Assignment Sample on Research Methods for Managers
Section 1
| Headings | Research topic 1 | Research topic 2
|
Research topic 3
|
| 1.
Research topic & general area
|
Role of human resource in employees satisfaction and motivation | Impact of digital marketing on organizational performance | Impact of social media on consumer buying behavior |
| 2.
Why is this of interest to you?
|
Human resources have a great impact on employee satisfaction and motivation hence this topic is relevant for understanding professional career. The topic is chosen due to understanding the employees mental as well as physical satisfaction level and how human resource influences a comfortable work-life balance. | Digital marketing is the current trend for most business organizations. Business organizations have chosen the path of digital marketing to sustain the global trading market. The marketing concept is easy to measure and focus on brand development. | Social media has a huge impact on consumer buying behavior as mainly the young generation is affected by the influence of social media. In the UK most people make their buying decisions which depend on the advertisement on social media. |
| 3.
More specifically narrow this down (one sentence)
|
An appraisal is the core part of human resource which enhances employee satisfaction and there are different appraisal protocols for hotels and airline organization. | Digital marketing has a huge impact on tourism scenes that tourists are mainly focused on online marketing media before travelling and attract towards the marketing process. | Social media has focused on different types of advertisements and shows the fact about food products. Before buying the products, consumers in the United Kingdom search for their nutrients value. |
| 4.
With particular attention to what area/what?
|
The role of human resources is different for small, medium and large airline organizations. HR in the small business has more responsibility, limited resources and rudimentary recruitment methods. In the case of large business areas human resource are more flexible and ensure a multifaceted work environment. | Digital marketing enhances tourism by helping the travel agency on the top of search engines. Customers are attracted to making deals by visiting the travel website and enhancing the brand reputation of the organization. Digital marketing offers more customer engagement and exposure to search engine results. Different customers have used the data for creating a personalized experience. | Social media advertisement mainly focused to enhance the brand reputation of food products. Customers are attracted to buying the product due to excessive social media marketing. Social media enhances customers purchasing habits by providing information and alternative solutions for a particular product. |
| 5.
One sentence statement
What do you want to find out?
|
Small business organizations have focused on cost approach appraisal methods while large organizations have illustrated income approach appraisal method. | Marketing of music events in a digital way has a positive influence on consumer expectations as 80% of the UK population has used the internet. | Social media food bloggers are mainly influenced by generation Z who make their fooding habit as per the social media post. The generation is mostly affected by social media before purchasing the food product. |
| 6.
Identify a relevant Academic concept, theory or model for each area you are considering
|
Maslow hierarchy of needs theory has been used to understand employees’ needs from the human resource department. | The elaboration likelihood model has been used to understand the marketing concept which influences organizational performance. | Consumer behavior theory is used to understand their buying perception with the help of social media. |
Section 2
| Headings | Role of human resource in employees satisfaction and motivation (Topic 1) | Impact of social media on consumer buying behavior (Topic 2) |
| Aim
|
The study aims to understand the role of human resource in employee satisfaction and motivation. | The research aims to understand the impact of social media on consumer buying behavior. |
| Objectives
|
❏ To understand the role of human resource in employees satisfaction
❏ To evaluate the role of human resource in influencing employee motivation ❏ To understand the issues of human resource for reducing employee satisfaction and motivation ❏ To recommend strategies for overcoming the issues of human resource |
❏ To understand the positive impact of social media on a consumer buying decision
❏ To analyze the negative impact of social media on consumer buying behavior ❏ To recommend effective strategies for mitigating the issues of social media |
| Research question
|
➔ What is the role of human resource in employee satisfaction?
➔ What is the role of human resources in influencing employee motivation? ➔ What are the issues of social media to reduce employee satisfaction and motivation? ➔ What are the strategies applied to overcome the issues of human resource? |
➔ What is the positive impact of social media on consumer buying decisions?
➔ What is the negative impact of social media on consumer buying behavior? ➔ What are the recommended strategies for mitigating the issues of social media? |
|
Hypothesis
|
H0: There is no role of human resource in employee satisfaction and motivation
H1: There is a positive influence of human resource on employee satisfaction as well as motivation. |
H0: Social media has no impact on consumer buying decisions.
H1: Social media has a positive relationship with consumer buying behavior. |
Section 3
| Headings | Chosen research topic (Impact of social media on consumer buying behavior)
|
| 1.
