Assignment Sample on BFA441 Creative Enterprise and Innovation
1. Introduction
The main aim of the report is to focus on the creativity and the innovation of an organization present in the UK. In the following article there is mention of the importance of stabilizing and innovation in the recent world. The effectiveness of the above-mentioned topics is portrayed which will provide a competitive advantage to Sainsbury. The leadership and management skills of both the organization and its shareholders are explained. The strategies made by the organizations and the importance of educating and training the employees are depicted.
Innovation is possible when the employees can use resources from different departments of the company and speak their minds. Innovation can increase the growth of the company by decreasing the cost as ideas are preferred more. The operation performed by the stakeholders for the sake of the organization’s cultural improvement has been declared. The view of Sainsbury regarding suitability is portrayed in the report in brief. Their critical representation of the innovation that is already performed and needs to be performed.
2. Explain the strategy for sustainable creativity and innovation
Sainsbury has made promises to their customers to provide them a healthy life irrespective of having less money and time in their lives. As mentioned by Matinaroet al. (2019), one of the main mottoes of Sainsbury is to provide better food and services to their customers by not destroying the planet and the health of the people. At the starting of the year, 2020 proclamation was made by Sainsbury of becoming “net zero” within nearly 20 years by spending around 1 billion GBP. During the time of declaration of their sustainability plan a few years back they have taken 5 pledges to serve in a better way. The five pledges are assisting Sainsbury shareholders such as employees, suppliers, and their customers to lead a better life, improve the social condition of the world, staying honest to shareholders, protecting nature, and making the workplace better to work.
Stakeholder theory
Shareholders are considered to be one of the main assets of the organization and are needed to be taken proper care of. According to Sullivan et al. (2018), companies can make a profit due to the activities and the commitment made by the shareholders. They are known to be playing an important role in developing the highest position of the company in the international market. Shareholders include customers, retailers, suppliers as well as employees. The firms who provide priority and look after their shareholders in their time of need are noticed to be tough competitors in the market. The theory stated that the organization cannot continue its business without the help of the shareholders (Plankoet al. 2019). Stakeholders are responsible for developing the internal and external environment of the firms as productivity depends on their plan of action.
The companies are not able to succeed for a longer period if they are found to be not paying attention to their stakeholders properly. As stated by Stawicka(2021), stakeholders have the power to both form and deform an organization as if they are not prioritized accordingly. The switching of the customers and suppliers can ruin the strong business and make its competitor perform in a better manner. The stakeholder’s theory is known to be providing shapes to the organizations like Sainsbury such that they can be more innovative and sustainable. The financial condition of the organizations can be improved such as s maintenance cost can be lowered if the stakeholders are allowed and recommended to perform effectively. Companies like Sainsbury are noted to be acquiring effective results by the application of the stakeholder’s theory.
Resource based-view strategy (RBV)
The resource-based-view strategies are being used by the firms for obtaining a competitive advantage for a longer period. As per the view of Behnamet al. (2018), in the model, there is a description of receiving and reeling the latest chances available by applying the present resources in different ways. The following procedure will be only possible if there is a presence of skills among the shareholders of the firms. With the evaluation of such techniques, the mode stated that both the external and internal resources of the cooperation can make innovative changes. An organization such as Sainsbury uses resource based-view strategy and can be more focused on competitive opportunities which are more suitable. There is a presence of transparency in the allotment of the resources which assists the leaders of the firms.
One of the main advantages gained is that the company does not need to spend extra amounts on resources and can complete the task comfortably. With the increase of competition in the domestic as well as global market, cooperation using the following strategies will be able to control the situations efficiently. It is found that the companies are taking necessary resources from different sections and are providing and developing a cross-functional group for performing the tasks. On other hand, it has provided help to the employees as well by increasing their efficiency as they are provided with the opportunity to work on different projects to improve their skills. As urged by Dotsenkoet al. (2017), in the model there are two types of assets that an organization consists of namely tangible and intangible assets. The tangible assets include the machines, operators, products, structure, and resources whereas the intangible claims about the theoretical concepts, collaboration, and symbols.
Dynamic capability approach
The focal point of the dynamic capability approach is to improve the developing, rearranging, and merging capacity of an external and internal accomplishment of the firm. According to the view of Pedersen (2018), the main reason behind it is to provide direction to the corporations as theta isvapours and dynamic most of the time. The theory helps the firm to gain momentum and sustainability in competitive advantages such that they can identify the competitors in a better way. It provides opportunities for the companies to recognize all the aspects of the capability of the company. It would act as strength for the organization and can be used wisely and innovatively.
