Assignment Sample on Leadership and Change
Introduction
This paper will provide insight into the transition that an organisation faces during their time of operation in the market. The paper has the BBC organisation. The BBC stands for “British Broadcasting Corporation”. The BBC is a world giant in the sector of public broadcasting. This is a UK based company, and it offers service worldwide. This is a media company. The company creates world-class content for millions of its users around the globe. The company is a giant conglomerate in the broadcasting sector. The BBC is a leader in the public-service broadcasting sector. The company is using many platforms to educate, inform its users around the globe. The company follows the guidelines which are set by Ofcom.
This paper will discuss the transition phase of the company also provide insight on the future recommendation which will help the company to understand the transition phase and also help them to make a better decision and further this paper will provide insight on the different models of leadership theories which can help the organisation to mitigate the problem that arises during the transition phase.
Discussion
Reflection on the change process
The company started its operation in 1922 in London. The company has started its operation as the radio service provider in the nation. Initially, the company member had no clue about the broadcasting (Alatawi, 2017). Back then, the company was only providing a few hours of news in a day. Today’s broadcasting giant had a humble beginning.
Back then, to expand the company’s published segment on the printed media. The segment was called “The radio times”. Soon the magazine that the company published went on to be a big hit. The objective behind the magazine was to increase the awareness among the people who love radio. The magazine also consists of the latest trend of that time. The new innovation that is happening around the time.
Though the company has started its operation in 1922 but first forward to five years, 1927 is the year where the company actually established, and the director-general of the company was appointed Sir John Reith. The royal charter decided all the guidelines for the company. The royal charter played a significant role in deciding the “objectives, power and obligation”.
Initially, the company was acting as an independent radio station which was based in the UK but first forward to five years, and the company has now a clear set of guidelines, objective and power. The first transition of the company occurred as the management got changed, and at the same, the company was more serious about becoming the broadcaster in the UK (Senger, 2017). Due to that company has to follow those changes in order to fulfil its goal in the future.
The company saw its second transition as the company was before operating as a radio station, but the company was thinking of expanding the reach of their service. In 1932, John Baird Invented the television (Chou, et al. 2017). The company saw the opportunity as the company was looking for a way to expand its reach. The company saw the television could be an ideal platform to increase the reach of their business as the television was becoming popular day by day. The company thought of starting to use the platform to educate and increase the awareness of their use due to the immense popularity of tv among people worldwide. This platform has given them a chance to reach global user. Due to this decision, the company was able to become a global giant in the public sector.
Nowadays, there are different challenges that arise, and to stay ahead of the competition. The company must find out the way to mitigate those before their competition (Farhan, 2018.). This will allow them to stay from their competition as the generation has crossed the industry age. The 2002 dot com bubble has led this generation into the information age. Nowadays the information is easily available. The people across the globe are overwhelmed with information. A recent study shows that people have an average of eight-second of attention span. So the company has to find a way to adapt to this problem. At the same time, the company has to stay relevant in this age of technology or the competitor in this segment will beat them in their own game and take the lead in the market. The company has to rethink its approach of educating and informing people about certain topics (Grandazzi, 2018). The company to look for an engaging way to stay relevant in this dynamic market space. The company finds an economically viable way to educate people, which are engaging for them and at the same time which is profitable for the organisation.
Recommendation
The company had already faced this kind of challenge in the first when the company transited its operation from the radio to tv platform. The management of the company has an eye for an opportunity, and Due to this reason, the transition was proved to be successful. The transition not only increased the popularity in the UK but the early also helped them to get the global market from the early transition to till now (Wheaton, et al. 2017). The company is right now operating in 40 different languages across the globe. The new market always comes with a new opportunity, but it also brings new challenges. These challenges are important for the company as this gives them the chance to prove their strength.
Now the company has new challenges in front of them. As the information is easily available on the internet, people are spending less time on the tv for the information. People become more dependent on the internet to know about certain things to get themselves educated about certain things, and even people also rely on the internet for entertainment.
