SG7002 The Business Project Assignment Sample
Module code and Title: SG7002 The Business Project Assignment Sample
Chapter 1: Introduction
1.1 Introduction
The research aims to explore the role of social media’s popularity in the marketing of immunity boosting products of pharmaceutical companies. The research further evaluates the popularity of social media and the benefit derived from pharmacy companies from digital social media marketing. Social media marketing is a popular mode of marketing adopted by pharmacy companies because the users are fond of social media as well as immunity boosters.
1.2 Aim objective and questions
Aim
The aim of this research is to study the increase in popularity of social media marketing of immunity boosting items of pharmaceutical organization.
Objectives
- To evaluate the role of popular social media in promoting pharmaceutical immunity-boosting products
- To identify the advantages of pharmaceutical companies from popular social media marketing
- To explore the impact of social media marketing on the sales of the products of pharmaceutical companies
Questions
- What is the role of the popularity of social media in promoting pharmaceutical immunity-boosting products?
- How pharmaceutical companies do are benefited from social media marketing?
- Why does social media marketing have an impact on the sales of the products of pharmaceutical companies?
1.3 Research background and rationale
The research is based on the fact that social media plays an important role in the marketing of immunity boosters sold by pharmaceutical companies. It does effective induction to maintain the immune boosting system properly (Li et al. 2021). The research further identifies that the digital-based marketing plan of the company helps to increase demand for the specific pharmacy product including regional as well as the international market.
It has been found that pharmaceutical industries constitute a large market share globally and the immunity-boosting products sold by the companies Social media users or consumers are fond of bodybuilding and they seek innovative products on social media. This is an opportunity grabbed by the pharmacy companies and they make full use of social media to market their products.
1.4 Significance of the research
The research signifies the importance of the popularity of social media for the marketing of immunity-boosting products sold by pharmaceutical companies in the global market. During the time of the covid-19 pandemic, the owner of pharmaceutical companies takes the help of social media platforms in their advertisements process (Habes et al. 2020).
The company advertises their products on the social media platform to provide an immunity booster to their consumer, as the requirements of an immunity booster among the customer are very necessary. During the time of the covid-19 pandemic, people were very frightened about their life. However, with the help of advertisements on social media platforms like Facebook, Instagram and Youtube, the company boosted its economy (Comber et al. 2020). The customers also get benefits from the advertisements. During the Coronavirus pandemic, the only pharmaceutical company has enhanced their economy.
1.5 Summary
The first chapter summarizes the aim objective and research questions of the study based on the popularity aspect of social media for the digital marketing of pharmaceutical immunity-boosting products. It also includes the engagements of social media platforms like Facebook, Youtube and Instagram to advertise its immunity booster product. The research finds that, there are many challenges faced by the researcher when they collect the secondary data from the various sources.
Chapter 2: Literature Review
2.1 Introduction
The literature review typically introduced that the increasing popularity of social marketing is beneficial for the pharmaceutical Company to gain popularity for increasing demand of the Pharmaceutical product. In this research, there are the following points such as social media marketing and its popularity. It has an impact on society; on the other hand, pharmaceutical companies maximize their business due to increasing demand for their pharmaceutical products. In this literature review, it can be seen that there are a few points that enhance the impact of the social media marketing popularity during the pandemic such as the conceptual framework of the study, literature gap and summary that explain this topic properly.
2.2 Concepts
2.2.1 Social media marketing and its popularity
According to, Mackey et al. (2020), the covid 19 pandemic gives a positive impact on the social media marketing business. During the pandemic, the long lockdown period creates uncertainty boundaries for many businesses. In this context, social media platforms are playing a crucial role in continuing their workflow on the online platform.
According to, Arillotta et al. (2021), nowadays most organizations adopt the digital marketing platform to grow their business smoothly and it helps to make success to embrace the high turnover along with their business. According to, Chitra, (2021), many approaches might help the business to prevent the current pandemic situation. In addition, the social media-marketing platform plays a vital role to embrace the successes based on the digital transformation in business plans and their proper implications.
