SG7001 Managing Strategy & Operations and Partnerships Assignment Sample 2023
Component 1
Activity 1
An analysis of the implications of the vision of the organisation
| Vision | Ghabbour Auto operates in Egypt. The company’s six decades of business seems to flourish with a commitment to a specific vision.
The company’s vision is to be the leading market by ensuring an elite customer experience. This ensures the organisation becomes the relevant brand to the stakeholders (Creations, 2022). |
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| Quality | Evaluation | Description | Implication |
| Volume | High | GB Auto has a higher demand in the market. Therefore, the company has gained a 15.0%gross profit margin. Furthermore, the company has initiated to bring the largest network and geographical footprint in Egypt and Iraq. The company has also initiated to be the second-largest financial leasing with a 7.9% market share (S3.amazonaws.com, 2022). | In order to satisfy the rising demand, the company has invested in its expansion, thereby reaching 80000 units per year. Therefore, in the Prima plant, the company ensures to assemble Hyundai and Heely passenger cars (S3.amazonaws.com, 2022). Therefore, it can be ensured that the company has initiated to enhance its growing production line capacity. |
| Variety | High | The variety of products developed by GB Auto such as passenger cars, vans, trucks, construction equipment and others. | The company provides a variety of services to an extensive customer base. The company has also initiated a partnership with global leader Marcopolo, the manufacturing company in Egypt (Resources.ghabbourauto.com, 2022). |
| Variation | Low | There seems to be a low impact on the production process. The company ensures a diversified player that captures wealth in terms of opportunity in the market. | Due to low variation, the company achieves 11.1% of its gross domestic product. The company has further achieved significant growth in 2018 (Resources.ghabbourauto.com, 2022). |
| Visibility | Low | GB Auto further ensures to prioritise its lean and efficient cost base. Therefore, the company seems to have low visibility, which plays a pivotal role in supporting fundamental and long-term growth. | The lack of short-term visibility imposed due to the current foreign currency situation and procedural reforms has impacted the opportunity to grow as a first-line business (Ghabbourauto.com, 2022.). |
| Performance attributes | Evaluation | Description | Implication |
| Quality | High | The company follows quality standards that ensure low-cost, high-quality products and services. | It has helped GB Auto develop technological and innovative concepts to enhance transportation solutions (Creations, 2022). |
| Speed | Moderate | The company moderate speed of service delivery to the customer. | Therefore, the availability of spare parts and effective speed has ensured to be the most significant factor in attracting customers. |
| Dependability | High | The dependability of GB Auto is high due to the requirement of high quality and involvement. | GB Auto provides specific services to the target customer with significant product quality and services (Ghabbourauto.com, 2022). Thereby helping to retain loyal customers. |
| Flexibility | Low | The company cannot change according to the customers’ requirements. | The lack of flexibility in terms of products, services, and others often hamper the business’s competitive edge. |
| Cost | Moderate | The company ensures to maintain moderate costs by lowering the cost of production and lowering the prices. | The lowering cost of production ensures retaining loyal customers, thereby enhancing competitive advantages. |
Activity 2
An evaluation of opportunities and threats posed by megatrends
| Megatrend | Key issues affecting the organisation | Impact and Implication |
| Social change | ● Physical environment
● Cultural behaviour ● Demographic change |
The automotive industry is a growing market, and GB auto operates “after-sales outlets”, namely 360, by distributing tires, batteries, lubricants and parts. Thus, these kinds of services to the customers demands in terms of tire installations, balancing, sale, batteries services and injecting of lubricant services to the high population in the selected location is positively high (Resources.ghabbourauto.com, 2022). However, by 2030, an expectation of decrease in the level of the population has a threat over this business. |
| Rapid urbanisation | ● Industrialisation
● Commercialisation
● Employment opportunities ● Transformation
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Rapid urbanisation appears to happen in Egypt, and it is likely to positively impact the business’s operations. The coming years will be a great demand for vehicles. GB automobile industry was established as a regional player, and due to rapid urbanisation, it has achieved the opportunity to spread its business to Jordan and Iraq. However, the company is committed to growing in its domestic market (Resources.ghabbourauto.com, 2022). GB auto believes that having resilience within the phase of turbulence and rapid urbanisation will help extend its market in the further cities of Iraq and Algeria. Regarding regional expansion, there are opportunities in providing services to the Iraqi passenger with the “Verdi Tire brand”. This is why management is optimised to improve in the coming year. |
| Shifting Global economic power | ● Diffusion of power
● Impact access to markets in terms of abroad and home ● Bargaining ● Intellectual influence ● Population growth |
