Introduction
Nowadays, there is an increasing level of the competition that creates the issue for the firms to sustain in the competitive market and to develop a good customer base. It is because there are different firms in the existing market and they are providing the different products and services for the customers that create the challenges for the firms to sustain in the market.
Due to increasing level of the competition and the increasing number of the firms, there are lots of options for the customers that are available to choose the products as per their choice and the convenience.
But at the same time, the increasing level of the competition also makes the cause of increasing level of the pollution in the environment that creates the issue for people to live better and to use the different products and services effectively (Zhang et al., 2010).
Because of this, now most of the customers are environmental conscious and they prefer to buy the products that are environmental friendly. In the same concern of this, in order to get the competitive advantages and to develop a good customer base, now most of the firms are looking to produce the eco-friendly products.
There are also full supports of the government for the firms that have their major concern on the environmental protection and always try to make the eco-friendly products. With the respect of this statement, the GREEN LED LIGHT is one of the major examples of this. It is because it is one of the leading firms in the LED LIGHT market and provides different verities in the LED light (Li, & Kubota, 2009).
So, due to increasing level of the pollutions and the high energy consumption, the use of led light is one of the major solutions. It is because it assists by minimizing the energy consumption and also helps to keep safe the environment by preventing the various harmful gases. Due to this, there is an increasing use of the led light across the globe.
There are various advantages to produce the LED LIGHT for the customers. In this, increase the customer base is one of the major benefits of this as well as along with this develops a positive image in the customers mind is also a major advantage for the firm.
At the same time, the use of LED LIGHT is also helpful for the firm to keep safe the extra cost of the people (Metildi et al., 2012). The reason in this is that the use of LED LIGHT takes minimum cost and in the production of LED LIGHT, firm faces the low investment and low wastages that help the firm to grab the more market opportunities and to keep safe the environment from different disease (Katsuki et al., 2012).
Because of this, it can be stated that provide the LED LIGHT is quite better for the GREEN LED LIGHT for developing the large customer base and to get the competitive advantages. As well as, it is also helpful to keep safe the environment and make better living standard of the people.
Nigeria is one of the big and fast growing countries of the Africa. There are not government regulations and the stability that affect the development of Nigeria. In Nigeria above 70% people are living below the poverty level that shows the lack of availability of the resources and the job.
At the same time, there is low use of the electricity in Nigeria because there is no high electricity production in Nigeria (Iwin, 2017). Because of this there is low use of the electricity in Nigeria by the people.
As well as, there is also limited access of the Nigeria that means people have only little access to use the electricity and in Nigeria, only 40% of the people are connected to the energy grid. Due to this, it can be stated that there is a need Nigeria to use the energy sources that can provide the maximum electricity by consuming low energy.
As green led light ltd is one of the growing firms in the LED segments because it provides the manufactures LED lamps and fixtures. This firm is also quite popular to provide the different LED lamps that consume low energy and provide the maximum electricity for the customers.
This firm also has the low price of the products and keep maintain the high quality in the all Led products. Because of this, this firm is one of the leading firms in the green light LED (Berns, 2011). On the other hand, in the concern of Nigeria, there is a huge business opportunities of this firm to establish their business in Nigeria and to get the competitive advantages.
It is because the all products of this firm is low electricity consuming and provide high gentry for a long time that will be a great advantages for the firm to target the Nigerian customers and to develop a good customer base. Along with the LED lights,
There are also different products such as LED tube, LED tube fixtures, LED energy, LED street light, LED wall pack, LED flood light, etc that will also be provided for the firm in Nigeria and help the firm to establish a good business and to have a good customer base. Due to this concern, it can be determined that operate the business in Nigeria effectively (Detchprohm et al., 2010).
The aim of this study is to form a business plan for introducing the product Green Light LED in the Nigerian market and generate revenue through the sale of the same
- To understand the demands and requirement of the customer in term of LED Lights.
- To study the competitors and understand the strength and weakness of the organization and the competitors. (factor, issues)
- To form a strategy for entering the market with our chosen product
Above are the objectives that will be accomplished by the firm at the time of operating the business in the Nigerian market in order to target the customers and to develop a good customer base.
This business plan is quite effective for the firms to have the understanding of the importance of led light for Green Light LED it their business. As well as, this business plan will also help the customers by describing them about the use of light led and its importance for the environment? It is because due to increasing level of the competition and issue related to the environment, the use of light led is quite necessary for the firms (Shin et al., 2011).