According to, Hamulka et al. (2021), launching different types of services based on the online-based digital platform to adapt to the changing environment due arise during the pandemic period. According to, Fatima et al. (2022), during the covid 19 pandemic situation, most people are concerned with maintaining the social distance to avoid the risk factors of the covid virus. After the long lockdown period, most of the companies are temporarily closed, which is announced by the governments of most countries.
In this context, there are many companies such as the retail industry, especially the pharmaceutical industry, that embrace digital transformation in the business. According to, Ali Taha et al. (2021), most organizations embrace E-commerce services to maintain their workflows to deliver their product to the customer and supplier. According to, Tkáčová et al.(2021), in this context, the social media marketing platform is gaining popularity to provide the services to the customer within a particular time. It is helpful for the people to enhance the services staying at home.
2.2.2 Immunity boosting pharmaceutical products
According to, Priadana and Tahalea, (2021), immunity boosted pharmaceutical products are the most trending product during the hard situation of the covid 19 pandemic period. It gains polarity during the pandemic hard situation. The user might be applied to preventing the Covid 19 pandemic situation.
Immunity boosting products help to cure diseases, treatments to boost the immunity power in the human body and preventive strategies to avoid the risk factor of coronavirus. During the pandemic period, the demand for the immunity-boosting product increased from day to day during the month of February 2020.
According to, Nair et al. (2022), the immunity product embraces the polarity in the hard situation of the pandemic period such as antioxidants, An “anti-inflammatory food supplement” it helps in the prevention of the covid 19 virus.
According to, Tsoy et al. (2021), most people take this supplement to boost their immune system thus it helps to prevent virus diseases. Herbalvilla Immunity boosting product is mainly used by the adult to boost their immune system for staying healthy to avoid the risk of the covid 19 virus. During the covid 19 pandemic hard situation, most people are taking various supplements such as “Natural vitamin c, supplement zinc” to mitigate the risk factors of coronavirus.
According to, Cui and Kertész, (2021), in this context, in the pharmacy business especially for immunity boost products; most organizations explore new entry markets in foreign markets. It is most significant for the pharmacy industry to embrace the maximum profit of the business during the covid 19 pandemic hard situations [Refer to appendix 2].
2.3 Role of social media in the promotion of immunity-boosting pharmaceutical products
According to, Gyawali et al. (2020), during the long lockdown period, most the organizations are temporarily closed for a few months. Hence, the social media-based marketing approach that is effective for many companies, especially the pharmacy industry, adopts the E-commerce based service to continue their workflows. During the pandemic hard situation, most of the population over the world is staying at home. In addition, many people show their interest to do daily basis exercise to stay healthy.
According to, Srivastava et al. (2020), in the present-day condition a high demand for the immunity-boosting product to mitigate the risks factors of the covid virus. In addition, the pharmacy business has a high trend in the present market to give the service to their clients and customers. Most of the pharmacy industry show or promote their brand on the digital-based platform for example Facebook, and Instagram. It is a most significant and popular social site that is playing a most significant role for the company to promote their brand advertisement so that the people may be easily accessed the product.
According to, Habes et al. (2022), the social media-marketing plan of the company helps to maximize their business around the world. Pharmaceutical products such as antioxidants, and vitamin c. Zinc supplement was shown on social sites such as Facebook, television advertisement, radio advertisement, and airport advertisement which helps to grab the customer’s attention. This plan might be helpful for the organization to grab the customer’s attention to increase sales. During the covid 19, pandemic situation e-commerce service is trending in the present market; hence the company embraces this service in the business. It is beneficial for both company and user to embrace the service without any difficulties.
Social media marketing plans of the company are most significant for the industries to maintain their position in the global; a market that the company embraces organizational development. During the covid 19 pandemic hard situation, the pharmacy product is in high demand in the present market. Hence, the company continued the E-commerce service to maintain their workflow to embrace the business growth. The brand promotion strategy of the company on the digital-based platform such as television advertisements, Facebook, and radio helps the company to make a high turnover of the business. The skilled labour in the company helps to increase the production of the company thus the organization embraces the economic growth in business [Refer to appendix 1].
2.4 Impact of social media marketing on the marketing of pharmaceutical immunity-boosting products
According to, Gaur and Tonk, (2021) the social media-based platform is most significant for the company to engage the people and the customer in the company thus the company embraces the profits of the business. The organization is cornered to promote its product on the different types of social media sites for advertising its product. The social media-marketing plan of this company helps to grab the customer’s attention thus the company achieves organizational development.
