AC7027 Public Health Assignment Sample

Module code and Title: AC7027 Public Health Assignment Sample

Headline Proposal

Social marketing proposes to create better informative healthcare awareness among obese, determine better healthy food eating practices and physical activities which play crucial importance for developing the best health care aspects. Obesity is one of the most rapidly increasing health concern among major population in UK, aged between 40-60 which significantly holds practical importance to be identified as major health challenge. Social marketing plays significant role to create awareness, and reach wider sections among public with informative practices and core principles. Recent proposal is formed to ideally shed light on promoting healthy food eating practices, extensively deliver change among lifestyle practices and subjectively bring promotional growth.

To promote a healthy lifestyle and eating food habits for patients with obesity, aged from 40-60 which form the largest age group of people having obesity as major health concern increasing. Proposal is formed to create wider scale awareness; new keen scenarios evolved and determine creative functional ideologies for strengthening promotions of healthy eating through social marketing. It will vitally add on growth among working practical ideologies and significantly add on primitive new ideals for developing core values grow functionally.

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Social marketing promotes consumption of socially desirable products, promotes healthy consciousness in people and adopt healthier lifestyle and enables green marketing initiatives. The social marketing is approach to change health behaviours, providing useful framework for systematic understanding of barriers and benefits of targeted health products effectively. Through implementation of social marketing, new vision for strengthening awareness among people to create healthy lifestyle practices for reduction in obesity health issues.

The proposal is to form increase in healthy food eating habits, and nutritious food practices within meals for increasing awareness among patients with obesity.  Obese people face various health risks with increased weight, less physical activities and effective healthy eating practices (Alonso Vazquez and Aya Pastrana, 2022).

Introduction

Social marketing for health is highly essential for creating significant awareness among people, related to health-related behaviour change effectively. The practice of social media marketing for health and the application of interventions is highly effective to enhance extended growth in proper healthcare standards. Practical implementation of social marketing enables people’s healthcare to be further improved on widely with social marketing promotions for creating informative promotions. Through social marketing, a campaign to promote a healthy lifestyle and optimum eating food habits for patients with obesity will be worked on.

AC7027 Public Health Assignment Sample 1Figure 1: Obesity, 2020 (Source: Obesity, 2020)

Practicing social marketing will enable effective care standards to be worked on among people, for improvising best nutrition eating habits among people having obesity as major concern. It can be also analysed as one of the major parameters, critically adopting major ideals for effective health care standards diversely and strengthening engagement in physical health among obese people (Benis, 2022).

Social marketing will be done to create healthy food eating practices among people having obesity as one of the serious health concern, which will create change fundamentally expand among people. Protection, surveillance, and monitoring of infectious disease along with prevention reducing incidence of health-supporting healthier lifestyle along with promotion and commissioning services enable to meet specific health needs. The present proposal will be analysing importance of promoting healthy lifestyle factors, within proper eating food habits for patients having health issues of obesity. The proposal will identify specific methodologies and planning procedures, for developing health improvement aspects. Strengths and limitations of social marketing approaches, within health improvement, will be evolved for extended determined wider growth on technical competent abilities profoundly. Target population, behavioural change, and marketing concepts, planning model will be analysed in the present report for determining the main authentic aim of social marketing (Bristow et. al. 2022).

The health issue of Obesity

Target Population

The target population having Obesity as one of the major health concerns is the age group from 40-60 where can be also analysed as highly facing obesity as one the major health concern. 28.7% of adults in England are obese where 35.6 % are overweight but not obese, providing statistics on obesity among adults and children in the UK. The main concern is lack of healthy food eating practices among people, the lack of physical activities, which has led a significant increase in obesity health issues. Achieving this change needs effective healthcare services, proper healthy food eating practices and engagement in physical activities which creates proper awareness (BRISTOW, 2022).

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Obesity as one of the major health concerns, has been growing among people in UK, where health experts and nutritionists have been focusing on the importance of healthy food eating practices. Nutritious food enables patients to gain healthy food, bringing awareness and specific health standards to enhance care standards diversely. The target population aged between 4-60 are majorly having obesity as major concern, with various health issues underlined by increased weight in the body. The social marketing will be done to engage programmes for developing the best healthcare standards among obese people, evolving practices of healthy and nutritious food eating practices (Canfell et. al. 2022). The proposal will identify key scenarios and health concerns among people, for significant improvement to be worked on based on competent care goals for wider healthcare.

Social marketing in health campaigns create change among people preferences, based on significant determined abilities enhanced on for extended growth oriented enhancement.