What is the overall purpose of the research?
|
The overall purpose of the research is to understand the impact of social media on consumer buying behaviour. The study has revealed that social media has encouraged customers to share their post-purchase experience among their relatives and friends by giving their negative or positive feedback towards the purchasing product. The research has showcased that due to the rise of online shopping people spend most of the time on social media which influences their buying decision. Social proof has influenced the purchasing habits of customers in different places of the United Kingdom and makes their buying decisions. |
| 2.
What is your OVERALL research strategy?
|
The research is focusing on survey methods for gathering information from different consumers in the United Kingdom who use social media. As opined by Ragab and Arisha (2018), a questionnaire is being prepared with the help of a five-point Likert scale which consists of both demographic and close-ended questions. The questions are prepared to research aim and objective which depicts dependent as well as independent variables. In this particular topic, social media is an independent variable and the consumer buying decision is the dependent variable. Due to the global pandemic of covid-19 online survey method is being preferred to gather information about the influence of social media on consumer buying decisions. The research strategy helps the researchers to gather authentic information about social media and its impact on consumer buying habits. |
| 3.
What is the methodological approach?
|
Positivism research philosophy is selected for understanding an in-depth analysis of research hypotheses and questions. Positivism research philosophy is a vigorous process to understand the result based on the observation of researchers. Explanatory Research design is being used to understand the relationship between research concepts and variables. As mentioned by Ngozwana (2018), explanatory research has increased the understanding of researchers based on statistical approach and focus on numerical data. The primary data collection method is used to gather information directly from the participants for understanding the impact of social media. Random sampling is used to select the consumer from the overall population of the United Kingdom. |
| 4.
Inductive or Deductive?
|
The deductive research approach is used for measuring individual concepts in a quantity way. The deductive approach is helpful for general results based on research findings to a certain extent. In the views of Dźwigoł and Dźwigoł-Barosz (2018), a deductive approach explores the theories and concepts with the help of a valid argument. The theory leads to new hypotheses with the basic observation of researchers for providing more authentic results. The inductive approach time requirement is less compared to two inductive research approaches. |
| 5.
Quantitative or qualitative?
|
The quantitative data collection method is used to analyze the result with the help of the MS Excel tool. The data is analyzed mathematically with the help of close-ended information. Data collection is automated with an online survey large sample size for participating in the research. As stated by Mohajan (2018), quantitative data analysis helps to create understanding and generate knowledge about the social world compared to qualitative data. In the case of quantitative data analysis, all the data is reliable, precise and consistent. However qualitative analysis is mainly focused on descriptive approach however quantitative analysis provides a numerical elaboration of data which provide more accuracy. |
Section 4
| Headings | Chosen research topic |
|
Identify 5 academic sources for each area (examples can include academic books, academic journal articles).
|
Impact of social media on consumer buying behaviour. |
- Voramontri, D. and Klieb, L., 2019. Impact of social media on consumer behaviour. International Journal of Information and Decision Sciences, 11(3), pp.209-233. Available at: https://www.inderscienceonline.com/doi/abs/10.1504/IJIDS.2019.101994
- Tajvidi, R. and Karami, A., 2017. The effect of social media on firm performance. Computers in Human Behavior, p.105174. Available at: https://www.sciencedirect.com/science/article/pii/S0747563217305514
- Alalwan, A.A., 2018. Investigating the impact of social media advertising features on customer purchase intention. International Journal of Information Management, 42, pp.65-77. Available at: https://www.sciencedirect.com/science/article/pii/S0268401218303943
- Rambe, P. and Jafeta, R.J., 2017. Impact of social media advertising on high energy drink preferences and consumption. Journal of Applied Business Research (JABR), 33(4), pp.653-668. Available at: https://www.clutejournals.com/index.php/JABR/article/view/9977
- Laksamana, P., 2018. Impact of social media marketing on purchase intention and brand loyalty: Evidence from Indonesia’s banking industry. International Review of Management and Marketing, 8(1), pp.13-18. Available at: https://dosen.perbanas.id/docs/wp-content/uploads/2020/08/02-Jurnal-Impact-of-Social-Media-Marketing.pdf
Section 5
I choose the research topic “impact of social media on consumer buying behavior”. The main reason behind choosing this research topic is that social media has a great influence on the modern age. 53 million active social media users are there in the United Kingdom who decide their purchasing habit based on the different blogs and posts on social media. The topic sheds light on online shopping behavior due to the pandemic of covid-19. In the opinion of Voramontri and Klieb, (2019), most customers prefer online shopping due to maintaining social distance as well as hygiene. Hence, social media is the effective medium for buyers to influence their buying decision based on the reviews on social media. In the age of the digital revolution, I believe people are more connected with each other which make access to different information easier. Social media is the new marketing tool that has been adopted by marketers in the United Kingdom for influencing customer buying decisions. Mainly generation Z are mostly affected by the influence of social media before purchasing any product.