The social media marketing approach of the company is vital for the organizations to get the feedback from the individual customer thus; the company may build customer loyalty. The social media-based marketing plans of the organization it is most significant to increase the consumer network based on the present market situation to increase the high turnover of eh business.
The company tries to give the quality of the product to the customer. It is essential for the company to maintain the brand value of the product. The management of the company is determined to recruit efficient staff in the organization and helps to create innovative ideas. It gives e effect on the business to make high revenue.
The social media marketing approach of the company helps to address the issues of competition in the global markets thus the organization takes an initial plan to overcome the obstacles in the company. The pharmacy company sold the pharmaceuticals product based on the increasing demand during the covid 19 pandemic periods such as vitamin c, zinc supplements, and Antioxidant. However, the company has experienced obstacles in the organization due to embracing the social media-marketing plan in the business. The unclear strategy or ideas of the management of a company can be reduced than the benefits of the organization.
2.5 Literature gap
According to Oamen, (2020), the research has some gaps, as this research does not follow all the recent information on social media publicity and its impact on the marketing of pharmaceutical companies. The research has been conducted based on secondary research and primary research is not conducted because of covid lockdown guidelines. Moreover, some of the journals were paid thus due to a lack of budget all the journals could not be accessed. There were thousands of journals based on social media marketing, however not all the journals could be explored
2.6 Summary
In this study, it can be seen that the social media marketing approach is most significant for the pharmacy company to emphasize their business all over the world. During the covid 19 pandemic hard situation, there is trending demand for the immunity-boosting product in the prudent market. In this context, most organizations embrace the e-commerce service in the business thus the company provides the services to the customer without difficulties. The company promotes their brand on various social media platforms such as television advertisements, radio advertisements, Facebook, and Instagram it helps to grab the customer’s attention.
Chapter 3: Methodology
3.1 Introduction
The research methodology is generally a plan that provides a dimension to proceed with the whole research process by choosing the best methods. Moreover, it provides validity to research and accurate scientific outcomes following some useful design, approaches, and philosophies in methodology. As a result, the research ensures the useful, manageable process that is required to meet ultimate returns.
| Methods of Research | Applied Tools |
| Research Philosophy | Post Positivism |
| Research Approach | Inductive Approach |
| Research Design | Descriptive design |
| Research Strategy | Qualitative |
| Data collection methods | Secondary |
| Data analysis Methods | Thematic |
3.2 Research Philosophy
Philosophy in methodology is used for realizing the actual cause, and opinion of any facts that aid to develop ideas to proceed with research properly. Depending on the requirements of online promotion, post-positivism philosophy has been selected for understanding the entire consumer opinion regarding the immune-boosting pharmaceutical products (Moon et al. 2019). The chosen philosophy is more efficient to gather more resources or information to properly deal with the facts of promoting products through social media marketing.
Justification
The selected philosophy is different from other research philosophies and properly justified with the provided topic to achieve sustainable returns. The immune-boosting pharmaceutical products have a high demand during the global pandemic so the philosophy can evaluate the real necessity in the community of the UK judging that phenomenon (Research-methodology.net, 2022). It can display the actual statements or requirements of the production where the social media channel does amazing activities to spread the apt information to the community and enhance the social media marketing style.
3.3 Research Approach
The approach is capable of providing some useful literature to develop the multiple objectives and serving the useful research design to successful the whole research. As per judging the matter, the inductive approach application is necessary to reach satisfactory results after completing the whole research (Ragab and Arisha, 2018). As a result, the approach is potential to serve the qualitative data for analysis that is required for the particular research. Moreover, it is potential also flexible that supports the whole concept to meet all of the aspects rather than other approaches.
Justification
The selected approach has the effective features to serve the appropriate and informative knowledge after the critical observation. As a result, the research can achieve a successful vision that requires primarily meeting the whole purpose. As per that, the population of pharmaceutical products has increased in the UK during Covid-19 due to the social media channel. The UK community understands the effectiveness of the immune-boosting items at that time.
