Stakeholder analysis

Stakeholder analysis is defined as the evolution of all the concerned bodies associated with the products and service of the company. The project related to the evaluation of dumb car to smart car affects a wide range of people which are as listed. The analysis of the stakeholder is done on the basis of SID number which is as provided.

No.	Stakeholder analysis	SID
1	1-12
2	13-25
3	26-38
4	39-49
5	50-58

No.	Stakeholder name	Stake in project	Type of stake	Impact on project	Interest in project	Importance to the projects/ stakeholder engagement levels	Expectation from stakeholder	Expectation of stakeholder	Strategy for engaging the stakeholder
1	Project Manager	Decision making and financial allotment with job distribution	The internal or primary stakeholder	High	High	Supportive	Proper cost allocation and control usage of resources for introducing the smart car in a cost effective manner.	Completion of project within the proper time schedule and budget allocation and quick revenue return time	Regular communication between the team members and monitoring of the project stages are included as the strategy.
2	Assistant project manager	Progress controlling and surveillance of project stages	internal or primary stakeholder	High	High	Supportive	Assisting the project manager in all possible duration with control usage of resources for making the project cost-effective.	Completion of project within proper time schedule and budget allocation and quick revenue return time	Regular communication between the team members and monitoring of the project stages are included as the strategy
3	Project Supervisor 1	Supporting and controlling the progress of project	Internal or primary stakeholder	High	High	Supportive	Proper cost allocation and control usage of resources for introducing the smart car in cost-effective manner.	Completion of project within proper time schedule and budget allocation and quick revenue return time	Regular communication between the team members and monitoring of the project stages are included as the strategy
4	Project Supervisor 2	Supporting and controlling the progress of project	Internal or primary stakeholder	High	High	Supportive	Assisting project manager in all possible duration with control usage of resources for making the project cost-effective.	Completion of project within proper time schedule and budget allocation and quick revenue return time	Regular communication between the team members and monitoring of the project stages are included as the strategy
5	Project Supervisor 3	Supporting and controlling the progress of project	Internal or primary stakeholder	High	High	Supportive	Proper cost allocation and control usage of resources for introducing the smart car in cost-effective manner.	Completion of project within proper time schedule and budget allocation and quick revenue return time	Regular communication between the team members and monitoring of the project stages are included as the strategy
6	Project team member 1	Planning of project, managing and implementation with maintaining regular communication	Internal or primary stakeholder	High	High	Leading	assessing the drawback of dumb car and importance of using smart car and active participation for executing project deliverable	Completion of project within proper time schedule and budget and effective engagement for completion of project stages.	Collaborative and assistive work culture help to complete the project by maintaining quality through overcoming the potential issues.
7	Project team member 2	Planning of project, managing and implementation with maintaining regular communication	Internal or primary stakeholder	High	High	Leading	assessing the drawback of dumb car and importance of using smart car and active participation for executing project deliverable	Completion of project within proper time schedule and budget and effective engagement for completion of project stages	Collaborative and assistive work culture help to complete the project by maintaining quality through overcoming the potential issues.
8	Project team member 3	Planning of project, managing and implementation with maintaining regular communication	Internal or primary stakeholder	High	High	Leading	Opportunity for designing and concept, support it and fund it for execution of the concept of electric car	Effective designing also supports cost-effective approach and greater acceptance of customers	Collaborative and assistive work culture help to complete the project by maintaining quality through overcoming the potential issues.
9	Project team member 4	Planning of project, managing and implementation with maintaining regular communication	Internal or primary stakeholder	High	High	Leading	assessing the drawback of dumb car and importance of using smart car and active participation for executing project deliverable	Completion of project within proper time schedule and budgetand effective engagement for completion of project stages	Collaborative and assistive work culture help to complete the project by maintaining quality through overcoming the potential issues.
