BSS049-6 Project Management Practice Assignment Sample 2024
Part A – Group Presentation
Feasibility and business case/benefits analysis
- Efficient planning and clear objectives are required in every project in terms of getting a positive outcome (Memari et al.2020).
- The major reason for the project relies on building effective awareness among people regarding the activities, services, and successes of the Luton Rugby Football Club.
The authority of the institution focuses on equality in terms of building a healthy atmosphere for its stakeholders. Effective engagement among stakeholders can assist in identifying potential risk factors and improving planning. There are multiple stakeholders who are connected with the project such as the marketing manager, investors, web design manager, and CEO.
- The key milestones of the project are marketing, music and entertainment, site logistics, auction, and raffle.
- The project focuses on enhancing the practices and services of the institution effectively (Tarnanidis et al.2020).
Effective engagement among stakeholders in this project is required to decrease the impact of potential risk factors for instance technical risk, security risk, and financial risk. The management of the institution focuses on providing equal opportunity to its players as they can build long-term objectives.
- The major benefits of the project are it can assist in increasing the number of shareholders, develop practices, and build healthy relationships among all stakeholders.
- Attractive activities and the availability of resources can assist in building effective awareness among people (da Silva and Las, 2020).
There can be multiple potential risks associated with this project for instance technological risk, financial risks, security risks, strategic risks, and quality risks. Efficient planning is required to reduce the impact of potential risks from this project. The estimated cost of the project is almost £10,000. Efficient planning can support the management in maintaining the availability of resources and completing project practices within a certain period.
- The constraints of the project rely on developing project activities (Górecka, 2020).
- Project activities need to be completed followed by planning to maintain the availability of resources.
There is a requirement for effective quality in every activity of the marketing planning. The authority of the club can develop the number of services and provide effective opportunities to its shareholders. Effective monitoring of project activities is required in terms of analysing potential risk factors and improving planning for this project. Innovation and implementation are essential in projects to get a significant outcome. There is an effective sign of this project to increase and improve practices, services, and activities of this club.
Project time management
Work breakdown structure
Figure 1: Work breakdown structure
(Source: MS word)
- WBS or work breakdown structure helps to identify each area in which the need of development is required for a particular motive to be implemented (Khajeheian, and Sedighi, 2018).
- Luton RFC planning with the help of WBS shows the mapping of important factors which need a concern for the upliftment of the current stage.
Marketing is the area where it is provided with attention for the advertisement. The promotion depends on the proper marketing where the club maintains their strategy in each section such as the entertainment shows, auctions, and raffle as well as the site logistics. Music and entertainment as well as auctions and raffle catch people’s eye and mind to the very reason or motive of its conducting.
Activity list
- The activities in the marketing plan are sponsorship, print marketing, and social media to promote the motive.
- Local bands, national bands, and dance contests can help in expressing the idea of Luton RFC.
Auction and raffle consist of donations, contracts, and auctioneers for the market planning. Layout design, permits, security, and parking are the activities to plant site logistics.
Network diagram, critical path, and Gantt chart
Figure 2: Gantt chart
(Source: MS project)
The critical path of the project is A-C-F-G
Risk management and stakeholder communications management strategy
Project risk assessment
- Motivation is an approach to gain trust that provides the positive side whereas the lack of it can bring a state of ineffectiveness (Pick and Gillett, 2018).
- A segment of the marketing plan of Luton RFC consists of the music and entertainment shows as well as auctions to express the motive between people. Digging the motive into the minds of people can be less possible due to a lack of motivation with stating objectives inappropriately.
People’s risk is another entity where management to the minds of them with the planning contains probable outcomes. Suppliers risk while establishing the marketing planning project of Luton RFC can be faced due to uncertainty of the demands. Market risks are considered to be high where the above ones are moderated except motivation.
- Proper planning needs assessment of the predicted steps where a missing point would have called obstacles during the execution.
- Quality is the entity where compromise to it can create an uneasy situation into running the plan as desired (Proctor et al.2018).
Luton RFC needs to eliminate the security risks due to its negative impact on the brand or club’s activities and reputation. Financial risks are needed to give a grave concern because of their importance in the desired improvement. Technological risks carry the insecurity to the proper implementation of advertising as well as managing confidential data. In a nutshell, risks can help the club to enhance the weak points for better execution of their marketing plan.
Stakeholder analysis
- Stakeholders play a significant role in every project in terms of getting a positive outcome and completing project activities within a certain period (Rohm et al.2019).
