similarly, the researcher has been able to access the industrial report and case studies to guide the best operational improvement and practices.
Considering the secondary research helps the study in segmenting the consumer and market by tailoring the business strategies as well as specific consumer groups. As per the statement of Lin et al., (2022), this information and sources also understand the huge trends in advertising or promoting activities through secondary sources and a huge collection of data records. In the context of hospitality research, the experts have been able to identify economic indicators to forecast the impact of the hospitality industry as well as help financial planning to manage business or industrial risks. Thus, the future scope of hospitality research based on secondary research is vast and leads to significant advancement in industries. Conversely, leveraging datasets from other sources is also acceptable in terms of gaining deep information and knowledge regarding the research topics. Similarly, using historical trends or data, remarkable future trends such as booking patterns, seasonal demand fluctuations and preferences of the consumer through allocating better resource planning have been demonstrated. In such a scenario, the sustainable research practices adopted through leading businesses include energy-efficient operations and sustainable business sourcing. Similarly, the concept of research helps to understand the way of consumer choice and preferences towards evolving better services and guest experiences that impact the expectations of hospitality consumers (Galeone and Sebastiani, 2021). Hence, focusing on this core information, hospitality research through secondary data can drive huge innovations, and improve operational efficiency towards enhancing consumer satisfaction, as a result, it helps to maintain positioning the industrial benchmark for sustainable growth and business success.
Section 4: Similarities between primary and secondary research
The primary and secondary research has various similarities despite distinct different approaches for being used in a research. The primary similarity between these two methods is the concept of collecting data for addressing a research aim or answering a question. On the basis of the requirement of the research either primary or secondary research methods are used for gaining insight into the advancement within the respective discipline or field of research. Both the method of Data Collection, on the basis of methodological aspect, requires methodological rigour and following basic ethical standards. Both primary and secondary methods of Data Collection required validity of the information and properly documenting it for answering the Research question and generating the findings (Taherdoost, 2021). The primary method of Data Collection collects original data directly from the sources by conducting interviews or surveys as well as experiments. In addition to that both the type of Data Collection method involve selecting appropriate collection of methods based on which the Research Design and philosophy are considered. After collecting the data or information both secondary and primary research data analysis processes that either test the hypothesis or interpret the finding to draw the conclusion. Apart from that, the secondary and primary methods of Data Collection also contribute to refine the societal context and academic discipline of the individual conducting the research and successfully contribute to the creation of knowledge.
However, each research allows researchers to collect an original source of data which is first-hand information providing a unique understanding about the topic which has not been documented previously (Daas and Arends-Tóth, 2012). Researchers however comparatively can customise the primary method of Data Collection on the basis of research objective and question. Considering the primary research it also offers the researcher to generate the control over the entire process of collecting and analysing the data as it consists of a Data Collection method towards analysing the technique and design. Secondary researchers however allow the researcher to conduct historical information for tracking the trend over time by comparing relevant findings from previously existing data on the basis of gaining a prospective. The secondary research is also cost effective and time efficient compared to primary research as it consists of analysing existing information set from literature rather than collecting completely new data. The secondary research in such a scenario allows the researcher to offer a comprehensive understanding about the methodology or theory. It also enables the researcher to cross validate the findings which allow the study to further compare the outcome across various sources and studies. The secondary research can be effective in mitigating the risk associated with the collection of primary research like error in the data collection or biased sampling as well as challenges in the recruitment of the participant (Taherdoost, 2021). Both secondary and primary research are valuable ways of gathering data and information and the methodology share various similarities for justifying the significance in understanding any part of information. Both the methods of data collection also involved collecting relevant data for achieving the objective. The primary research however involves gathering new sources of data by considering methods like interviews or surveys. In addition to that for both the types of Data Collection method reliability and validity of the data are significant aspects (Daas and Arends-Tóth, 2012). Due to the process of directly collecting the data the primary sources of information and Research can provide the researcher with higher validity while the secondary researcher only focuses on using the credible sources for ensuring reliability. In the methodological aspect the primary and secondary researchers are usually complemented. For example, the findings of research from primary data sources can be contextualised and validated while the secondary data sources can identify areas of further improvement and gap in the literature.
