Starting Eco-Friendly Clothing Line Assignment Sample

Introduction

Clothes are made of normal energy and are safe from pollution. While an ethical style may not address all of our concerns about dangerous synthetics, water shortages, energy use, or spills in landfills, it does allow you to lessen your impact. climate and channel resources into safer and more manageable activities. It is essential to educate buyers about how every decision they make in the area of ​​style is really a vote. Customers vote for tolerable or unreasonable future with every piece of clothing they buy. The basic thing is  that every individual in this economy  from the buyer who buys the garments, to the manufacturer who buys them, to the professionals . Market leaders understand the implications of their work and even how small even  greener advances can be performed by them could result in significant change(Alexander,2021).

Circular economy principles

In comparison to a linear economy, which is based on the principles of take, make, and discard, a circular economy is based on the mutually contradictory concepts of giving and taking (take, make, trash). According to their proponents, high levels of sustainability can be achieved while maintaining or improving a business’s profitability and without reducing the quantity of products and services given to clients(Alexander,2021). The objective of circular economies is not only to remedy flaws in the linear economy, but also to construct a whole new economic system from the ground up, which is accomplished through a series of meticulously planned changes.

Business proposition

It’s unfortunate, but it’s true that  design is actually still the second dirtiest industry on the planet. Fortunately, however, the number of brands coming forward to save  Mother Earth is also steadily increasing. Besides the increasing number of budget names, slow design and green, there is a newjewellery brand called Mix Mitti. This eco-friendly ruffle brand was created by Shivangi Bajpai, who is also an amateur life photographer. The most amazing aspect of buying from them is that  part of the profits go to  government aid associations.

Business Function

We offer a wide reach including various sacks, frill and writing material. There are a few plans in purses, travel accommodating and multiparticle knapsacks, camera packs and lodge sacks, ordinary office conveying PC sacks, PC sleev. All are improved tastefully by untamed life photos which have been contributed by a few prestigious natural life photographic artists out of altruism.

Country and product specification

Company’s  items are creature cordial, meaning exclusion of every creature item and side-effects in the assembling. Individuals frequently illegitimately expect that the veggie lover decision is additionally the most harmless to the ecosystem decision however it’s basically false. The new business model is planned to set in the tier 1and 2 cities of UK, after that the company has planned to expand all over the UK. However, companychoose materials that are biodegradable, reduce waste and reuse as much as  reasonably possible. Our main ingredients are biodegradable cotton, duckweed and textured hemp. Companyalso plan to use felt wool and jute in more of our projects as they are eco-friendly materials. Several types of soft imitation cowhide and PU  are rope materials and ideal substitutes for cowhide and cowhide are also used separately  to make our bags. While these materials cannot be called very eco-friendly, they win when it comes to  government support(Ellen Macarthur,2016).

 Since it’s only been a few months since this name appeared, my placement certainly depends on how our markets recover from the current pandemic situation. Circumstances are difficult, and in general, companymust act prudently and rationally to make the most of the most dire circumstances.

Target market

Customer segmentation

Our most important target market can be seen through the use of socioeconomic, they target young women (18-40 years old) cost conscious people with a mid-range pay, and exceptionally delicate to style.

The two main ways to see customers interested in your clothing images online are through  email lists and web entertainment. Companycan assemble your mailing list just by asking ! The moment someone shows an interest in our clothing pictures or articles (in person OR on the web!), ask for their email address.

 Some essential action items for your 2022 streaming entertainment  system:

 Facebook and YouTube are both advertising hotspots, in part due  to their high customer base. The main informal communities between Millennials and Generation Z are Instagram and YouTube, highlighting the power of engaging, intense, and character-appropriate content. The ladies are the puzzling short men on Pinterest, known for displaying the most notable casual request for an incentive for social customers. LinkedIn’s customer base is knowledgeable, making it the focal point for clear top-down content that can be more specialized than what you see on Facebook or Twitter.

Unfortunate Social Media Presence: It has still not refreshed any post on its online entertainment accounts since August 2019.

Forceful Pricing: The brand is charging exorbitant costs for its items. The cost range for the majority of their pieces shifts from around 1200 to 7000 which is high for a brand that recently got shut. Claiming to be a distinctive brand after taking great risks and thus overcharging its items will never lead to the closure of the brand.

SWOT Analysis

Strengths

• Strengths relate to what an association excels at and why it sets it apart from the opposite. They are the internal and positive attributes of any organization. These are the foundational factors that contribute to the growth of the organization and the brand(Duque Schumacher,2020).
• The qualities are the internal variables of the association. These are positive factors that help the company achieve its goals and objectives. These are great for the organization, and they need to be updated and maintained.
• Their items are made from normal and biodegradable materials that make them special and attract more customers than enough.

