SG7001 Managing Strategy, Operations and Partnerships Assignment Sample 2024
| Recommendation | Atelier Chiang Mai is recommended to use eco-friendly fashion option for protecting the sustainable environment policy (Clothes Production Partner In Thailand Asia, 2021). |
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Justification |
By adapting the eco-fashion Atelier Chiang Mai can attempts to reduce the impact of health and environmental issues. As it is clear that clothing is made out of energy that avoids the pollutions, so if the company allows making the eco-friendly option of clothing and dressing then it can be benchmark or the company who influences the rest market to them and attract the customer easily (Hitt and Duane Ireland, 2017). The price range factor is also very affordable. Generally, the natural fabric such as organic and linen are made from plants. The material is biodegradable so that is suitable for the environment also. |
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Potential implications |
Three salient stakeholders can be targeted for the company’s benefit and profit. For these studies, three main stakeholders have been targeted for this brand. The chosen stakeholders are customers, suppliers and employees (Hitt and Duane Ireland, 2017). Customers are the main target market for the company to make business, as the customers are users of the products. Then the next stakeholder is the suppliers as they are the real trade holder who supplies the raw materials to the company. Then last option is the employees who are putting effort to make the business to grow.
It is good for the company that they use the sustainable eco-friendly materials for the new concept of clothing. They can use some of the renewable materials that benefit for the skin and came under the affordable range. The company should use the good materials, and fabric that satisfy their customers. The range may in affordable for the new generation that attract them to use. This is how the company should target their stakeholder and bring some necessary steps to give a new dimension in the business. |
Reference list
Clothes Production Partner In Thailand Asia. 2021. The Team – Clothes Production Partner In Thailand Asia. [online] Available at: <https://chiang-mai-clothing.com/manufacturer-thailand/the-team/> [Accessed 18 March 2021].
Hitt, M. and Duane Ireland, R., 2017. The intersection of entrepreneurship and strategic management research. The Blackwell handbook of entrepreneurship, pp.45-63.
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