Digital

BSBMGT407 Apply Digital Solutions to Work Processes

Assessment Information

Welcome to your Student Assessment Workbook for BSBMGT407Apply Digital Solutions to Work Processes.

This Student Assessment Workbook is where you will write all your responses to the knowledge questions and simulation tasks. Please refer to the Student Assessment Guide for more information.

This assessment has the following Assessment Event:

Assessment Event – Simulation: Fusion Marketing
You will complete a number of tasks associated with establishing a digital platform to utilize digital information in accordance withlegislation, regulations, organizational policy,and procedures relevant to digital media use and intellectual property.

This assessment centers on the Fusion Marketing case study, a professional marketing agency with a team of professional marketing consultants helping their clients to achieve their marketing communication goals. You will act in the capacity of a Marketing Communications Officer to establish internal communication mechanisms with an aim to facilitate team collaboration and group information sharing.

To complete the Simulation, you will need to refer to the following resources:

Fusion Wiki Policy:Organizational policy and procedures document that establishes digital media protocols and conventions to manage digital communication practices on the organization’s digital wiki platform. You will refer to this document when integrating their digital solutions into your simulated workplace operations.
 
Intellectual Property Policy:Organizational Policy and Procedures document that sets out the principles and practices of Fusion Marketing with respect to intellectual property. You will adopt this document when populating your web-based collaborative company wiki with digital content.
 
Fit for Purpose Matrix:Excel template used in Task 2.1 to select digital solutions that are fit for purpose.

Please note that your responses for both assessment events can (where appropriate) use dot point format. See below an example of a dot point response and a full sentence response.

Dot point formatPresentation Plan includes the following:

·       outcomes

·       needs of the audience

·       context.

 
Full sentence formatWhen you are preparing for a presentation, there are a number of tasks that must be carried out. These are listing the outcomes that you want to achieve, followed by the identification of the needs of your audience. When you have completed these two tasks you then check on the room that you will be conducting the presentation in.

To Achieve Competence

To be deemed competent for this unit, you will need to meet the following requirements:

  • complete all of the questions and tasks listed in the Student Assessment Workbook
  • meet all the requirements listed in this Student Assessment Guide
  • your responses to the questions and tasks must be relevant, accurate and specific
  • submit your completed Student Assessment Workbook to your Assessor within the set timeframes
  • your work must be in your own words
  • where you use an external source of information, you must provide a citation.

Pre-assessment Checklist

Your assessor will go through the assessment for this unit,BSBMGT407 Apply Digital Solutions to Work Processes. It is important that you understand this assessment before taking on the questions and tasks. To confirm that you have been given this overview, we ask you to complete the following Pre-Assessment Checklist.

You are required to carefully read each checklist item provided below and tick either ‘Y’ to confirm your understanding or ‘N’ if you disagree. In case you disagree with an item, please provide your reason under the ‘Comments’ column.

When you have done this, we ask you to sign this Pre-Assessment Checklist. This acknowledges that your Trainer/Assessor has discussed all of the information with you prior to undertaking this assessment.

Pre-assessment ChecklistComments
¨ NI, the student, understand the purpose of the assessment.
¨ NI understandwhen and where the assessment will occur, who will assess and in what format the assessment will be submitted.
¨ NI understand the methods of assessment.
¨ NI understand what resources are required to complete this assessment.
¨ NI understand the performance level required for each assessment event.
¨ NI understand that it must be my own work. I have been explained and understand the serious consequences in case this work is found plagiarised.
¨ NI understand the process if I am deemed not yet competent.
¨ NI understand the feedback process and the appeals process.
¨ NThe assessor has discussed with me if I have any special needs and if so what arrangements have been made.

 

Student Full Name Student ID Student Signature Date

 

Assessment Event – Fusion Marketing Simulation

You will participate in a simulation centered on a professional marketing agency titled Fusion Marketing. As the Marketing Communications Officer, you will be responsible for establishing a web-based organizational wiki and then populating it with digital information. At last, you will provide face-to-face training to your team members in order to ensure that they have the necessary skills and knowledge to use the system.