3.4 Research Design
The research design is essential to take a crucial decision to complete the study successfully. As a result, the research is more interesting and efficient to provide satisfactory returns. The Descriptive design has been used to describe elaborately the actual condition and population so that it is justified for the study rather than other research designs (Abutabenjeh and Jaradat, 2018). The research design is potential to give depth information on the particular concepts of study.
Justification
The selected design measures the information critically and serves the depth information regarding the opinion of the products from the UK communities. The consumers, behaviors, and products effectiveness are realized through the application of the design (Research-methodology.net, 2022). In return, the study has achieved some informative data that ensures the success of the research and represents the real condition of the UK community regarding the immune-boosting pharmaceutical items.
3.5 Research Strategy
The strategy has been shown the appropriate procedures for data collection and data analysis methods. There has been chosen Qualitative strategy for ensuring the data analysis process critically on the particular research study. It keeps focusing only on the opinion, and complications of certain facts to gain the research objectives.
Justification
The chosen strategy is appropriate for the strategy to achieve accurate data that make sure the positive outcomes of the study (Research-methodology.net, 2022). As a result, it can be understood that the current condition or effectiveness of social media promotion influences the pharmaceutical industries during COVID-19.
3.6 Data collection methods
The data collection methods can be specified as the research aim to achieve the appropriate information that ensures the success of the study. The secondary data collection methods are chosen to understand the importance of social media channels for promoting immune-boosting pharmaceutical products during the global pandemic in the UK community (Scott, 2018). The method has beneficial features to save money and time which is perfect for the research study.
Justification
The resources have played a vital role in the particular methods so that there has no chance of economical loss. As a result, it has a high demand for the success of the whole research study potentially (Research-methodology.net, 2022). There is a broad option of collecting a large number of resources for critical analysis so that the ultimate returns of the promotion abilities of social media platforms.
3.7 Data analysis Methods
The data analysis methods ensure straightforward features to get more data that are authentic for analysis properly. As a result, the analysis methods have been easier and more accurate that increasing the sustainability and appropriateness of the study to be successful (Rajšp and Fister, 2020). The thematic data analysis method is suppler in explaining the data set properly after identifying the relevant theme.
Justification
The chosen analysis methods are more capable to identify and analyze the correct theme so that the study can serve useful and elaborate information regarding social media marketing promotion of pharmaceutical products that are effectives for immune boosting during COVID-19 in the UK community.
3.8 Ethical issues and consideration
A set of principles are considered an ethical consideration in methodology. The policies are involved anonymity, the risk of harm, consequential communication, and privacy. Moreover, the research needs to maintain the evidence that is related to the social media marketing styles, values of portion, and opinion of the community about the immune-boosting pharmaceutical items.
3.9 Limitation
The research selected some efficient methodological tools to achieve the ultimate consequence. However, the common limitation is the subtle risks of missing data that indicate a waste of time, deficiencies of data, economic expenses, and delay in finishing the research.
3.10 Summary
The chapter has used multiple kinds of analytical tools for completing the whole research to gain success. The key words like research data collection methods, approaches, data analysis methods are effective for the study. Similarly, the study has focused on the secondary data collection methods to reach the ultimate returns. The methodology has guided properly to do the data analysis following the suitable methods to gain the success of the study. As a result, there have come out the consumer behaviors, conditions of the pharmaceutical organization in the UK after using social media channels for promotion during Covid-19.
Chapter 4: Data Analysis
4.1 Introduction
The chapter has highlighted the procedures of data analysis that follows the secondary qualitative data analysis methods to provide some useful outcomes. The findings part have selected the thematic analysis that is more relevant to realize the appropriate outcomes regarding the increasing promotion of social media marketing channels for immune-boosting pharmaceutical products.
4.2 Secondary Qualitative data analysis
Theme 1: Importance of social media to promote Immunity Boosting Pharmaceutical
Products
Social Media takes a great role in developing the pharmacy industry and now people take help from social media for medical advice. Social media attracts new consumers by confirming evidence of good work from social media from a given review. From social media and websites, people ultimately find out more information through new posts and articles. Customers are engaged by varied and compatible content from social media.