In like manner, now people are more conscious about the health and the environment protection also that is why people prefer the use of light led instead of using the other source and the regular source of the energy. In addition to this, the business plan is also helpful for Green Light LED to identify the demands and requirement of the light led in the Nigerian market.
This business plan will also help to clear the issues and the challenges that are faced by the firm at the time of providing the light led products for the customers. Along with this, this business plan will also help the different firm that produce the led light by describing the about the all competitions and the challengers in the same filed and through this, it may easy for the firms to make their marketing and business plan accordingly (Wierer et al., 2009).
In like manner, this business plan will also help the Green Light LED by suggesting the ways for them to enter the new market with the same products in order to get the competitive advantages and to develop a good customer base.
Nigeria is one of the leading countries in terms of produce the energy across the world. It is also one of the highest and the largest producer of natural gas and the oil across the Africa. Due to this, Nigeria is one of the largest suppliers of the natural gas.
At the same time, the energy industry in Nigeria is continuously incensing and being a member of the organization of the petroleum exporting countries is one of the major examples of this (Jang et al., 2010). Additionally, there is maximum worth of the oil sand and the tar sand in Nigeria and that is why Nigeria is also known as a rich city in tar and oil send.
In like manner, there are also different sources of the energy in Nigeria like natural gas, crude oil, tar sands, coal lignite, nuclear elements, etc that assist the different energy producing firm to produce the energy (Wierer et al., 2009).
From the above graph, it can be determined that there is an increasing level of the energy consumption per capita in some African countries as per the World Bank report.
At the same time, from the above graph, it can also be concluded that the population of Nigeria is also continuously increasing that means in the future, the use of energy sources will also be increased that is also a big challenges for the Nigerian government and the propel of Nigerian to have the limited use of energy.
From the above graph, it can also be determined there is also an increasing level of the energy resources in Nigeria and from 2000, it is continuously increasing. At the same time, the reason behind to increase the energy resources is the adequate availability of the coal, oil, etc. Due to increasing use of the coal, oil, natural gases, etc, Nigeria is one of the highest energy growing sectors in Africa.
The above graph shows that there is an increasing consumption of the electricity in the Nigeria that mean due to change in the environment and the need of the customers, the use of the electricity is also increasing that is a big issue for the Nigerian government to provide the adequate supply of the electricity for the all rural and urban area of the Nigeria.
Conventional Energy Resources ((Renewable Energy)
There are different sources of the renewable energy that is used by Nigeria in order to complete the energy demand of the rural and urban people. It is because climate change and global warming creating the issues and the challenges for the people to live better and to keep safe themselves from different diseases. In addition, it is also a challenge for the firm to produce the energy sources such as renewable energy (Katsuki et al., 2012).
Because of this, there is a vital role of the renewable energy in order to achieve energy sustainability and to keep safe the enrvioemet also. Additionally, there is proper availability of the renewable energy sources in Nigeria that assist the people to have the proper availability of the energy resources.
It is also one of the major sources of the energy from different organic materials such as forest debris, crops, manure, crops, and the scrap lumber as well as some time the waste martial is also used to produce the biomass energy.
At the same time, the biomass energy is used by the different Nigerian firms and departments like agriculture, industry, and forestry, municipal and in large amount in order to overcome the impact of different harmful gases from the environment (Li & Kubota, 2009). In addition to this, in Nigeria, the estimated biomass energy is the 88 × 102 MJ.22 and the major use of the biomass energy is done by the small-scale industries in order to produce the cheap and resourceful biogas.
It is also one of the major sources of the energy that is totally depended on the difference between different levels of water like dams, lakes, reservoirs. In this, there are different water turbines that are used by the different hydro energy firms to convert the potential energy of the water in to the shaft rotation (Liao et al., 2013).
At the same time, the hydro energy technology source is the commercial renewable energy technology that is widely used by the firm to fulfil the demand of the electricity.
But, due to increasing level of the population in Nigeria and continuous increasing demand of the electricity in Nigeria, fulfil the demand of the electricity is also one of the major issues in Nigeria that creates the issue for the Nigerian government to complete the electricity demand and to have a good flow in the business of Nigerian firms.
It is also one of the major sources of the energy that is widely used in Nigeria in order to complete the demand of the electricity. At the same time, in order to use this source f the electricity, there is no need of the firms and the individuals to have the high investment because it is one time investment and provide long term advantages in terms of producing the electricity at high amount (Metildi et al., 2012).