The proposal will shed light on effective health care standards, achieving proposed changes and strengthening proper health care awareness with proper diet and nutritious food practices within the lifestyle. Target population of obese in the UK is highly wide, having major health issues and complications with obesity where the campaign will be heading profound focus on bringing best care standards.

Principles of social marketing  

The social marketing will be heading on competent focus on extending determined evolvement, based on wider edge oriented competitive development for bringing best health care standards. The formulation, evaluation, and planning will be specifically heading on profoundly strengthened evolvement upon key principles, heading on adherence towards essential key factors. Practical analysis of social marketing principles will enable effective correlated strengthened rise to be worked on within best healthcare standards among obese people (Da Silva et. al. 2022). Through social marketing new promotional standards are worked on, for reaching on wider sections among people and creating enhanced working reach actively among people.  The principles of social marketing advances scope to evolve among wider growth oriented targets, for leveraging commercial competitive work targets based on new decisions abilities.

  • Presenting goals and campaign adjustment: The recent campaign will be focusing on creating best healthcare awareness among obese people, with the development of timely healthy nutritious food eating practices. It will enable campaign goals to be strategically formed for determined timely health care practices, and specific edge-oriented best standards to engage on effective health abilities. The campaign will be heading effective focus on the latest health care standards of leading healthy life practices and bringing evolvement in best practices on lifestyle practices.
  • Impact evaluation and feedback analysis: The social media platforms and in-person feedback evaluation, will enable an analysis to be effective and be done promptly for wider competent engagement. It will create faster interactions among participants, and generate the best scope to be worked on for determining the improvement of technical growth. Furthermore, it can be also analysed that impact evaluation and feedback analysis to develop extended wellness aspects to enhance extended care goals. Evaluation and feedback analysis will enable in-depth evolvement among patient’s health care goals where obesity has been rising as one of the major health complications among people (Dengler al. 2022).
AC7027 Public Health Assignment Sample 2Figure 3: Social marketing tools, 2021 (Source: Social marketing Tools, 2021)

Behaviour change

The proposal will be identifying specific behavioural change aspects integrally essential for strengthening effective care standards, among obese people to determine care standards within a longer period. Strategies to prevent obesity are programs, and resources that are available to consistently enable developed care standards among public health standards. To reverse obesity epidemic, community efforts for focusing on supporting healthy life habits to improvise proper care standards. Behaviour change will enable better healthcare practices to be adopted, generate faster scope evolve on wider edge-oriented goals and deliver best scope evolution on consistent time period domains.  With specific adherence to extended care goals, there has to be further adherence on behavioural change factors for wider parameters enhancement (Durowaye et. al. 2022). Through social marketing, new behaviour aspects of healthy food and lifestyle habits enables to primitively promote best competent habits among people.

The key to achieving and maintaining a healthy weight is not related to short-term dietary changes, but needs lifestyle changes worked on with the best healthcare experts’ views. With social marketing standards, the program will be focusing on creating specific awareness related to developing nutritious habits and food eating habits, which will enable obesity to be reduced. It will create specific improvements, and extensively create technical competencies that evolve on widely within longer period (Gerdes, 2022). Obesity reduction strategies will be promoted among people, by creating timely medication and programs of health and fitness. This will enable determined new care standards to be worked on, for extended determined care goals to be evolved on within longer period and create functional improvement in health standards.

Exercising regularly, eating a well-balanced diet, and maintaining a healthy body weight along with effective healthy food practices along with improved sleep routine enables to reduce of stress widely. This further enhances specific focus on leading habits of healthy food eating, and nutrition-oriented lifestyle practices among people having obesity as one of the major concern. It also holds importance to determine proper care standards, and informatively bring best-improved health care goals with best technical abilities.

Social marketing enhances working competencies to be engaged on with stringent vision, innovation development based on wider scope for larger public reach diversely. The practical working expansion through social marketing brings on rise among new scale growth to be evolved on, for reaching among public.

The program will be focusing on exercising regularly among people, eating well-balanced diet and maintaining healthy body weight and physical health will maintain optimum care standards to be worked on among people. Also, people having obesity will be motivated to indulge in limiting unhealthy foods and sugary beverages, which further strengthens the focus on extended wellness standards (Goldberg et. al. 2022). This will improvise sleep routines and reduce stress among obese people, also enable people-specific care standards to be worked on for extended developed parameters. The campaign will be heading on a profound focus on extended care goals, for strengthening the best healthcare standards among people having obesity as major concern in health. This will enable determined care to be determined, among people having obesity as major parameter decreasing healthcare wellness.