So this is very clear, social media gives courage and mind support to customers during this covid-19 pandemic. This platform is used to utilize the advantage of the pharmaceutical business in public. Social media promotion helps the consumer to take advantage of immunity-boosting medicines like vitamin C capsules and mineral content drugs. Pharmaceutical companies are applying this platform to attract clients. There are a lot of advantages of social media for the customers, especially during the covid-19 pandemic. It uplifts awareness of the public about health concerns by providing trusted information (Bux et al,2022).
It is providing the current information and latest issues so that individuals can comply with it. Successful use of social media improves the quality of care that is provided to patients. During covid-19 people buy immunity-boosting products online such as vitamins, minerals, antioxidants, and pro-biotic. This helps them to stay inside their homes 24×7 during the pandemic. Customers are very grateful for this service while stuck at home. It strengthens the
It communicates by marketing strategy with the customers by keeping them safe at home. Immunity is the foremost tool to fight against contagious agents in the human body. The public is very aware of increasing the immunity power for getting rid of any disease. Moreover, to improve the immune system the public consumes nutritious products as well as immunity-boosting products. It can be a successful substitute for vaccination. The public is very aware of health and fitness and they want a positive outcome. Online availability of health products helps them to stay in their home during the covid-19 pandemic (Ng et al.2022).
Social media promotion and online business help the pharmaceutical company promote products innovation and safety for the consumer. Social media promotion for the immunity booster medicine helps the consumer to fight against the impact of virus outbreaks in the country. Consumer’s behavior has been identified properly by the promotional campaign that helps to increase competitiveness in the international market. Consumers are selecting the immunity booster medicine for increasing the body’s immunity power during a pandemic. Implementation of social media promotion also develops ethical marketing for the organization to reduce the cost of the business. Immunity booster medicine is essential and people in the country can get the medicine on a real-time basis (Statista.com , 2022).
Depending on the above graph, 60% of UK interviewees said that the online company must provide fact-checked content to assist people in surviving during the pandemic. 51% of people say to help the neighbors and local public to be united with each other. 51% of the public wants to stop showing fake news. 28% of people say to provide live streaming of health campaigns or health-related shows and 11% are saying nothing about it.
Theme 2: Recent development of the Social media channel to increase the population of immune-boosting pharmaceutical products
Social media is one of the renowned platforms currently for promoting products, especially during the global pandemic COVID-19. During that time, immune-boosting has acted as a necessary process to control the health condition of the UK community. On another side, there have been required to develop awareness, and sharing the proper information among the society had a primary move. The immune-boosting products worked as supportive items to manage the health condition at that time of the UK communities.
Depending on that, social media is one of the useful platforms to distribute the awareness and immune boosting products among the society and powerful the social media marketing channel for promotion (Vasantha Kalyani et al. 2021). The community can achieve more information and apply the immune-boosting products for supporting the health condition.
The social community is connected immensely with the social media platform so that it generates more population among the UK community and develops the pharmaceutical industry through social media promotion. The sales amount of these products is increased at that moment in the UK which can balance the GDP rate also and according to the ratio of social media users, it is one of the effective platforms that increase the e-commerce business through online promotion (Vasantha Kalyani et al. 2021).
As a result, there has developed the search engine ranking, the connection among customers, increasing the range of customers in different locations. The community is gathering more information regarding the different brands of immune-boosting pharmaceutical items as a result, developing the brand image, and brand loyalty among the UK industries.
The digital market through social media promotional marketing can increase the demand for immune-boosting pharmaceutical items among the UK communities. It indicates the economical benefits and according to the report, the country can increase its sales by almost 7% in 2020-2021. Moreover, during the global pandemic, the e-commerce business has become more populated through social media promotion where pharmaceutical items achieved a high level of population.
Theme 3: Consumer behavior towards the selection of immune-boosting pharmaceutical products through social media marketing
The social media marketing strategy leads currently that is capable to increase the number of customers including share markets of the products. The global pandemic has affected the whole community and increased the requirements for immune-boosting pharmaceutical products in the community. Most consumers show interest in purchasing products from social media platforms. Active participation, positive behavior, and cooperative move are to be responsible for increasing the importance and values of social media channels in the pharmaceutical industry after manufacturing the products. The benefits of the products are enhanced the performance, progression ratio to achieve more effective returns through the customer satisfaction.
