MKT741 Digital marketing Communication Introduction SOSTAC analysis is the marketing model that provides easiness while structuring the campaigns (Stephenson, 2021). This framework has six aspects: situations, objectives, strategy, tactics, actions, and control. SOSTAC analysis In the context of applying the SOSTAC model to the given […]

MKT741 Digital marketing Communication Consumer Decision Journey A customer journey map is basically a simple idea that consists of a diagram, which illustrates the stages consumers go through in their engagement with a company or buying any product from a company. In accordance with the […]