The primary research as a result is more resource intensive that provides customised understanding to the researcher for the research objective while the secondary method collects data from the existing sources. When the data is collected from the secondary sources, the primary method of Data Collection was once primary data when it was newly collected by the first researcher who conducted the study (Taherdoost, 2021). The content of the information collected does not change and as a result has the same content as that of the primary data. It does not matter if it was further visualised in the secondary form but the content remains the same. Postulates and definitions for example are common examples that were primary years ago but are still the same. In addition to that the secondary and primary methods of data also use statistics and research. Each of the data is similar to research in different fields depending on the availability of the information (Daas and Arends-Tóth, 2012). It is because the primary and secondary data have the same content. The only difference is the ways in which the information has been collected of collecting the data does not directly impact the use of information it can also be used for farming similar research for example if the data is directly been collected or from existing set of databases that demography of a particular target market can be used to generate information in similar business decision making process without changing the content.
Section 5: Difference between the primary and secondary research
The data analysis in research is broadly classified into two fundamental types of information sources: the primary and secondary data. The primary data refer to the collection of data from the first hand of the source of information by the researcher for specific research purpose while the secondary data sources are the set of information which are already and has been collected and analysed by someone else for a different purpose (Blumenberg and Barros, 2018). Understanding the difference between the secondary and primary method of Data Collection is crucial for researchers in order to choose the most appropriate and effective method of Data Collection that interprets and analyses the information for achieving the research objective.
The basic difference between the secondary and primary data collection method is the source of Information and the approach which is used for collecting the data. Primary research involves collecting the data from the original source by conducting an experiment or interview and survey or directly interacting with the participant (Neelankavil, 2015). The primary method of data collection in addition to that also allows the researcher to focus on specific hypotheses or questions about insurance relevant to the overall objective of the study.
The secondary method of Data Collection on the other hand involves analysing existing sources of data through literary sources of information which have previously been collected by authors and writers. Secondary research depends on readily available sources of data and information that makes it a cost effective and time efficient method compared to the primary method of Data Collection. Researchers as a result conduct literature review and content analysis as a part of secondary research for synthesising existing knowledge (Neelankavil, 2015). Systematic review and meta-analysis are also significant ways to build upon the prior research finding and identifying literature gap.
The secondary and primary research further involve collecting the original data through direct method while the secondary research analysis and data collection method considered existing sources of data providing opportunity to synthesise the knowledge and cross validate the information. Both types of research however in such scenarios offer value but have different purposes in advance in knowledge or understanding and innovation across various research applications and disciplines. The difference between the secondary and primary research justifies unique contribution and impact for understanding a particular context. The primary research, for example, allows collecting first-hand information directly from the source of data like from industry experts or employees as well as customers. On the basis of the research topic and objective of the study it allows better understanding for specific reference and issues all behaviour of stakeholder within a sector. The secondary method of Data Collection on the other hand depends on sources of data available on books and journal articles or reports. It provides a less detailed but broader overview for market dynamic and industry trends.
The primary research also offers advantages for customisation and specialty. Businesses have the capability of designing the research method by conducting interviews or surveys that can customise the unique objective and purpose of the study and allow the management or stay holder to generate targeted inside or relevant information about the market Niche. For example, considering the context of the hospitality industry, conducting the primary method of Data Collection can offer first hand and in-depth insight into two specific aspects like consumer behaviour and preference or opinion that allow businesses for gathering customised and detailed information directly from the target audience by various methods like Focus Group or observation. However considering the secondary method of Data Collection the process provides a broader perspective with the comprehensive industry Trend and data (Blumenberg and Barros, 2018). It also offers deeper understanding for competitive analysis and the industry landscape. In order to collect data or information like global market trends or regulatory environment the secondary methods of Data Collection are more relevant and appropriate. Typically both the method of Data Collection required time and budget as well as appropriate resources for developing design in research instruments which can offer tailored Insight.