10	Project team member 5	Planning of project, managing and implementation with maintaining regular communication	Internal or primary stakeholder	High	High	Leading	assessing the drawback of dumb car and importance of using smart car and active participation for executing project deliverable	Completion of project within proper time schedule and budget and effective engagement for completion of project stages	Collaborative and assistive work culture help to complete the project by maintaining quality through overcoming the potential issues.
11	Users or customers	Usage of smart car’s service	Primary and external	High	High	Supportive	Long-lasting and innovative product of smart car which is also cost-effective	Positive feedback regarding the factors of smart car	Initially, the customers are asked to take a test drive. Discounts and offers also able to attract new customers.
12	Government of country	Following legal and political concern	Primary and external	High	High	Supportive	Meeting the law and regulation of the UK regarding manufacturing and operation of smart car	Stable political structure and Government support help to flourish the smart cars	Meeting the taxation system and following all legislations
13	Local Government	Following legal and political concern	Primary and external	High	Moderate	Supportive	The structured legal system and good environment	Acceptance and following of the legal system	Meeting the taxation system and following all legislations
14	Owner of the discussion and planning centre	Proper arrangement and infrastructure are provided	Primary or internal stakeholder	High	High	Leading	Involvement of team members for executing project deliverables	The fluency in discussion without facing any issue	Being involved in the discussion
15	Local Municipal corporation	Following legal and political concern	Primary and external	High	High	Supportive	Project deliver social values through increasing employment opportunities	Successful and quick launch of product with delivering proper infrastructure	Meeting the taxation system and following all legislations
16	Police	Information, permission and legal issues	Primary and external	Moderate	Moderate	Supportive	Legal usage and seeking permission	System acceptance and maintaining safety and security concern	Controlling the legal documents for avoiding hassle
17	Media	Promote the smart car over dumb cars	Secondary or external stakeholder	High	Low	Supportive	Spreading the news about smart cars and its advantage over traditional one	Innovative and user-friendly products which simplified regular transportation	Maintaining stable relationship with media help to promote the smart car and get popularity over the dumb ones.
18	Bike drivers	The participants of traffic	Secondary or external stakeholder	Low	Low	Resistant	Project implementation does not affect the road transportation	Project acceptance without hesitation	Hostility is prevented
19	Service car rent	Sharing of car	Primary or external stakeholder	Low	Low	Supportive	Not concerned	Not concerned	Cost and fuel-efficient cars arefavorable for their businesses
20	Public transportation	The participants of traffic	Secondary or external stakeholder	Low	Low	Resistant	Project implementation does not affect the road transportation	Project acceptance without hesitation	Hostility is prevented
21	Payroll	Continuous flow of cash	Secondary or external stakeholder	Medium	Low	Supportive	Managing payment related to project and proper investment of funding in right places	Loyalty of project team members and assistance of the project stakeholders	Proper communication with the payroll management in case of financial requirement
22	Uber	The participants of traffic and Business interest	Secondary or external stakeholder	Low	Moderate	Resistant	Project implementation does not affect the road transportation	Project acceptance without hesitation	Hostility is prevented
23	Quality check officer (Suppliers)	Negotiating with suppliers related to the quality and pricing of the product	Secondary or external stakeholder	High	Low	Leading	Improvement of product through checking the quality of smart car	Constant monitoring for maintaining high quality product.	Maintaining high quality for the product
24	People with health hazards	Help in enhancing social health	Secondary or external stakeholder	Low	Low	Neutral	Maintaining the manufacturing process following the social guidelines	Pollutant free product which is fuel-efficient also supports the health principle	Confrontation is prevented
25	Electricity provider	Preparing the charging point for electric vehicles	Secondary or external stakeholder	Moderate	High	Leading	Delivery of 24*7 electricity for charging the vehicles when required	Continuous service	Implementation of smart car in the roads of UK
26	Local community	Communities of working with smart car from different region	Secondary or external stakeholder	Low	Moderate	Neutral	The regular process of local community has not been hampered	Project acceptance without hesitation	Proper docking place is to be assured for restricting the interfere with local people
27	Graphic designer	Interior Graphic designing and logo design for the smart car	Primary or external stakeholder	High	High	Supportive	Proper funding allocation and contracts are introduced for the programs which are cost effective and user-friendly	Implementation and development of efficient and user-friendly program	Hiring skilled and professional staff
28	Hardware supplier	Supplier of electric car product and parts	Primary or internal stakeholder	High	High	Supportive	High quality of hardware materials are to be imported	Communication with marketing network for assessing the pricing of the suppliers	Checking the supplier’s background and ensuring quality of raw materials that are imported
29	Maintenance service of technical team	Maintenance of system	Primary or external stakeholder	High	High	Leading	Opportunity for designing and concept, support it and fund it for execution of the concept of electric car	Compactable and flexible designing of smart car	Proper training and development program is to be arranged for execution of business goal.
