Assignment Sample on Managing Sports Event

Importance of HR practices

The HR practices are important as they help in bridging the gap between organisational objectives and employees’ performance. The HR practices will be required for recruiting and training the volunteers for the community sports event to be held in Coventry University. The HR practices will help in giving the required personal and professional support to the volunteers of the sports. Improved processes of workforce management can help in realising the outcomes of the sports event. In this context, the students should have some basic knowledge about sports and possess an interest in volunteering will be considered.

Volunteer management in Coventry Sports event

Voluntary management will be a crucial part of this event since approximately 50-80 sports volunteers to be hired for this event. These volunteers will help in serving the guests and managing the event. Kim & Cuskelly (2017) stated that the contribution of volunteers has benefits as it can help in enhancing the experience of the events in the participants. In this context, the sports volunteers will be playing the part of event volunteers who will help in giving refreshments to the guests and ensuring participation of the participants in different events. For this, a recruitment and retention strategy will be used so that appropriate volunteers can be included.

Recruitment of the volunteers

Since the community sports event is to be held in the university, only university students will be allowed to be volunteers. The students willing to participate as volunteers will have to fill up a form of volunteering, which is to be given to HR. However, the participants cannot apply for volunteering. The students for seeking the volunteers will have to give the reason for taking part or can give their experiences of volunteering. Ahn (2018) stated that, unlike other events, the volunteers are required to knowledge and skills of the sports along with the proficiency of the language. The volunteers should be able to resolve the queries of the guests and the customers.

Potentiality of the volunteers

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The volunteers recruited for the purpose of this community sports event should have the capability of embracing wide communities. This implies that they should deliver social responsibility through this event. Koutrou & Downward (2016) stated that sports volunteering helps in playing a greater role in realising aspirations of the society for promoting “community activism”. In this context, the volunteers should display a warm, welcoming and pleasant attitude towards the guests and participants. They should provide proper medical care to the participants in case they get injured during the event. The volunteers should ensure that the venue of the event is decorated properly with the related and required information regarding the events.

Training to be given to the volunteers

All the volunteers will have to undergo mandatory one week’s training before the event for understanding their roles and responsibilities. The workshops will be conducted whereby the volunteers will be given the training regarding the ways they can manage the crowd. They will be given all the necessary training regarding media and digital, event operations, guest and hospitality services and spectator services. On their selection, the volunteers have to produce a physical fit certificate. They will also be given training regarding the safety protocols to be followed during the event. After the training, the individuals will be given the responsibilities.

Workforce management

It is the responsibility of HR to manage the workforce effectively so that they can deliver improved performances. Since the purpose of this event is to cheer up the people after this pandemic situation, the volunteers will be motivated to give their fullest potential. For this, they will be handed a document, giving the necessary rules and guidelines to be followed. Parent & Ruetsch (2020) stated that volunteering in a sports event is a unique experience as volunteers get to know new friends and acquaintances, which makes it a memorable experience. The volunteers will be given the badges and they will be looking into the events of the venue and beyond the limits of the venue.

Duty of the volunteers

The volunteers will have the duty of guiding the spectators and other participants at venues and other facilities like the security checks. They will have the responsibility of issuing IDs to the participants. They should provide the necessary support for foreign languages to the participants for interaction with the media and other persons. They will also be required to provide transportation to medical participants in case of injury to athletes. They will also provide support in transporting the injured athletes to the first-aid room. Apart from this, these volunteers are required to play a supporting role in media and other ceremonies.

The volunteers will have to arrange the support measures for the international and domestic media for conducting effective interviews. The support will be provided to the media for covering the sports event so that the university gets the desired recognition. The HR will be listing all the names of the volunteers as per the registered IDs. They will also have to keep a record of all the visitors to the event. They will ensure that the visitors undergo the required security and medical checkups in this pandemic situation. This will help in ensuring the health and safety practices of the venue.

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Meeting the health and safety needs of the volunteers

The HR will ensure that the adequate health and safety needs of the volunteers are met and they are given the treatment as required. If they suffer an injury then they will be given the required medical facilities. The volunteers will also maintain adequate health and safety protocols as laid in the guidelines. They will be required to check the physical fitness certificates of the athletes produced by the participants along with their identity proofs. The volunteers will be required to remain physically fit before two weeks of the event and after one week of the event. In case of any medical problem, they will have to report to the HR manager.

Perceptions of the volunteers in the event

Managing an event like a community sports event of a reputed university can be considered as a one-time mega opportunity for the volunteers. In this context, the “top-down program management” approach will be conducted for the volunteers. The participants of the event will be communicated through emails and messages where the documents will be sent so that they can understand their responsibilities. Holmes et al. (2018) stated that the volunteer program should be organised well so that the volunteers can be comfortable working in the event. An inflexible and standardised approach will be oriented towards volunteers for improving their activities and delivering the required outcomes of the event.

References

Ahn, Y. J. (2018). Recruitment of volunteers connected with sports mega-events: A case study of the PyeongChang 2018 Olympic and Paralympic Winter Games. Journal of destination marketing & management8, 194-203. https://doi.org/10.1016/j.jdmm.2017.04.002

Holmes, K., Nichols, G., & Ralston, R. (2018). It’s a Once-in-a-Lifetime Experience and Opportunity—Deal with it! Volunteer Perceptions of the Management of the Volunteer Experience at the London 2012 Olympic Games. Event management22(3), 389-403. https://espace.curtin.edu.au/bitstream/handle/20.500.11937/70204/267359.pdf?sequence=2

Kim, E., & Cuskelly, G. (2017). A systematic quantitative review of volunteer management in events. Event Management21(1), 83-100. https://research-repository.griffith.edu.au/bitstream/handle/10072/342184/KimPUB3631.pdf?sequence=1

Koutrou, N., & Downward, P. (2016). Event and club volunteer potential: the case of women’s rugby in England. International Journal of Sport Policy and Politics8(2), 207-230. https://core.ac.uk/download/pdf/190629616.pdf

Parent, M. M., & Ruetsch, A. (2020). Managing major sports events: Theory and practice. Routledge.

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