This refers to the diffusion of power in several countries and the potential to influence the markets from home to abroad and bargaining power. Despite the increase in US dollars, Egypt’s economic power has increased and become potential and resilient (Group, 2022). Positive growth has taken place since 2016 and is expected for further improvement. Thus, an opportunity can be for GB auto; however, the threat can be understood in terms of competition globally due to shifting in economic power. |
| Industry 4.0 sustainability | ● Carbon footprint
|
The Egyptian government is investing in public infrastructure, for instance, “Cairo’s Metro Line 3”, and tends to reduce the number of vehicles on city roads. The government’s change in policy is likely to impact the GB auto. Thus, it can be a threat to the GB auto as it deals with the operation in vehicle production. Either it has to reduce the production capacity or bring into the carbon emission policy. |
Activity 3a:
Evaluation of business to business relationships maintained by the organisation
Business-to-business refers to the transaction between the companies, such as one involving a wholesaler and another one being a manufacturer. Considering the history of the six decades of the automotive industry, GB Auto Company has established a solid reputation by providing automotive service offerings to other companies. It is better known for rendering unmatched after-sale services to the companies in Egypt. It has a solid reputation among the companies and in the Egyptian market and is gaining a name as a front-runner in terms of “two-and three-wheeler distributions”. It has been found that operating in six lines of business, Ghabbour Group, the Egyptian manufacturers of automobiles, trucks, buses and motorcycles, is regarded as one of the leading automobile companies in the Middle East, announced the contract that covers imported models manufactured by the MG internationals (Resources.ghabbourauto.com, 2022). The organisation is competing with multiple players, and it was first shortlisted and then granted distributorship for MG International in Iraq. The company’s strategic partnership with the potential partners will benefit the company in terms of resources to serve the market in Iraq and help them provide competitive products. GB Auto, being one of the leading automobile manufacturers in the Middle East, operates across six lines of business, including Passenger cars, Commercial vehicles and construction equipment, Motorcycles and three-wheelers, tires and Iraqi operations. The company’s primary business activities include the assembly, manufacture, sales and distribution, along with the finances and after-sales services of the products. The portfolio of brands includes Hyundai, Iveco, Marcopolo, Volvo, Volvo Truck and Bus and others. Thus, this company does not take any chance to commit any error that can hamper the business to business relationship. It used to take steps such as “sales satisfaction survey”, where it surveys the dealer whether their products are satisfactory.
On the other hand, the second initiative is associated with Market research, where it pursues the demands for its services and adopts a product development strategy (Resources.ghabbourauto.com, 2022). Thirdly, it conducts regular meetings with its partners and dealers to build strong relations. In addition, the company’s professionals are engaged in creating brand awareness in the market through advertising on social media. These are the company’s strategies where it believes in developing strong relationships with the dealers and partners.
Activity 3b:
Recommendation for the operation and evaluation of the impact
| Recommendation | It is evident that failure in the company’s efficient operations is likely to affect the activities such as “assembling, manufacturing, financing, sales and distribution and after-sale service.” The company must look for customer experience, performance attributes and great sales. In addition, the Zero net carbon is another factor that impacts the business and its relationship with the dealers and partners. The production can be lowered for this company as the government is changing policy and switching to reduce the carbon footprint level from the atmosphere. Thus, an effective strategy must be made to overcome the carbon challenge. This can be done by devoting itself to manufacturing tailored products that could reduce major carbon emissions. Secondly, to enhance the company’s market, this requires participation through communication channels such as motor shows, showrooms, events, customer surveys, and websites with their dealers. This will help the company increase the customer value and quality products where it is closely able to have the feedback of its product. |
| Justification | It is gained that the lack of flexibility in terms of product, services, and others often hamper the business’s competitive edge. Thus, it is necessary to be creative and innovative in the market sphere to achieve sustainability in the market field. The lower tendency and flexibility can retard the company to be creative and innovative. |
| Potential implications | The risk impacts the customers, business partners and shareholders because the company lacks coping with customer requirements. The inability to cope with the demand of its customer would greatly impact the dealers that deal in multiple markets. As soon as the popularity decreases from the market, this will adversely affect the company’s progress.
