Assignment Sample on Search Engine Optimization for Dynamic Websites
Introduction
Search Engine Optimization is described as the process of enhancing the visibility of the site at the time people search for services or products on Google or any other search engines. It is essential for increasing the attractiveness of the product or services being delivered by the particular organisation as the visibility of content increases (Zhang and Cabage, 2017). Whereas, the dynamic webpage is defined as the page that views different content every time a user visits the site. Dynamic website is also known as database-driven site essentially requires database design and web programming. The content on a dynamic website changes on the basis of different factors. It includes the time zone, native language, viewer of the site, and many more. The content of the site is being stored on the content management system and information is updated when it is being changed in the database.
Background Research
In today’s developing era, importance of SEO is also increasing that makes it essential for organisation to use Search Engine Optimization technique as it enhances the visibility and attracts customer. SEO is described as the vital factor for marketing an online business and it is primarily used to optimize a website so it can rank well while searching (Bhandari and Bansal, 2018). Dynamic website is majorly used for e-commerce as they make it easy for update and expand the site content appropriately. Dynamic websites are responsible for increasing indexing related problems. The major purpose of the research is to understand and evaluate the importance of Search Engine Optimization for Dynamic Websites. Other than that, the research will also explain the way SEO can enhance content updating at Dynamic website.
Dynamic pages have the ability to add unique value to a site but it can be an issue related to crawling and indexing the pages. For avoiding, the issues related to indexing and crawling it is essential to make the pages search engine friendly (Barbar and Ismail, 2019). A dynamic web page can be two things that are a web page displaying different content every time it is viewed and a page that generates content as per user input. For example, the Facebook feed can be described as dynamic content every time the user accesses it. Another example o a dynamic page is an e-commerce website that works as per user input. It shows content based on the search order a user gives to the page.
Summary
The entire section will cover all the related topics of SEO and Dynamic website. A dynamic website can be defined as a web page that changes its content continuously every time it is viewed. On the other hand, SEO is used for increasing the visibility of content while giving search results. It will discuss the issues related to SEO and Dynamic website and the ways they can be solved. SEO can be used to reduce the issues like crawling and indexing and the ways to solve them are described below.
Dynamic SEO
Dynamic SEO includes a set of principles that are capable of optimizing several pages at once. It is described as the way of adopting the manual process of updating multiple sections of the web page and automates it. Using dynamic optimization, users can optimize sections of the website and they can have many pages within every section (Ponzoa and Erdmann, 2021). The technique is a massive time saver and can enhance the searching of the page as well. For instance, an e-commerce website selling different products like shoes, clothes, and many more then they have to divide these categories into sub-categories so the search engine results can be attractive. The fields can be used to subdivide the categories and improves the visibility of the product.
The organisation must make sure that the template is categorised appropriately if they are using it across the entire category of the products. On the other hand, it is also essential that everything included in the category must be related to that particular category (Lincoln, 2019). It can be turn off for customers if they are searching for shoes and getting some results related to clothing. It leaves a bad impression on the customer. Other than that, users have to pay special attention to the pagination or text links included at the bottom of the page as it can create roadblocks or duplicate content for Google as many pages are crawled simultaneously.
Consideration of ethical, legal, professional and social issues
In today’s developing world, every individual is using the internet and is aware of search engines and everyone is dependent on them. Various ethical issues are related to SEO that includes search-engine bias and the issue of non-transparency, personal privacy and informed consent, democracy and censorship, and monitoring and surveillance (Ullah et. al. 2018). The major issue related to SEO can be seen that almost every company is using this technique and initially companies were only generating search results but nowadays they are getting highly involved in bolts and nuts of diverse markets. It can create bias-related concerns affecting this and it can be noted by taking the example of Google, when the company entered the online travel business they started to keep their flight searches at the top even before the major players in the online travel business like Orbitz and Expedia.
Furthermore, organisation using search engine needs to follow a detailed set of rules like Google webmaster guidelines, Yahoo content quality guidelines, Bing webmaster and many more. It makes it easy for familiarising the type of content that needs to be served on the search results (Drivas et. al. 2021). There is probability of rising serious issue if any organisation does not follow the guidelines and it is also beneficial for them as to improve their ranking opportunities. Spammy traffic can be considered as major social issue for SEO as many users are using internet and many hackers are there that can make the data inaccurate. It can also increase the average bounce rate because of the bot-generated traffic. Other than that, there can be seen various duplicate contents published over the internet, no web page allows the company to do this. It will punish the users for publishing duplicate content. The users can also resolve the issue related to duplicate content from the site using different tactics (Sarlis et. al. 2017). The most casual reason for duplicate content arises when multiple versions having same URL offering the similar content to the search engine bots.
Ways to make dynamic website SEO friendly
Nowadays Google index dynamic pages still Googlebot struggles to crawl the pages so there are different ways to make dynamic pages search engine friendly. Every user must know that dynamic URLs having huge parameters can be problematic for search engines so they can rewrite those URLs and convert them into user-friendly URLs. Other than that, it is advisable to keep the URL parameters number to one or two as it makes easy for a search engine to crawl the site (Khan and Mahmood, 2018). One must generate sitemaps to help Google find the pages developed and it is being managed using Google Search Console.
Project Plan
| Section | W-1 | W-2 | W-3 | W-4 | W-5 | W-6 | W-7 | W-8 | W-9 |
| Background Research | |||||||||
| Aims and objectives | |||||||||
| Dynamic SEO | |||||||||
| Consideration of ethical, legal, professional and social issues | |||||||||
| Ways to make dynamic website SEO friendly |
Conclusion
It has been concluded from the above research that SEO plays a very crucial role in improving the search engine results and shows attractive results to users. There can be seen various issues identified that need to be addressed to enhance the search engine optimization of the web page.
References
Books and Journals
Bhandari, R.S. and Bansal, A., (2018). Impact of search engine optimization as a marketing tool. Jindal Journal of Business Research, 7(1), pp.23-36.
Drivas, I., Kouis, D., Kyriaki-Manessi, D. and Giannakopoulos, G., (2021). Content Management Systems Performance and Compliance Assessment Based on a Data-Driven Search Engine Optimization Methodology. Information, 12(7), p.259.
Khan, M.N.A. and Mahmood, A., (2018). A distinctive approach to obtain higher page rank through search engine optimization. sādhanā, 43(3), pp.1-12.
Ponzoa, J.M. and Erdmann, A., (2021). E-Commerce Customer Attraction: Digital Marketing Techniques, Evolution and Dynamics across Firms. Journal of Promotion Management, pp.1-19.
Sarlis, A.S., Drivas, I.C. and Sakas, D.P., (2017). Implementation and dynamic simulation modeling of search engine optimization processes. Improvement of website ranking. In Strategic Innovative Marketing (pp. 437-443). Springer, Cham.
Ullah, A., Nawi, N.M., Sutoyo, E., Shazad, A., Khan, S.N. and Aamir, M., (2018). Search engine optimization algorithms for page ranking: comparative study. International Journal of Integrated Engineering, 10(6).
Zhang, S. and Cabage, N., (2017). Search engine optimization: Comparison of link building and social sharing. Journal of Computer Information Systems, 57(2), pp.148-159.
Online
Lincoln. E. J. (2019). Dynamic SEO. [Online]. Accessed through: <https://ignitevisibility.com/dynamic-seo/>
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