The internet is the new platform that has given the audience the chance to pick, and this platform has given them the convenience of choice (Milunović, 2017). And this has created another issue that people, on average, only have the eight-second of attention span.
So, to mitigate these challenges, this paper has created few recommendations which will help the company to become the stand out in this competitive market.
- The company must do the market analysis before entering the market, As the people are spending more time on the internet. So, the company must have an engaging internet presence. The internet presence allows their user to stay connected with the brand.
- The company must understand the social media platform dynamics. Each and every social media platform is different from clothes, so execute in those platforms, the company must specify their target audience and the procedure according to the platform.
- The decreasing attention span is a massive obstacle, so the company must publish valuable short content, which saves time and provides value for the user.
- Last, the company must understand the dynamics of the technology before using it in their business. If the company understands the dynamics of the technology, then this will allow the company to fully leverage the power of the technology.
Review of theories and model
The leadership style plays a crucial role in determining the strength and the weakness of the team.
Transformational theory.
The leadership approach of the company is based on the transformational theories of leadership. The “transformational theory of leadership” is also known as the relationship theory. This approach helps to build an effective relationship between the leader of the company and the team member. The main parameters that influence this type of leadership approach are: “Enthusiasm and the passion of the leader” (Sweet, 2020). These two parameters help the leader to inspire and motivate the team member. The leaders set standards for each and everyone, including themselves. In this approach, nobody is bigger than the approach and the rule that is set at the initial time of the project.
“The situational theory”
This is of a particular type of leadership. The main motto of this style of leadership is adaptability. The situation of the business plays a crucial role in deciding which is the more adaptable style of leadership (Söderberg, et al. 2018). This kind of leader responds to the demand of the situation according to the demand. The leader makes a decision to stay relevant in the market or to fulfil any given particular task. These types of leaders are flexible.
Conclusion
The report has given an indication of the challenges the company faces during their transition. The transition is inevitable as technology is evolving. People are looking for more innovative and efficient ways to approach the traditional. So, the business has to be agile in accepting this new technology. If the business fails to adopt the technology in their service, then they will stay relevant in today’s dynamic market. So, the business has to stay relevant by using technology. Technology will help the organisation in smooth transitioning, which is absolutely necessary in today’s world.
Reference list
Journals
Caulfield, J.L. and Senger, A., 2017. Perception is reality: Change leadership and work engagement. Leadership & Organization Development Journal.
Chang, D.F., Chen, S.N. and Chou, W.C., 2017. Investigating the Major Effect of Principal’s Change Leadership on School Teachers’ Professional Development. IAFOR Journal of Education, 5(3), pp.139-154.
Farhan, B.Y., 2018. Application of path-goal leadership theory and learning theory in a learning organization. Journal of Applied Business Research (JABR), 34(1), pp.13-22.
Grandazzi, A., 2018. Espaces, pratiques et transition dans l’organisation: Une ethnographie en gares (Doctoral dissertation, PSL Research University).
Kezar, A., Acuña Avilez, A., Drivalas, Y. and Wheaton, M.M., 2017. Building social change oriented leadership capacity among student organizations: Developing students and campuses simultaneously. New directions for student leadership, 2017(155), pp.45-57.
Poljašević, B.Z., Ilić, G. and Milunović, D., 2017. Ownership Structure of the Organisation as a Determinant of Human Resource Management in the Context of Transition Countries. Acta Economica, 15(26), pp.75-102.
Sweet, K.M., 2020. A Fit Model of Organizational Leadership. Journal of Organizational Psychology, 20(1), pp.104-119.
Williamsson, D., Sellgren, U. and Söderberg, A., 2018. Product Architecture Transition in an Evolving Multi-Brand Organisation. In DS 92: Proceedings of the DESIGN 2018 15th International Design Conference (pp. 929-940).
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