Application

Application Form For Endorsement Scheme

Student name
Your student number

 

Your address

 

Your private e-mail address

 

Your telephone contact number

 

Your course and place of study

 

 
Your Immigration status in the UKand visa expiry date

 

 
Your valid passport number

 

Are you a Government Sponsored*student?

 

Have you previously been on a PSW, IGS or SEGS visa?

 

Will you be running your business as individual or in partnership?

If you are a partnership, who are your partners and will they be also applying under Tier 1 GE?

 

 

 

 

 

What is the name of your business?

 

1. What is your business idea? ( up to 100 words)
Peekabid is UK’s first auction based online portal that would help users discover and book appointments with cosmetic and health providers at affordable price. The basic concept is to create an online platform where patients can pick up the procedure they want and enter the price they are willing to pay along with their preferred location.

Then providers can anonymously view the offers within their locality. They can pick the offer that works best for their practice and schedule patients based on their unfilled availability. Peekabid’s initial aim is to target minimally invasive, non-surgical solutions like dermal fillers, and botox.

 

3.      Why do you think it is a good idea? What benefits will it bring? Why would someone buy it? (250)
 

Due to the explosive growth of internet and with the current popularity of social media, there is a growing trend among younger generation to seek cosmetic enhancements. This increased demand for nonsurgical cosmetic enhancements have resulted in a recent explosive growth within the cosmetic industry. However, consumers face the problem of selection of right service providers as there is general lack of transparency regarding quality and pricing in most clinics.

The increased reliance by younger patients on cheaper solutions provided by non-medical professionals can have detrimental consequences for their health. So, I identified this need of market and decided to provide an arena where consumers get the service providers at affordable price with quality services.

The major target customers are women who lie between the age group of 20 to 45 years. The reason behind targeting this segment is that this population remains highly beauty conscious and more eager to avail the services of cosmetic service providers (Jain, et al., 2014).

Skin care has a huge market at a global platform and it is exceeding the profit on a continuous basis.  Moreover, in the context of Botox, it has achieved great success as it supports to prevent wrinkles from forming and offers temporary remedy.

Peekabid benefits the cosmetic clinics as it will help them to acquire patients from different market segments . At the same time, it will provide them a chance to peek at the number of patients looking for certain procedures within their locality.

Instead of comparing prices ,Peekabid will act as a direct negotiation portal between consumers and practices ,allowing consumers to discover quality providers at affordable prices.

4.      Who do you think will buy it (your market) (250)
 

The major target customers are women who lie between the age group of 20 to 45 years. The reason behind targeting this segment is that this population remains highly beauty conscious and more eager to avail the services of cosmetic service providers (Jain, et al., 2014).

Skin care has a huge market at a global platform and it is exceeding the profit on a continuous basis.  Moreover, in the context of Botox, it has achieved great success as it supports to prevent wrinkles from forming and offers temporary remedy.

Botox Growth 2002 – 2013

(Source: Allergan, 2014)

From the above diagram, it can be analysed that the demand for botox is increasing on a continuous basis in the market. Botox is showing the trend of well-diversified growth (Allergan, 2014).

My intention is to carry out a pilot study to understand the concept within 6 months. I focus mainly on dermal filling and Botox treatments .I plan to target customers based on requests from providers. I will be using Buffer, Quu, Socedo to find Facebook, Twitter and direct them to website. I will manually post comments on cosmetic guide blogs .

My aim I to get 200 signups the least. I use both online and offline marketing. Socedo can help with obtaining leads.Eg: Spa/beauty offline includes distributing leaflets through cosmetic clinics, telemarketing and visiting clinics.

From the survey, it is analysed that the woman who lie between the age group of 20 to 30 prefer to pay lower costs ,£300 for botox treatment and £650 for dermal filler. as they perform procedures for enhancements and beauty and not for the treatment of any underlying medical conditions.(Vlahos, et al., 2016).

But older woman who lie between the age group of 35 to 45 are more stable and can afford high cost treatment as their skin also needs treatment to maintain themselves (American Society Of Plastic Surgeons, 2017). In most of the cases, botox treatment is used by women to remove the wrinkles from the face (Vlahos, et al., 2016).

4.      Are there any immediate issues / challenges that you foresee? (100)
There is a risk of other online portals which deals in same segments and offers the services of providing suggestions to the consumers regarding the cosmetic treatment.

Moreover, due to increase in opportunity in this industry, the level of competition is increasing at a fast pace (Li, 2014). To eliminate the situation of this risk, Peekabid needs to tieup with the service providers to offer the services in affordable prices while focusing towards different offers. This strategy will remain supportive for Peekabid as well as the cosmetic surgeons..

5.      What skills / knowledge / networks etc do you bring to this?
I come from a business family as my father runs his own business.I have the skills to attain goals with careful planning and analysis even when presented with limited resources.

I have experience of managing sales forces, in training them regarding products and in successfully dealing with clients. I handled the launch of SPRO based Vitamin D kit for the company. I created the booklet, brochures and promotional inputs required for the launch, along with acquiring clients for the workshop session back in India.

My academic background is in International business management (MBA) from University of Greenwich. It has helped me in generating effective marketing material while working on projects. I have had good knowledge in accounting. I am also keen to learn more about website development.

I am confident that I can cope with the technical aspects during the early stages, as there are lots of information available online, in Github, Stackshare, etc. But for later stages I need to get more confident, especially with regards to network security. I plan to join InQUBEate program soon  to learn about any of my entrepreneurial limitation and build up on them.

6.      After a year. Where would you expect your idea to be? (100)
My main focus for the next year is on curating and ensuring quality on the supply (provider) side and making sure that the company nails the experience for its early users on the demand side (dermal filling and botox ). My aim is to acquire at least 400 providers within London and adjoining areas into the network.

If the supply side grows with a good network of providers, then the number of opportunity could grow up. If we can show that the company can offer a lot of value to providers and consumers alike, then it will make it easy to obtain investment from several start up incubator programs.

7.      Have you thought about routes to market? (50)
My plan is to carry out a pilot study to verify the proof of concept.. Initial focus would be on dermal filling and botox. My goal is to acquire at least 150-200 signups and requests for procedure. I will use both online and offline marketing .Socedo can help with obtaining leads eg. Aromaden health, Spa Wings beauty, etc.

Then I can carry offline means of distributing leaflets through cosmetic practices, telemarketing and visiting clinics. During pilot stage I am not looking for any sign-up, my aim is to explain how the website works using marketing material (that I generate using Coral draw) and if they approve then I can send them email feeds as soon as Peekabid obtains a relevant lead. It will be beneficial If 2 out of every 10 clinics I visit would agree to participate.

This is because through my preliminary research I have noticed that different clinics have different expectations. From my visits to 13 clinics so far, 2 have agreed to participate and a few have agreed to participate based on consumer response. Apart from them I intend to link up with bloggers and other influencers who can help drive traffic into the website.

Declaration

I declare that, to the best of my knowledge, the information given in this application is correct. I understand that deliberate omissions and incorrect statements could lead to my application being rejected or to my removal from the programme:

Signature:

Date: 23/10/2017

If you are sending this form to the University by email then you should note that, in the absence of this signature, the emailing of this application constitutes your personal certification that the details are correct.

Leave a Comment