BUSN9192 Strategic Portfolio Management

 

Module Code And Title : BUSN9192 Strategic Portfolio Management

1. Introduction

Strategic portfolio management is a process of an organization which can help to the aim of their business or organization. The overall strategies of the business or the organization depends on this portfolio management. The innovative business ideas and the business strategies help to build the proper structure of the business. All the manufacturing process of the particular business products depends on the management system of the business or the organization. To fix the goals of the business and the organizations are the main aim of this strategic portfolio management. Strategic portfolio will be created by the help of some steps. Those are- assess the current situation, establish investment goals, determine asset allocation, select investment options and measure and rebalance. Those all the steps are effective for any kind of business strategic portfolio but need to obey those all steps carefully. Passive and active are the two types of portfolio strategies used by organizations or businesses. These two types of portfolio management have their own strategies and approaches for their own business development ideas. All the innovative business ideas, plans depend on the proper strategies which are necessary to apply to a business. Data collections, using appropriate models and frameworks are necessary to make a strategic portfolio management.

2. Main body

Principles of portfolio management

It has been since the past 20 years that the organisations are following the strategies in the process or the systems in the operations of the organisations. The organisations used to maintain its policies by the “Project/ Portfolio Management” and this has turned into a great loss for the organisation. In recent days, organisations are in need of a proper portfolio in their process and thus they adopted some of the strategies that may help them to increase their growth (Specking et al. 2020). In the past, the organisations deal with the process of PPM strategies that had helped the organisations in dealing with the Phase Gate, Stage Gate, resource planning, project management, and budgeting of the organisation. However, these processes were not well defined in the system and thus the organisations deal with certain difficulties in maintaining these processes as well.

Earlier the organisations focus on the right projects and maintain their processes in those dealings while in recent days, the strategies of Portfolio Management aim to conduct the project in the right process. The difference between this operational and strategic management provides a significant change in the era and thus the management of the organisations are dealing with certain new possibilities. According to Jugendet al. (2020), the Venn diagram assists companies in dealing with certain aspects that relate to the Economic, Resources, and Processes of the organisations. Based on these rules, the companies have identified six basic principles that help the organisations in dealing with certain strategies that help the company in their growth.

Decision Forum is aligned

The decision that needs to be taken by the management of a company must be in accordance with the right people at the right time. As per the view of Hoffmann et al. (2020), the decision is true to be taken at the right levels as well. Therefore, the forum must be aligned in relation to the decisions of the management and this principle must be kept in mind.

Focus on Value Creation

Each stage of the decisions follows different possibilities by the management and they must focus on the same. The decisions that need to be taken by the management must develop the stages in the project and must create values for the company.

Comparable and Credible Evaluations

The frameworks of the project must be clear and transparent by the management as it is the core part of the project. According to Richard et al. (2020), the employees who are hired for the particular project must be well aware of the value of the project so that the evaluation can be comparable and credible in accordance with other projects.

Embrace Dynamics and Uncertainty

The management must look into the matter to change the track in accordance with the development of the project. In addition, they must also look after the key variables to identify the impact of the project.

The collaborative process must be inclusive

The management of the company must include the stakeholders in the process for perfect commercialisation. As opined by Singh and Yadav (2021), this may help the company to increase its development and may allow the company to sustain itself in the market.

Clear Learning and Communication

The employees of the project process must continuously improve, inform, track, and assess the project. The management must look after these facts in order to increase the development of the project.

Portfolio Management Cycles

The cycles of the Portfolio Management are to be processed by the Portfolio Managers in accordance with the perfect projects to be conducted. This is a set of activities that need to be processed in a particular project. These cycles help the management to make the PPM project to be successful in a proper way (Horlachet al. 2018). This is the process that helps the management in the project to be evaluated by maintaining certain strategies by the management. There are three phases of this lifecycle that help the management in the evaluation process and allow the management in increasing the value of the company.

Portfolio, Program, and Project are the three phases of the Portfolio cycle that need to be emphasised by the management in accordance with the increase of investment ideas for the particular project. However, the company must take into consideration that the management cycle helps the company in developing its investment process and assist in executing the same (Alves et al. 2018). Each stage of the development process must indicate the project to be more successful and thus maintain the project in a different way.

These three phases of the Management Cycle deliver to be a continuous loop and in accordance with that, the management must acquire certain possible functions. In the process of changing the influencing factors and strategies to be changed, the possible factors need to be evaluated once more by the management thoroughly (Jugendet al. 2022). This is the process to determine the actual development of the project. The three phases of the lifecycle demand different stages that help the management in evaluating the strategies.

The portfolio is the stage of the management cycle that helps the company in a different way in the investing process and assists the company to execute such a process. This stage of the cycle requires the planning, initiation, and execution of the project ideas. However, planning and execution do not mean planning the entire investment at one time and this may include the process of executing the process to continue only (Hoffmann et al. 2022). This stage does allow the facilities so that the management may initiate the ideas of the project and help the company to invest in a proper way.

The program indicates the stage that needs a definition to conduct the stage and upon providing the definition, it helps in delivering the elements that need to acquire in the process. After the delivery of the required elements, the program must be closed by the management and this stage helps the management in the closure of such applications. The investment idea must be made in accordance with such aspects so that the company must acquire certain changes in each stage of the cycle.

Therefore, the Project indicates that stage which requires to have the perfect possibilities of having the acquired elements in the long run of the process. This contains the ideation, initiation, preparation, implementation closure, and transition of the process. This entire process is maintained in this stage of the project and the management is dependent on this stage of the performance (Luiz et al. 2019). However, it is to keep in mind that the company must take every step in the initiation of the same. The initiation must be taken by the management and they are also responsible for the closure. Therefore, the process to evaluate the investment idea in every step of the project may be calculated by the “Portfolio Management Cycle” for the project.

