Assignment Sample on BSP1271 Marketing Across Cultures
1.0 Introduction
Marketing involves cultural advertising to get specific cultures and personal interests to all cultures. The market culture refers to guidelines and provides market activities and market function. This process is for the target audience and bands that make more market involve this are making marketing for the company. This relates to different places in the marketing function. This process is to manage the market possibility and grow that market. This process is making the global environment and getting essential to countries individuals. This process is issuing more characteristics there values and attitudes. This is making the figure out the all cultural issues and categories all explicit and implicit to the management system. Marketing across culture in the area of multinational companies and mastering the local commercial customer. This process is making information of the market strategies and providing different markets essential to the national contexts. This process is important to marketing culture and service organization marketing effectiveness. This market segment undertakes the nature relationship between the constructs and the possible effects. As small and medium enterprises this organization is a growing industry it helps to get more revenues from the customer. Occasionally, the industry operates the company and takes most of the market. These mid size enterprises maintain the business revenues and manage the total number of employees.
2.0 Discussion
My tutor is an online tuition platform in the UK. This platfrom is helping all university students and giving tutoring sessions and live classes and streaming are included in their online platform. My tutor was founded in 2013 by Bertie Hubbard and James grant (Yung et al. 2020). This platform is used by top universities. This application is most successful and has more than 2500 students in this platform.
Figure 1: Marketing culture
(Source: https://www.google.com/search?q=marketing)
This application also works with the parents and it can provide their child backgrounds (Khaydarov, S., 2020). This process is making students advantageous by examining their day to day study. This application helps to get basic knowledge to the student and helps to get a higher score. My tutor also offers affordable prices to their study process that makes the best student connection. This process is making a more knowledgeable platform for the students.
3.0 Marketing Mix elements
Marketing Mix elements are the aspect of marketing in the area of the business which is able to promote the business prediction and the goods. This term has been oriented with the five elements which are products. Process, place, and promotional part of product, and people. These particular four Ps are constrained by the business’s internal and external factors (Lu et al. 2019). This part has the ability to change the overall business environment and try to interact with each other in a significant way.
Figure 2: Marketing Mix elements
(Source: https://www.google.com/search?q=4+marketing)
With the consideration of marketing elements, the area of business will be promoted easily. The idea of the marketing mix is popularized with the help of Neil Borden. This particular concept demonstrates the company’s advertising part which could be able to engage many more customers. After several decades, this concept is also famous while it is used in the goods and services of the companies.
Product
The term product refers to goods of any company which are going to be offered to the customer. While the company is going to make the product it is needed to be assured that all the products are made depending upon the consumer brand. If by any chance the product is going to make any kind of mistake then, it is going to be more complicated for the consumer. Benign successful product marketers are needed to understand the life cycle of the product (Alanen, A., 2021). On the other side, all the executives of the business need to have their plan to make the product more successful. If the product is going to be more successful then, it is able to deal with much more high-quality products in different stages of the product life cycle. The type of products actually indicates how the business will flourish in the future and along with theta it is also going to ensure that how the particular business is going to grab the marketplace. The promoting part of the business is going to be more essay if the product is more effective (Glinkowska-Krauze et al. 2020).
The product of the My tutor is, especially in online training. Their product is also going to be more fruitful for all the students. This product is going to make it easier for all the students to continue their studies. By providing great services, customers and employees are easily motivated themselves. After getting the motivation the procedure of teaching is going to be more essays. During the situation of Covid 19, the school and colleges remain closer (Gilal et al. 2019). Depending upon that the tutoring platform has given the best opportunity to all the students for the continuation part of their study.
