BIC 3032 Case Study Sample 2023 How do retailers influence consumer behaviour? Consumers purchase various products and services, and multiple factors influence their buying decisions. The focal point of retailers is mainly to influence consumers’ buying behavior. There are mostly three stimuli that influence consumer […]

BIC 3032 Case Study Sample 2023 1. Introduction Customer behaviour is the process of analysing the factors that control the buying decision of individual customers in order to satisfy the customer’s own demands and needs. It is very crucial to analyse the psychological thinking of […]

BIC 3032 Case Study Sample 2023 Introduction Consumer behaviour changes often in respect of time and market conditions. In other words, retailers take different approaches to the market for effective forms of marketing promotions so that consumers are attracted to brands. In this regard, most […]