SG7001 Managing Strategy & Operations and Partnerships Assignment Sample 2024
Introduction
Aim of this report is to critically analyse the business to business relationships of Atelier Chian Mai as part of the fashion indsutry in Thailand.
Business to Business Relationship
Business to business relationships of Atelier Chiang Mai is significant in the Thailand market as this is the biggest clothing manufacturer in this market. Both large scale and small scale production processes are offered by this company to various sizes of businesses (Chiang-mai-clothing.com, 2021). Some of the major clients of this company can be mentioned such as Nathalie Fordeyn, a brand based in Paris. Nathalie Fordeyn is working with Atelier Chiang Mai since 2014 and is functional in the markets of Russia, Italy, China, Japan and France (Chiang-mai-clothing.com, 2021).
Atelier Chiang Mai provides a fully integrated manufacturing service to this partner resulting in 2000 pieces of clothings production and supply per year. Other partners of this company include Japanese Scarf Limited that accept 4000 scarves a year; Thing That Make You Happy and Wakoo Collections each of which accept 200 pieces per collection (Chiang-mai-clothing.com, 2021).
Relationship of Atelier Chiang Mai with its partners is completely ethical as each of the parties conduct business by following proper customs rules and regulations. Atelier explains that their business with internationally established brands have to suit customs rules for an effective B2B relationship (Chiang-mai-clothing.com, 2021). However, Brexit has a harsh impact on this relationship as business contracts with many of the EU companies have broken.
Conclusion
In conclusion, it can be said that Atelier Chiang Mai is capable of maintaining its partnerships to a healthy note. This is commented as proper ethical and customs are followed by this company for conducting business. However, as a result of Brexit, business relationships have been hampered as business contracts with many EU companies have been broken and are needed to be reestablished.
References
Chiang-mai-clothing.com, 2021. Home. Available at: https://chiang-mai-clothing.com/ [Accessed on: 20/04/2021]
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