Brand Communication and Reputation Management Introduction Brand communication and reputation management indicates the concept of ways in which a brand’s image is perceived by consumers and implementing a strategic plan of actions from time to time to develop the image of a brand in the […]
BRAND COMMUNICATION AND REPUTATION MANAGEMENT Introduction The concept of brand reputation has been considered as one of the respect beautiful in nature within the marketing strategies that are used by organizations. this particular concept displays the overall level of trust within an organization and hence […]
BRAND COMMUNICATION AND REPUTATION MANAGEMENT Introduction Schillewaert and Rozelle (2016) have claimed that marketing and customer reach is a very important factor in the growth and survival of any major brand. In the modern days of increasing technology and overpopulated markets, brands are having to […]
Brand communication and Reputation Management INTRODUCTION When we talk of a marketing plan, it usually contains advertising objectives and the procedure to accomplish these objectives, as in picking up a piece of the overall industry, number of items, and conveyance channels. The promotional plan is […]
