MARKETING & STRATEGY SAMPLE

MARKETING & STRATEGY SAMPLE Introduction In this report the discussion over the importance of Corporate Social Responsibility (CSR) in Google in the contemporary business environment will be stated along with the identification of the proposed initiative with objectives and benefits will be taken into consideration. […]

An exploratory investigation of shopper behaviour in an immersive virtual reality store

An exploratory investigation of shopper behaviour in an immersive virtual reality store   Schnack, A., Wright, M.J. and Holdershaw, J.L., 2020. An exploratory investigation of shopper behaviour in an immersive virtual reality store. Journal of Consumer Behaviour, 19(2), pp.182-195. The key themes that have been identified within […]