SP0747 Strategic Management for Sport Assignment Sample

Module code and Title: SP0747 Strategic Management for Sport Assignment Sample

1. Overview of the organization

This significant report reflects the strategic goals of the “FIFA (International Federation of Association Football)”. This is an international sports organization that has organized the football world cups. In 1904, this organization was established. This organization has its headquarters in Germany. As per the views of Abed et al. (2022), this is an organization that has supported sports since the nineteenth century.

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This is the reason this organization has made a huge name in the international market of sports. This organization has made a huge development of their revenue all over the world. The main mission of this organization is to promote football sports all over the world. In the same way, this organization aims to make this football sport a highly recommended international sport.

SP0747 Strategic Management for Sport 1Figure 1: Revenues of “FIFA (International Federation of Association Football)” (Source: Statista.com, 2023)

This organization has made a huge number of its revenues. The main reason for this revenue growth is the highly valuable awareness of the organization. As per the opinion of Akbari et al. (2018), this part has shown revenue growth in the last few years. 2018 was a high growth year for their revenue. “FIFA (International Federation of Association Football)” has grown to around 4900 revenue in 2018. This was a huge advantage for the organization to make a huge performance in the world.

2. Methodology

2.1 “External environment analysis” of the organization

[Refer to Appendix 1]

The proper analysis of this organization has shown the effective part of the management of the “FIFA (International Federation of Association Football)”. Germany is their headquarters. This is the reason a proper PESTLE analysis of Germany can show the valuable factors. As referred to by Alfrey et al. (2022), those factors help to find the most authentic information for this organization. In this case, PESTLE analysis is used as an “External environment analysis”. 

The first factor is a political factor. This factor shows that Germany is a highly advanced and strong political-based county in the world. This country has a strong core of its politics. This is the reason “FIFA (International Federation of Association Football)” is able to maintain its political factors easily.

Germany is the 4th largest county with a strong economic background. This is the reason these facts help to maintain the management of the “FIFA (International Federation of Association Football)”. As stated by Armenteros et al. (2019), this organization has faced some advantages of these economic factors. This organization can get the required money for its organizational movement. The next is the social factors.

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This factor helps to make a proper movement in Germany. This is the reason this organization has maintained the most advanced movement in the world. Technology is a part that can help to maintain the performance of the organization. Germany has very advance technology for this reason “FIFA (International Federation of Association Football)” can make their proper operations. Legal factors in Germany have created some issue for the FIFA organization. This legal activity maintenance makes a huge disadvantage for their future growth. Environmental factors reflect that Germany has faced global warming and climate change disadvantages.

2.2 “Internal environment analysis” of the organization

[Refer to Appendix 2]

This organization has grown its performance with the help of some strategic movements. This is the reason a proper analysis from the internal way can help to find the effective part for the “FIFA (International Federation of Association Football)”. As per the comment of Attar et al. (2021), this is the reason SWOT analysis can help to make a proper “Internal environment analysis”.  This analysis has four parts, which has shows the strengths, weaknesses, opportunities, and threats.

Strength– Strength is a factor, which has helps to maintain proper growth for the organization. “FIFA (International Federation of Association Football)” has a strong place in the international sports field. This is a strong strength of this organization. This organization has selected young players for the World Cup. Players who are physically fit got a chance to be a part of this tournament. This is the reason this organization has a strong strength.

Weakness– This part shows the weak part of the organization. This organization has a weakness in its team selection method. This method cannot find the accurate team members for the world cups. For example, Portugal is not a well-decorated team to compete with the other teams in the world cup in 2022.

Opportunities– Opportunity is part which helps to make a proper movement. As referred to by Benito et al. (2018), a highly repudiated background and a strong economy-based country help to gain future opportunities for this organization. This is an opportunity to make a proper movement in the sports industry all over the world.

Threats– As per the views of Brayan et al. (2019), threats of the “FIFA (International Federation of Association Football)” mainly indicate the disadvantages of this organization. This is the reason these threats have made proper maintenance in the organization.

3. Findings and implications

3.1 Critical analysis of the impacts of the “external environment” on the “strategic planning process” of the FIFA

A proper analysis can help to make a proper way to make proper planning process. As referred to by Dickson et al. (2020), this is the reason the “Scientific Management Theory” helps to find the external environment of the FIFA (International Federation of association football)”. This theory helps to maintain the most advanced process for “strategic planning”. 