Weakness

• Weakness pull an association back from performing at its ideal. They are the negative interior factors that debilitate your assets.
• Certain instances of shortcomings are unpredictable objective populace, awful processing plant set up, powerless monetary execution, unfortunate frameworks that you apply, unpractised initiative and some more.
• Weakness are the internal factors of the association, and at the same time, they are clearly the factors that are destructive, in some way, hinder the company from within to achieve the goals. The antagonism of these variables must be stopped.

OPPORTUNITIES

• Opportunities open doors are factors that give an association an advantage over others. It is the external variables that will add to the progress of any organization. Some open opportunities are:
• Valuable open doors are external variables over which the organization cannot control but must focus on them, invest resources in them, and capture them.
• Sells its items on online commerce platforms.
• Eco-friendly products: Today, as customers are more earth-conscious than ever in recent memory, they favor items that align with their beliefs. In this way, assuming that it has chosen to take advantage of the development of conventional and biodegradable materials, then company should appropriately establish a market offering with support of its parent organization.
• It is set to expand its virtual entertainment presence by posting brand updates on Instagram, Facebook and Twitter,

 THREATS

• Threats is also an external factor, but unfortunately. The company must find a way to keep them away or  relieve them.
• People are turning to internet shopping away from online shopping monsters like Amazon and Flipkart, which offer different items at a low base cost.

 Comparison of the new business with the traditional linear business 

Working with the understanding that there will generally be an inexhaustible pool of unrefined energy, labour and ingredients, the Direct Action Plan maintains more limited life cycles; however most of the materials used are hardly recovered.

• Design brands need to fully understand that now is the time to break away from the old direct paradigm and embrace new, greener directions of action. By adopting a cleaner, greener route, brands may end up using less energy, unrefined ingredients and water faster.
• New action plans for a unified and renewable future. The more stylish brands move from conventional action plans to  more socially and ecologically committed action plans, the faster these outdated practices become obsolete.
• One of the reasons design organizations debate whether to implement greener action plans is because common interaction is not fundamental.
• The constraints and boundaries include leaders ignoring the natural effects of their internal cycles, preventing them from completing a sufficient number of critical tasks to support a greener audience. .

Anticipated environmental benefits

Social Benefits

A sustainable fashion sector that respects the fundamental human rights of its people, adheres to workplace health and safety regulations, fosters biodiversity and organic farming, and employs environmentally friendly production practises is within our grasp. By implementing all of these measures, the fashion industry will be able to maintain its ethical standing as well as its long-term survival(Donato,2018).

It is manipulated with the synthetic compounds, as well as fake toxic synthetic substances are delivered in the situation. In the case of the plant structure and rids the compounds synthesized in an appropriate way. Since this structure comes from Wood Mash, is ideal for out-of-probes chance that wood obtained in a reasonable manner (eg, viscose Lenzing, ensure economic needs of specific response) . Assuming it is Lenzing viscose and the texture mill removes the aggregates appropriately. Where brands are careful about sourcing and crafting thickness, this is most likely a good eco-friendly texture to use. It can  effectively shrink in the washing machine, so it should be washed regularly.

Environmental Benefits

Eco-friendly Materials

COTTON (ORGANIC)

Why to  love it:

• Products normal fiber
• No pesticides or synthetic substances used
• Biodegradable
• Wick away sweat
• Breathable
• Delicate

Cotton (NON-ORGANIC)

• ordinary fibers
• No general manipulation
• Laundry
• Sweat
• Fresh air
• Delicate

 Cons:

• requires many countries
• Requires multiple pesticides, containing synthetic compounds that can be dangerous for individuals and planets

Estimation

With this new business, this can be seen that the company will use different types of raw materials that are reusable and considered under circular economy. From this point of view, this can be projected that, in linear or traditional way of making clothes, companies are using more than 200 tonnes of silk produced by the worms, which costs around 45,000  euros. But on the other hand, the circular economy method and reusable silks will reduce the cost to 28,000 euros. This will provide the benefit of approx. 33% of the total cost of the production.

On the other estimation, in linear method the wastage of silks was quite high, this was around 18% of the total used silk, but with this new business strategy company will use the waste silk after recycling. This will reduce the wastage up to 6 – 7%.

Comparison with traditional business competitors

Better for workers

• Let’s say aperson buy a dress for €100, how much do they think it will reach an unfortunate woman in UK?
• It’s lower than the expectation.
• The design industry continuously generates billions of dollars in income, but the 60 million workers who support it (more than 90% of whom are women) live in poverty.
• Maintainable style gives these professionals freedom, including high pay, safer working conditions, and less risk of physical attack(Deka,2017).

