SG7001 Strategy Operations and Partnerships

Activity 2:

Introduction

This report will critically evaluate the business relationships between the organisation and the other departments that benefit the tourism firm in growing its overall business operations. While developing the relationship references to the Canal Trust will also be undertaken that help in complying with the guidelines and policies benefiting Black Prince Holiday in keeping sustainable business operations.

Evaluation of business relationships and the ecosystem that is directly related to the operation of Black Prince Holidays including reference to the Canal Trust

Black Prince Holiday is a UK-based tourism company that provides a very unique experience to visitors by offering them services of luxury narrow boat holiday. The drive-through of narrow-boat holiday offers stunning boat locations that attract the attention of tourists and provide them best holiday services (Black-prince, 2022). The relationship of Black Prince Holiday with that of the travel agency and online tour operators is strong as it enables them in receiving a lead from them that benefits them in improving their operations. Tour operators and travel agents perform the word of mouth marketing in regards to the organisation that grows the status and reputation of the organisation not only in the UK but also in the global business platform. To maintain compliance with sustainable holiday and narrow boat experience Black Prince Holiday is against the use of plastics and also makes the same clear to the tourists (Kleinaltenkamp, 2019). Tourists are not allowed to carry out plastic bags and they also need to throw the waste either into the bin or carry it back with them. Black Prince Holiday’s relationship with the canal trust also focuses towards promoting sustainable tourism development that seeks to provide better holiday experiences to the people while at the same time complying with the environmental standards (Canalrivertrust, 2022). The partnership with Canal Trust helps Black Prince Holiday in offering high-quality narrow boat ride experiences to customers that are presently not being offered by any other tour and travel company.

The relationship between Black Prince Holiday and its marketing team is very much important as it helps in promoting the different types of holiday packages and narrow boat ride services that can be opted for by tourists based on their preferences (Lima, et al., 2021). Relationships between the marketing department and the Black Prince Holiday help in developing a flexible itinerary plan for the tourists that help them in choosing the holiday packages that best suit their needs. Canal River Trust shares a positive relationship with that the organisation as they develop policies and guidelines that are being maintained by Black Prince Holiday for carrying out successful operational activities (Fonfara, et al., 2018). Black Prince Holiday’s relationship with the PR team enables them in maintaining a positive relationship with the tourists as the PR team interacts with the people and asks them about the services, their experiences and suggestions they would like to pass on to the organisation.

Conclusion

The overall analysis of the report explains the business relationship of Black Prince Holiday that enables them Positive relation between Black Prince Holiday and that PR team help in knowing about the changing taste and preferences among them along with providing them similar holiday services that build their excitement and grows their loyalty towards the firm.

References

Black-prince,2022.Home.[Online]Availableat:https://www.black-prince.com/[Accessed7 November 2022].

Canalrivertrust,2022.Blackprinceholidays.[Online]Availableat:https://canalrivertrust.org.uk/directory/3270-black-prince-holidays[Accessed 7 November 2022].

Fonfara, K., Ratajczak-Mrozek, M. & Leszczyński, G., 2018. Change in business relationships and networks: Concepts and business reality. Industrial Marketing Management, 70(1), pp. 1-4.

Kleinaltenkamp, M., 2019. Business Relationship Management & Marketing. London: Springer.

Lima, E., McMahon, P. & Costa, A., 2021. Establishing the relationship between asset management and business performance. International Journal of Production Economics, 232(1), p. 107937.

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