This is the reason this organization has found the most effective impact of the external environment. This theory helps to maintain a valuable production process for the organization. As per the views of Dirceu et al. (2021), this is the reason a well-decorated environment has been found with the help of this “Scientific Management Theory”. This is part, which has to maintain a proper movement in the international sports industry.

“FIFA (International Federation of Association Football)” is an international sports organization. This is the reason this organization has to maintain a proper analysis of its “external environment”. As per the comment of Cardoso et al. (2022), this is a process that helps to maintain proper movement in international sports. The “external environment” has some impacts on the organization. As stated by Freeburn (2019), for this reason, this impact has a valuable part in the “strategic planning process” of FIFA. 

Political factors help to find the most authentic way to manage political approaches. This is the reason this organization has maintained a proper work political background. As stated by Cedrick (2020), a proper political background can influence the process of the strategic plan. The economy plays a major role to improve the performance of an organization. This is the reason the strong economic background of the “FIFA (International Federation of Association Football)” makes proper strategic planning.

 3.2 Formulation of strategic objectives

The goals of the FIFA organization have clearly indicated some specific parts which can grow this organization in the future. This is a part that indicates the most advanced process for achieving the future goals of the organization. As stated by Gill et al. (2019), this is the reason this organization has to maintain the proper way to set its goals. An advanced process helps to maintain all of the parts of the strategic goals. All the goals indicate the future outcomes for this organization. Those strategic goals depend on some basic parts. Such as,

Making football a global sport– this is a process that helps to make a huge name for football sports globally. Proper support and a proper movement can make this fact possible. As per the comment of Hundt and Horsch (2019), this is the reason the most effective development depends on this part of the strategic goals. This is a very required thing to make a huge development of these sports. Awareness of these sports is the main part to make a proper movement for this organization.

Maintaining the Economic balance- this organization has maintained its economic balance with the help of proper stakeholder management. Social awareness is the most important part to improve performance in international sports. This is the reason the social factors make a proper movement for this organization. As referred to by Chia-Hui et al. (2021), this is a part that helps to maintain social responsibilities. “FIFA (International Federation of Association Football)” has makes a proper balance of their social factors. This is the reason this organization has a huge impact on the “strategic planning process”. 

Advancement of Technologies– This is a process that helps to move a positive activity of this organization. Technological development helps to maintain a better performance of the “FIFA (International Federation of Association Football)”. This technology helps to make proper movement in international sports. As per the opinion of Clark (2022), advanced technology helps to maintain sports activities during the world cup. Finding the most suitable environment for the players is the most important thing to make a proper “strategic planning process”. 

Making a sustainable environment in the management– As per the comment of Kerr and Morgan (2022), a sustainable environment can make a positive advantage to moving the organization in a strategic manner. This is the reason “FIFA (International Federation of Association Football)” has maintained a proper balance of their management. Proper maintenance of the management can helps to make a sustainable environment in the organization.

Make a gender equity system– This organization has a goal to make a gender equity system. This is the reason “FIFA (International Federation of Association Football)” has organized the woman’s football league. This process brings some strategic movement for this organization. As referred to by Kirschner (2019), in this era, all genders have required the freedom to choose their specific field. This is the reason this organization has made this strategy to grow its performance in international sports.

3.3 Critical review of the “effectiveness of the organization” to bring out the objectives.

FIFA is an organization that has maintained football sports development all over the world. This organization mainly recommended football as a global sport. This organization gives its full attention to improving the performance of football and making it a global sport. All objectives play a major role to make a huge development in the management of this organization.

The first objective is about the process of making football a global sport. This is the most unique process to make a proper way to spread awareness of the sport in the world. As per the views of Kochetkov et al. (2021), this process can make this sport a global sport. Football is a sport that required proper awareness in the world. This is the reason this organization has maintained a strategic way to make sports awareness of football.

A proper plan can make this process successful. This is the reason the most advanced development of football sports depends on this factor. This organization has spread suitable information about football. As stated by Mercado-Hernández et al. (2022), that information helps to find the most effective reason to be a part of this sport. In this way, a proper plan can make an easy process to make this sport a global sport.

The economy is a part that helps gain the performance of the “FIFA (International Federation of Association Football)”. This is the reason this organization has maintained its economic structure in a healthy manner. This is the reason the most effective growth of sports reflects a valuable part of this organization. As referred to by Mohammad and Al-Ghamdi (2021), this organization has managed its “Stakeholder management” in a good manner way.

