SG7001 Managing Strategy & Operations and Partnerships Assignment Sample 2024
Introduction
The following report is aiming to discuss the business to business relationships of Atelier Chiang Mai with its business partners and clients.
Company Overview
Atelier Chiang Mai is the largest workshop in the Thailand clothing industry in order to provide services to small, large and emerging companies all over the world. In house quality control measurements are performed by this workshop and every other process is performed by their employees (Chiang-mai-clothing.com, 2021). Satisfaction of the business partners is one of the major focus of this compay.
Analysis of Business to Business Relationships with Stakeholders
Sustainability of Atelier Chiang Mai has been increased to a huge level as a result of their healthy and reliable relationships with the stakeholders. Small, medium and large scale productions are performed by this company in order to satisfy the needs of emerging and established brands in the clothing industry. It has been reported that Japanese Scarf Limited is associated with Atelier Chiang Mai for supply of 4000 pieces of scarf per year. Environmental sustainability of the company in concern has been observed in terms of using Alcantara for scarf production (Chiang-mai-clothing.com, 2021). Besides that, recycling is also emphasised by this brand in order to optime waste production and management.
Atelier Chiang Mai also conduct business with an European company Nathalie Fordeyn and supplies 2000 pieces of cloths per year. Legal sustainability of this business can be observed as they follow customs rules of EU for managing supply chain (Chiang-mai-clothing.com, 2021). However, COVID-19 has a huge negative impact on this B2B relationship as communication measures have been hampered and online business is currently preffered.
Conclusion
It can be concluded that Atelier Chiang Mai conducts a globally sustainable business in the Thailand market. COVID-19 has demonstrated a negative impact on the business to business relationships of Atelier Chiang Mai.
References
Chiang-mai-clothing.com, 2021. About. Available at: https://chiang-mai-clothing.com/ [Accessed on: 20/04/2021]
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