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Activity 4:
Analysis of industry environment
| Identification of the industry in question | The automotive industry in Egypt has developed in the last 50 years. In 2017 Egypt amounted to 4.71 million vehicles which ensured to expand the business (Statista, 2022). | |
| Environmental Factor | Issue(s) pertinent to the industry. | Implications for the industry |
| Political factors | ● Democratic republic
● Increased government revenue ● Effective government rules in terms of the organisation of labour. ● It has an effective relationship with its western neighbour |
The political factor will help GB Auto expand its business in the future as well. The government supports the electronics and textiles industries. Thus, automotive innovation is significant. |
| Economic factors | ● Economic freedom scores 55.7 in the year 2021.
● The GDP rate of Egypt is $1.4 trillion ● $12251 per capita income (Heritage.org, 2022)
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The economic factor can impact GB Auto as Egypt seems to have an effective per capita income, ensuring effective automotive sales volume. On the contrary, due to the pandemic, economic growth seems to decline, which can hamper the automotive industry. |
| Social factors | ● Egypt has 10.8% unemployment rate
● Population 100.4 million (Heritage.org, 2022) |
The economic factor will further impact the automotive industry in Egypt. GB Auto can hire skilled labour for product design due to the higher population and unemployment rate (Heritage.org, 2022). |
| Technological factors | ● Robust Information and communication technology sector
● Government supports investing in manufacturing, electronics and technology (Trade.gov, 2022). |
The effective technology and information sector can help GB Auto ensure innovation in manufacturing and designing. This has impacted the business with higher revenue growth in the automotive industry with increased passenger car sales revenue of 706.5LE Million (Trade.gov, 2022). |
| Environment factors | ● Ministry of Egyptian Environment Affair Agency has initiated laws to protect environment | The automotive industry has increased the rate of environmental pollution. Therefore, GB Auto has focused more on sustainability to ensure lowering environmental impact |
| Legal factors | ● Less trade barriers
● Active participation in General Agreement on Tariffs and Trade |
Less restriction on trade helps the GB Auto export products and expands the market. |
| Porter’s Force | Strength | Justification/ Reasons |
| “Competition” | High | The company is running in high competition. This is due to the demand of the Egyptian people, which led to the emergence of many automobile companies (Resources.ghabbourauto.com, 2022). Its main competitors are “Al Fotouh car and General Motor Egypt S.A.E” which tries to retain customers by pricing. |
| “Threat to new entrant” | low | This company is known to be a front runner in its market field any new company is required to have tough competition with large capital which is not possible for every business. In addition, as per law, it prohibits instantly allowing foreign industry in the domestic market. |
| “Bargaining power of supplier” | low | There is abundant amount of supplier available which helps the company to integrate the material fastly |
| “Bargaining power of buyer” | high | Price sensitive customers can switch to the other alternative. Thus, bargaining power is high |
| “Threat of substitution” | Moderate | Due to having several kinds of alternatives available, it impacts the substitution rate; however, some substitutes do not offer such services as SUV, Haval H6 and Jolion (Resources.ghabbourauto.com, 2022). Thus, the substitution threat is moderate. |
| Stage in the automotive industry life cycle | Implications |
| Introduction | As opined by Del Pero et al. (2018), introduction in the automotive industry life cycle is the initial stage for its product into the market. The first launch of the product was in 1960 namely Saviem vehicles which includes buses, motorcycles, trucks situated in the Cairo |
| Growth | The growth is defined as the second stage of the automobile life cycle which exhibits rapid sales. It has been found that due to demand for its product among Bajaj, Volvo, Hyundai and Auto, this company is currently producing around 150,000 units for its dealers. |
| Maturity | This third stage of the automobile industry life cycle describes sustainability in terms of resource use and recycling process. GB is now the largest automobile industry in Egypt and has enhanced its value by quick creativity and innovation. The company’s management uses several strategies to reduce competition from the market. |
| Decline | As opined by Hasan (2018), decline is the last stage of the automotive industry life cycle which depicts the product has low demand in the customer and needs development and innovation in its categories. Considering the 2019, the company has seen a decline in its sales by 0.20 million, from 18.59 to 18.3 million. It has been observed that passenger car has achieved less popularity and need innovation |
| Issues | Survival factor | Success factor |
| Change in regulatory environment for automotive industry | Locally assembling models to overcome the issues of such policy. | Working closely with the Egypt government and resolving the regulatory constraints. |
| Ineffective use of advanced technology | Implementing different technology and effective marketing strategies to survive in the growing market | Increased manufacturing and trading of all kinds of passenger trucks.