Task 1: Source and Utilise Digital Information

In this task, you will review Fusion Marketing’s digital applications and collect raw digital information with regard to intellectual property. This task will set the foundation for Task 2, where you will integrate a digital solution to support the organization’s workflow.

1.1 Identify Fusion Marketing’s digital applications

Insert your response into the table below:

Digital applicationExample of use
Database programsThis application is useful in maintaining the bookkeeping and control of stock, etc.
IntranetIt is a profitable channel used for communication purpose between the employees and this application can be applied for sharing templates, newsletters and other important documents.
Team Messaging applicationsIt helps in developing a quick communication process between the employees of an organization.
Web browsersThe use of application is beneficial for collecting, sharing and advertising the data and information.
Electronic conferencingThe electronic messaging is an application that is use for sharing the true information with the working employees.
Word processorsThe word processor application is beneficial and helpful for developing and maintaining a proper report related to the performance of the company, and their communication system.
Employee monitoringUnder this application, employees are monitored as well as staff members information is shared.
Task management applicationsThis application is useful source which help in creating time and better utilisation which is helpful in improving the quality standard. The staff can gain a proper benefits from the different sources as it help in developing a well-plan.
Why these applications do not address the organization’s business plans:

Digital applications only work for marketing the product or brand or image and that is the reason they do not include and address the organizational business plans. Digital applications are the best way of marketing but it fails to address the organization’s business plan.

Fusion wiki also focus on meeting its different requirements such as two-way communication process which allow full collaboration and connectivity among all parties as well as legal requirement of IP for protection of copyright.

Thus, stated digital applications found to be not useful for addressing the objectives of promoting initiative of marketing.  All applications does not involve any kind of creation, development, utilization, distribution of digital platform with the aim to successfully promote the marketing strategies.

 

1.2 Establish criteria to ensure validity and reliability in digital information sources

The five criteria for validity are:

  • The accuracy of the information: In concern o ensuring the accuracy of information, it is important to find the answer to some questions such as is the resource you found outdated? Is it relevant to current events and trends?
  • Coverage of the information: There isa number of multimodal communications such as combinations of text, video, audio, games, interactive animations and graphics, and other images and it may contain different embedded meanings in the context of different audiences as well as for
  • Quality of the information: The quality of the information depends on the goals in the organizations so it is important to identify what the organization is trying to do.
  • Objectivity of the information: Information should contain the objectivity after that it will be helpful for the purpose for that this information was collected.This may seem a bit shallow, but does it look nice?
  • Authority of the information: Forgetting the information, it is the most important task to get the access or authority of the information. In this concern, one question arises like Does the resource rely on authority to promote its quality?

The five criteria for reliability are:

  • Does the author provide references for quotations and data that is used in the websites?
  • Is the content primarily fact, or opinion?
  • If there are links, do they work?
  • Is the information balanced, or biased?
  • What kind of information is included on the website?
Information SourceDescription of Credibility
1.     Online MagazinesA digital magazine involves the distribution of a magazine content by electronic means
2.     E-journalsE-journals require a long-term commitment from the Library in terms of financial and human resources to acquire and maintain.
3.     WebsitesThese are generally identified and selected by the Library subject specialists according to their relevance to the Library’s collection using the Library
4.     Digitalized documentsAllowed individuals to be much more active in content creation
5.     E-BooksThe Library selectively acquires e-books if free, if included in a digital resource package, or if the e-book fills a unique user need.

 

It is progressively more important to encourage the development of digital information. The capability to translate meaning within various media for diverse projects is asignificant21st century skill that will gradually more become necessary because media become more complex. Along with the use and interpretation of digital media comes the need for the ability to discern the usefulness of information, in whatever forms it takes on the internet.

