SG7001 Managing Strategy Operations and Partnerships
Component 2
Proposing a corporate strategy
One of the most important strategies that can be adopted by Ghabbour Auto for a better future is the inclusion of Artificial Intelligence and Business to Business relation construction. In the competitive market which is full of moderate rivalry issues in Egypt, the company can be looking for some efficient and sustainable growth which can be secured by strong connection with a greater supplier chain. Understanding the trends walong with maintaining the regulations of government related to environmental issues can lead to benefit with higher margins. The Ghabbour Auto should allow its architects to adopt new designs to meet the consumer’s choice and demand for capturing a large part of the market.
Critical assessment
This part of the question fully recognizes the critical assessment which is based on the competitive advantages of Ghabbour Auto to tackle the competitive globalized market with efficiency. Along with these, the strategies for resource allocation, project management and their applications with the impacts of them on the work field is also explained. According to the corporate strategists, corporate strategy is the heart of a competitive firm to survive in a market economy. It basically denotes the scope of the company’s interest and opportunities in their respective industry formulated by the company for better sustainability and gaining profit at a larger level. These strategies are also concerned about the players in the competitive market which is very much needed to be included for better research and observing the nature of the consumers’ choice.
There are two different types of corporate strategies that can provide different types of advantages to an automobile industry namely, short run strategy and long run strategy. Ghabbour Auto also has some advantages in the competitive market by choosing the proper one. One of the biggest forces that allows Ghabbour Auto to have a competitive advantage is the Urbanization trend. In Egypt, most people tend to live in the urban areas which can provide serious ease to the company for adopting new technologies and enforcing fresher students of technology. In the changing culture of Egypt, people are mostly inclined to newer innovative products which can give them an easier life which is also motivational for the company for undertaking distinguished policies.
The company can face a big challenge through proving its potential power to apply new ideas and strategies with designs as per customer’s taste, but it will also be beneficial for achieving higher loyalty and recognition. It can be quite inspiring for them to enter a new futuristic growth. Urbanization has created enthusiastic nature among the students with deep knowledge in the mechanical and automobile sectors which is advantageous for the company (Zlotnik, 2017). There are major companies across the world who use artificial intelligence technologies to operate in an advanced method. This AI culture has achieved tremendous success in grabbing the ultimate attention of consumers through its automated controlling mechanism.
AI driven tools provide the improvement in overall productivity as well as the efficiency and accuracy of Ghabbour Auto which will help them to re-construct their strategies to an advanced and sufficient one by providing competitive advantage. According to Lv (2019), the implication of artificial intelligence always depends on the knowledge of the practitioner. The Ghabbour Auto should start its training session in order to assemble some technically advanced and familiar to software utilization students who can catch up the trend of AI functions among the audience (Black et al. 2020). These steps will open a new horizon to the company in achieving great reputation.
Along with them, staff who have enough experience in data analytics and adequate training can also be advantageous for the company. Their assistance can be helpful for them to analyse the customer actions, their behaviour and mentality towards the company’s services, their taste and preferences and budgetary values along with the impacts of their actions on the environment. They will find new visions of government legislations and their violating actions through the research and analysis done by the data analysts. This again will be fruitful to adopt and develop new strategies to implement for better results and long run growth.
The company can follow the trend of IoT among the automobile producers which is prominent worldwide in competitive markets (Menon et al. 2020). The company should keep in mind that though this processor trend can automate their business processes, this can be quite disruptive for the business if the knowledge of this trend is not acquired properly or applied in a specific way. Cybercrime related problems also appear in data driven technologies like IoT. The managers of GB Auto should take the responsibility to provide the training to the employees regarding this process which can have a big impact on the company as the IoT can boost the engagement of customers. It will successively increase the productivity as well as the efficiency of the company.
Business to business relationship can be another effective strategy of marketing in a competitive market which helps to build connectivity between stakeholders and firms. Strategic alliance can be competitively advantageous for Ghabbour Auto which will help them to tackle different market issues together (Hofacker et al. 2020). These will allow the company to share their investment and production risks with the allies. Using the block chain networks can bring enormous opportunities to GB Auto which are verified and encrypted using a cryptographic algorithm. They will help the company to increase the engagement of customers and sales.