30	Manufacturer of smart car	Supplying of the final smart car	Primary or external stakeholder	High	High	Supportive	Compactable and flexible designing of smart car	Compactable and flexible designing of smart car	Checking the suppliers’ background and previous record for delivering final product
31	Banks	Managing and organizing cash flow	Primaryor internal stakeholder	Moderate	Moderate	Neutral	Managing financial resources with proper interest rate	Maintenance of the account against all the relevant and important documentation	Banking services can be availed at any time through online banking
32	IT service	IT support, surveillance of server	Primary or external stakeholder	High	High	Supportive	Compactable and flexible designing of website and applications	Application development and infrastructure support in IT with controlling server	Hiring skilled and professional staff for handling the server and introduce new application or website
33	Co-ordinator of GPS system	Tracking the directional implementation in smart car	Secondary or external stakeholder	Low	Low	Supportive	Delivering information related to progress of project	Deliver accurate information	Selection of proper location for the choice of factory
34	Standard controller	Controlling the quality of service offered	Primary or external stakeholder	High	Low	Supportive	Proper funding allocation and contracts are introduced for the programs which are cost effective and user-friendly	Implementation and development of efficient and user-friendly program	Hiring skilled and professional staff
35	Programmers	E-commerce, website and application development	Primary or external stakeholder	High	High	Supportive	Proper funding allocation and contracts are introduced for the programs which are cost effective and user-friendly	Implementation and development of efficient and user-friendly program	Hiring skilled and professional staff
36	Audit body	Controlling cash flow and project operations	Primaryor internal stakeholder	High	Low	Supportive	Managing financial resources for the project with comparison to investment	assistance of the project stakeholders and payroll team	Regular supervision of payroll team for control financial resource usage
37	Geographical information system	Assessing location of the factory	Secondary or external stakeholder	Medium	Low	Supportive	Proper choice of land for the factory of smart car	Assistance with the land management team	Geographical experiments and analysis are done
38	Web development	Website maintenance, implementation and development	Primary or external stakeholder	Moderate	Low	Supportive	Proper funding allocation and contracts are introduced for the programs which are cost effective and user-friendly	Implementation and development of efficient and user-friendly program	Hiring skilled and professional staff
39	Chief Technology Officer	Maintaining technology requirement and supervise IT development	Secondary or external stakeholder	Medium	Low	Supportive	Managing the technical demand related to electric car and distributing to consumer through effective medium	Accumulation of all technical requirement and a professional team of well skill and knowledge	Regular surveillance of the server and other factors engage the stakeholder
40	Subcontractors	Corporation with the suppliers	Secondary or external stakeholder	High	Moderate	Supportive	Managing the relationship with the suppliers for checking the quality of final product	Managing communication with suppliers	Constant monitoring of the suppliers’ activities
41	Social media analyst	Promotion of smart cars	Secondary or external stakeholder	High	Low	Supportive	Spreading the news about smart cars and its advantage over traditional onethrough various social media platforms	Innovative and user friendly products with wide range of reach of customers for the product dimension	Maintaining stable relationship with customers will help the companies to assess the customer’s demand and trend
42	Marketing corporations	Promotion of smart cars	Secondary or external stakeholder	Moderate	Moderate	Neutral	Spreading the news about smart cars through usage of different marketing techniques	Innovative and user-friendly products which simplified regular transportation	Maintaining stable relationship with customers will help the companies to assess the customer’s demand and trend