But in like manner, due to limited availability of the solar energy sources and high cost, most of the people in Nigeria avoid to use this source that is an issue in Nigeria.
It is also known as part of solar energy that is used to generate the electricity. In this technique, kinetic energy is converted in the mechanical energy power with the help of wind turbines.
In the concern of the Nigeria, it can be determined that this technique is also used in Nigeria but in limited manner (Mizuno et al., 2009). It is because there are not proper valid and effective source of the wind energy in Nigeria that creates the issue for the wind energy producing firms to generate the electricity in a large quantity. Because of this, it is also an issue in Nigeria that makes the hurdle for Nigerian people to have the adequate availability of the electricity.
Reason for not proper supply of electricity and the suggestion for better production of Electricity
In the views of Narukawa et al., (2010), it is determined that there are different reasons behind not completing the demand of the electricity and to have an adequate supply of the electricity in Nigeria.
But at the same time, slow economic development is one of the major reasons that affect the electricity supply in Nigeria. It is because there are not proper resources in Nigeria to produce the electricity and the GDP level of this country is also low that create the issue for the firms as well as for the Nigerian government to have the development and the better supply of the electricity.
In the same concern of this, in the findings of Pimputkar et al., (2009), it is determined that the increasing population is the major reason that affects the proper supply of the electricity in Nigeria.
In this, as per the report of the Nigerian government, it is stated that the exact demand of the electricity is demand is expected hit 31,240 Mega watts that is not possible due to increasing demand of the population and low development of the economy.
In support of this statement, from the findings of Pimputkar et al., (2009), it is evaluated that transmission and capacity loss are the major issues that affect the power supply of electricity in Nigeria.
It is because Nigerians people are facing the issue related to the unstable government and the terrorism that affect the proper production of the electricity. As well as, it is also stated that due to the natural disaster, there are also some issue that are also faced by the firms and the Nigerian government in the production of the electricity.
At the same time, in the views of Samuolienė et al., (2011), it is pointed out that lack of knowledge and the skills are also the major issues that create the challenges for the Nigerian people to have the adequate supply of the electricity.
It is because due to lack of skills and the knowledge, there are also not valid resources and the supply of the equipments that are necessary to produce the electricity that is why Nigerian people face the issue and the challenge to have the adequate demand and the availability of the electricity.
In the findings of Shin et al, (2011), it is researched that in Nigeria. Only 47% people have the connection of epileptic electricity and approx 10 % population are not connected to the power grid. It means there is no need of the Nigerian people of the electricity and they can manage their work without the use of electricity.
At the same time, in the research of Tanaka et al., (2012), it is also stated that due to the unstable government, there is also no major stapes that are taken by the Nigerian government for the availability for generating the electricity.
Because of this, it is also a reason behind to face the issue by the Nigerian people in the production of electricity. But at the same time, with the respect of this statement, it is also stated in the findings of Tehfe et al., (2012), by stating that in order to overcome this issue and to have a proper supply of the electricity, there are different steps that are taken by the Nigerian government and the electricity department of the Nigeria.
In this, the keep the cost low of the electricity is one of the major ways that is used or take by the Nigerian government. It is because it will help the people to have the connection of the electricity in an effective manner.
In the same concern of this, Wang et al., (2009) describe that use the good quality lights such as LED is one of the major ways and the solution that can be used to manage the issue of electricity in Nigeria.
It is because the consumption of the light is high in Nigeria and the production is limited that is why there are different locations from where the availability of electricity is low.
So, by using the new technology LED bulbs and the lights can be the best ways for the people to have the adequate supply of the project and to overcome the issue of electricity. In like manner, from the findings of Wang et al., (2009), it is also determined that privatisation is also one of the major and effective way that can be used by the Nigerian government to overcome the electricity issue and to have a good flow of the electricity in Nigeria.
As well as, there is also a positive concern of the Nigerian government in the privatization. It is because through privatization, it will be easy to increase the supply of electricity in the different cities of Nigeria through establishment of new industry and by increasing the market structure.
Along with this, due to the privatization, firm will use the better resources at maximum level in order to produce the high electricity as well as through privatization; it will also be easy for the Nigerian government to supply the electricity in all urban and rural areas. Because of this, it can be stated that privatization is quite important way that can be used in Nigeria in order to overcome the issue of the electricity.
Major players and the competitor analysis
In the views of Wierer et al., (2009), due to change in the technology and the need of the customers, the competition level at every segments is continuously increasing that creates the issue for the firms to stay in the market and to have a good customer base.