- The stakeholders of the project are the CEO, operation manager, investors, HR manager, employees, marketing manager, customer support manager, analysts, quality manager, and finance manager.
There are multiple communication mediums for the stakeholders of this project for instance board meetings, face-to-face meetings, and E-mail. Effective communication among all stakeholders is required in this project in terms of developing understanding and bringing innovative and unique ideas. Innovative ideas in an institution can assist in attracting audiences.
The project managers need to focus on time duration in terms of conducting meetings with stakeholders for instance 7 days, 5 days, or 15 days. The stakeholders in this project need to focus on effective communication and cooperation in terms of maintaining the quality of activities and understanding responsibilities in this project.
Part B – Individual Portfolio Report
Business case
Luton Rugby Football Club with the Lutonians offers a marketing plan to execute for the propulsion of their brand name to be expanded with creating an awareness program. The marketing plan of this rugby club to create awareness amplifies the chances of having fame in England with a motive to conduct some features into their internal functionalities like stadium building and supervising tournaments (lutonrugby.com, 2022).
Peripheral awareness for this club would help the people come to know about its whereabouts. The club focuses on the marketing plan with too many initiatives to let the people know about their existence in the market.
An effective awareness plan is required in every club in terms of developing awareness among people and increasing the number of players in the institution. As per the opinion of Camilleri (2018), the marketing plan can support the club in informing people regarding the practices and successes.
Differentiation of practices and awareness among people regarding the services of an institution can assist in increasing the number of investors. Availability of resources is required in terms of maintaining the flow of practices in the club.
The club aims to increase and encourage participation in matches of football. There is a requirement for the availability of players in this club in terms of participating in different football tournaments. As per the opinion of Bilgin (2018), the institution develops encouragement and engagement among its players due to which they can build long-term objectives regarding football.
In the project marketing plan for the club, there is a requirement for almost £10,000. Quality plays a significant role in this project as the marketing plan aims to build awareness among people regarding the practices of this club.
There is a requirement for effective visibility regarding the objectives and scope of the marketing plan. Effective objectives and the scope of an institution can develop engagement among stakeholders. As per the opinion of Sheth (2020), trust is an issue where this attribute serves the purpose to be fulfilled with a gain from people’s perspective. Luton RFC wants to create awareness campaigns to increase the number of shareholders or sponsors.
The marketing plan would help the club to meet their desire. Luton RFC creates segments for the plan to be executed. Marketing is the first priority where it starts a weighty step for the brand name expansion. Music and entertainment can enchant people to listen or give attention to the motive where the club psychoanalyzes the way to attract them.
The quality and monitoring of project activities can support the authority of the club in continuing the planning activities effectively. Effective awareness among people regarding the club activities, stakeholders, aims, objectives, and practices can assist in increasing the number of stakeholders. As per the opinion of Mkhize, and Ellis (2020), adaptability is essential in an institution in terms of focusing on continuous improvement.
Improvement is essential in terms of providing effective opportunities to its stakeholders. Efficient analysis of the project activities is required to maintain the availability of resources and complete the project activities within budget. Budget planning, identification of potential risk factors and quality management are essential in every project to get positive outcomes.
Effective advertising is required in this project in terms of establishing awareness among people regarding the practices of this institution in a short period. As per the opinion of Bala, and Verma (2018), efficient planning and advanced strategies can support projects in completing project activities within a certain period by maintaining the quality.
A healthy relationship between the shareholders and the club can assist in maintaining the availability of resources and reducing the potential challenges of financial risk. Effective communication among all stakeholders in this project is essential in terms of bringing innovative ideas and attracting people to the services of this club. The management of this club needs to focus on the needs and expectations of its stakeholders to improve the relationship among all stakeholders in this project.
Identification of effective stakeholders in a project is essential in terms of implementing strategies and decision-making. Auction and raffles are other ways to build awareness due to the nature of public events. As stated by Habes et al. (2020), public involvement in any program can progress the motive of the club to enlarge.
These plans can aid the organization to perform their business with a smooth start. Site logistics provides the permits for the plan to be initiated. Medial sponsorship is an idea where the media gets involved in the advertisement technique of Luton RFC. Printing of flex with the initiatives of plans or programs drives the idea to be implemented effectively.
Effectiveness in functionalities is the urgent need for the club to puff up the name and its initiatives. As stated by Hult et al. (2018), social media shrinks the world’s activities into a single console to the hand of people where the club finds the privilege to inform people with ease. Local bands with their shows can let the people know about the sponsor Luton RFC.