In the United Kingdom, social media is more accessible due to the affordable use of smart devices and smart phones. As mentioned by Tajvidi and Karami, (2017), people are using YouTube, WhatsApp, Facebook and WeChat for sharing important information and making their purchasing decisions. Social media has mainly forecasted different types of consumer buying behavior such as complex, variety-seeking, dissonance-reducing, and habitual. All types of buying behavior have been greatly influenced by social media marketing and customers’ buying decision is based on marketing factors. The research topic is being chosen to aware customers about the fake news on social media. All the customers and buyers know the false news and reviews which are posted on different social media sites.
Fake news hurts the buying perception of individuals. The research is focused on all the issues of social media marketing such as analyzing social media performance, spreading of fake news, data breaches. As suggested by Alalwan (2018), customers are aware of all the facts and make their purchasing decision based on the true reviews on social media. The research helps customers differentiate between true news and fake posts. I selected the topic for a deep understanding of the social media marketing concept which influences customer buying decisions. There are different factors which influence customer buying decisions such as psychological factor, social factor, personal factor and financial factor. Social factors are mainly influenced by reference groups and social media influence making purchasing decisions. Social media has influenced consumer buying behavior mainly for complex purchases which involve high consumer risk.
The concept of word of mouth only reveals the person to person communication for buying decisions. Social media is an electronic word of mouth that influences the buying decision of individual customers in different parts of the United Kingdom. As argued by Rambe and Jafeta, (2017), in the digital world customers are affected by social media tools and have significance in identifying brand differences. People are busy in their professional as well as personal life as they have no time for physical shopping. The social media revolution has focused on new ways to obtain information on different products in the market. Hence, it can be summarized that I choose the research topic for better understanding the concept of social media which influences the decision making of customers. All the marketing challenges regarding social media are illustrated in this research with positive mitigating strategies. There is a need for identifying the issues of research and fulfilling the objectives based on research questions (Laksamana 2018).
Reference list
Alalwan, A.A., 2018. Investigating the impact of social media advertising features on customer purchase intention. International Journal of Information Management, 42, pp.65-77. Available at: https://www.sciencedirect.com/science/article/pii/S0268401218303943
Dźwigoł, H. and Dźwigoł-Barosz, M., 2018. Scientific research methodology in management sciences. Financial and credit activity: problems of theory and practice, 2(25), pp.424-437. Available at: http://fkd.org.ua/article/view/136508
Laksamana, P., 2018. Impact of social media marketing on purchase intention and brand loyalty: Evidence from Indonesia’s banking industry. International Review of Management and Marketing, 8(1), pp.13-18. Available at: https://dosen.perbanas.id/docs/wp-content/uploads/2020/08/02-Jurnal-Impact-of-Social-Media-Marketing.pdf
Mohajan, H.K., 2018. Qualitative research methodology in social sciences and related subjects. Journal of Economic Development, Environment and People, 7(1), pp.23-48. Available at: https://www.ceeol.com/search/article-detail?id=640546
Ngozwana, N., 2018. Ethical Dilemmas in Qualitative Research Methodology: Researcher’s Reflections. International Journal of Educational Methodology, 4(1), pp.19-28. Available at: https://eric.ed.gov/?id=EJ1170655
Ragab, M.A. and Arisha, A., 2018. Research methodology in business: A starter’s guide. Management and Organizational Studies, 5(1), pp.1-14. Available at: https://www.researchgate.net/profile/Mohamed_Ragab7/publication/321769066_Research_Methodology_in_Business_A_Starter’s_Guide/links/5a311456aca2724bf72185bf/Research-Methodology-in-Business-A-Starters-Guide.pdf
Rambe, P. and Jafeta, R.J., 2017. Impact of social media advertising on high energy drink preferences and consumption. Journal of Applied Business Research (JABR), 33(4), pp.653-668. Available at: https://www.clutejournals.com/index.php/JABR/article/view/9977
Tajvidi, R. and Karami, A., 2017. The effect of social media on firm performance. Computers in Human Behavior, p.105174. Available at: https://www.sciencedirect.com/science/article/pii/S0747563217305514
Voramontri, D. and Klieb, L., 2019. Impact of social media on consumer behaviour. International Journal of Information and Decision Sciences, 11(3), pp.209-233. Available at: https://www.inderscienceonline.com/doi/abs/10.1504/IJIDS.2019.101994
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