Section 6: Advantages and disadvantages of primary research
Considering the primary research, there are huge advantages and limitations when deciding the appropriate research methods. Considering the primary research, there are huge advantages and limitations when deciding the appropriate research methods. Considering the advantages, the primary research sources derived a huge approach to the targeted consumers in hospitality research (Logan, 2020). Thus, it allows the researcher to identify specific issues relevant to the business and further project scope. In comparison with secondary research, the research methods provide an accurate based on information towards collecting up-to-date and relevant information while enabling accurate trends. As it represents the specific target of an individual or market, rather than the huge information (Hammond and Wellington, 2021). The specific type of research also allows the target client to have proper control over the methodology by representing sampling, size, and selection criteria. In the context of hospitality, research as the primary method allows the business or research to select appropriate information based on increasing the likelihood positions, as it helps to keep the data more relevant or private and reduces the market competition and advantages.
Considering the disadvantages, primary research is also bound with significant disadvantages for researchers and businesses in the hospitality industry. Based on conducting primary research, may require significant fiscal spending, as costs can also include recruiting researchers, compensating participants, and covering the travel and logistical expenses. It has been identified that resource intensive is also a major disadvantage identified by primary research, as it is due to huge time consuming while collecting or analysing the data can be a lengthy process taking enough time to complete (Hendren et al., 2023). However, the extended time frame is mainly required for primary research to reduce critical business decisions and strategic planning.
Section 7: pros and Limitations of Secondary research
Based on secondary research, the researcher outlines many advantages and disadvantages that have been considered as mentioned. Considering the pros, the secondary research process consists of analysing the collection of data through previous researchers, organizations, or institutions. The approach offers multiple advantages and benefits, as it is generally more affordable as compared with primary research while utilizing existing data and various needs of specification (Biggs et al., 2021). However, the secondary data also provides huge access that provides a wide range of research views, and topics, encompassing several aspects such as business or market trends. The secondary source of research allows the researcher to analyse the historical data on hospitality by providing a valuable context for forecasting future development (Taherdoost, 2021). Additionally, the source of research provides a benchmark analysis that changes consumer preferences and hospitality practices. Despite this, the secondary source of research also identifies various disadvantages, the secondary research also poses several limitations that may not be perfectly aligned with the specific research question or objectives of the hospitality business. Similarly, the secondary source often provides a broad range of scope rather than nuanced information as compared to primary research. Despite the pros, the secondary research also provides huge disruption due to outdated sources and a lack of cross-checking (Osuagwu, 2020). This is because of the time gap while collecting the information and available data has been used to generate a huge impact on current research and relevance of the market.
Section 8: Compare and contrast based on personal suggestion positivism and interpretivism
Positivism and interpretivism are the significant approaches that help the researcher to influence the way knowledge and skills have been constructed, as they also derive the various assumptions and methodologies. The positivist suggests the other forces that shape the values and behaviour, and the interpretive argues to interpret or refuse the force as per requirement. As per the statement of, (Junjie and Yingxin, 2022), positivist research mainly aims for objectivity in the research study by using quantitative methods and gathering empirical sources to test hypotheses. Based on characteristics, the positivist often relies on statistical analysis and data towards incorporating the pattern and relationship. As a result, it strives to reduce the bias and subjectivity in research findings by focusing on observable facts. The positive data mainly seeks to generalize the findings based on determining the broader implication in the contexts of representative samples (Biggs et al., 2021). In the context of hospitality research, positivism is well-suited for the research, as it involves using a survey quantitative measure and analysing the gusset satisfaction level and objectivity. This would depict a huge analysis and segmentation of the market by using demographic behaviour as well as targeted consumer strategies. Considering the advantages, positivist research also strives for unbiased findings by enhancing the credibility of the results. This is due to the quantitative data allowing the research for its precise measurement. Conversely, the positivist research approach also determines huge disadvantages in terms of focusing on memorable aspects that potentially overlook the nuances. As a result, data fails to capture huge complexities in human experiences as well as behaviours in hospitality settings.