1.3 Locate and use digital information on intellectual property requirements

Insert your responses into the table:

Legal RequirementSummary of Key Provisions
CopyrightCopyrights protect an owner’s right to their own creative work. Works covered by copyright include print, performances, music, choreography,and movies. As per the copyright act 2011, it is not allowed for the firm and the other individual to use some and same information from any internet and to use duplicate things of original.In case of copyright act violation, there are legal penalties and guilty pays the damages and actual amount of profit to original registered inventor.
PatentsA patent is a legal right to an original invention. During the term of the patent, no one else can make the product, sell it or distribute it without permission. In the United States, the term of a patent is 20 years.in addition to this, there are strict provision to avoid the illegal use of patent products. Patent holder can sue the infringer and claim for triple amount of actual damage along with legal expense.
Industrial design rightsSometimes, inventors don’t make products. Instead, they make new designs to make products. These are called industrial designs. Industrial design rights protect the rights of the creators to use and profit from their creations.

In concern to this, the implication of work and safety act 2011 is very important. It facilitates a framework in order to safeguard the health and safety of workers at workplace. It includes the all the involved workers those can be effected by work like, employees, contractors, subcontractors, volunteers and outworkers etc. The effective implementation of this act improves the health and safety arrangement at workplace and clarifies the duty of person undertaking the business regarding primary and safety duty. It focuses on assess the current working environment at work place, identify the risk involved and resolve the risk and safety issues proactively so that employees can work at safe work environment and unexpected accidents can be avoided.

 

Trade SecretA trade secret is a formula or plan for doing business. It’s a system or a way of doing things that gives a company an advantage over a competitor. For example, Coca-Cola doesn’t have a patent on their signature Coca-Cola drink. Violation of trade secret infringement and infringement come in picture when a person disclose the trade secret without consent trade secret is kept for reaping the competitive advantage.
Right of PublicityThe image and name of a person are protected under a patchwork of state laws known as the right of publicity.it claims that defended uses his or identity attributes protected by law.
Right of PrivacyAlthough not part of intellectual property laws, state privacy laws preserve the right of all people to be left alone.it educates they

way personal information is handled.

1.4 Locate and use digital information on organizational policy and procedures

A set of policies are principles, rules, and guidelines formulated or adopted by an organization to reach its long-term goals and typically published in a booklet or other form that is widely accessible.

Policies and procedures are designed to influence and determine all major decisions and actions, and all activities take place within the boundaries set by them.

Business owners have legal obligations to secure data and protect the privacy of their customers’ information. Learn more about your legal obligations to protect privacy and information. To safeguard your online customers you need policies that comply with the laws on privacy, spam and electronic transfers. Policies can cover:

  • Privacy of customer data
  • Code of conduct
  • Business procedures.

The two different policies for Fusion Wiki include security policy and data protection policy. Both policies will help the company in operating business efficiently at the digital platform.

 

 

1.5 Locate and use digital information on legal governance

 

Legal RequirementSummary of Key ProvisionsChange due to act
Data Protection & PrivacyThe regulatory landscape is experiencing an expansion of data privacy laws around the world and each new version is more stringent than the last. Technology innovations and unprecedented data volumes are pushing the limits of privacy and security beyond current regulatory and legal requirements.Due to this, the privacy of the data is a major concern for the firm and firms don’t share the information for anyone by implementing this act illegal data sharing can be controlled.
Regulatory Records RetentionMany industries—especially highly regulated sectors such as Energy,

Financial Services, and Life Sciences—are subject to regulations with requirements to retain records and electronic communications for a minimum period of time.

Firm manage the record for a long time that makes easy for the firm to do a better communication. It also helps in case lawsuit to present the facts and figures as proof.
eDiscovery RequirementsRegulatory investigation matters are on the rise. There are a number of

regulations with mandated response times for information requests including Freedom of Information (FOI) laws for government and those enforced by the SEC, Dept of Justice and Environmental Protection Agency (EPA).

