SG7001 Managing Strategy & Operations and Partnerships Assignment Sample 2024
PESTLE analysis
| Factors | Issues | Implication |
| Political | The laws of the country and pandemic situation are continuously changing so they need to follow all the rules and regulations (McGrath et.al. 2017). The protesting political structure of the country is poor so the company must maintain that and take actions associated with that. | The company must introduce products must introduce new products that help them in increasing profitability. In this context, they must follow every political rule and regulation so no violations can be made. |
| Economic | The economic conditions of the country are low as the pandemic is responsible for imposing lockdowns. It affects the economic stability of every organisation along with individuals. | For this purpose, the company must introduce some discount coupons as it attracts most of the customers. Other than that, they can also offer diverse vouchers so the customers get encouraged. |
| Social | The constant changing behaviour of customers and change in purchasing pattern needs to be adopted by the company so they can meet the demands of the customer. On the other hand, customers make online purchasing more than visiting physical stores due to Covid. | In this context, they must bring innovations so they can meet the latest demands of customers appropriately. After that, they need to increase their online sales so their customer gets influence to make purchasing decisions. |
| Technological | The technological transformation was rapid during the pandemic period and it means that the use of social media and online websites is increased. The company must adopt innovations using digitalization.
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The company must update its online websites and increase personalization so their customer gets influences (Perera, 2017). They need to enhance their communication with customers so the feedbacks and demands of the customer can be met using different social networking sites. |
| Legal | The country follows many different laws, unlike others. It is illegal to insult any royal family in Thailand so the company must train their employees so they behave effectively with their customer and follows every law. | In this context, they must train their employees so they communicate with their customers with respect. It will help them in following the defined law. |
| Environmental | The negative environmental impact is increasing and the company needs to take them into concern. They must follow all the rules addressed by the country concerning to environment. | They must reduce the use of plastic packaging and start using paper packaging. On the other hand, they need to reduce energy consumption by using renewable energy sources. The company can also use e-vehicles so the natural resource depletion can be reduced. |
Porter’s five forces
| Porter’s force | Strength | Justification |
| Bargaining power of suppliers | Low | They maintain adequate relationship with supplier and it helps them in keeping the power of supplier low. They need to manage them so they can keep this power low. |
| Bargaining power of buyers | Low | It is low because they provide the products that are unique and different (Bruijl, 2018). Along with that, they enhance their innovation so the demands of customer can be met. |
| Industry rivalry | Moderate | The status of company and potential customer is very high. It makes the competitiveness moderate at some extent. To maintain this strength they need to bring proper innovation to meet the demands of customer. |
| Threat of substitutes | High | The competiveness of market and innovation is high so they need to be aware of market development. It will help them in managing the power low. |
| Threat of new entrant | Low | The position of company is high so it makes difficult for new entrant to make such high investments (Stindt et.al. 2017). |
Identification of the industry in the question
| Identification of the industry | The industry operates in clothing sector and has potential buyers. They need to maintain its position by meeting the demands of customer and bringing innovation and creativity in its products. Along with that, they can also adopt sustainability to decrease the environmental impacts. |
| Industry stage in the life cycle | The company introduces new clothes constantly and based on its growth stage they decide whether to keep that product in market or decline its production. Other than that, the product comes at decline phase son because of fast fashion. |
| Implications | The company must adopt sustainability and follows life cycle stages properly so it product development or market competitiveness can be achieved. Other than that, they can improve its facilities by bringing continuous improvement using different technologies. |
Issue identified
| Issue | Survival factor | Success factor |
| Environmental issues | They can survive the industrial sector by adopting various sustainability strategies and techniques (Barrenger et.al. 2017). Another issue related to this factor is that the energy consumption is increased and they need to reduce them. | In this context, they must adopt paper packaging instead of plastic packaging. It will help them in reducing the usage of plastic that takes hundreds of years to decompose and increases the level of pollution.
For this purpose, they can use renewable energy sources so they can reduce the energy consumption. |
| Economic issues | The pandemic situation is the significant factor for declining the economic growth of the company and every individual. They need to adopt various strategies so they can survive the market competitiveness and enhance their profitability. | Concerning this, by providing discount coupons and vouchers they can attract majority of consumers (McKibbin and Fernando, 2020). Other than that, they can work on increasing online sales as the technological transformation is at its peak. |
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