Increased in the revenue from foreign operations |
| Lack of social media presence | Distribution and marketing of its products such as heavy trucks, semi-trucks, microbus and others | The social media marketing platform will help attract significant customers for its innovative products and services. |
Component 2
Executive summary
GB Auto is a leading brand in the Middle East and enjoys potential brand reputation and has achieved a competitive advantage. Despite leading in a favourable environment, it faces issues and challenges in its business operations. These are in the form of a rapidly changing regulatory environment, ineffective usage of advanced technology and lacking in the social media presence. It has been found that the majority of its product has decreased its demands. In order to keep pace with the rapidly changing environment in the market, the automobile manufacturer must adopt effective strategies including the investment in advanced technology, adopting digital marketing and enhancing the social media visibility. This study discusses the proper justification of the actions or strategies that need to be adopted by the company are discussed in this study.
Introduction
The corporate strategy refers to the corporate actions taken by the company to achieve the organizational objectives and attain a competitive edge in the international market. This part of this study proposes a corporate strategy for Ghabbour Auto that will be implemented for the next 10 years in the company’s business practices. The competitive advantages of the company are evaluated from their strategy. Additionally, the potential issues pertinent to the company in the light of success factors are developed in this section of the study. GB Auto is one of the leading automobile manufacturers in the automobile market of Egypt (Creations, 2022). The company mainly focuses on the assembly of parts, distribution and services of automobiles, related products, and transportation solutions. Therefore, it is required to prioritise the issues and adopt effective strategies necessary to attain a competitive advantage in the global market.
Analysis of the competitive advantages and identification of the issues
Competitive advantage (CA) refers to the significant factors that allow the entities to manufacture or produce the products and services better and provide them to the customers at affordable prices compared to its competitors. For instance, if a company provides a product for a lower price than its competitors, the company is likely to have a competitive edge in the operating industry (Rohrbeck and Kum, 2018). Being one of the leading automobile manufacturers of the Middle East, GB Auto attain the competitive edge by manufacturing a wide range of automobile vehicles, its parts, and other transportation equipment. The company’s strong market position in the Egyptian automotive industry in terms of revenue, production capacity, and market share help them attain a competitive edge. Additionally, its largest after-sales and distribution network in its three-wheelers, passenger vehicles and motorcycles lines of business give intense competition to its competitors (Media.corporate-ir.net, 2022). However, currently the company is investing more to expand both commercial vehicles and passenger cars.
It has been found that the company maintains strategic relationships as the exclusive assembler and distributor of Hyundai commercial vehicles, Mitsubishi commercial vehicles, and passenger cars along with the Volvo commercial vehicles and construction equipment, Bajaj motorcycles, Linde materials handling equipment, Lassa (Turkish) tires, and three-wheelers, among others. The company’s diversified business portfolio helps them with outstanding exposure in the market. Furthermore, the positive market outlook of the GB Auto and untapped export potential allows the company to retain its top position in the automobile industry (Media.corporate-ir.net, 2022). The BCG matrix is highlighted to understand the competitive position of the company.
BCG Matrix
BCG matrix is designed to help the entities with the long-term strategic planning. It also helps the organisation by reviewing the portfolio of its products considering the growth opportunities. This competitive analysis guides the organisation to decide where to invest or develop products. This Matrix is divided into 4 quadrants based on the market growth and market share as shown in the below diagram for the GB Auto.
Stars: The Company has a long term opportunity for profitability and growth as they have high relative market share and growth rate. Getz, Verna, Matrix and Santa Fe are the company’s fast-growing products and have the potential to attain a substantial profit in the automobile market (Media.corporate-ir.net, 2022).
Question mark: The bus market of the company is expected to drop significantly and it remains depressed as the tour companies are reluctant to purchase products. It deals with the products that have high growth markets with low market share (Feng et al. 2018). The company’s products, including Mitsubishi Canter, Hyundai Aero, Volvo Splendido and Mitsubishi Rosa, have the potential to achieve success. However, it needs high investment and the cash generation is comparatively low. The above-mentioned products of the company help them improve the reputation of the company in the domestic and international market.
Cash Cows: It has high market share and faces low growth rate due to the cash generation in the excess of their needs. The truck market of the company faces low growth rate with the high market growth.
Dogs: GB Auto distributes passenger car, construction equipment, and bus tires from well-known brands and some of the products from the well known brands have low growth and market share (Media.corporate-ir.net, 2022). Additionally, the truck and bus market of the company is constantly dropping over the past few years.