Price
The term prices have been used when consumers are going to pay for any particular product. All the marketers indeed link the price with the reality of the products and the value of the product. The area of prices is also considered into the area of the supply cost, the discount part of the product, and the prices of the competitor. On the other hand, all the business executives sometimes raise the price system where the product is going to be present as a luxury product. Before Discounting on the area of the products all the adulterers need to be determined with that particular party. The part of the discount on the product is going to be provided to attack the attention of the consumer. To enhance the business cycle this is the part to reach up the business by making some discount on the particular product (Kadic-Maglajlic et al. 2018). It is also noticeable that sometimes marketers are determined to make the discounting part of the product. This part is also going to make an impression on the product whether it is exclusive or not. The manner of proceeding is going to be a fruitful part for their particular product. The company of My Tutor manufacturing part is so productive (Beneke et al. 2018). With the help of that, low cost is going to make their business more voluminous and try to continue seeking the product quality and low-cost material throughout the world. The pricing part has the capacity to make the business more flexible. Moreover, the company is able to control its product quality. In addition to that part, the managers of the company can be able to rectify the problem through an essay manner.
Place
The area of the business place plays a very important role. Depending on the place, comedy is going to determine whether they are going to sell their product. In terms of product’s sell while the company is going to sell their product the delivery is also attached. If people are not able to reach out to their product from any place, then for the company it is going to affect a lot. Whisk the business is going to be started then the main aim of the business would be to sell the product to every customer. But in some other cases, the term place is going to refer to placing part of the product in some particular store (De Mooij, M., 2021). In the business of the product, the palace plays a role as an allegory. Sometimes it is also going to refer to the display area of the product. That’s why in some other cases placement of the product is also referred to, number of acts which is included with the different kinds of the television shows, some films or the web page. Moreover, catching the attention of the customer’s place is one of the most important factors. With the help of the place, the company is able to reach out to their customer very easily; if they’re going to research the customer’s essay for the company it is going to be more fruitful for the publishing part.
Promotion
The term promotion refers to some specific and thoughtful part of the advertising which is going to make the target part of the business more effective. This particular term has been oriented with the advertising part of product, the relation of public and promotional strategy (Athwal et al. 2019). The main aim of the promotion is to reveal the product in front of the customer and try to understand why they need to pay attention to that particular product. That’s why the matter of promotion is very important. The trending part of the market is going to be tied up with promotion and the part of the placement. For the sake of this part, this company is easily going to reach its core audiences. In recent decades, the placement and the promotion of the product is offline and online. For the matter of promotion, the company chooses various kinds of platforms. Nowadays people are more conscious of the use of Instagram, Facebook, and others. Moreover, they are very conscious of social platforms. So, with the help of the social platform, the promotional party has been successful. In terms of the flourishing part of the product, the promotional part is one of the most effective parts. Without having the promotional part of the company it is going to be tougher to introduce the product. The tutoring advertisement part needs to be short, more attentive which is going to create the belief that they are easily going to reach their desired clients and goals. In order to do that, the promotional part needed to be more accurate, spectacle, included some lessons, and cost in a succinct but more effective way for all the viewers (AK et al. 2019).
For those companies who all are under the SME, the marketing mix is going to be a more effective part for them. In the area of the marketing mix, they need to have all the required things, hence, for the competition part of the product. The price tag is going to be more compatible with the placement area of the product. The result of the marketing mix is that gradually it’s going to become stronger. This strong bonding is to guide the company forward to create their chain longer. Where all the new features are going to exist then with the help of the marketing mix it is going to be helpful to clean mix creation. SME companies are a kind of Startup Company, that’s why for the sake of that company’s marketing mix is going to enhance their new product in front of all the people. While the design part is going to exist in the particular product there are many ideas that are able to be designed. Nonetheless, it could be classified as a new product. Meanwhile, the company is able to come up with more new good ideas. The SME product portfolio is also important. This part is going to enhance the depths of the product; as a result, the company is going to end up with an enlarged portfolio of the product.
The marketing mix has the capacity to make the company more responsive if the company is in a poor environment of the business (Paul et al. 2021). So, for that case companies also need to be more dynamic in nature. If the company is going to be more dynamic in nature then, they are easily going to understand the process of the product, people, and promotional part of the company. Gradually the company is going to be more responsive with more velocity. So, for that reason, the marketing mix is going to be very important to the organization of MYTutor. Hence, it’s going to be more understanding and more analytical and able to make the company’s reach value through a higher way.