AC7027 Public Health Assignment Sample 3Figure 4: Social media tools, 2020 (Source: Social media tools, 2020)

Marketing concepts

The social marketing campaign will be adhering on reducing obesity health issues among adults and aged people, and developing healthy food eating practices along with habits of nutrition for better lifestyle habits. The marketing concepts will enable practical promotion of social marketing campaigns, for creating healthy lifestyle habits and nutrition practices within the lifestyle of obese people (Herrera and Gjøsæter, 2022). It will create determined evolvement among optimum levels, for strengthening best health parameters and evolvement of best health standards with effective nutrition evolvement. Following practices and marketing concept will be heading on practices for effective care standards within social marketing parameters based upon specific health care aspects.

Strengths and Limitations of social marketing as an approach for health improvement:

  • Strengths: It enables to determine core promotional values enhance among public, having health issues and need to further bring on core determined changes worked on by strengthening practical abilities. Social marketing as one of the most effective approach for health improvement, among reduction of obesity need to be evolved for consistent growth and adherence towards new keen intricate values.
  • Limitations: The social marketing approach has limitation ofr costly investments, time taking investment decision and wider edge adherence on new creative working abilities for reaching larger public grounds. It has limitation of complicated and uncertain decisions, based on determining new values and core efficacy of subject oriented paradigms for successful implementation.

The strategies are as follows:

Through social marketing new working expertise will be evolved on functionally, for creating change among public in enhanced health structure among obese with change in nutritional food habits.

  • Performing medical website SEO Audit: The analysis of Search engines and medical websites will enable social marketing to be worked on, for strengthening effective promotions within extended parameters. It can be also analysed that performing a medical website and SEO audit, is one of the most crucial step for creating the best healthcare awareness with the best health standards. It will also indulge the best medical and nutritionist experts, for reducing obesity among obese people with further practical competent improvement in health standards diversely. By specific performance analysis on medical websites, SEO Audit will generate improved care standards on extended parameters. Obesity is one of the major health concern impacting people, where social marketing will practically be promoting better healthcare standards diversely among people (Li al. 2022).
  • Using Instagram and medical practices: Social media websites and platforms such as Instagram and medical practices will be worked on, by extending practical promotions for best health strategies. The campaign and social marketing will be heading on towards creating best scope enhance, for improved food eating practice and overall lifestyle changes in people having obesity. Obese people have major health issues and diseases, impacting overall lifestyle patterns where social marketing will be heading on practical inclusion of best health standards. Instagram and Medical practices will be specifically evolving on promotions and marketing, within social marketing standards. Obesity as one of the major concern, need to be worked on for by analysing latest Instagram and medical practices essential for strengthening best care goals.
  • Creating special promotions and sending current and past patients: The social media promotions will be heading on specific focus, for strengthening informative special focus on current and past patient’s health reports (Mackay al. 2022). The social marketing will be also analysing current and past patients report, their improvement and health care standards for improvising best abilities improvise within extended time period. It can be also analysed that special promotions and sending current, past patient’s report having obesity will be worked on. Furthermore, social marketing will be evolving practical focus on extending special promotions and sending current, past patients report for effective care goals. By determining special promotions for reducing obesity holds huge concern, and also will be evolved on sending current and past patients health parameters.
  • Holding and open house program, Utilizing Facebook events to promote: This is another innovative marketing concept adhering towards developing specific promotions, on extending best healthcare standards. Open house programme and utilizing the best Facebook events will enable promotions to grow fundamentally on diverse domains. It can be also analysed that social promotions and engagement through digital websites, among people latest food habits choices, will enable the best care parameters to be worked on profoundly (Nakelsky al. 2022). This also plays keen essential role, to determine innovation and creative scope to be improvised on for wider profound healthcare promotions. Social marketing has crucial importance in extending marketing, through profound events to be worked on among best media promotional standards to create healthy life eating habits among obese (Social Media Marketing in 2020: Why You Need to Reevaluate Everything. 2022).

Planning model

The planning of social marketing plays a crucial role in bringing forward effective key points for strengthening the campaign’s wider productive competencies develop on wider parameters. This can be also analysed to be widely crucial, for bringing wider scale growth on campaigns for creating lifestyle changes and better nutritious food eating habits adopted. Below are some of the basic integral practices, highly crucial for acknowledging key importance to engage in better ideal factors related to social marketing (Özdemir et. al. 2022). The social marketing further delivers change among new working paradigms, to be evolved for creating change into health structure determining wider change effectively.

