Introduction Marita Petrescu, Forta Furniture’s chief marketing officer, visited an international trade fair in January 2015, where significant furniture firms go to uncover the trends that would define their sector. She was in the company of “Constantin Cernat and Alexandra Dobreva”, the vice presidents […]
1. Introduction International expansion is assumed to have a significant role in business growth to involve new audiences in businesses. Two types of factors are mostly involved with the reason for international expansion of brands which are pulled factors and push factors. The report will […]
“Fort Introduction: The report writing will be written in accordance to the context of the “case study of the Forta Furniture Company”. Forta Furniture is a Romanian owned Furniture Company (Pradnyaswari,2022). The Forta Company have two brands under its name namely- the Forta and the […]
Introduction: For this assessment, the report writing will be written on the basis of a case study with regard to the “Forta Furniture Company”. The Forta furniture is at the moment showing an interest in increasing its international profile. However, the Forta Furniture Company is […]