National band shows help the information to expand nation-wise of the club’s initiatives. People’s psychology is getting played with conducting entertainment programs due to quick proliferation. Dance contests with auctions and raffles as well as planned logistics can provide the club an opportunity to see results as desired.
Scope statement
| Project Scope Statement | |||
| Title | Marketing plan | Date | |
| Project Manager | |||
| Project justification | The project can support Luton Rugby Football club in developing awareness among people and players. The club can get an effective fund for development. | ||
| Scope description | The project can provide efficient guidelines for marketing strategies, costs, activities, and tactics. The marketing plan will be used as a technique to increase awareness among people and improve the services of the club effectively. | ||
| Project objective | To enhance awareness for the club among people and develop the practices | ||
| High-level requirements | ● Effective template for reports
● Fund ● Internet connection and advanced software ● Efficient planning and strategy ● Collaboration among all stakeholders ● Advertisement |
||
| Estimated cost | Almost £10,000 | ||
Table 1: Scope statement
(Source: lutonrugby.com, 2022)
Time management
The above diagram represents the time frame management for the purposes where the factors are classified depending upon the priority standard. In the beginning, the marketing standard has been adopted where the effective approaches in this case such as finding and allocating medical sponsors have taken place. It has taken 5 days, starting from 15th April 2022.
The next thing that has been commenced is print marketing. For that purpose, 3 days have been taken. Considerably the third and final measure in this case which is social media analysis has taken place for 4 days and the marketing has commenced for a total of 12 days ending on 2nd May 2022.
After that next phase of work, which is music and entertainment, has been given priority and it has taken place for the time frame of 21 days to make the proper arrangements. In the beginning, local bands have been invited and they are assigned for the purpose of accomplishing the objectives. For that, 6 days have been allotted starting from 3rd May 2022. After that national bands have been approached and their performances have been justified.
Some of them are hired to showcase their skills in accordance with the objective accomplishment. It has taken 8 days for the completion. After that, the dance contests are planned and participants either celebrities or local performers, are invited. It has taken 7 days and the measures of this step have been completed on 31st May 2022.
In addition to that, auctions and raffles have been organized that started from 1st June 2022 and ended on 7th July 2022. There are four subdivisions of this step and they are donations, contracts, auctioneer and site logistics. These have taken 9 days,7 days, 6 days and 5 days respectively. In the end, layout design has commenced.
It has taken 22 days starting from 8th July 2022 and has ended on 8th August 2022. The tasks included in this measure are permits, security and parking. It has been a troublesome job to obtain the permits and arrange for the parking. Quite a number of stakeholders have been approached for the purpose to conduct the operation successfully.
Risk management plan
Risk Register
| Risks | Probability (P) | Impact (I) | Priority | Mitigation strategy | Responsible person |
| Technological risk | 4 | 4 | 16 | In order to meet the productivity and count the essential supplies and arrange the equipment for the project campaigns systematically, it is needed to find the proper technological support (Pereira et al. 2019). The profound actions of the project manager help the entire team to find suitable back support to meet the proper management standard (Pacak, 2020). | Project manager |
| Financial risk | 3 | 4 | 12 | In order to conduct the operations, incorporate the essential tools and develop a standard action plan it is needed to set up expert teams and provide them with the resources to conduct their operations (Hunt et al. 2020). For this reason, the fiancé has always been a crucial factor to find stability and sustainability. | Finance manager |
| Security risk | 2 | 4 | 8 | All the actions and the project implementation require the proper data support (Fletcher et al. 2021). Securing the confidential information along with the effective approach to minimize the general risks is needed to focus on critical factors such as synchronization of the operations and maintaining the standardized flow of information (Carmichael, 2019). | Project manager |
| Quality risk | 2 | 3 | 6 | Proper marketing requires suitable quality maintenance (Magede, 2021). For this reason, it is needed to retain the balance in the work culture and the action plans. Knowing the market demands in the field of sports for the case of Luton Rugby Football Club, standard gameplay must be retained with the demanded entertainment qualities. | Quality manager, analytics |
| Strategic risk | 2 | 4 | 8 | Market demands and their meeting strategies are required to be established in order to count the effective strategies in the management (Hoctor, 2021). Therefore, the customer-centric approaches and allocation of the strategies to fulfil the objectives is a very crucial factor to look into minutely. | Project manager, analytics |
| Market risk | 3 | 3 | 9 | Sports are encouraged and in demand for the purpose of entertainment (Read et al. 2022). There is an utmost need to know the viewpoints of the stakeholders and come up with a suitable risk management plan in order to counter the material risks like productive outputs and the gains (Extremism and Promoting Social Cohesion Commission, 2018). | Marketing manager, project manager |
| Customer risk | 2 | 4 | 8 | Sponsors, audiences and shareholders are the sole proprietors of investment (Novack, 2021). They sustain the balance of the game and make them productive and attractive with innovative approaches to meet the demands of the customers. In order to minimize the customer risk, it is needed to figure out their demands first and then determine the strategies to enlist the profitability and enhance the standard of the game (Thomas, 2018). | Customer support manager |
