Assignment Sample on Strategic Management and Sustainability

Introduction

The report reveals that Unilever’s products are widely used worldwide. This gave the company tremendous impetus to create freedom of action for all associated with the company’s prosperity. Unilever’s activities should aim to minimize adverse environmental impacts while reinforcing positive social impacts.

It is known that many people around the world are enjoying a better quality of life from Unilever products such as detergents and tea. The desire for sustainability is the satisfaction of the consumer’s desire to purchase eco-friendly products. Involvement between companies in a similar field in terms of environmental sustainability, in general, contributes to the ability to retain significant benefits in the long run.

Unilever aims to support sustainability goals at the retail level because it offers capability in areas such as sustainable agriculture and life cycle testing. This should help build a relationship between the company and the consumer (Sharma, Kaur and Syan, 2021). At the same time, the company encouraged further consolidation of its products in favor of customers in non-industrialized countries. The company orders a large portion of developing countries, so it faces extraordinary challenges in the sustainability of its products.

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Companies aim to improve the well-being and prosperity of consumers, resulting in significant cost savings and improvements in the environment. Welfare is enhanced by providing more nutritious products in a clean environment, which improves the effectiveness of other anti-infective measures. The moderation of environmentally focused ozone-depleting substances can lead to water purification, i.e., secondary effects may result from material accumulation.

The company needs to plan for products and devices that will allow it to use less water than consumers expect. Such a system would benefit countries affected by water scarcity. The connected areas are directly identified with the company’s various locations, which can lead to positive improvements.

Impact of pandemic on sustainable development

This epidemic causes large-scale financial emergencies that significantly impact non-industrial countries, exposing large numbers of people to unprecedented demand for more than thirty years. Currency decisions are essential and common and affect all sectors of the economy, including capital flows, business activities, jobs and businesses. In the end, the downward trend is confirmed by reasonable government leadership, as it was recovered by the recent resurgence of high sensitivity imposed during the pandemic. Most of the global forms mentioned above predate the COVID-19 era and the spread of epidemics, including that digitization, dictatorship, alarming trends on the right and growing global inequality. Achieving SDGs is too late before the onset of COVID-19 pandemic.

For some outcomes, the urgent need for cooperation that emerges from the epidemic strengthens the multifaceted structure. From an environmental perspective, the limited portability improves air quality and reduces carbon dioxide emissions, leading to positive results.

The period of implementation of the Sustainable Development Goals has entered the “decade of action” until 2030, but the Sustainable Development Goals have not yet reached the target. In light of the outbreak, a “labor contract” in the form of a “redress and action agreement” should be postponed using the SDGs as a global framework (Mckee, 2021). Due to the unforeseen crisis, the changing needs of the Member States, which are fundamental for the implementation of the 2030 Agenda, are reducing efforts to reach SDGs. However, this crisis can be used as an opportunity to strengthen the commitment to the 2030 agenda so that it does not tolerate the progress made so far by placing economic progress at the heart of recovery ideas. The assumption of a solid social security structure of people living in extreme poverty reduces inequalities in gender, better tribal habitats and more robust social systems. Changing environments are essential for preventing infection, which can understand the interactions between people and biological systems.

Competitive stances for green environment

Sustainable development:

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Sustainability refers to the development of clear plans capable of meeting the present needs of a community without endangering the present and future life of the community. Synchronization can be defined as a common financial term or something similar, leading to equally different meanings. The whole reaction involves proper growth with boundaries that do not reduce early growth.

These include the strength of the board of directors and the use of assets that are available and accessible in today’s light (Clayton and Radcliffe, 2018). Access to security and stability of existing assets is ensured as their security is reduced due to the need to ensure the quality of life within a stable financial, cultural and natural operating structure.

Environmental sustainability:

By upgrading its environmental capital, Unilever ensures that its products are used with maximum and minimum waste. The existing panel system ensures continuous improvement of new products that will last a long time without harming the environment. Environmental capital provides sustainable assistance through the reuse of resources. Measuring construction to meet the needs of a large population will allow the company to effectively undermine sustainability cycles because it separates competition between companies involved in material wealth and business and competition at the property level.

PESTLE analysis

Political factors:

The Unilever product line includes cosmetics, personal care, food, home appliances and water purifiers. Most of the income generated comes from rapidly changing consumer products. In this way, Unilever must comply with guidelines established by the Food and Drug Administration. In addition, abroad, where it was created, you must protect its laws. One of the main political factors that Unilever rarely attacks is the position of the current UK government. The UK administration could issue new guidelines, such as introducing drastic transfer changes that will make life more difficult for unknown companies. As a European organization, Unilever may be affected if these guidelines are implemented (Prado Perez, 2020). A strong government in the middle is also a good sign for a business, as, at this point, it will be easier for businesses to introduce positive changes without being a huge obstacle to resistance.

