SG7001 Activity 5 Assignment Sample
Atelier Chiang Mai’s business relationships
Introduction:
Business relationships are the links between the stakeholders in the business process, such as employer-employee relationships, customers and any outsourced partners (Fonfara, et al., 2018). A better relationship with employees help in strengthening the business production, and customer relationships assure better engagement and sales. As business relationships offer such opportunities, companies take various actions to maintain such relationships. In this report, the maintenance of business relationships of Atelier Chiang Mai will be critically evaluated.
Critical evaluation of the business to business relationships maintained by the company:
The company is a production house of many clothing brands that reflects on high supply chain relationships. The supply chain is a major part of inventory management and the entire business strategy (Snyder & Shen, 2019). Based on that understanding, the company’s leaders stay pre-emptive and maintain transparent communication. They communicate with the associated employees with the entire supply chain regularly and effectively. The company also ensures that each of the suppliers knows the roles and responsibilities and works according to that. There is another step which is maintaining predetermined obligations, so the process maintains ethical standards. Besides that, the company ethically and honestly all the time. Lastly, suppliers are given feedbacks which ensures better relationship.
The company also maintains customer relationships keep the lines of communication open for customers (So, et al., 2016). As the company works based on the requirements of brands, it updates the customers regarding the work in progress and takes their feedback. Customers’ opinions are always valued by the company, which ensures better customer relationships and increased revenue.
Conclusion:
The report concludes that Atelier Chiang Mai has successfully maintained the supply chain relationships and customer relationships by valuing and respecting their roles in the company’s growth. Yet, the above critical evaluation shows the company still can improve their strategy of maintaining relationships.
References
Fonfara, K., Ratajczak-Mrozek, M. & Leszczyński, G., 2018. Change in business relationships and networks: Concepts and business reality. Industrial Marketing Management, 70(01), pp. 1-4.
Snyder, L. & Shen, Z., 2019. Fundamentals of supply chain theory. 01 ed. London: John Wiley & Sons.
So, K. et al., 2016. Enhancing customer relationships with retail service brands: The role of customer engagement. Journal of Service Management, 01(01), p. 01.
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