  • Scope: The scope of social marketing campaign is wide, as it enables bringing on wider reach among people within effective health concerns maintenance and generating functional improvement in best care parameters. Obese people have various health issues, with increased weight issues where scope of social marketing campaign is widely to engage on best scope enhanced. People best care paradigms need to be worked on, for strengthened optimum improvement in medical facilities and best food-eating practices compliance (Rathbone al. 2022).
  • Test: This factor heads on focus towards maintaining practical checks on various health concerns and medical situational factors, where nutrition experts aim to analyse health issues among patients. Testing and maintaining vital checks on varied parameters plays crucial role in keeping best checks on health practices and vitally strengthening check on patients with obesity as major health complications. This will enable the best scope to be worked on among patients having obesity as one of the major health challenge, for bringing evolvement in healthy lifestyle practices.
AC7027 Public Health Assignment Sample 4Figure 5: Social media marketing, 2021 (Source: Social media marketing, 2021)
  • Enact: The factor of enact, will be heading on profound focus on maintaining check on adopting best healthcare practices for determining evolvement in best scope for wider concerns effective complications (Richardson al. 2022). The enactment of social marketing will be done to create awareness, and the best scope to evolve on promotional strategies for informative maintenance of best working edge standards. Enacting of healthcare practice, will be specifically focus on determining effective goals for determining care scenarios.
  • Learn and act: Campaign through social marketing will be heading on practical adherence on learning and active standards for strengthening the vital importance on adopting active lifestyle practices. This can be also analysed that by learning and acting principle, campaign through social marketing will be heading on profound importance on strengthening importance towards better lifestyle practices. People having obesity as a major health concern, can get their queries answered by form best health care professionals in the field and get best answers. This will enable to development best scenarios worked on within social marketing campaigns, and generate faster promotions on the best healthcare factors evolve (Wagner al. 2022).
AC7027 Public Health Assignment Sample 5(Figure: STELA, 2020 (Source: Stela model, 2020)

The Stela model further holds huge importance to determine core competencies and subjectively enhance working paradigms, to determine new edge-oriented goals within marketing on social marketing. Stela aims to collaborate on towards new changes, intricate competent working primitive aspects and generate rapid changes functionally within longer time period.

The planning model specifically plays crucial importance for developing competent engagement, based on stringent aspects to bring on competent innovation based on the leveraged scope for larger growth. Social marketing has been also bringing specific edge-oriented vision to evolve, to deliver wider scope to bring on faster expansion based on intricate healthcare standards. It also plays crucial role to improvise healthcare practices, for developing extended care standards among obesity health concerns among adults.

Discussion

The practical implementation of social marketing within a campaign for reducing health concerns among obese people has been done strategically for bringing best scope evolve on optimum health care parameters. The specific evolvement in health practices will be done by improvising the intake of best healthy food eating practices and adopting healthy lifestyle changes in life to improvising health (Yeon, 2022). It can be also analysed as one of the major keen concept, to engage on proactive areas, for strengthening social scale engagement among wider practical competent abilities.

Social marketing platforms further enabled wider interactions among transformational parameters among obese people who face various health issues with increased weight in body. Furthermore, social media marketing will enable campaign to be fruitfully engaging best range of initiatives to adopt healthy eating practices and competently strengthen better life habits widely (10 Social media marketing trends 2020, 2020). The present proposal is to identify wider scope on strengthening key scenarios, to improvise extended care goals for improved abilities expansion among healthcare goals. Adopting best healthy eating and physical care practices, will enable people to stay motivated and determine faster change in overall healthcare goals diversely within lifestyle practices. Recent proposal has also competently shed in depth analysis on key marketing principles, concepts on social marketing avenues for engaging on best scope to leverage wellness goals. The recent proposal has also identified key factors concerning imperative standards related to wellness, better informed medical and nutritional abilities among people.

The practical implementation of social marketing will enable wide edge oriented care to be evolved on widely for wider engagement among people based on specific care standards. Practical analysis of effective development on social media platforms for promotions, will play crucial importance on developing critical enhancement on keen avenues diversely (Social Media Marketing in 2020: Why You Need to Reevaluate Everything. 2022).

Conclusion

The recent report has concluded significant importance on extended parameters related to vision-oriented competencies, within social marketing scope for strengthening practical development in healthcare scenarios related to obesity. The UK obesity range is specifically growing for developed functional growth, to bring on untapped competencies enhancement based on stringent abilities for evolved expertise enhancement. Study has summarized specific importance on social marketing concepts, principles and authentic engagement on practical competent ideologies for evolved expertise.

The study has summarized essential key values correlated to fundamental care values, in strengthening health care values and competent goals for reducing obesity aspects. Research in recent study has also correlated imperative key importance on social marketing values, keen ideologies and specific factors for creating healthcare awareness goals. The recent research has concluded campaign to deliver integral factors, for improvised specific values and technical factors for promoting best wellness aspects.  Also, research in study has also imperatively shed authentic importance on obesity reduction strategies by increasing physical activities and adopting healthy lifestyle practices.