Prioritizing and developing strategies:
- The requirements of his part is the key process in which the Ghabbour Auto can adopt some strategies which are in priority to provide them corporate competitive advantage. In the automobile industry in Egypt, there are many factors that drive advantages of a company. There are several plans that can uphold the condition of the company in a new one which can be asserted in the following way.
1) Adopting new competitive strategies for sustainable growth: The market is the key to success which should be known to Ghabbour Auto. In the short run the consumers believe in the price but in long term growth, they depend on loyalty (Zhang., 2018). GB Auto should have a great detailed knowledge about the trends, sectors with different distinguished designs, equipment, and strategies of the market to have a great impact on it. There are different motives for building some business to business strategic connections between different companies. Hey help to run the business as well as they look after the satisfaction of consumers in long run services.
Business to business connectivity seriously impacts the efficiency of a company’s services. In the case of Ghabbour Auto, it can contact different car manufacturing companies as well as different equipment and raw materials suppliers in order to get benefits during negotiations and cost management. Modern mechanisms of the automobile industry should be adopted which will help them look forward even in the severe competition.
Ghabbour Auto should understand these new IoT based trends among the automobile industry that can increase the business process along with some data driven strategies. Though these strategies can contain high risk of cybercrime if they are not implemented and practiced properly. The managers should undertake steps to reconstruct the training feature for the employees for providing them knowledge and experience. This will enhance the overall growth.
2) Adopting digital and specific AI based technology: This point mainly illustrates the effectiveness of man-power along with new technological advancement in the sectors of artificial intelligence based factors. Ghabbour Auto should estimate its budget again in order to undertake different types of Artificial Intelligence based technology to increase the adaptability of new market strategies (Wang, 2019). They should train their employees with software based data driven strategies to understand the basic needs and preferences of consumers and the market flow of trends. This can be enabled using Block Chain method which will allow them to work effectively in the cases of customer engagement and loyalty. Modern technologies and implementation of new AI based ideas are strongly needed to boost up the production and it is helpful to stay stricken in the competitive market. Using modern AI based technology like Auto steering, Auto engine ignition and other features can enhance the new generation tastes which can improve the attraction of their cars.
3) Hiring skilled workers from the urbanization trend: urbanization is a big scope for this company to achieve its goals faster. Increase in the size of megacities and trends of living there can provide highly technical students and skilled labourers to Ghabbour Auto. The overall employment will also be increased when a lot of students who have good knowledge and experience in the mechanical field will get a job in the firm. This will again improve the corporate social responsibility of the country in the long run.
4) Environmental hazards management strategies: In the modern world, Global warming is a severe problem in order to have a sustainable environment. The case is different for automobile manufacturers as they are accused of building models that emit higher amounts of smoke which creates enough pollution. The adverse usage of technologies, using backward technologies in an excessive manner, usage of hazardous fuel and chemical related equipment which are accused to be non-environment friendly can bring severe effects to the surrounding atmosphere and overall environment (Shukla et al. 2017). Ghabbour Auto should look after this matter and create its own strategies to tackle these hazards. Solar power and battery supported cars should be introduced in order to maintain the environmental sustainability as well as the government regulations regarding these issues. Use of AI technologies is also considered as a welcoming method because it does not emit petroleum based waste.
5) Adopting strategies to manage consumers, suppliers and government: Ghabbour Auto should keep in mind that consumers are the key success and in order to maintain sustainable growth, they should be involved in creating consumer engagement. It is a very effective way that allows the customer to understand and know about the company and their strategies which help to grow the loyalty factor, a big reason to rely on brands. Connections with suppliers are also needed to maintain the price at the negotiable market level. On the other hand, the government should be considered as another big stakeholder which provides security so the company can work peacefully. These strategies should be considered major important strategies for GB Auto to maintain growth.
- Modern technology adoption is the key to success along with the customer’s engagement criteria. Ghabbour Auto should understand the importance of these factors of success along with the research and analysis team also for observing the market.