But at the same time, in the findings of Zhang et al., (2010), it is also illustrated that the increasing level of the competition also helps the firm to get the competitive advantage and to develop a good customer base. In the same concern of this, from the views of Wierer et al., (2009), it is determined that the in Nigeria, there is not high competition level in the LED light.
It is because there are only limited firms such as Barjol Engineering Ltd, Dayson Nigeria, Ksa Electric, Sandrove Global resources, etc that are provided by the electricity for the people in Nigeria.
But these all firms are not effective to provide the better and the effective service of the electricity. It is because there is no involvement of the technology in the products and services of these firms that is why Nigerian people still facing the issue related to the electricity.
Green Light LED is one of the leading firms in the LED market and basically deals in the different LED bulbs. Due to this, it is one of the leading firms in the LED market as well as due to use the latest technology in the LED light; there is also a high demand of the LED products of this firm across the world. With the respect of this, in the views of Pimputkar et al., (2009), it is determined that in order to target the Nigerian customers and the Nigerian market, there will be some specific strategy and the concept of the firm.
In this, firm will use the both online and off line marketing in order to target the both rural and urban people and to develop a good customer base. it is because the off line mode of marketing will help the firm to target the all local people at local level and through online mode of marketing, firm will be available to target the all urban class peoples as well as business class people also. It will assist the firm to enhance the customer base and the market value as well.
In addition to this, from the findings of Mizuno et al., (2009), it is determined that in the business of Nigeria, firm will target the all income group of people by using the competitive pricing. It is because it will assist the firm to get the competitive advantage for the firm and to develop a good customer base as well.
There will be different products in the LED segments of the firm so; it will be advantageous for the customers to choose the LED light as per their connivance and the cost. It will be helpful for the firms to get the competitive advantages and to develop a good customer base.
In the views of Liao et al., (2013), it is also determined that the in order to successful operate the business in Nigeria, SMART LED LIGHT will use the different promotion strategy also and in this, basically, firm will use the print media as compared to the social media.
The reason in this is that there is not wide use of the social sites in Nigeria that is why the use of social media sites will be ineffectual for the firm as well as also can make the cause of financial loss for the firm. Because of this, firm will use the print media instead of social media in order to promote itself in the Nigerian market and to develop a brand name along with a good customer base.
There are four ways of the market segmentation such as demographic, psychographic, behavioural and geographic those are used by the firms at the time of segment the market. It is because segment the market in different segments make easy the firm to target the customers in an effective manner and to have a good customer base.
So, in the concern of Green Light LED, it can be determined that firm will target the customers on the basis of demographic, psychographic, and geographic basis. It will help the firm to get the competitive advantages and to develop a good customer base in the Nigerian market.
In addition, on the basis of demographic segmentation, firm will target the customers on the basis of age, income, etc. It is because there are different products of different ranges that are provided by the firm for the customers.
It will make easy for the firm to target the income of people that will increase the customer base of the firm will also be helpful for the firm to build a good brand name of the firm in the market. In like manner, it will also be helpful for the firm to increase the market share and to grab the market opportunities. Apart from this, on the basis of psychographic segmentation, firm will target the people on the basis of lifestyle of the individuals.
The reason in this is that there are different products that firm have with different features and the price. So, on the basis of psychographic segmentation, firm can approach the customers that have high self-esteem and the lifestyle (Jang et al., 2010). It will assist the firm to increase the profit and will also provide the competitive advantage for the firm.
At the same time, on the basis of geographic segmentation, firm will target the all people those live in urban and the rural areas. It is because in order expand the business and to increase the customer base, there will be a need for the firm to target the maximum customers as well as firm also will have the low price of the products that is why it will be effective for the firm to target the customers
Positioning is a process, which is used by the companies for communicating the message as well as to create unique identity in the minds of the customers. The positioning is based on two parameters such as customers and competitors.
The companies at the time of selling their product and services to the potential customers design effective planning strategy in association with pricing, resources, competitors etc. So, in the concern of Green Light LED the company will position its products in Nigerian market by focusing on the requirements of the consumer (Katsuki et al., 2012).
The company by outlining the product attributes and benefits will be able to attain competitive advantage over the competitors. For example, Green Light LED by transferring the message of eco-friendly products such as LED lamps, LED tubes, LED Streetlight etc. will be able attracts more customers.