The dynamic capability approach provides them the chance to improve, remove and utilize the resources and ability according to the requirement for a longer period, innovatively. As mentioned by Dunets et al. (2019), the approach provides an appropriate path of success to the company to plan and develop the strategies for the welfare of the company. The company’s internal atmosphere is noticed to be increasing its power which improves the quality production of the company resulting in an increase of value in the international market. With the help of the respective approach, organizations such as Sainsbury will be able to increase their business at both domestic and international levels. It will be able to provide tough competition to the other competitors and gain the opportunity to work in different fields through joint ventures. The company can increase its innovation level and will be able to satisfy all the customers according to their demands.
3. Requirement of skills for driving organizational culture
The production of the companies depends on the culture of the organization as it describes the working environment. According to Asbariet al. (2020), the culture corporation system (COS) provides sufficient information to the employees about the way to behave and work in the company along with the penalties. An organization’s culture is noted to be appropriate only when it can handle the workplace place environment even if it is diversified. To improve or rectify the current organizational structure for solving the cultural issues, various strategies are found to be used by them. There is a complementary need of educating and training the employees according to the requirement to improve the innovations and skills of workers. Four important skills for driving organizational culture are as follows:
Self-directed replacement
An organization like Sainsbury provides training to all the employees irrespective of their work experience to refresh their learning skills. According to the view of Mohelska and Sokolova(2018), all the employees are noted to be adapting the training in different ways as their learning capabilities vary accordingly. The main thing is a self-directed replacement, personalities who find the need to learn new things can learn quickly in comparison to the one who believes it to be less important. Self-learning is most important as it helps the individual to release its efficiencies and they can learn more.
Some employees are found to be facing issues in the workplace due to their working techniques and without being trained they have overcome their issues over time as they realized them among themselves. As stated by Dunn (2020), if the personalities themselves can understand their deficiency level and know-how to fulfil it, it provides them a bright future. From the expert’s point of view, it is considered to be one of the important skills that are needed to present in all the employees of all the organizations irrespective of their position, age, and gender. It helps them to learn new things more quickly and can produce innovation at their workplace.
Open communication
The employees need to speak openly about their experience of working in the organization as it helps them to get a wider view of different topics. As per the view of Araújo et al. (2019), the comforts of the members of the group increases which increases the efficiency of the team. The productivity of the team improves as there is the availability of more ideas that can improve the growth of the firm. The availability of issues will be decreased as the team members can solve them among themselves. The involvement and satisfaction level of the job are high as communication makes things happen more smoothly (Wahyuningsihet al. 2019). Open communication allows having an adhesive team which helps the team as well as the individual to produce their work within the deadlines.
Global accountability
The accountability occurs at a lower rate when there is a requirement of designation in the company. It has been noticed that the leaders of the teams are not able to provide an equal look out to all the members’ performance. As a result, the organization’s success rate decreases as they do not select the designation of the employees according to their capability. Personalities in the workplace are to be provided with proper designation depending on their working capability, experiences, and leadership quality. Global accountability is an important skill as if the higher authorities are not chosen wisely it would directly reflect in the position of the company in the competitive market. As stated by Shahzad et al. (2017), the higher authorities need to provide an appropriate position to the person who truly deserves it irrespective of age, gender, and culture. It provides a healthy relation among the employees and the leaders, operativeness increases along with the fluency of work.
Authoritative leadership
One of the most important skills that are needed for driving the organizational culture is an appropriate leader to manage the team. According to the view of Fitria(2018), many organizations are seen to be changing their strategic plans to make improvements in their company and are not able to do so. The main cause is the leadership quality of the leaders and managers of the respective organizations is not appropriate. The elders need to communicate with their team members smoothly and efficiently such that they do not fear sharing their issues with the leaders. The leaders need to motivate and inspire the individuals of the team. A leader should be a good listener as if the problems are not handled carefully it would become difficult for the leader to manage the team. Honesty is counted to be the best policy for the managers as it makes an impression on the employees and depending on it the personalities trust their leaders.
