SG7001 Managing Strategy Operations and Partnerships
| Vision | GB Auto vision is to leading the markets through providing an elite customers experience and becoming the brand of choice to stakeholders.
It means that firm aim is to provide supreme quality service in its offerings so that it develop social community lives in enrich way. The fulfillment of employee requirements and maximize the shareholder value is another key target which it gain with offering quality services to customers. |
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| Quality (4Vs) | Evaluation | Description & Justification | Implication |
| Volume | High | GB automotive consists of four major markets such as MENA (Middle East and North Africa).
It covers much market of Iran, Quwaid but majorly Egypt area. Formally, the group is manufactured Saviem vehicles. Today’s the group manufacturer’s vehicles for numerous brands such as Bajaj Auto, Hyundai and Volvo. The largest manufacturer unit of Ghabbour Group is in Egypt. |
In regards to the volume of GB auto, it can be stated that competitors like Tata motor, Jaguar have more volume of production units in comparison to GB.
It also need to cover more developed countries areas for future growth. |
| Variety | High | There are varieties of portfolio where GB has invested.
Under automobile, it covers passenger cars, Motorcycle and commercial vehicles or after-sale services. It also has non-bank financial service provider in Egypt. |
The investment in different portfolio is effective as it may help them in future scenario if in case automobile industry face any slow down due to innovation of electric vehicle then firm definitely have different product portfolio to invest. |
| Variation | Medium | There is lot of variation that happened in the area of product portfolio as previously GB auto only focuses on the commercial or passenger vehicles so now it started to come with luxury cars as well.
Apart from this, the adaptation of advanced technology is something that also adds in the automobile operations. Likewise, artificial intelligences or big data are something which is used by the GB in order to improve its services. Likewise, AI technology helps the customer with the gaining excellences services in the form of sensors or safety measures in cars. The big data support the firm to get the facts about the customer requirements and this helps them to fulfill the needs accordingly. |
The variation that GB brings in present time such as AI technology and database is important to become competent. this will also support in future as well in the form of catering changing needs of customers. |
| Visibility | Medium | In case of visibility, it is identified that GB auto has built solid reputation for standing behind its customers and it’s renowned for providing unmatched after-sales services in Egypt. in context to provide value chain, GB auto’s has 25 owned retail showrooms that include 5 3-S (Sales, service and spare parts center), 1 7 2-S (Sales and spare part center) and 3 1-S (Spare parts center) after-sales service center as well as network of 84 authorized dealers and 125 authorized service centers across Egypt.
These places clearly allow consumers to get the services of automobile firm. |
The visibility of GB is limited to stores only as it now includes the online platform as well for reaching out wider audiences in short period of time. |
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