Thus, the company by positioning its product on the basis of economy characteristics will be able to create distinctive identity in the targeted market. The company will also be able to create goodwill in the market by creating differentiation in the product and services offered to the end users.
In addition, Green Light LED will also use pricing as a positioning strategy will be able to cater the needs of ever changing customers. The company by following competitive pricing strategy will be able to provide superior quality products to the target market in affordable prices.
This strategy will be used for Nigerian market because of cut throat competition prevailing in the market with the rise in the competition level. Moreover, Green Light LED will use competitive pricing strategy because similar product are offered by the company, whereas services are designed according the parameters of the business (Jang et al., 2010).
At the same time, positioning strategy by Green Light LED will also be based on use or application of the product. The effective use of eco friendly product and services will helps in reducing the emission of harmful gases.
The applications of environmentally friendly product also help in reducing the consumption of energy. In addition, the LED product helps in outlining the specific use for increasing the customer base.
The Green Light LED is specifically used for commercial as well as domestic purpose for eliminating the wastage of scarce resources. The company will be able to maintain environmental issues by declining the consumption rate of power with the help of Green Light LED.
Market research data collection methods
In order to get the Idea about the Nigerian market and the choice of the customers, there are different data collections methods will be used by the firm. In this, first of all, the firm will use the primary source of the data collection and on the basis of this; the firm will get the views and the idea about their choice regarding the products and the services.
In order to get the maximum view and the limited time, the firm will use the survey through questionnaire. The reason to use the survey through questionnaire is that the population of Nigeria is quite high and it is one of the highest population countries of Africa. Due to this, for getting the maximum response in limited time, the survey through questionnaire will be used by the firm (Tehfe et al., 2012).
At the same time, firm can also used the secondary data. It is because the use of secondary data will be helpful for the firm to get the idea about the existing demand of the LED light in the Nigeria and what Green Light LED can provide best for the Nigerian people to use the better and effective use of LED light.
It will also assist the firm to get the idea about the issues and the challenges that are faced by the firm in Nigeria at the time of providing the service for the customers. So, accordingly, firm can formulate its marketing and business plan effectively.
Because of this concern, it can be stated that firm will use the both primary and secondary data in order to get the exact idea and the information about the Led market and the view or the use of Led light in the Nigeria by the customers.
Along with this, firm will also study the government rules and the regulation in order to know the basic criteria to do the business in Nigeria and have the knowledge about the rules and the regulation that have to follow by the firm at the time of operating the business in Nigeria.
It will help the firm by overcoming the issues and the challenges that can be faced by the firm during the business in Nigeria. In like manner, in the same concern of this, in the views of Wierer et al., (2009), Nigeria is one of the big countries of Africa but at the same time, due to government instability and affected by terrorism activities; there are different issues that are faced by the existing and new firm to successfully operate the business in Nigeria.
As well as, there is also not proper availability of different resources such as transportation, raw material, labour, skilled employees, etc that creates the issue for the firms. So, identify the all aspects previously will be helpful for the firm to manage these issues and to have a good business platform in Nigeria.
Products and Service feasibility
There are different types of products that are provided by the firm for the customers in order to get the competitive advantage and to develop a good customer base. In the concern of developing the business in Nigerian market, the products feasibility is high and there is high change for the firm to get the competitive advantage to successful operates the business.
It is because there are different products such as LED Tube, LED street lights, LED Flood light, etc that will assist the firm to target the maxim customers in limited time in order to increase the customer base and to grab the market opportunities (Katsuki et al., 2012).
In like manner, due to have the different products range, it will be easy for the firm to target the different types of customers in a effective manner as well as firm also uses the quality in the products that will also be a advanaytge for the firm to successfully operate the business and to easily access the business operation.
In addition to this, the price of GREEN LIGHT LED firm is also affordable that will also show the high products feasibility in the Nigerian market (Wang et al., 2009). It is because the disposable income of the Nigerian people is quite low that is they the Nigerian people will prefer the use of LED at low price. That is why; keep the low price of the products in Nigerian market will be beneficial for the firm to successful operate the business and to have a good customer base.
At the same time, there are different special features such as LED availability in different watts like 347v, 480v, DLC listed, Dimmable, and the water proof that also shows the feasibility of the GREEN LIGHT LED products in the Nigerian market. It is because it will help the firm to attract the customers and to have a good customer base in Nigerian market.
Along with increase the customer base, firm will also get the competitive advantage for the firm because there will be additional advantage for the customers by using the products of the GREEN LIGHT LED products (GREEN LIGHT LED, 2017).