Considering interpretivism, a philosophical approach plays a significant role in understanding human and social phenomena through using subjective experiences. As per the statement of Al Harahsheh and Pius (2020), interpretivism also applies to multiple facts that are shaped through an individual interpretation as well as cultural contexts. Hence, researchers also use qualitative methods to explore more meaningful approaches and perceptions. Interpretivism uses various characteristics such as using methods such as “observations, interviews, and exploration of case studies” for better subject experiences. Each of the participants emphasizes their role as constructing knowledge that seeks to identify or understand the social and cultural phenomenon. The applicability of hospitality research using qualitative interviews mainly to uncover the underlying factors through motivating the employees and job satisfaction. Based on similarities, the utilization of interpretivism has been able to examine the way cultural norms and social interactions change the behaviour of consumers (Ali et al., 2021). It derived huge advantages in terms of providing in-depth information on subjective experiences by offering a holistic view of hospitality research. It helps the research study to perform flexibility in research design as well as adapting to emerging business trends while collecting data similar to positivism. Conversely, the limitations have been also incurred in terms of influencing the research information and interpretations (Ikram and Kenayathulla, 2022) Qualitative data collection and analysis is also time-consuming, as it may require careful consideration while conducting hospitality research. Therefore, positivism aims to incorporate relationships with findings, whereas interpretivism mainly seeks to understand the issues and contextualism of human experiences.
While comparing positivism and interpretivism, the researcher needs to understand the possible implications and strong foundations of methodologies that impact hospitality research. Considering the philosophical foundations, positivism mainly assumes that expectations or reality is an objective of the human approach. It has been identified that the single reality can be observed and properly positivism and interpretivism read towards to gain by empirical information as compared to epistemology. As a result, hospitality research by using the positives provides deep information towards quantifying the valuable methods that help the respective topic to cover reality and trust regarding the world. Based on interpretivism, it holds the reality and socially managed subjective approach that exists within an individual’s perception, as a result, it interprets the global differently. According to Ikram and Kenayathulla (2022), the methodological approach of positivism, also elaborates that the research may identify various quantitative methods such as “experiments, surveys, and statistical analysis” that help to conduct tests, hypotheses, and measurable variables.
In the context of hospitality research, the focus on objectivity and replicability helps the researchers to maintain a detached scenario for industrial experts. Thus, interpretivism research is typically utilized by using the qualitative approach or methods to explore meaningful experiences. As a result, it emphasizes in-depth information or meanings to immerse themselves in the study context based on influencing the research process. Based on a personal suggestion, the research objective measures tests and specific variables to establish a generalized pattern, thus, positivism replicates more authentic information as compared to interpretivism. Regardless, the research mainly aims to reduce the complex subjective experiences towards attracting events and business subordinates that suit the most while utilizing interpretivism (Mahadevan, 2023). Furthermore, the research context is significant in identifying the research phenomenon, Interpretivism mainly focuses on the context and depth of contextual sensitivity for broad applicability and replication in nature. Therefore, both positivism and interpretivism offer a valuable source and approaches that strengthen their strengths and limitations. Hence, researchers need to choose between the research objectives while aligned with the huge guidance and nature of the research phenomenon.
Section 9: Personal suggestion on collection of data, analysis, and interpretation
Based on a comprehensive approach, researchers used the data collection involved with quantitative and qualitative mainly to capture a wide range of information. It has been suggested that using “survey, questionnaire, and transactional data” helps the research study to determine metrics such as consumer satisfaction, rate of occupancy and relevant figures. As per the statement of Vallejo-Yagüe et al. (2021), researchers may use qualitative methods that involve “focus groups, interviews, and observational studies” that help to explore the subjective experiences, guest perceptions and employee data. Similarly, the research has also suggested that data from diverse sources consist of both primary and secondary directly from the records of hospitality organizations and industrial reports to provide broader contexts and benchmarks.
It has been identified that the recorded data was analysed by using statistical techniques such as using software such as “SPSS ” to analyse the quantitative data for interpreting trends, correlations, and predictive modelling. Similarly, the recorded data has been also computed through descriptive statistics such as “mean, median mode” to perform inferential tests as well as to conclude (Sanchez et al., 2023). Therefore, the data of interpreting results also needed to compare through using quantitative and qualitative findings towards incorporating a comprehensive understanding of research topics.
