Assignment Sample on Strategy Operations and Partnerships
Activity 5: B2B Relationship in ATELIER CHIANG MAI
Business to Business relationship (B2B) is a form of transaction between businesses that involves interlinked relationships. (Makkonen et al. 2019) It involves a relationship between the manufacturer and the wholesaler as well as the relationship between the wholesaler and the retailer. A good B2B relationship can be maintained by addressing the low-cost means and the customer relationship within the organization.
The ATELIER CHIANG MAI is a clothing manufacturer of Thailand that follows an effective B2B relationship (Chiang-mai-clothing.com, 2021). They believe to produce high-quality of products in abundant variety. This can be proven to develop a healthy relationship between their customers and manufacturers. The clothing company also overviews the brand which may be providing the products at reasonable prices giving the rise to a better relationship between the customers and the manufacturers. They are able to satiate the needs and requirements of the customers and follow the trend. Apart from this they also focus on the fashion sense of the Thai culture. The clientele force of the company is very strong and meets the standards of society. Moreover, they follow the ethical path to serve society by delivering the products on time. This also inundates the customers and makes a strong relationship between them and the company. Their loyal and professional behaviour enriches the relationship, as well as the best quality products provided by the manufacturer, helped it to gain a definite position in the market (Magno and Cassia, 2019).
They are able to have steady growth within the market as the B2B relationship with the wholesaler and the retailer is also very strong. It can administer the requirements of the Thai culture. Moreover, the varied creativity and innovative ideas within the apparels help it to gain more customer base and strengthen their relationship with them.
Reference list
Chiang-mai-clothing.com. 2021, Available at :https://chiang-mai-clothing.com/about-workshop/ [Accessed on 29th April, 2021]
Makkonen, H., Saarikorpi, M. and Rajala, R., 2019. A transition from goods-dominant to service-dominant exchange logic in a B2B relationship: A relationship positioning perspective. Industrial Marketing Management, 81, pp.65-77.
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