4.0 Critical analysis of global marketing culture
The culture in global business is defined by the set of collective beliefs, values, and attributes. The area of culture is the key component of the business which is affected by the strategic direction of the business (Ahmadi et al. 2021). Depending on the production the cultural influence management works. Global culture is consistent with the huge number of shared experiences, rules, and regulations, and different kinds of symbols and ideas. This part of culture is going to exist nationwide. Religion and different kinds of culture. These kinds of cultures are not mutually exclusive but overlap in various ways. In global marketing, there is an immense effect. In the area of global marketing, the culture is going to refer to several kinds of influences on the people that how they are going to live their lifestyle.
In the business of MYTutor, there are so many things presented that are going to make this company strong. The main success of the online tutorial is their people. Where they are going many students try to expand their knowledge. In that particular circumstances, with the help of the online tutorial application students are able to design their subject in their own way. The process of communication is also going to be more effective. The highly advanced part is going to accommodate the various kinds of programming skills (Arora et al. 2019). This platform is going to make the environment stronger.
With so much strength, the platform of the MYTutor has the part of weakness. The main weakness is the lack of space.
For this particular service, the space is going to be the more problematic part. Due to the lack of space, the slot of the customers is very limited which is why the way of income is also low. Due to the lack of consciousness of MYTutor services the targeted market is facing difficulties to stand out.
The service of the online tutorial is able to enhance more offers and is able to operate various kinds of sources. In the area of the school, this kind of online tutorial platform has the availability of tutoring services which is going to expand their business into the costly area. Many schools and students find this procedure of tutoring in a budget which they are able to carry (Zheng et al. 2019).
Leading with those parts the online tutorial platform is also faced with some threats. The most threatening part of the online tutorial platform is the competitors. In the part of the testing lack of physical space is going to be the most threatening part. Besides all that, many other schools are there, who actually are not accepting the process of the online tutorial platform.
The growth of the business is able to create new products and services. With the help of the global marketing strategy, the company of the online tutorial is able to present new and updated variations. With the help of new and updated variations of that particular platform, their business will be more polished and successful. Companies are easily going to sell their product with a high amount of revenue. To enhance the SME company they need to fix up their strategy. With the help of the strategy, the business will gain more profit and the targeted part will be fulfilled (Leonhardt et al. 2021). Religious, family, commercial, and social organizations all have an impact on the community, how they raise their children, and the selections they make. Marketing is usually done in a sociocultural setting. Companies who wish to sell their products in other countries would have to be conscious of the cultural minorities in their market groups. Even if situational differences between countries and localities within that family are especially trivial, merchants that ignore them risk failing to implement their strategy. Processes are complex, and fully appreciating its influence takes time, investigation, and talent. Although a few features of a culture might continue providing some the idea of likeness, strategists should go farther to show that company truly understand the environments in which they work. Even the usage of an universal understanding does not guarantee that the judgments could very well still be the equivalent.
5.0 Recommendation
Undoubtedly global marketing is one of the most effective concepts indeed. The idea of the marketing strategy seems to be the most beneficial part of the markets. It has the capacity to save all the efforts and resources and assure the high quality of the consistency in the area of the market and their different kinds of activities. Global marketing is kind of a frequent topic for the conversation among all the marketers. This concept is able to lead the resources part of the business and try to be more skeptical. Global marketing is the kind of parameters that are able to operate the market and being led at the different kinds of the level which is included with the many more guidelines and the planning purpose (Cruz García et al. 2018). With the help of global marketing, strategy companies are able to overcome all the problems and make a contribution to get the success part of their business.
6.0 Conclusion
In the part of the conclusion, it is going to be concluded that, the essential part of the modern business global market is the more effective thing. In the area of the business with the help of global marketing, the sales part and the service part of the product are easily going across the days. Global marketing is going to be more functional for part of the innovation in the area of transportation. Manifolds parts of the marketing mix are rigorously studied in the area of the MYTutor research. To make this company more effective and try to expand their business this strategy is going to be very effective. Different kinds of things are going to affect the process part of the promotion which is used to uphold the entire technique which has been implemented in the advising part of the employees.
Reference List
Journal
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