| Supplier risk | 3 | 4 | 12 | Ensuring the timely supply with the stipulated quality is essential to count in the mainframe of the business even in the case of sports like football (Weissmann, 2021). Luton Rugby Football Club must consider ensuring a good number of suppliers who can sustain their time demands and meet the standard to ensure the proper conduction of the operations. | Project manager, marketing manager |
| Motivational risk | 2 | 3 | 6 | In order to conduct the operations to meet the objectives, it is needed to ensure a standardized work sequence and quality (Pereira et al. 2019). This requires the influence of the management to their associates to provide their best by ensuring the fulfilment of their needs. | Project manager, Customer service manager, HRM |
Table 2: Risk Register
(Source: Pereira et al. 2019)
In order to meet all the risks such as Technological risk, Financial risk, Security risk, Quality risk, Strategic risk, Market risk, Customer risk, Supplier risk and Motivational risk, all the management must ensure their fullest contribution to a common objective (Pacak, 2020).
The need is to marketize the charm of the organization and attract more audiences to the arena where entertainment and the business need both can be met. Ensuring the quality supply of resources, optimized management of finance and human-centric approaches to motivate the associates can bring the required quality standard to the club to meet its marketing needs.
Sports is not just having entertainment by playing games. There are a lot of things associated with it such as career growth, business productivity, supply management and others (Hunt et al. 2020). Therefore, Luton Rugby Football Club must consider enlisting all the risk management mechanisms to obtain a progressive framework for their business and entertainment needs.
Stakeholder analysis
There are certainly effective methods to the stakeholder analysis while the most standardized method is the power interest grid (Fletcher et al. 2021). Before commencing the main standpoints of the power interest grid, it is needed to discuss the key factors associated with it.
The objectives are set depending upon the needs of the projects but if the classification of the objectives is not done properly, the project which is the marketing of the Luton Rugby Football Club cannot be conducted properly. The classification of the stakeholders and their functions are analysed below –
| Stakeholder | Interest | Communication medium | Frequency |
| CEO | The role of the CEO is the most important among the stakeholders and as per the power interest grid, they are considered as the high powered and highly interested persons (Carmichael, 2019). They make the decisions on behalf of the entire organization and are responsible to count them effectively to meet the demands for the objectives. | Board meeting | 15 days |
| Operation Managers | All the operations such as allocation of the roles and responsibilities, selection of players, counting the marketing demands, finance and other functions come under the post’s supervision (Magede, 2021). They are also high powered and highly interested people in the organizational structure. Thus, emphasizing their interest and following their commands with justification is an essential measure to take. | Face to face and board meeting | 7 days |
| Investors | It is the investors by whom all the quality standards are ensured with the timely supply of the resources. They are also responsible for the allocation of essential goods and services to ensure the marketing standard and business needs (Hoctor, 2021). They are considered to be high powered but less interested people as they are not quite interested in operation management but interested in profit-making. | Board meeting | 15 days |
| HR managers | Among other things to look into the profitability at any platform either business or in the field of sports the most essential factor is to count the HR managers, understanding their demands and their influence in the project implementation (Read et al. 2022). | Meeting, E-mail | 15 days |
| Employees | In the case of Luton Rugby Football Club, employees are optimistic to find optimized and effective strategies that can influence their marketing needs and the business demands at the same time. | Face to face | 7 days |
| Marketing manager | In order to ensure the quality output even in the case of sports, there are certain requirements that must be looked into to figure out the proper strategies by the marketing managers to implement the objectives and count their effectiveness (Novack, 2021). | 20 days | |
| Customer support manager | Before commencing that need it is required to count the need of CSM, their participation in the project and their effect on the project standardization by understanding the customer demands (Thomas, 2018). They play key roles in supporting the team by ensuring the demands of the customers to obtain maximum profitability. | Meeting | 7 days |
| Analysts | They determine the strategies suitable according to the time and market standards. For this reason, a quality analysis becomes possible for the stakeholders for the strategic development of the project even in the case of marketing (Weissmann, 2021). | Face to face | 5 days |
| Quality manager | Ensuring the production quality as per the demands and counting in the resources for the successful completion of the project are their responsibilities. | Meetings | 7 days |
| Finance manager | Allocation of funds on the different aspects, keeping records and analysing the market performance is performed by a finance manager (Timmins and Baird, 2022). It is them who influence the organization to take up decisions on the beneficial activities of which maximum profitability can be obtained even in the case of Luton Rugby Football Club. | Board meeting | 15 days |
Table 3: Stakeholder Analysis
(Source: Timmins and Baird, 2022)
Quality plan
Quality assurance
The main focus of this project management is to spread awareness about Luton Rugby Football Club to a larger audience and increase its revenue by selling merchandise and other supplements of football sports. Primary goal of Luton Rugby Football Club is to acquire coaches for Luton Rugby Football Club and develop the skills of players that can participate in mega leagues. Excellent performance of the team is going to improve hello abs take club and demand of merchandise is going to increase with time.