Economic factors:

For a company like Unilever, it often locks down consumer goods; the state of the economy is essential. The economy is growing so much. Its benefits and returns are high. Non-industrialized countries like India and China have excellent growth potential. However, there are some risks. At the same time, the newly formed states offer a path of minimal resistance. Work is an essential economic factor in selecting the capabilities of an organization in a country. Unilever can help cut costs if a large number of people are out of work. However, it can also indicate that there will be fewer people in the market to buy your products.

Social factors:

With more than 100 countries, Unilever must export and market its products to improve its socio-economic status. Unilever understands this and supports the fact that many of its ads come with different accents. For example, the Advertising of Life Boy soap in India came in various dialects like Hindi, Telugu, Tamil and Malayalam. There is a vast expanse of wonder and luxury. Perhaps the most desirable desires for all ages are the best, which today are satisfied by innovation; Businesses can provide quality products (Smith and Soonieus, 2020). Therefore, setting and separating goals is particularly important for this area.

Technological factors:

Unilever is responsible for adhering to or maintaining innovations that make it better than others in the race. Continuous improvement in business cycles is needed to increase efficiency and reduce costs. An adequate number of assets should be placed in the R&D sector so that new products can be shipped, which help Unilever will gain market space.  This means Unilever can create multiple items at once.

Legal factors:

Unilever has a core portfolio of over 400 brands, which is why Unilever has to manage many laws and guidelines (Zhang, Zhang and Zhou, 2021). However, Unilever must also guarantee its licenses. Often shell companies focus on selling other business licenses that are harmful to the public. In this sense, we must stay away from this rigid legal framework and be prepared to be vigilant and take appropriate action. In addition, you should inform your clients everywhere about legal aspects and courses. It gives customers confidence so that the company retains its customers.

Environmental factors:

Unilever was already on the verge of growing into an acceptable environmental company, ready to meet its demand. Unilever is working to achieve the United Nations Sustainable Development Goals, which will improve its image and operations.

The company is committed to achieving the goal of producing 100% recyclable plastic packaging (Chakrabarti, Henneberg and Ivens, 2020). In addition, methods or innovations need to be devised to reduce the amount of plastic used to protect Unilever units. This will significantly reduce the carbon footprint of the company and its customers.

Recommendations

Key barriers that Unilever sees in delivering high-quality products and sectors generally include factors such as rapid population growth and rapid urbanization. These are one of the expected causes of environmental degradation. Humans, through their activities, have caused extraordinary damage to plants and organisms, resulting in the removal of some organisms. The indeed increasing interest in activities and human resources contributes significantly to reducing the abundant life and energy of the organic structure of the environment.

Such training requires meaningless action plans to protect biodiversity. Asset management at the community level determines the level of profitability of assets in the environment (Farley and Smith, 2020). It depends on implementing the appropriate methods, the list of companies involved and the appropriate management training.

Market companies should not fail to pursue biodiversity conservation by imposing heavy fines on companies that emit large amounts of greenhouse gases into the environment. There must be economic goals that reap all the benefits of protecting the clean environment, including air and water. Unilever has many tools to help plan appropriate strategies to protect financial communities. Then work from the bottom of the list, eliminating the issues that are not worth it. Demonstration projects should mention improving environmental issues to implement reliable options related to support issues. There is a need to develop techniques to assess the importance of sustainable administration for all organizations in the world.

Conclusion

It is known that many people around the world are enjoying a better quality of life from Unilever products. The desire for sustainability is the satisfaction of the consumer’s desire to purchase eco-friendly products. Involvement between companies in a similar field in terms of environmental sustainability, in general, contributes to the ability to retain significant benefits in the long run.

The company needs to plan for products and devices that will allow it to use less water than consumers expect. Such a system would benefit countries affected by water scarcity. The connected areas are directly identified with the company’s various locations, which can lead to positive improvements.

 REFERENCE

Chakrabarti R, Henneberg SC, Ivens BS. 2020. Open sustainability: Conceptualization and considerations. Industrial Marketing Management vol. 89, 528 – 534.

Clayton, T. and Radcliffe, N., 2018. Sustainability: a systems approach. Routledge.

Farley, H.M. and Smith, Z.A., 2020. Sustainability: if it’s everything, is it nothing?. Routledge.

McKee, L., 2021. Sustainability Leadership at DeLaval International AB: The case for driving Sustainability Leadership in the Dairy Industry. Journal of Asia Entrepreneurship and Sustainability, 17(4), pp.113-124.

Prado Perez, S., 2020. Sustainability Discourse in the Fast-Moving Consumer Goods Sector–A comparison between Procter & Gamble and Unilever.

Sharma, R.R., Kaur, T. and Syan, A.S., 2021. Brief History of Business and Its Sustainability. In Sustainability Marketing. Emerald Publishing Limited.

Smith, N.C. and Soonieus, R., 2020. Turning Board Sustainability Aspirations into Action.

Zhang, B., Zhang, Y. and Zhou, P., 2021. Consumer attitude towards sustainability of fast fashion products in the UK. Sustainability, 13(4), p.1646.

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