References

Alonso Vazquez, M. and Aya Pastrana, N., (2022). Social Marketing in Latin America: A Historical Overview. Social Marketing Quarterly28(1), pp.8-27.

Benis, A., (2022). Social media and the internet of things for emergency and disaster medicine management. In Accident and Emergency Informatics (pp. 105-117). IOS Press.

Bristow, C., Allen, K.A., Simmonds, J., Snell, T. and McLean, L., (2022). Anti-obesity public health advertisements increase risk factors for the development of eating disorders. Health Promotion International37(2), p.daab107.

BRISTOW, C.A., (2022). The Influence of Public Health Anti-Obesity Campaigns on Risk Factors for the Development of Eating Disorders (Doctoral dissertation, Monash University).

Canfell, O.J., Littlewood, R., Wright, O.R. and Walker, J.L., (2022).  “We’d be really motivated to do something about it”: a qualitative study of parent and clinician attitudes towards predicting childhood obesity in practice. Health Promotion Journal of Australia.

Da Silva, E.C. and Minciotti, S.A., (2022). CO-CREATING HEALTHCARE CAMPAIGNS THROUGH DESIGN AND SOCIAL MARKETING APPROACHES. British Journal of Marketing Studies10(1), pp.1-12.

Dengler, D.G., Sun, Q., Harikumar, K.G., Miller, L.J. and Sergienko, E.A., (2022). Screening for positive allosteric modulators of cholecystokinin type 1 receptor potentially useful for management of obesity. SLAS Discovery.

Durowaye, T.D., Rice, A.R., Konkle, A. and Phillips, K.P., (2022). Public health perinatal promotion during COVID-19 pandemic: a social media analysis. BMC Public Health22(1), pp.1-12.

Gerdes, J., (2022). Diagnosing Unsettled Stasis in Transnational Communication Design: An Exploration of Public Health Emergency Communication. Technical Communication Quarterly, pp.1-16.

Goldberg, E.M., Rosen, R.K., Dizon, D.S., Langdon, K.J., Davoodi, N.M., Wray, T.B., Nugent, N.R., Dunsiger, S.I. and Ranney, M.L., (2022). Using Social Media for Clinical Research: Recommendations and Examples From the Brown-Lifespan Center for Digital Health. Journal of Medical Internet Research24(6), p.e35804.

Herrera, L.C. and Gjøsæter, T., (2022). Community Segmentation and Inclusive Social Media Listening.

Li, C., Ademiluyi, A., Ge, Y. and Park, A., (2022). Using Social Media to Understand Web-Based Social Factors Concerning Obesity: Systematic Review. JMIR Public Health and Surveillance8(3), p.e25552.

Mackay, M., Colangeli, T., Jaworski, J., Ford, C., Papadopoulos, A., McWhirter, J., Gillis, D., Penney, G., Tremblay, D., Dobbins, M. and Neil-Sztramko, S., (2022). Social Media Crisis Communication Guidebook for Public Health.

Nakelsky, S., Moore, L. and Garland, W.H., (2022). Using evaluation to enhance a pre-exposure prophylaxis (PrEP) social marketing campaign in real time in Los Angeles County, California. Evaluation and Program Planning90, p.101988.

Özdemir, Ö., Bıkmaz, Z. and Akgün, G., (2022).. Health perceptions and obesity awareness of nursing students. Journal of Professional Nursing42, pp.162-167.

Rathbone, J.A., Cruwys, T. and Jetten, J., (2022). Non-stigmatising alternatives to anti-obesity public health messages: Consequences for health behaviour and well-being. Journal of Health Psychology27(7), pp.1601-1614.

Richardson, A.S., Zutshi, R., Nguyen, P., Tysinger, B. and Sturm, R., (2022). Microsimulation projections of obesity interventions on cardiometabolic health disparities in the United States. Obesity30(1), pp.62-74.

Wagner, B.J. and Erzouki, F.., (2022).  Time to Get It Right: State Actions Now Can Preserve Medicaid Coverage When Public Health Emergency Ends.

Yeon, K.., (2022). Health threats of new social media trends: the effects of frequent mukbang watching on overweight and obesity. Applied Economics Letters, pp.1-4.

Online

10 Social media marketing trends (2020). [Online]. Available Through:< https://www.smartinsights.com/social-media-marketing/social-media-strategy/social-media-marketing-trends-2020/>

Social Media Marketing in (2020). Why You Need to Reevaluate Everything. 2022. [Online]. Available Through :< https://mention.com/en/blog/social-media-marketing-2020/>

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