Defending:
There are several factors that will come to support these strategies. It can be started from component one where the operation of Ghabbour Auto along with their environment is discussed. The Activity 1 clearly shows how much evolution in the activities of the company affects the overall environment of the company itself. Nature of the operations are also discussed briefly here. This part also clarifies about the visions of GB Auto along with their characteristics. Now it can be proceeded to Activity 2 which depicts the evolution of their opportunities and scopes in different criteria. This part also discusses the threats faced by high megatrends. There are a lot of megatrends discussed in this part like the digital wave, global warming and sustainability along with the trends of urbanization, shifts in global economic power with respect to the country itself, social and demographic change which have great impact on Ghabbour Auto. Parts of his activity often show the challenges faced by the company in order to implement their policies. This part has the evidence of the efficiency of a firm using Artificial Intelligence for their activities. Sustainability related strategies are incorporated in this part showing the achievement of Ghabbour Auto in data driven strategies along with eh government help. Basically it reflects the issues of GB Auto. In activity 3 there are two parts. Activity 3A and 3B. In activity 3A, a critical evaluation of business to business relationship, allies and partnership are discussed with a global framework. The term Effective business relationship management is also discussed here which tracks all the major business activities and makes those useful for the future. These types of strategies along with the Block chain method is very useful for greater sustainability of Ghabbour Auto in this competitive market. The role of effective alliance is also depicted for better understanding the facts of mutual relationship between two firms. The operational impact of different strategies can be discussed in 3b. This part is one of the most necessary parts as it contains most of the valuable important evidence supporting the strategies related to technology, manpower, skills, artificial intelligence and other factors. This part shows the reasons for having consumer engagement and connectivity between a firm and audience. However, business partnership is based on multiple shares which is appreciated by the 3b for betterment in risk management. This again denotes the effectiveness of engagement of consumers, connectivity of suppliers and role of government in the success of Ghabbour Auto which is described in strategies. Activity 4 again reflects the ideas of environmental strategies which should be adopted by the firm for a sustainable environment and maintaining the regulations processed by the government. Without this part, the productivity analysis along with the porter’s forces and effect of political, environmental, economic, legal actions on the company could not be described. It again raises some issues which the company can encounter that gives support for adopting these strategies along with description of the industry life cycle of GB Auto.
Reference List:
Black, A., Roy, P., El-Haddad, A. and Yilmaz, K., 2020. The political economy of automotive industry development policy in middle income countries: A comparative analysis of Egypt, India, South Africa and Turkey.
Bruijl, G.H.T., 2018. The relevance of Porter’s five forces in today’s innovative and changing business environment. Available at SSRN 3192207.
Filion, P., 2018. Enduring features of the North American suburb: Built form, automobile orientation, suburban culture and political mobilization. Urban Planning, 3(4), pp.4-14.
Hofacker, C., Golgeci, I., Pillai, K.G. and Gligor, D.M., 2020. Digital marketing and business-to-business relationships: a close look at the interface and a roadmap for the future. European Journal of Marketing.
Lv, Z., 2019. Observations and reflections on electric automobile industry developments. International Journal of Frontiers in Engineering Technology, 1(1).
Menon, V.G., Jacob, S., Joseph, S., Sehdev, P., Khosravi, M.R. and Al-Turjman, F., 2020. An IoT-enabled intelligent automobile system for smart cities. Internet of Things, p.100213.
Shukla, O.J., Jangid, V., Siddh, M.M., Kumar, R. and Soni, G., 2017, February. Evaluating key factors of sustainable manufacturing in Indian automobile industries using Analytic Hierarchy Process (AHP). In 2017 International Conference on Advances in Mechanical, Industrial, Automation and Management Systems (AMIAMS) (pp. 42-47). IEEE.
Wang, L., 2017. Time and space in business: Dynamic geographic concentration and localized industry life cycle. Journal of Strategy and Management.
Wang, Q., 2019. How to apply AI technology in Project Management1, 2.
Zhang, D., 2018. Corporate Strategy of First Automobile Work shop.
Zlotnik, H., 2017. World urbanization: trends and prospects. In New forms of urbanization (pp. 43-64). Routledge.
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