Along with providing different products, there are also different services that are provided by the firm for the customers and these all services increase the feasibility in the Nigerian market.
GREEN LIGHT LED provides different services like lighting audit assistance, customized led solution, photometric lighting layouts, ROI calculations, privately labelled project proposal, financing packages and built to spec & quality control that make different this firm from the other firm in Nigeria (Katsuki et al., 2012).
These all unique services provided by GREEN LIGHT LED will be helpful for the firm to get the competitive advantage and to grab the market opportunities in Nigeria. Due to this, it can be defined that there will a good product and service feasibility for GREEN LIGHT LED firm to successful operate the business in the Nigerian market.
There is a good organizational feasibility of the firm. It is because it is one of the fast growing firms in the LED market and there are different products and services that are provided by the firm to the customers.
The different products and services of the firm is also a unique strength of the firm that always help the firm to get the additional advantage over the competitors and to develop a good customer base (Tehfe et al., 2012).
In addition to this, there are different financing advantages for to the firm show the high organizational feasibility of the firm in the Nigerian market. It is because in financing, firm provides 0% financing for distributors, 5 year full warranty, 84% month extend lease, etc that show there sis huge business opportunities for the firm in the Nigerian market.
There are different resources that are used by the firm that assist the firm to produce the better LED for the customers with full of energy saving and producing the high energy (GREEN LIGHT LED, 2017).
As well as, always use the better technology in the production of LED and the 24/7 assistance for the customers are the major strength of the firm that assist the firm to get the competitive advantage over the competitors and to expand the business.
Additionally, the firm always active on different social sites such as Facebook, You Tube, LinkedIn, etc that are used by the firm to be connected with the people that helps the firm to have a wide network and to solve the issue and the query of the customers on time and effectively. Due to this, it can be stated that the organizational feasibility of the firm in Nigeria is good and there is huge business opportunities for the firm in Nigeria.
The financial feasibility of the firm is also good because of having the good business and the large market. At the same time, this firm dales in the different products related to the LED that is why the profit ratio of the firm is also high as compared to other firm.
Because of this, it can be determined that financial position or the feasibility of the firm is good and due to this it will be advantageous for the firm to get the success in the Nigerian market and to develop the good customer base. But at the same time, there is also a high chance for the firm to face the different issues related to finance in the Nigerian market.
The reason ion this is that in the Nigerian market, the disposable income of the people is low and there are also not proper sources of the needed raw material and the equipments that can creates the financial issue for the firm (Metildi et al., 2012).
As well as, this firm is totally depended on the one source of inform so in case, firm’s products in failed in the Nigerian market then it will affect the overall growth of the firm and also creates the financial issues for the firm. GREEN LIGHT LED also has the expert technical team to manage the all issue and the challenges related to the LED light production.
This firm also has the nest marketing and the sales tem that also help the firm to make strong financial position of the firm (GREEN LIGHT LED, 2017). So, eventually, in the last, it can be illustrated that financial position of the firm is quite effective that will help the firm to get the success in the market and to successful operate the business in the Nigerian market.
Resources Requirement Evaluation
As GREEN LIGHT LED is one of the leasing in the LED market due to providing the different LED products for the customers. In addition, there are different sources that will be required for the firm to successful manage the business in the
Nigerian market. In this, firm will have needed the highly skilled staff in order to manage the business in the new market and overcome the possibilities of arising different issues and the challenges that can affect the business of the firm. So, in this concern, it can be determined that firm already have skilled employees that will help the firm to effectively manage the business of GREEN LIGHT LED in Nigerian market (Jang et al., 2010).
At the same time, in Nigeria, there will be the need for the firm to have the different access and the account on different social media sites. It is because social media is one of the fast growing network and millions of user use the social networking sites at regular basis.
Because of this it is ionic of the major resources of the firm to get success in the market and to effectively promote the products in the new market effectively. So, in the concern of GREEN LIGHT LED, firm also operates the different social media channels such as Facebook, LinkedIn, etc in order to target the customers and to promote itself in the market.
In Nigeria, the social media resources of the firm will be helpful for the firm to target the maximum customers in limited time and in a quite effective manner (Detchprohm et al., 2010). It will also help the firm to successful operate the business sin Nigerian market and to overtone the issue related to marketing and the promotion. Due to this, it can be determined that social media is a effective resources of the firm that will help the firm in its business in Nigeria.
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