This management brings a suitable structure for their economic balance. This is the reason this organization is able to spend a lot of money on sports. This is the reason this organization makes a proper sports advantage for the players. As per the comment of Mohammed (2018), these stakeholders invest their money in this organization. This is the reason this organization has a strong backbone in its economy. Technologies are the most important thing to improve the performance of the organization from the inside and from the outside.

Proper development of the technologies can make a huge advantage for the management. Smart technology helps to make a suitable monitoring system in the organization. As per the opinion of Puerta-Mateus et al. (2021), this is a process that helps to maintain a proper and strategic movement in the international market. Advanced technology can make a suitable process to develop sports.

This advanced technology can save time management. This is the reason this organization has to maintain a proper way of technological management. Genders’ equity is the most important part to improve the performance of the “FIFA (International Federation of Association Football)”.

As per the views of Rookwood (2019), this organization has maintained a proper way of gender equality system in its management. This organization believes that all genders are able to do much more activities for sports. This is the reason this organization has able to maintain a proper way to make the women’s football leagues in the world. This is a strategic way to make a proper awareness of gender equity.

4. Management Recommendations

4.1 Recommendations to make some effective ways for improving the performance of the organization

“FIFA (International Federation of Association Football)” is an international sports-related organization. This organization gives a valuable part to improve football sports in the world. As per the opinion of Sierra Caballero (2020), in this way, they have gained a huge name in the international market. This famous name of this organization reflects the most valuable part. This part also reflects the most effective part to improve the performance of the sports tournament. This organization has a huge name in the international market. Several studies, there have found some specific parts, which need to improve.

It is recommended, that “FIFA (International Federation of Association Football)” have to manage proper “Leadership management” in their organization. As per the comment of Surbhi (2022), a lack of “Leadership management” can make a profitable structure for the organization. This is the reason a proper and well-decorated “Leadership management”. This management influences the performance of the leaders of the FIFA organization. Leadership is a part that helps to maintain the overall management of the organization.

As per the views of Tonini and Giglio (2019), this organization has maintained its work in a strategic manner. Therefore, this organization requires the most advanced management for its leaders. Employees of an organization make their work with the help of the leaders. “FIFA (International Federation of Association Football)” organization has faced issues in its “Leadership management”. 

Social bonds are one of the most important factors to make a strong place in the organization. These social bonds make a huge advantage in making a proper movement in the international market of sports. A proper strategy is required to maintain these social bonds. As stated by Tjønndal (2021), proper maintenance of social bonds is highly recommended by the “FIFA (International Federation of Association Football)” organization.

These social bonds help to make proper relations with the outside of the organization. This process gained the value of the organization globally. This part is the most important part to improve stakeholder management in the organization. Proper social bonds make a strategic move to improve the performance of the organization. This process helps to make a huge advantage to grow the performance.

Advanced technology is highly recommended for future development. This technology helps to make an easy process which helps to maintain proper maintenance of their management. As per the views of Trajković et al. (2020), a high-teach technology is required to maintain proper management. Technology is the most important thing in the “FIFA (International Federation of Association Football)” organization to make their operation successful. Technologies help to save time on management related work.

This is the reason highly advanced technology is required to improve the performance of the organization. This is the reason the most advanced technology brings the most effective growth to the organization. Fund collection is one of the most important parts to make a huge development. This is the reason this organization is recommend a highly advanced fund collection method. This is the reason this organization has to maintain those things.

5. Conclusion

This report has shown the most effective ways for the future development strategies of the “FIFA (International Federation of Association Football)”. This organization has found the most effective process to get the most advanced way to solve the issues. This organization has maintained its performance with the help of proper analysis. This part reflects the most advanced process of management. In this case, after analyzing the overall report it can be concluded that FIFA has found the most advanced strategic goals.

In this report the all goals are discussed in a suitable manner. This is the reason this organization has maintained its performance in the international market of sports. This process of the report gives a valuable overview of the organization of FIFA. This report gives valuable data about the “FIFA (International Federation of Association Football)” organization. This report makes a proper way to implement those strategies to achieve future goals.

This report gives a proper methodology to analyze the internal and external environment of this organization. A proper analysis has been found in this part of the report. This is the reason the most effective part of the report gives valuable information about the objectives. Those objectives indicate the issues faced by this organization. This is the reason the most advanced objectives are found in this part of the report. This is the most important part to introduce the most advanced process of management.

