HOTO7004 Tourism Digital Distribution Strategies Assignment Sample Digital distribution Environment. 1.1. Target Market The segment (persona) chosen in this study is middle aged couples who are intending to visit the Roman Baths and Georgian City of Bath. These customers are in middle income group, and […]
HOTO7004 Tourism Digital Distribution Strategies Assignment Sample Introduction Digital distribution of travel and tourism industries attract customers through the use of digital media, online travel agents and newspaper advertisements according to what proves to be the best for each organisation. The digital distribution channels tend […]