Due to this, there is a fairness in the requirements. It can be helpful in enhancing the awareness level of public on administration.
Information Integrity & AuthenticityBusiness records provide the evidence to demonstrate compliance, and with regulations such as 21 CFR Part 11, the Canada Evidence Act, and Foreign Corrupt Practices Act, organizations must be able to attest to the integrity and authenticity of its records.Now, the attest to the integrity and authenticity of its records has also been increased. So that ant kind fraudulent and misleading incidents can be avoided.
Reporting ObligationsRegulatory reporting refers to the requirement for organizations to provide an account of compliance, usually including raw or summary data, with mandated frequency e.g. annually.The management of data is on the priority  as it is mandatory requirement for the organisations of agreed countries to access the most environment information laws.

1.6 Document, register and report matters related to IP

Documents:

  • Trademark License
  • Proof of Patent
  • Copyright Ownership

Required Registration:

To legally enforce such right, you need to register your creation with the Office of Controller General of Patents, Designs & Trade Marks under Ministry of Commerce & Industry, Government of India.

Report Matters related to IP:

Intellectual Property rights havea vital role in all sector and have become a crucial factor for investment decisions by many companies. India is now TRIPS-compliant. This is an international agreement administered by the World Trade Organization (WTO), which sets down minimum standards for many forms of intellectual property regulations as applied to the nationals of other WTO Members. there has been much publicity about the unlawful distribution of intellectual property-protected music, films, art, photos, scripts, and software (“content”) on the Internet. So there is a need to complain about it.

Risks

  1. Copyright pirates
  2. Patent Flouters
  3. Brand impersonators
  4. Trade secret thieves
  5. Trademark thieves

Strategies

  1. Ensure all employment agreements include a clause
  2. Focus on timely trademark the company name
  3. Get a provisional patent for avoiding patent flouters
  4. Timely monitoring or checking the reputation of the firm when any question is raised on reputation
  5. Use NDAs for protecting the trade secrets and for avoiding such risk.

Task 2: Lead Work Processes in a Digital Environment

In this task, you will use the ‘Fit for Purpose Matrix’ spreadsheet template to review and select digital services that are fit for purpose. Then, you will establish a web-based company wiki and transfer the digital information collected in Task 1 in accordance with the organizational digital media protocols and conventions.

2.1 Review digital technology trends and select a service that is fit for purpose

Insert your response into the ‘Fit for Purpose Matrix’ which is provided as a separate attachment.

Submit the completed template to your Assessor.

Fit for Purpose Matrix
Digital PlatformsFactorsFactor WeightingDigital Platform RatingScorePriority
Internet of Things (IOT)Promptness3265
Transparency616
Privacy and Confidentiality4312
Respect to Copyright2510
Diversity and Corporate Culture8432
 Total Score66
Machine learningPromptness64241
Transparency428
Privacy and Confidentiality8324
Respect to Copyright616
Diversity and Corporate Culture7535
 Total Score97
Virtual reality (VR)Promptness93272
Transparency7428
Privacy and Confidentiality3515
Respect to Copyright428
Diversity and Corporate Culture515
 Total Score83
Touch commercePromptness94364
Transparency414
Privacy and Confidentiality236
Respect to Copyright3515
Diversity and Corporate Culture7214
 Total Score75
Cognitive TechnologyPromptness82163
Transparency6424
Privacy and Confidentiality717
Respect to Copyright3515
Diversity and Corporate Culture5315
 Total Score77
This template to be used in Task 2.1
Legend:

Digital Platforms: minimum of five digital platforms required to complete the template

Factors: minimum of five generic factors that are the same for all digital platforms

Factor Weighting: factor weighting is scored out of 10 (10 being the highest) based on the importance of a factor

Digital Platform Rating: rating of digital platform based on the factor is scored out of 5 (5 being the highest)

Score: score is the multiplication of factor by rating of task; this is automatically calculated by the template

Rank: rank is the positioning of digital platforms based on their total score achieved (1 being the most suitable)

 

2.2 Set upthe new innovative digital serviceto support workplace operations

Set up the Fusion Wiki.