The most important part is to improve the most unique development for the organization. An advanced critical analysis has been found in this report. This analysis shows some valuable parts of the organization. In this case, this can be said that this report makes a profitable structure for organizational growth. This is the reason this report reflects some valuable data about organizational growth.

Reference list

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Akbari, H., Sahebozamani, M., Daneshjoo, A. And Amiri-Khorasani, M., 2018. Effect Of The Fifa 11+ Programme On Vertical Jump Performance In Elite Male Youth Soccer Players. Montenegrin Journal Of Sports Science And Medicine, 7(2), Pp. 17-22.

Alfrey, D., Amis, L., Nickelsburg, S. And Rook, W., 2022. Candidate City Human Rights Proposals For The 2026 World Cup: The Promise Of A Positive Legacy. Business And Human Rights Journal, 7(2), Pp. 311-318.

Armenteros, M., Benítez, A.,J., Fernández, M., De La Vega, R., Sillero-Quintana, M. And Manuel Sánchez Cid, 2019. Collaborative Learning Methods And Multimedia Tools For The Education And Training Of Instructors: The Case Of Fifa Referee Technical Instructors. The International Journal Of Information And Learning Technology, 36(5), Pp. 395-409.

Attar, W.S.A.A.L., Shamrani, N.A., Kabkabi, F.A. And Ghulam, H., 2021. Implementation Of The Fifa 11 Referees Injury Prevention Program Among Soccer Referees. Journal Of Physical Education And Sport, 21(3), Pp. 1367-1375.

Benito, U.T., Claudia Nuñez Corrales, Jorge, O.L. And Gabriela, S.D., 2018. Variables Psicológicas Influyentes En El Desempeño De Árbitros Fifa: Un Estudio Cualitativo. Revista De Psicología Aplicada Al Deporte Y Al Ejercicio Físico, 3(2), Pp. 15.

Brayan, C.A., Iván, C.M., Carlos, R.F. And Omar Danilo, G.O., 2019. Efecto Del Programa Fifa 11+ En La Flexibilidad De Los Cadetes De Nivel V De La Facultad De Educación Física Militar De La Escuela Militar De Cadetes General José María Córdova. Cuerpo, Cultura Y Movimiento, 9(2), Pp. 21-35.

Cardoso, J.M., Plá, V.B. And Clemente, C.L.D.A., 2022. Análisis Multivariable De Las Carátulas Del Videojuego Fifa. Cómo Liderar Sin Estrategia. Revista Latina De Comunicación Social, (80), Pp. 179-199.

Cardoso, J.M., Plá, V.B. And Clemente, C.L.D.A., 2022. Análisis Multivariable De Las Carátulas Del Videojuego Fifa. Cómo Liderar Sin Estrategia. Revista Latina De Comunicación Social, (80), Pp. 179-199.

Cedrick, A., 2020. Integration Of Esports In The Structure Of Ifs: Disruption Or Continuity? The International Sports Law Journal, 20(3-4), Pp. 120-125.

Chia-Hui, C., Rekik, G., Belkhir, Y., Huang, Y. And Chen, Y., 2021. Gender Differences In Attention Adaptation After An 8-Week Fifa 110rw1s34rfesdcfkexd09rt3+1rw1s34rfesdcfkexd09rt3 For Kids Training Program In Elementary School Children. Children, 8(9), Pp. 822.

Clark, G.A., 2022. Unhrc Resolution 26/9: Is A New International “Red Card” Enough To Keep Fifa And Others Accountable? Chicago Journal Of International Law, 22(2), Pp. 621-660.

Dickson, T.J., Simon, D. And Gadd, C.P., 2020. Ensuring Volunteer Impacts, Legacy And Leveraging Is Not “Fake News”: Lessons From The 2015 Fifa Women’s World Cup. International Journal Of Contemporary Hospitality Management, 32(2), Pp. 683-705.

Dirceu, S.S., Olívia Cristina, F.R., Bruno, M.S. And Marina, B.S., 2021. Copa Mundial De La Fifa Y Juegos Olímpicos Y Paralímpicos En Brasil: Legados En La Ciudad De Campinas-Sp (Fifa World Cup And The Olympic And Paralympic Games In Brazil: Legacies In The Municipality Of Campinas-Sp). Retos, 40, Pp. 86-94.

