SG7001 Managing Strategy & Operations and Partnerships Assignment Sample 2024
Vision of Atelier Chiang Mai
Atelier Chiang Mai is one of the apparel productions companies in Asia which has a specific vision such as expanding the high-quality manufacturing services at reasonable prices to customers by producing high quality fashion clothes with the help of highly qualified stitches for Nathalie Fordeyn Paris, luxury french brand (Atelier Chiang Mai. 2021).
Analysis the 4Vs and SQFD and C
| Vision | |||
| Qualities | Evaluation | Description and justification | Implications |
| Volume | Moderate | The products of this company are handmade as Atelier do not adopt heavy machinery for maintaining flexibility among the employees. | Atelier has not focused on high order quantity, in spite of this, the company has hired technicians and experienced stitchers to produce moderate volume of clothes (Atelier Chiang Mai. 2021). |
| Variety | High | Due to availability of experienced employees and equipment to print designs, the variety of products are high. | Atelier has specialization in coats of women with handmade finishing and lining with the help of technicians and skilled pattern makers which may help Atelier to complete their operations. |
| Variation | High | Atelier has used several types of fabrics which help this company to provide high variation demands by maintaining flexibility within the company (Atelier Chiang Mai. 2021). | This company manufactures several cloths such as trousers and pants for fashion brands with the help of fabrics which gradually reduce the operational costs. |
| Visibility | Moderate | Shipment process from Asia has conducted successfully with the help of international career services similar to EMS and DHL and exportation license. | For moderate visibility in the international market, this company is registered as a clothing exportation company by increasing productivity for maintaining flexibility in the workplace. |
| Quality | High | The company has produced high quality products as maximum products of this company is handmade, therefore, quality management is manual. | Atelier has implemented a 48 hours price quotation policy to answer emails for feedback of customers which is effective to produce high quality products (Atelier Chiang Mai. 2021). |
| Speed | Moderate | Shipment process is worldwide through concentrating package checking and documents | Atelier has tried to conduct perfectly shipment process even this company may not produce high volume of products |
| Dependability | High | Atelier is high dependable on international career services and exportation license to export the products | Though it is cost effective, customer satisfaction is needed which influences the stitchers to apply innovative fabric designs for clothes production. |
| Flexibility | High | Flexible workplace has been provided by prioritizing handmade skills despite the usage of heavy machineries. | Although production rate per day is minimum as Atelier may produce handmade products, still, employees perform freely in this company. |
| Cost | Low | Unavailability of heavy machines in the company, the operational costs are low as well the product prices are reasonable. | Providing opportunities to expand the business internationally through overseas marketing which definitely reduces the operational costs (Lee and Jung, 2020). However, designs and fabrics utilised by the company are high cost which also increase operational costs. |
Table 1: Analysis the 4Vs and SQFD and C
(Source: Self-Created)
References
Atelier Chiang Mai. 2021. About The Atelier – Clothes Production Partner In Thailand Asia. [online] Available at: <https://chiang-mai-clothing.com/about-workshop/> [Accessed 2 July 2021].
Lee, H.J. and Jung, J.T., 2020. A study on the effect of consultants’ competency and service quality on performance in Untact online export support business. Journal of Digital Convergence, 18(10), pp.119-128.
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