Fusion Wiki is a digital service as a solution. It has the capacity to capture a rich variety of digital media such as digital artworks, e-documents, digital imagery galleries, digital podcasts,micro videos, e-papers, digital storyboards, interactive demos, etc. The company uses Fusion Wiki as a digital solution to address the following needs:

  • Team collaboration
  • Cross-department collaboration
  • Knowledge management
  • Social intranet
  • Knowledgebase
  • Document management etc.

In addition to this, in respect to setting up the new innovative digital services to support workplace operations, there is need to implement follow some important and easy steps so that the Fusion Wiki can be set up. These steps are as follows:

  • Develop the Necessary Skills
  • Be a Contractor Before Becoming a Founder
  • Develop the Right Business Model
  • Define Your Niche
  • Decide How You Want to Scale

2.3 Transfer digital information to the web-based corporate wiki

Transfer the digital information to the Fusion Wiki.

The transfer is a process that results in Public Record Office Victoria (PROV) taking custody, but not ownership of public records from a Victorian government agency. The step-by-step information below will guide you through the process of transferring digital records. With regard to digital records, we currently will accept the early transfer of the records of Inquiries, significant Inquests and other Public Record Bodies that are closing. In this concern, there are some steps that can be adapted to transfer the digital information to the web-based corporation wiki. These steps are defined below:

Step1. Strategy development

Data migration is a highly strategic process. Before the implementation phase, be sure to solidify the business objectives that your migration project will facilitate.

Step2. Assessment and analysis

Once you’ve developed your data migration strategy, the next step is to start assessing the content you have.

Step3. Preparation

During this phase of your migration, you can start digitizing the rest of your paper-based content. By ingesting all your paper content before you begin the next phase of your migration project, you kill two birds with one stone: going forward, your team will never have to waste time leafing through file folders again.

Step4. Classification and extraction

In this step, you can begin sorting your content into the categories in which you want it to be migrated. Now that your content is high-quality and useable—and is no longer just an unknown group of files—you can start routing it into the right buckets.

Step5. Validation and staging

Although the whole process of a data migration should be iterative, this is the step in which it’s really time to review how the process is working.

Step6. Exportation

Now that you have a clean, well-organized data set to work with, it’s time to transfer it from one content system to another.

Insert your screenshots here:

Digital

Digital

Digital

The five criteria for validity are:

  • The accuracy of the information
  • Coverage of the information
  • Quality of the information
  • Objectivity of the information
  • Authority of the information

The five criteria for reliability are:

  • Does the author provide references for quotations and data that is used in the websites?
  • Is the content primarily fact, or opinion?
  • If there are links, do they work?
  • Is the information balanced, or biased?
  • What kind of information is included on the website?

Legal requirements include:

  • Copyright
  • Patent
  • Industrial design rights
  • Trade secret
  • Publicity rights
  • Privacy rights

Legal Requirement for digital information

  • Regulatory Records Retention
  • Data Protection & Privacy
  • Information Integrity & Authenticity
  • Reporting Obligations

Required Documents for digital platform

  • Trademark License
  • Proof of Patent
  • Copyright Ownership

Risks

  • Copyright pirates
  • Patent Flouters
  • Brand impersonators
  • Trade secret thieves
  • Trademark thieves

Strategies

  • Ensure all employment agreements include a clause
  • Focus on timely trademark the company name
  • Get a provisional patent for avoiding patent flouters
  • Timely monitoring or checking the reputation of the firm when any question is raised on reputation
  • Use NDAs for protecting the trade secrets and for avoiding such risk.

Task 3: Train, Encourage and Support Team Members to Use the Fusion Wiki

In this task, you will hold a training session with the two team members to demonstrate to them how to use the online enterprise wiki in day-to-day operations.

No attachment required. Please refer to your Student Assessment Guide for more information.