It has been identified that hospitality research is mainly influenced by methods that have been used for data collection, analysis, and interpretation. However, survey and structured data collection mainly elaborate the tools to provide a large scale that allows for statistical analysis and generalization. For instance, consumer satisfaction and needs mainly reveal the possible trends in guest experiences across multiple hotels. However, the focus group and interviews also provide in-depth information into the guest perception, staff experiences and operational challenges. Similarly, it helps to understand the guest appearances and operational issues to understand the nuance of every aspect of research. As per the statement of Scauso (2020), by ensuring the sampling techniques the findings also generalized the broader population. For instance, it is represented through hotel or guest information that provides huge insights into guest expectations and preferences. In such a scenario, enhancing trust among the participants helps the research to ensure that the data that has been collected is more “reliable and ethical” to evolve with research practices.
According to English and Nielsen (2023), the impact of data analysis also enables the researcher to identify patterns and mutual relationships with huge datasets. For example, the regression analysis also helps the business to determine the influencing factors and guest satisfaction. Through consideration of qualitative analysis, the thematic analysis helps the researcher to identify recurring themes and information to help contextual data such as “guest feedback, reviews and client satisfaction”. In the context of narrative analysis, the data or information provides a huge understanding of individual experiences that have been used to personalize the interaction of consumers or guests for seamless tourism experiences. Apart from this, the researcher may consider adequate theories and frameworks that are used to evaluate suitable findings within a broader academic context. For instance, the implication of theories helps the researcher to identify service quality and interpret guest satisfaction based on understanding results. This has been done through comprehensive data and comparison with research findings, as literature can validate the interpreting results in divergence (Mahadevan, 2023). This can further help to keep the research study more relevant and authentic to meet the research goals. Therefore, the robust research data provides a huge foundation that makes the hospitality experts make strategic decisions such as “market positioning, service improvements and advancement of technology”. Hence, rigorous data analysis, and collection research study can provide a comprehensive understanding towards driving industry innovation as well as enhance service quality.
Discussion and Conclusion
Based on the discussion, the findings determine a broader context of the hospitality industry by identifying trends and market dynamics. It has been discussed that it translates the research findings through actionable strategies for hospitality management and operational improvements towards making data-driven decisions and optimizing guest experiences for better service delivery and client satisfaction. According to Mbanaso et al., (2023), the practical implication also identifies the significant opportunity for innovation based on hospitality products and services by engaging with consumer strategies and identifying gaps in emerging business trends. It has been discussed that, in the consumer-centric hospitality industry, effective research plays a crucial role and understanding based on improving guest experiences to remain competitive. However, a mixed methods approach or framework has been applied towards combining both quantitative and qualitative methods (Vallejo-Yagüe et al., 2021). The overall discussion provides a comprehensive framework for gathering or analysing the interpreted data, thus advantages and issues emphasizing a practical application for hospitality management. Therefore, contextualizing findings, and helping a balanced perspective of the hospitality research to engage with stakeholders, as a result, a business can drive strategic decision-making and operational excellence while enhancing guest satisfaction.
The overall research study involves primary and secondary information through gathering empirical insights and relevancies to a particular industry as hospitality. The secondary research information significantly impacts strategic decisions and operations by identifying emerging trends and reliable information (Lin et al., 2022). The sources of research such as industry reports, academic journals and market information help the research study to provide access to industrial benchmarks as well as current market patterns. As per the statement of Howard and Henderson (2023), accessing the benchmarks helps the hospitality business to compare their financial and business performances based on identifying the improvement as well as incorporating identified goals. Similarly, understanding the market trends also enables the hospitality business to anticipate market changes, as it helps the business to remain competitive. It has been discussed that the implication of secondary research information allows the hospitality industry to evaluate industrial “strengths and weaknesses” based on an analysis of the competitor pricing strategies and services offered.
Conclusion
From the above study, it has been concluded that the adoption of a comprehensive approach to conducting research is significant for gaining a deep understanding of guest and travelling experiences. Thus, it has been observed that by integrating both quantitative and qualitative methods, researchers also capture a wide range of data and information to provide a balanced and nuanced perspective by making informed decisions. Furthermore, the operational improvement of research mainly provides a huge amount of information on best practices. This has been done by analysing the case studies by learning about huge successes and issues to enhance efficiency or service quality. In addition, leveraging historical data and trends helps to evaluate the business while allocating resources. Therefore, by utilizing the appropriate methodologies, the researcher helps to maintain ethical standards while interpreting the findings that increase service quality. Thus, the hospitality researcher also ensures the work remains relevant and impactful for future research.
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