4. Findings and Account
The five initiatives that have been taken by Sainsbury to maintain sustainability in the corporations are:
Maintaining healthy livelihood
The customers are to be furnished with nourishing and healthy food to provide them a better active life. As mentioned by John and Ross (2018), all the products that are chosen by customers from Sainsbury are promised to be healthy, fresh, and full of nutrition as they believe that every person in the world has the right to stay fit and fine. It is counted to be inspiring the kids to consume healthy foods which would provide them more energy to plan and fight against diseases. More than 186 million GBP is financed as there is a presence of more than 21% red traffic (Sainsburys.co.uk, 2020).
Improving the present society
Sainsbury is focusing on making a positive effect on both the domestic and international markets. They gave financial help of more than 398 million GBP to the charity and have helped the locality (Shafi et al. 2019). The funding has been collected by Sainsbury’s with the help of the employees and the clients and overall more than 358 million GBP has been collected for the charity purpose in the previous year. The 150th birthday of Sainsbury was celebrated in different ways in the UK by helping more than 34,798 employees who are serving the needy poor people in cooperation with the foundations.
Acquiring honour
Sainsbury can get honour from all its stakeholders especially the customers as they have proved their sustainability and honesty. As stated by Andamet al. (2018), the company has promised their clients to produce suitable raw materials needed for food production on their own and in local places to provide help to the local markets. They have kept their promise of selling the product at a minimum price without compromising the standard of the raw materials and the finished products (Helgesenet al. 2018). The profits gained are distributed among the shareholders and the remaining is for future investments.
Saving the nature
Nature can be saved by decreasing the discharge of harmful gases through vehicles, reducing wastage of water as well as reducing the waste in the entire supply chain. According to the view of Sathyamoorthi et al. (2018), the packaging system of Sainsbury reduces the usage of plastics to protect the environment. In the year 2020, the company has been able to decrease the rate of emission of harmful gases by nearly up to 41% (Sainsburys.co.uk, 2020). It is hard for the company to collaborate with food donation foundations to provide food to the poor which would reduce the water of foods and increase the suitability. The critical areas of Sainsbury that are noticed by the group during the interview, uncovered, and are needed to be researched are the initiatives made by Sainsbury to reduce the use of plastics for covering their foods. In the interview, it has been noticed that Sainsbury has not made appropriate plans regarding reducing red traffic levels on their plans.
Better workplace
All the employees prefer to work in a healthy place as it makes them more enthusiastic to continue their task with dedication. Sainsbury committed their employees to change their work in such a way that the colleagues would enjoy performing their tasks without any interruptions. As urged by Thomas et al. (2018), equal opportunities are provided to all the employees who are hired for the localities which increase the unemployment rate in the UK. The skills of the employees are trained and tested after a certain period based on the necessity. For 4 years Sainsbury has been rewarded for providing the best working places by the investors (Sainsburys.co.uk, 2020).
5. Conclusion and Recommendations
Conclusion
Based on the above discussed it can be concluded that there is a necessity for innovation and suitability in the organizations of the UK as it would help organizations, citizens, and the environment in various respects. The main highlighting part of the report is the theories and the strategies used by the firm to sustain competitive advantages. The dynamic capability approach, Stakeholder theory, and Resource based-view strategy are the three strategies that are used in the report to demonstrate sustainability and innovation. The skills that are required to strengthen the present cultural situation of the corporations are open communication, authoritative leadership, self-directed replacement, and global accountability. The fulfilment of the announcement made by Sainsbury regarding suitability is acquiring honour, maintaining a healthy livelihood, a better workplace, improving the present society, and saving nature.
Recommendation
The recommendation for improving the innovation to continue with the success is mentioned below:
- Independence based on accessing resources and giving ideas needed to be provided to the employees.
- Employees are to be inspired by the team leaders to stay engaged and involved in the innovation actions ( 2018).
- The latest technology machinery is required to be adopted by the organizations as it helps in innovation and maintaining suitability.
- The individuals of the offices are to be guided by the upper hierarchy such that they pay attention to creativity.
- Diversification in the groups is to be highlighted and supported by the organization as it increases the innovation level.
- Personalities of different cultures are to be provided with equal opportunity to participate in the group discussion.
- Communication channels among the group members and the elders need to be improved to avoid misconceptions and miscommunication (Shafiet al. 2019).
- There is a necessity for workshops for the employees to teach them the techniques to increase their creativity level.
- The innovation strategies need to be selected wisely according to the requirement.
- Leaders are to be selected based on their ability to manage the team in any critical situation.
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