 Better for the climate

• We’ve been proactively determining how much damage the materials industry is doing to the climate, adding about 10% of the world’s fossil fuel by-products.
• To put that 10% into the set, that’s more than all global flights and ocean freight combined.
• The working class around the planet has grown dramatically over the past 20 years, resulting in a significant increase in clothing design to more than 100 billion garments each year.
• Unbelievable 85% of them end up in a landfill for the simple reason that they are economically produced and actually consumable(Chan,2019).
• The frugal style makes clothes last longer, which actually means that even if they’re more expensive at first, they’ll stay in your closet for quite a while.
• Anyhow, when they reach the end of their life, because they are made from recyclable materials, they can be reused to make another item for humans in the future.

 Better for what’s to come

• A few people investing resources in economic design won’t change the world, which is why everyone needs to get started.
• A general climate adjustment is needed, which now seems to be happening as young people transform into active shoppers.
• In any case, one can hardly wait until individuals start ethically shopping now.
• Some big brands are leading in terms of maintainability, but until most buyers start taking an interest in the business, the perks will continue to govern the leaders.
• Reasonable style is a conscious decision made by people, not

Challenges

Having complete transparency in the sourcing, manufacturing, designing, and other processes should allow consumers to assess whether or not a firm is fulfilling its claims. Having an environmentally friendly product is vital in order to be marketable in the fashion industry. In this situation, it’s all about the pattern, the colour, and the type of fabric used. Purchasers take into consideration the criteria outlined above when purchasing stylish clothing. Concerns about the environment and ethics are likely to grow in the upcoming months and years

Through the integration of sustainable principles and fashion, businesses that are able to adapt to the constantly evolving needs and expectations of consumers will be able to prosper in this new green economy, according to the World Economic Forum. In today’s world, it is more important than ever to reassess the relationship between consumers and the garment business. In addition to the environment, sustainability embraces all aspects of the fashion industry, from manufacturing to retailing and everything in between.

Conclusion

Fashion shows, the Ethical Fashion Forum, and blogs are all devoted to the theme of sustainable fashion in the modern era. Going green is good not just to the environment, but it is also beneficial to the financial line of a company. If a company wants to be known as a leader in ethical and environmentally conscious fashion, it is critical that they adhere to their stated ideals. Their ability to do so is due to the fact that they have gained the trust of their clients and have maintained a high ethical standard throughout the entire process

References

Alexander, E. (2019, April 22). Introducing circular fashion: the shopping concept that could save the planet. Harper’s BAZAAR. https://www.harpersbazaar.com/uk/fashion/a27189370/circular-fashion-definition/

Beall, A. (2020). Why clothes are so hard to recycle. BBC Future. https://www.bbc.com/future/article/20200710-why-clothes-are-so-hard-to-recycle Better Cotton Initiative. (n.d.)

Better Cotton Initiative. Retrieved 2022, from https://bettercotton.org/ 1145

Brown, C. (2019, July 29). Is Locally Made Better? Good On You. https://goodonyou.eco/is-locally-made-better/

Chan, E. (2019, November 15). What actually happens to your clothes when you recycle them? Vogue India. https://www.vogue.in/fashion/content/what-happens-to-recycled-clothes-sustainable-f ashion-environmental-impact

Deka, K. (2017, August 11). National fabric: Once a swadeshi weapon, Khadi is now a growing industry in India. India Today. https://www.indiatoday.in/magazine/cover-story/story/20170821-khadi-gram-udyogmahatma-gandhi-kvic-swadeshi-1028898-2017-08-11

 Donato, J. (2018, March 9). Why Fast Fashion is Killing the Planet and Your Ethics. Culture Trip. https://theculturetrip.com/north-america/usa/articles/why-fast-fashion-is-killing-the-pl anet-and-your-ethics/ Don’t Buy This Jacket, Black Friday and the New York Times. (n.d.). Patagonia.https://www.patagonia.com/stories/dont-buy-this-jacket-black-friday-and-t he-new-york-times/story-18615.html

Duque Schumacher, A. G., Pequito, S., &Pazour, J. (2020). Industrial hemp fiber: A sustainable and economical alternative to cotton. Journal of Cleaner Production, 268, 122180. https://doi.org/10.1016/j.jclepro.2020.122180

Ellen Macarthur Foundation & Circular Fibres Initiative. (2017, May). A-New-Textiles-Economy_Full-Report.pdf. Ellen Macarthur Foundation. https://www.ellenmacarthurfoundation.org/assets/downloads/publications/A-New-Tex tiles-Economy_Full-Report.pdf

Express Web Desk. (2016, August 26). Forget leather, Pinatex is here to rule: Alternative made from pineapple leaves is ruling fashion world. The Indian Express. https://indianexpress.com/article/lifestyle/fashion/pinatex-pineapple-leaves-leather-su bstitute-philippines-carmen-hijosa-2997473/