SG7001 Managing Strategy Operations and Partnerships
Activity 2
| Megatrend | Key issues affecting the organisation | Impact and Implication |
| Autonomous vehicles | Ghabbour Auto company faced accidental issues with their cars as the company does not use Autonomous vehicles (Ghabbourauto.com, 2021). | Autonomous vehicles play an important role to reduce the number of accidental issues in the market (Fleetwood, 2017). Hence, Ghabbour Auto company needs to adopt Autonomous vehicles as it helps drivers with safe and secure accidental proof car facilities. Moreover, this automation helps the company to provide a safe ride to its customers by introducing self-driving cars that help to reduce driver errors. |
| Artificial intelligence | Ghabbour Auto company faced a sustainable issue due to the lack of modern technology for car manufacturing. | Artificial Intelligence (AI) helps to improve software that plays an important role to improve car designs at a low cost (Nikitas et al. 2020). Hence, this innovation helped the company to build a strong reputation in the target market by providing innovative car designs and new effective regular car use facilities. Moreover, this technology helps the company to implement a driven assistant in this car model that helps drivers to understand the importance of different parts of a car. |
| Connectivity | The company faced risks due to less connectivity with its customers and other stakeholders. Therefore, it affects the sustainable growth of the company (Ghabbourauto.com, 2021). | Connectivity helps car manufacturing companies to improve car material with different tamper-proof digital technologies (Kusiak, 2018). Hence, this megatrend will help the company to build a sustainable product for its customers. At the same time, this innovation will help cars with non-broken materials. Apart from that, the main importance of connectivity in the car manufacturing company includes driver safety, fleet management, insurance and predictive maintenance (Ghabbourauto.com, 2021). This also helps to control car speeds depending on the road situation. |
| Human-machine interface | This company faced risk due to not having proper (HMI) digital solution or voice-based technology that was considered as a risk in the present business market of Car manufacturing companies. | HMI technology mainly helps drivers to drive safely and also helps to manage problems by giving voice instruction (Enjalbert et al. 2021). Therefore, Ghabbour Auto company needs to implement voice depiction technology for their cars to improve their design. Moreover, the Human-machine interface helps the driver to drive safely and also manage car speed by giving voices to the HMI devices. However, HMI is a voice-based technology that helps the company to reduce driver error. |
Reference list:
Enjalbert, S., Gandini, L.M., Pereda Baños, A., Ricci, S. and Vanderhaegen, F., 2021. Human–Machine Interface in Transport Systems: An Industrial Overview for More Extended Rail Applications. Machines, 9(2), p.36, Available at: https://www.mdpi.com/2075-1702/9/2/36/pdf
Fleetwood, J., 2017. Public health, ethics, and autonomous vehicles. American journal of public health, 107(4), pp.532-537, Available at: https://ajph.aphapublications.org/doi/pdfplus/10.2105/AJPH.2016.303628
Ghabbourauto.com, 2021, About us, Available at: http://www.ghabbourauto.com/, [Accessed on: 01/07/21]
Kusiak, A., 2018. Smart manufacturing. International Journal of Production Research, 56(1-2), pp.508-517, https://research.engineering.uiowa.edu/kusiak/sites/research.engineering.uiowa.edu.kusiak/files/files/IJPR%20Smart%20manufacturing.pdf.pdf
Nikitas, A., Michalakopoulou, K., Njoya, E.T. and Karampatzakis, D., 2020. Artificial intelligence, transport and the smart city: Definitions and dimensions of a new mobility era. Sustainability, 12(7), p.2789, Available at: https://www.mdpi.com/2071-1050/12/7/2789/pdf
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