As a result, there has generated more scope for businesses to follow the social media platform after gaining positive customer behavior (Yestimessova et al. 2021). The brand image, loyalty, and authenticity are transparently developed in social media so that the community is increased the interest to solve their daily needs for immune-boosting pharmaceutical products during the global crisis.
On another side, the multiple platforms of social media channels have a high level of contribution in developing the positive behavior of customers to purchase the necessary products. Similarly, the implementation of the multiple business strategies is ensured an affirmative business relationship with the customers that sustain the completely social media business channels (Yestimessova et al. 2021). The multiple facilities like the detailed information of products, guiding the proper immune-boosting pharmaceutical products as per the condition of health that attracts the customers to grow the positive infatuation on the particular items.
Depending on the above graph, can show the improvements the customers are spending on the pharmaceutical products in the UK after following the social media platform for promotion. According to the survey, it highlights that consumers are expensed almost $ 12 million at the end of 2020 which is greater than in previous years. As a result, proper cooperation, and appropriate decision-making are used in the UK industries to avail the success and increase the growth of business especially, immune-boosting pharmaceutical products in the UK. The stable condition and business sustainability have been ensured by the huge number of positive acceptance and preferences.
Theme 4: Impact of social media promotion on the pharmaceutical organization in the UK during Covid-19
Social media can change the whole structure of treatment and services currently that has achieved a large population during the COVID pandemic. The effectiveness of the promotional attributes of social media marketing has a massive effect on the pharmaceutical companies in the UK. The companies can show the values, application, and usefulness of the immune-boosting products to deal with the current requirements of the UK communities during the global crisis (Arora et al. 2021). In return, the consumers have achieved relevant and accurate information regarding the immune boosting of the pharmacy products. On the other hand, develops the business economically and increases the values, market share, and profit ratios.
Social media promotion has created massive differences among the pharmaceutical industries to increase the number of pharmacy companies in the UK. The economic development is highly optimized through social media promotion. The particular marketing strategy has made a trend in the market for increasing the industries globally also. Apart from that, the products have high benefits and requirements in the UK markets including the international business (Hussain and Sheikh, 2021).
It can ensure the incrimination of the turnover in the pharmacy industries commercially that raise the GDP growth also. Moreover, the pharmaceutical companies have gained more success than the previous time after using the social media platform for the promotion of their product. The industry can use some innovative technologies to enhance the growth of business successfully in the UK markets.
According to the survey, there has represented a transparent progression of the particular pharmaceutical companies and increasing the turnover ratio, amounts of sales, and profit margin after accepting the advantages of the social media promotional marketing strategy in business. There has increased the values of the pharmaceutical item’s minimum of 1.3 million in 2020-2021 in the UK. It indicates the great success of the particular industries and inspires to develop the manufacturing procedures.
The industry can adopt multiple kinds of innovative technology to develop the manufacturing potentiality, developing the website for something the communication with the consumers for organizational development through selling the immune-boosting pharmaceutical products in the UK. As per assumption, it can optimize the future demand for immune-boosting paramedical products among the UK communities.
Moreover, innovation, manufacturing improvements, and organizational performance are acted crucial factors to increase the turnover. The presence of social media marketing has served extra and effective benefits to the pharmaceutical companies to develop their values and financial statements. Similarly, the progressive movement can enhance the future condition of the companies to minimize the risk factors, and limitations after applying the concepts of the social media channel for promotion in business.
4.3 Summary
In this particular, chapter four is based on the data analysis to follow the secondary qualitative thematic data analysis. The chapter conducts with the multiple resources that enhance the whole research process to develop a transparent vision regain the promotional abilities of the social media marketing for immune-boosting pharmaceutical items in the UK.
The social media performances enhance the whole process to understand the values of the pharmaceutical items including its effectiveness and facilities and limitations. The relevant resources are effective to progress the themes for data analysis as a result the study can reach the expected finding and recommend smartly in increasing the popularization of social media for promoting pharmaceutical items which is essential for immune system boosting for large the UK communities.