Issues within the GB Auto
It is evident from the company website that GB Auto enjoys a strong position and has a competitive edge in the automobile industry (Media.corporate-ir.net, 2022). However, there are some issues faced by the organisation in their operational activities that are discussed below:
The Rapidly changing regulatory environment of the country is one of the major challenges faced by the company. The automobile manufacturers are responsible for the increasing pollution in the country and thus to reduce the amount of pollution the government brings strict regulation for the companies. Therefore, the company has to change its entire policy to comply with the environmental regulatory policy of the country (Vieira et al. 2019). It severely affects the company’s operational activities and reduces the productivity rate.
The ineffective use of advanced technology in the manufacturing process of the organisation imposed a major challenge for the organisation. In order to stay competitive in the market, the organisation is required to adopt the advanced equipment and machinery and use the advanced technology to streamline the process (Ungerman et al. 2018). The workclass automobile manufacturers such as Volkswagen and Toyota use advanced technology such as AI, Collaborative Robots, Machine Learning, and others to bring uniqueness to their manufacturing process and products. However, the ineffective use of advanced technology restricts the company from driving sales growth in the market.
It has been evident from the company website that the company enjoys a strong customer base. However, due to a lack of social media presence, the company cannot target the potential customers to increase its revenue and market share. The ineffective marketing strategy and the absence of digital marketing restrict the company from promoting their products and services to customers (Rachinger et al. 2018).
Prioritization of issues, development and selection of strategic proposal
One of the leading automobile manufacturers of the Middle East, GB Auto must focus on its issues to ensure sustainable development and competitive advantages in the automobile market (Ghabbourauto.com, 2022). With the help of the RACES framework (Resource, Acceptable, Coherent, Effective, and Sustainable) a corporate strategy for GB Auto is illustrated. It has been found that with steady market growth and revenue along with a strong customer base from different parts of the world, GB Auto faces some challenges in its business practices that may restrict the organisation to achieve a competitive edge in the global market.
| Resource | Acceptable | Coherent | Effective | Sustainable | |
| The Rapidly changing government environment regulation | In order to keep pace with the rapid changing environmental regulation of the government, the organisation needs adequate financial resources, skilled workforce, green infrastructure and others. | The arrangement of adequate financial resources and the skilled workforce will help the organisation comply with the country’s environmental regulation. Thus it is acceptable. | Adequate financial resources will help the organisation invest more in advanced technology that reduces carbon emissions and makes zero impact on the environment (Al Kerdawy, 2019). Additionally, they can arrange market campaigning to spread awareness among the employees (Bai et al. 2020). | The focus on the budget and recruiting skilled workforce will be effective to combat the challenge | The strategy is to attract stakeholders to increase the financial resources and recruiting expertise workforce will ensure sustainable growth in the automobile industry. |
| Ineffective use of advanced technology | The resources that are required to improve the manufacturing process of the company are including Smart Robots, AI to design the vehicle, Machine Learning (ML) | In order to streamline the manufacturing process with innovation and increasing competitive advantage in the global market, the organisation must invest in advanced technology. Thus it is acceptable. | In the era of advanced technology, every organisation embraces advanced technology in their business practices (Al Kerdawy, 2019). Therefore, GB Auto must adopt technological advancement in the manufacturing process. | It will help the organisation reduce waste, enhance the productivity rate, and ensure sustainable competitive advantage. | This strategy will allow the organisation to bring changes in the production, and distribution process and with the help of it’s they can drive sales growth and productivity rate. |
| Lack of social media presence | In order to overcome the challenges related to lack of social media visibility the organisation needs an effective official website, or visual web page, expertise to handle the website, and others | With the help of social media platforms and the adoption of digital marketing will allow the company to target the potential customers for their products and segment them based on their preferences (Al Kerdawy, 2019) | The adoption of digital marketing or improving the social media presence will help the company to attain a large customer base | In the present competitive era, adopting an appropriate marketing strategy will benefit the company to attract a large number of customers and ensure sales growth (Khalifa et al. 2021). | It is one of the sustainable ways to attain a competitive edge in the competitive automobile industry. With its help, the organisation can promote their products and services to many customers. |
Explanation of the resultant strategic direction for GB Auto
In the competitive automobile industry, every organisation has started implementing an effective strategy to stay competitive. GB Auto, being one of the leading automobile manufacturers with a stated growth, must adopt an effective corporate strategy to combat the issues they are currently facing and ensure a sustainable competitive edge in the market (Shahwan and Habib, 2020). Focusing on the financial resources, recruiting skilled workforce, adopting digital marketing and increasing the social media visibility and most importantly, the implementation of advanced technology in the manufacturing process of the organisation will benefit the company. The automobile manufacturer is responsible for increasing pollution and poor air quality across the globe. Therefore, to improve the air quality and reduce the carbon emission in the environment the government imposes several environmental regulations. In order to keep pace with the changing governmental policy, the organisation needs an adequate budget to invest in the sustainable manufacturing process. By increasing social media visibility, the organisation can more easily promote their products and attract customers (Shahwan and Habib, 2020). It will help them to drive sales growth and improve the brand reputation in the global market.