The environment for training:

Co-working space with the possibility to dial in my Google calendar

  1. Adjust the lightning to the viewing of hands-on computer training
  2. Ensure the Internet connection is up and running
  3. Set up the online wiki for the session including all user accounts
  4. Check all workstations and audiovisual equipment are working
  5. Ensure visual aids are visible from the seats of the participants

Some questions for training:

  • What uses does Fusion Wiki provide?
  • Give examples of the usage you could give to each platform

3 exercises during training:

  1. Open the CRM platform and enter the details of 2 new clients
  2. Use Skype platform to call a friend
  3. Open Google Calendar platform and create an event

 References:

Gan, B., Menkhoff, T. and Smith, R., 2015. Enhancing students’ learning process through interactive digital media: New opportunities for collaborative learning. Computers in Human Behavior51, pp.652-663.

García-Peñalvo, F.J. and Kearney, N.A., 2016, November. Networked youth research for empowerment in digital society: the WYRED project. In Proceedings of the Fourth International Conference on Technological Ecosystems for Enhancing Multiculturality (pp. 3-9). ACM.

Istenic Starčič, A., Cotic, M., Solomonides, I. and Volk, M., 2016. Engaging preservice primary and preprimary school teachers in digital storytelling for the teaching and learning of mathematics. British Journal of Educational Technology47(1), pp.29-50.

Nambisan, S., Lyytinen, K., Majchrzak, A. and Song, M., 2017. Digital innovation management: Reinventing innovation management research in a digital world. Mis Quarterly41(1).

Parise, S., Guinan, P.J. and Kafka, R., 2016. Solving the crisis of immediacy: How digital technology can transform the customer experience. Business Horizons59(4), pp.411-420.

Uhlemann, T.H.J., Lehmann, C. and Steinhilper, R., 2017. The digital twin: Realizing the cyber-physical production system for industry 4.0. Procedia Cirp61, pp.335-340.

 Task Outcome Sheets

The Outcome Sheet below is for the simulation tasks that the student is required to complete. Assessors, tick ‘S’ if the student achieved a satisfactory outcome for an assessment task and ‘NYS’ if the student does not meet these requirements. Also, you are required to write comments on the quality of this evidence under the ‘Comments’ column. For your judgement on the student’s overall performance, tick ‘Satisfactory’ if the student achieves a satisfactory outcome for all of the tasks or ‘Not-Yet-Satisfactory’.

Assessment Event – Simulation

Assessment EventSNYSComments
Task 1:

Utilise digital workplace information

Sub Task 1.1
Sub Task 1.2
Sub Task 1.3
Sub Task 1.4
Sub Task 1.5
Sub Task 1.6
Task 2:

Lead work processes in a digital environment

Sub Task 2.1
Sub Task 2.2
Sub Task 2.3
Task 3:

Recognise and apply intellectual property requirements

The student’s overall performance isoSatisfactoryoNot-Yet-Satisfactory
Assessor Signature:Date:

Assessment Outcome Sheet

Student IDFamily NameFirst Name
Course CodeCourse Title
Unit CodeBSBMGT407Unit TitleApply Digital Solutions to Work Processes
Assessment Outcome

Assessor, please tick and date the student’s final outcome of this assessment:

Initial SubmissionDateRe-submission 1DateRe-submission 2Date
 CNYC___/___/____ CNYC___/___/____ C NYC___/___/____

Assessor’s Feedback

Assessor, please provide your comments on the student’s final outcome of this assessment:

Assessor Full NameSignatureDate

 

 
Receipt of Student’s Assessment

Assessor, you must provide the completed copy of this receipt to the student as an evidence of submission of their assessment to you.

Student IDFamily NameFirst Name
Course CodeCourse Title
Unit CodeBSBMGT407Unit TitleApply Digital Solutions to Work Processes
Due Date__/__/___Date Received__/__/___Extension

Approved

Yr N rDate Approved__/__/___
Initial Submission rRe-submission 1 rRe-submission 2rAssessor’s Signature

 

 

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