Chapter 5: Conclusion and recommendation
5.1 Conclusion
On a concluding note, this research is based on the social media-marketing platform that is very crucial for the pharmacy company to promote their product on the various social media sites. During the covid 19 pandemic hard situation, there is a high demand for the immunity-boosting product to prevent the risk of the coronavirus. In this context, most pharmacy companies embrace the E-commerce service to deliver their product to the consumer within a specific time.
During the pandemic hard situation, there is increasing demand for a pharmaceutical product such as Antioxidant, vitamin c, zinc supplement that helps to boost the immunity thus it helps to avoid the risk factors of the coronavirus. In addition, most companies try to promote their product on various social media sites such as Facebook, television advertisement, and radio advertisement that helps to grab the attention of the individual consumers. In this research methodology, the secondary data has been collected from various sources such as journals, books, news, and business documents and it is identified that the social media marketing approach which is significant for the pharmacy business during the covid 19 pandemic hard situations.
5.2 Linking with objectives
The research fulfils the three objectives of evaluating the role of popular social media in promoting pharmaceutical immunity boosting products. The research also identifies the advantages of pharmaceutical companies from popular social media marketing from the secondary data. Lastly, the research fulfils the third objective by exploring the impact of social media marketing on the sales of the products of pharmaceutical companies
5.3 Future scope of the research
The research identifies that the future strategic management of social media marketing plans in the pharmacy industry creates a positive impact on the business economy. Most people who are determined and concerned about their health might easily search on the social site and can place an order for the immunity-boosting product during the covid 19 pandemic hard situation. In this context, most companies can employ the skilled labour to deliver their products to the customer within time with the help of social media marketing. The company may give exciting offers such as discount offers based on the specific pharmaceutical at a reasonable price.
5.4 Limitation of the study
The lack of additional resources might be hammering the research conduction of this study. The research is based on the overall sector of pharmaceutical companies producing immunity booster products. However if the research could be conducted based on only one company, then tyne data gathered could be more specific and reasonable. As the data is based on the whole industry thus, the data found out are also general. Forever secondary data are used to conduct the research that in turn makes it less authentic. The data found out are all based on other authors’ work and not the work of researchers.
5.5 Recommendation
In this context, most organizations should be embracing the digital-based platform where the company makes profits. In the covid 19 pandemic situation, there is a high trending demand for pharmaceutical products. This product helps to boost the immunity power of the human body thus the individual people can take prevention to consume the immune boost product. In addition, there is a huge demand for the pharmaceutical product such as the vitamin c, zinc supplement, antioxidant for this reason the social media sites is one of the vital platforms for the compass to show the product that the individual people attract towards this supplement product to avoid the risk factors of the Coronavirus.
The management of the organization should be determined with to motoring the social media websites daily basis that the company also connected to the customers and the client. The long lockdown period is a pandemic hard situation. Most people are continuing their workflow at home in this context, many people are concerned about their health; hence it is significant for the pharmacy company to explore new plans based on the digital platform to grab the customer’s attention. The organization might create exciting offers for the customer such as a discount on a specific medicine it helps to increase the purchasing power that the organization embraces high revenue in business. The organization embraces a clear strategic plan that the employment and the management of the company increase the high revenue in business.
The organization must have the additional resources it is significant for the company to manage the online services to deliver the product within time. The company must have the qualified and skilled labour that the organization manages the social media presence to enhance and reduce the expensive transport cost. The organization must build a consumer network in different countries so that the company maintains its position around the world. The company might develop the brand value of the product that helps to attract customer attraction. The organization must develop a campaign programme on the social sites that is relevant for the company to show the product to the client thus it should embrace the many opportunities that can increase the high revenue in the business.
The company recruits skilled labor that can easily access technological improvement to embrace organizational development. The management of the team leaders maintains the long-term relationships with their stakeholders thus; it helps to embrace the supply chain to gain a competitive advantage. In addition, after analyzing the whole aspects of the pharmaceutical immune boosting products multiple companies can prepare the items to meet the citizen requirements.
Nowadays most the pharmacy company faced that there is huge competition in regional as well as the global market. In this context, the social media platform is the main component for them to achieve the business goals. The company focused on the different market segmentation to promote their product on the digital platform to maximize the business based on the recent market situation. The management of the organization focused on market research that helps to reduce the marketing cost of the business. The organization might be developing the initial plan to overcome the challenges of the company.
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