Conclusion
From the above discussion it can be concluded that at first glance, the entity must priorities the issues on the basis of their severity and impact on the business. For instance, the country’s rapid changing environmental regulatory practices impose a major challenge for the company as they need to bring changes in the manufacturing and distribution process to keep pace with the changes and make zero impact on the environment.
Another major issue the company faces is the ineffective use of technology and advanced machinery in its manufacturing and distribution process that influences the productivity and growth rate. Furthermore, lack of social media presence in the era of globalisation affects the company and its profitability rate on a large scale. Additionally, the organisation cannot attract the attention of large customers from different parts of the world due to its lack of Social media visibility.
Explanation of each process that need to be undertaken by GB Auto
As opined by Negmeldin et al. (2021), an organisation that is growing and expected to sustain in the future requires a set of strategies for guiding its program development, establishing a potential financial foundation, and getting prepared for the challenges lie ahead. In a nutshell, it requires a strategic plan. Simply putting “strategic plan” is the goal to provide a deep understanding of how it can achieve more in the future. An effective plan must include mission, vision, desired outcomes, and metrics to measure progress and time. The above proposal has been created based on the analysis in terms of internal and external and competitive factors to know the strength and weakness of the company and provide an overall solution. The rapidly changing regulatory environment has been proposed at the top of the strategic proposal as this company mainly deals with the production of buses, trucks and cars.
For this reason, enrolling into the regulatory environment can make them aware of the way it can reduce waste from production and reduce carbon emission. Strategic planning in terms of a rapidly changing environment would afford all the organisation stakeholders to learn and perceive more about its strength and weakness and discuss critically the way it affects the organisation in the future.
GB auto has to change its entire policy to comply with the environmental regulatory policy of the country. It severely affects the company’s operational activities and reduces the productivity rate.
As opined by Ivleva et al. (2019), strategic direction is a tool that is needed to be implemented to make a company achieve goals and objective becoming more productive. From the above analysis, it is gained that the company is found to be less variant, dependability is high, flexibility is low, competitors are immensely high, and there is a need for innovation and creativity. Thus, overall analysis has led to robust strategic planning to help future progress. Without working on the in capabilities, no company can sustain longer in the market. The overall analysis leads to knowing what is needed for the company and what steps can detract from making progress and ineffective use of advanced technology. From the analysis it is gained that ineffective technology caused a decrease in the demand of the products.
Thus, analysis was provided to better know the requirement of the company. Artificial intelligence in terms of technology would be the next strategy for the company as it can provide great help in enabling applications that span automotive manufacturing space. GB automakers could use AL-driven systems for creating schedules and managing workflow (Ghabbourauto.com. 2022). In addition, the robotic enabling will work safely on the floor and help assemble the defective components found in the cars and trucks. The technology initiation under strategic planning ensures volunteers, staff and stakeholders are governing the equivalent committee. The overall analysis has found that this company needs to monitor progress towards goals and objectives to streamline the manufacturing process with innovation and increasing competitive advantage in the global market by investing in advanced technology. The analysis has helped to see core areas where the company is failing to reach and how mitigating those can help attain sustainability.
Thirdly, from the analysis it has been found that less awareness about the product is the weakness of this company. Despite rapid urbanization, it has spread to the global market failing in effectively incorporating social media can impact its sustainability. From the analysis, GB automaker is found to be incapable of meeting the customers’ demands. This can be because it is unable to receive feedback from its customers. Extending its large advertising area through social media can be an effective strategic planning of the company (Ghabbourauto.com. 2022). The company has to act beyond the survey to know customer satisfaction and switch to social media to promote and advertise its product. Thus, it can be concluded that external and internal factors were needed to develop a robust strategic plan for the company. This would help to attain growth and help to resist in the market.
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