Freeburn, L., 2019. The Fiction Of Democracy In Fifa’s Governance Of Football And The Case Of Football Federation Australia. The International Sports Law Journal, 19(3), Pp. 184-204.

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Hundt, S. And Horsch, A., 2019. Sponsorship Of The Fifa World Cup, Shareholder Wealth, And The Impact Of Corruption. Applied Economics, 51(23), Pp. 2468-2491.

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Kirschner, F., 2019. Breakthrough Or Much Ado About Nothing? Fifa’s New Bidding Process In The Light Of Best Practice Examples Of Human Rights Assessments Under Ungp Framework. The International Sports Law Journal, 19(3), Pp. 133-153.

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Mercado-Hernández, V., Duclos-Bastías, D. And Giakoni-Ramírez, F., 2022. Diferencias En Las Acciones Defensivas Y Ofensivas De Porteros Clasificados Y No Clasificados A La Copa Del Mundo Fifa 2018 (Differences In Defensive And Offensive Actions Of Qualified And Non-Qualified Goalkeepers At The 2018 Fifa World Cup). Retos, 44, Pp. 928-935.

Mohammad, Z.S. And Al-Ghamdi, S., 2021. Resiliency Assessment Of Road Networks During Mega Sport Events: The Case Of Fifa World Cup Qatar 2022. Sustainability, 13(22), Pp. 12367.

Mohammed, A.N., 2018. Fifa – Highlighting The Links Between Global Banking And International Money Laundering. Journal Of Money Laundering Control, 21(4), Pp. 498-512.

Puerta-Mateus, K., Cortés-Reyes, E. And Cárdenas-Sandoval, R., 2021. Efecto De Ejercicios Fifa 11+ Sobre El Balance Postural Estático En Futbolistas. Revista Internacional De Medicina Y Ciencias De La Actividad Fisica Y Del Deporte, 21(81), Pp. 1-13.

Rookwood, J., 2019. Access, Security And Diplomacy: Perceptions Of Soft Power, Nation Branding And The Organisational Challenges Facing Qatar’s 2022 Fifa World Cup. Sport, Business And Management, 9(1), Pp. 26-44.

Sierra Caballero, J.A., 2020. La Maternidad, ¿Un Derecho De La Mujer Olvidado Por Fifa? Revista E-Mercatoria, 19(1), Pp. 91-113.

Statista.com, 2023, FIFA breakdown of revenues by segment from 2003 to 2020, Available at: https://www.statista.com/statistics/269736/fifas-income-by-economic– / [Accessed on 12th January 2023]

Surbhi, K., 2022. Evolution Of Cas Human Rights Jurisprudence: Observations From 0rw1s34rfesdcfkexd09rt2keramuddin Karim1rw1s34rfesdcfkexd09rt2 V. 0rw1s34rfesdcfkexd09rt2fifa1rw1s34rfesdcfkexd09rt2. The International Sports Law Journal, 22(2), Pp. 171-179.

Tjønndal, A., 2021. “What’s Next? Calling Beer-Drinking A Sport?!”: Virtual Resistance To Considering Esport As Sport. Sport, Business And Management, 11(1), Pp. 72-88.

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Appendices

Appendix 1: PESTLE analysis of Germany

Factors Analysis Impact
Political
  • Germany is a powerful political based country
  • This country has created a stable government.
Positive
Economic
  • This country has gained their GDP around $4.2 trillion.
  • Germany is the 4th largest economic based world.
Positive
Social
  • Germany has the highest standards of their social factors.
  • This country has supported social awareness for football.
Positive
Technological
  • This country has many advanced technologies.
  • This technology helps to maintain the external development of FIFA.
Moderate
Legal
  • This factor promotes mainly the business ventures.
  • This legal factors has made some issue in the management of FIFA
Negative
Environmental
  • This country has faced global warming.
  • Pollution is the main issue in this country.
Negative

Appendix 2: SWOT analysis

Strengths Weakness
  • Strength is a factor, which has helped to maintain proper growth for the organization.
  • This organization has selected young players for the World Cup.
  • This organization has a weakness in its team selection method
  • This method cannot find the accurate team members for the world cups
Opportunities Threats
  • Opportunity is part which helps to make a proper movement
  • This is an opportunity to make a proper movement in the sports industry
  • Lack of finding values is the main threat for this organization.
  • Management issue is one of a part of threats

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