As cited by Pambreni et al. (2019), Quality is a process of creating a project team to ensure quality of project management and meet predetermined targets of an organization. Luton Rugby Football Club has to develop an employee team that are going to evaluate financial and economic performance of Luton Rugby Football Club consistently and provide efficient decisions to the organization. Market trends and consumer demand for merchandise products are going to be analysed based on this project management temperature.
Quality control
Reputed clubs always focus on quality management plans to ensure their sustainability by controlling different factors. Luton Rugby Football Club has to implement several types of managerial tools to control quality of operational performance. As opined by Simpson et al. (2018), the main focus of quality control is to evaluate current performance of an organization and implement effective strategies to improve performance.
Digital analytics and monitoring techniques are going to be implemented in Luton Rugby Football Club to get real-time data about the current financial and economic conditions. Covid-19 has impacted the performance of Luton Rugby Football Club because sales of merchandise products have declined over time.
After all, Luton Rugby Football Club is unable to host big tournaments due to a lack of financial resources. Quality control is necessary for every organization to maintain brand value consistently and get a competitive advantage in the marketplace.
Improvement of Luton Rugby Football Club’s performance by quality control plan is going to allow the management team to increase remuneration of the players and motivate them to perform well in the field. Review performance and long term decisions of Luton Rugby Football Club frequently help to identify management gaps that will fulfil predetermined goals of an organization.
Quality monitoring plan
Luton Rugby Football Club has to implement several types of measuring tools to monitor quality operational performance. As stated by Bastas and Liyanage (2018), a Quality monitoring plan is a process of comparing predetermined goals to current performance of an organization to determine the company’s real-time performance.
Quality after performance of Luton Rugby Football Club will be monitored through efficient strategies and collaboration with all stakeholders. Management team is going to collect qualitative reviews from all stakeholders to analyse the performance of Luton Rugby Football Club.
Developing awareness among people is the primary goal of the project that collects feedback and reviews from potential consumers and supporters of Luton Rugby Football Club are able to provide the quality of the performance of Luton Rugby Football Club. Implementing analytical tools of accounting is going to provide a quality monitoring plan for a long period.
As cited by Włodarczyk-Gębik et al. (2022), Quality management is dependent on evaluation of organizational performance and control over unnecessary expenses and activities by monitoring operational activities. It is estimated that a quality monitoring plan is going to improve the operational performance of Luton Rugby Football Club by the investment of 10000 Euros.
Critical discussion and reflection
Luton Rugby Football Club is one of the growing rugby football clubs in London and it participates in different events all over the world. Luton Rugby Football Club has been performing consistently since 1932 and it was champion of East Midlands in 1996-1997 (Lutonrugby.com, 2022).
Lots of trophies have been altered by this club over years however performance of this club has decreased after a pending situation that has impacted financial and economic performance. Popularity of Luton Rugby Football Club has decreased over time and this project is focused on developing strategy, increasing fan base and developing performance of Luton Rugby Football Club.
I have discussed the case of the business and drawn a project scope for the marketing plan of this club. Around 10000 Euros was estimated to enhance the address of Luton Rugby Football Club and improve regular practices. I have discussed risk management plans including technological risk, financial risk, quality risk and security risk etc to develop this strategy.
Analysis of potential stakeholders has been done to understand their contribution in managing this project. The quality management plan has been evaluated in this study and has guided me to understand requirements of a quality plan to develop an organizational development strategy. My analysing skill of stakeholders has been improved and understanding of the potential risk of a football club has been identified.
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