43	Advertisers	Promotion of smart cars	Secondary or external stakeholder	Moderate	High	Supportive	Spreading the news about smart cars and its advantage over traditional one	Innovative and user friendly products which simplified regular transportation	Maintaining stable relationship with customers will help the companies to assess the customer’s demand and trend
44	Bus drivers and car drivers	Passive user of smart car	Primary or external stakeholder	Low	Low	Resistant	Project implementation does not affect the road transportation	Project acceptance without hesitation	Confrontation is prevented
45	Environmental society	Following Environmental issues	Secondary or external stakeholder	Low	High	Supportive	Maintaining the manufacturing process following the environmental guidelines	Pollutant free product which is fuel-efficient also	Confrontation is prevented
46	Waste management executive	Following principle of waste management	Secondary or external stakeholder	Low	Moderate	Supportive	Environmental perspectives are maintained through following effective waste management strategies	Managing waste is considered as team member’s responsibility	Regular waste management help to maintain Environmental perspective
47	MasterCard, VISA or other payment modes	Processing transaction	Primaryor external stakeholder	Moderate	Low	Supportive	Detailed project cost record maintenance	Inspection of project stages and record through passbook	Ensuring financial flow in fluent manner
48	Chief Financing Officer	Managing cost allocation and monitoring financial investment	Secondary or external stakeholder	Medium	Low	Supportive	Managing payment related to project and proper investment of funding in right places	assistance of the project stakeholders and payroll team	Regular supervision of payroll team for control financial resource usage
49	Security authority	Protection of all belongings	Primaryor internal stakeholder	High	Low	Supportive	Maintenance of all belongings in industry and keeping the eye of overall project site	Maintaining constant flow of information	Monitoring the site of the project for following all security concern
50	Competitors	Analysing the negative aspect of traditional cars	Secondary or external stakeholder	Moderate	Low	Restrictive	The market analysis of traditional cars are done by the project team members	Spreading the news about smart cars which can compete for the dumb one	Analysing the quality and pricing strategy
51	Land management department	Fulfilling the legal issues and dealing with lands contract	Secondary or external stakeholder	High	Low	Supportive	Managing the legal issues related to land and handling the contract for borrowing the land	Proper measurement by Geographical information system	The legal documents are to be produced at any time in case of any legal compliance
52	Field foreman	Maintenance of system	Primary or external stakeholder	High	High	Supportive	Opportunity for designing and concept, support it and fund it for execution of the concept of electric car	Compactable and flexible designing of smart car	Proper training and development program is to be arranged for execution of business goal.
53	Waste management executive	Recycling and reusing the waste	Primaryor internal stakeholder	Low	Moderate	Supportive	Environmental perspectives are maintained through following effective waste management strategies	Managing waste is considered as team member’s responsibility	Regular waste management help to maintain Environmental perspective
54	Insurance companies	Insurance service of smart car providers	Secondary or external stakeholder	Moderate	Moderate	Supportive	Provide insurance service for the staff and profitable contract	Maximum damage is to be covered	Timely payment with keeping all the important proofs
55	Business research analyst	Market analysis and evaluative of customer demand	Secondary or external stakeholder	Moderate	Moderate	Supportive	The market analysis of traditional cars are done by the project team members	Gathering relevant information	The comparison and market analysis of traditional cars and electric cars are done through market analysis.

Keep satisfied Social media Waste management team Standard controllers Car and bus drivers Police Energy provider Audit body	Manage closely Project team members Project manager Government of country Local municipality Customers and users Audit team and chief financial officer
Minimum effort Financial sectors and banks Google Play Uber Car and bus drivers Paypal and Visa Pedestrians	Keep informed Environmental society Advertisers Web and application development Business research analyst

Figure 1: Stakeholder mapping Source: Author