Portfolio-level Management

The application of portfolio management helps the manager to identify the decrease and redundancies of the organisations’ budgetary cost. The expenses that the organisation is doing and the management of the same can be analysed by introducing portfolio management in the company. The Portfolio Managers are responsible persons in the organisation to deal with the matters that need to be specified in a particular manner (Jenner, 2018). The upgrades and modernisations are the implications are to be determined by the management in the process of making the perfect investment. The importance of the same is to be determined by the management of the company upon relying on the facts that Portfolio Managers describes.

The challenges that the company may face in the long-run process of evaluating the project may be determined by the management of the company. The business challenges of the companies in any industry may be redundant applications of the organisations similar functions, increasing the cost of maintaining or owning applications. The upgradations of new applications that are already existed in the systems of the organisations are also to be mentioned by the management in the portfolios so that the managers get to know the functions of the system (Summerfield, 2018). The vendors’ applications and the in-house applications may be distracted by the management in its operation and that may create difficulty in the process. The performance of the organisation may be different as required by the management because of the inadequate applications adopted by the organisation.

The Portfolio Managers are responsible for the management system and thus the important aspect of the same may be acquired in a particular process. The above-mentioned challenges may be in accordance with the management and PPM may help the company to overcome these challenges in a process that may not harm the process of the project. In order to maintain the overcome process to be certified and maintained, the management must take certain steps to be included in the process. These steps may help the project to be smoother and clear in the process of conducting the same.

The steps that the company may take in a certain project to evaluate the process may be to identify the inventory process and maintain the equilibrium in a perfect way. The business applications may be inventory in order to maintain the same. The metrics may be determined in order to maintain the quality, risk, usage, and cost of the information of the process that helps the company in determining certain strategies (Pakravan and Johnson, 2021). The value of each application may be assessed in a way to maintain the importance of the usage and the significance of the metrics. The decisions of the managers in this field are very essential in determining where the expenses must be of what amount and to maintain the expense as it is or to determine the change of expense in a particular manner. The last step that the management may take in deciding the facts to take action on the same. The managers must take the decisions in this stage to retire, upgrade or retain the implementation of certain applications from the system of the company.

The applications of Portfolio management may use certain key sources in the system that drives them to achieve the possibilities of the same. The solution components may be enumerated below:

Application Classification

The applications of Enterprise Business may be introduced in the company that helps the organisation in dealing with the functional applications. The maintenance of the company is thus included in the company by its managers. Additional attributes are to be mentioned hereinafter by introducing the same in accordance with certain possibilities that help the company in distributing certain aspects of the same.

Assessment Frameworks of Application

Business alignment, user satisfaction, risk, quality, and cost are the dimensions that must be maintained by the management of a company. Every industry relies on these facts and this is the key strategy that takes the company in the process of success. Many frameworks may be evaluated by the company in relation to the investment policies of the company that may help the company to maintain the equilibrium of the organisation (KRUEGER, 2019). The frameworks that the company may take are the PPM that is used for investment details, ITSM which helps to support the issues of the company, Financial Management that help the company regarding cost.

Dashboards and Reports

Many dashboards and reports may be introduced in the process of evaluating the management of a company by Portfolio Management. The applications of certain reports or certain dashboards may help the company in the process of the project. Landscape dashboard, 360 dashboards, assessment dashboard, realisation roadmap, and many others may be included in the operations of the project to evaluate the same.

Other applications integration

In order to track the strategic evaluations, the management may emphasis on the integration of PPS and Financial Management. Associated breakdowns and costs are to be implied in the managerial aspects of the organisation that needs to be settled by the management of the organisation. The planned investments are to be maintained in accordance with certain aspects of the PPS and ITSM helps to assess the changes, problems and incidents of certain aspects of the organisation.

Therefore, it is to state that the management of the organisation may deal with Portfolio Management and must maintain the level of the same by the integration of certain applications in the system (Breault and Cleveland, 2020). However, it is to keep in mind by the management that the organisation has to look after the investment policy in a detailed manner so that the growth of the company is settled.

Issues

The processes of the proper business plans are created in a proper and effective way but everything has risks and problems (Romano 2017). The risk or the issues will be created by the maintenance department of the particular organization or the businesses. Some risks are basic risks which is followed by them, those are-

Educational risks: educational risks are the one of the vital risks which are faced by the management system of the organizations or the businesses. To maintain the proper strategies, it is mandatory to have common knowledge about the business (Romano 2017). It is mandatory to have efficient employees or workers so that they can understand their strategies and their plans about their organization or their business.

Time management: Time management is the kind of factors which need to be maintained by every worker. If any workers do not have any idea about time, then it will create lots of problems during working time. As stated by Romano (2017), time is the most valuable factor for any kind of business or any kind of work. Those who do not have any idea about time management there are simply not efficient for the particular work as well as for the organization.

Team management:Teak management is a basic factor for a business or for an organization because of the working capability of the workers (Ziakas 2021). Individual work will increase new problems of workers, they can do their work without any help so it is necessary to maintain the team while working. It is needed for the working capacity and the development of the particular organization and the business (Ziakas 2021). Team working will create popular and good images for the organization because of their workflow. It is beneficial for those organizations who have a proper team for their work.

Maintaining the overall system: Maintaining all the systems of the organization is not an easy matter to control so that every organization has a maintenance team who fully maintain the overall structure of the company or business by the help of strategic portfolio management (Ziakas 2021). Those strategies are strictly maintained by them because of their proper work. As stated by Ziakas (2021), the overall working system depends on the maintenance team of the organization so that they need to maintain all strategies in the proper way and they do it carefully for their improvement and for their promotion in the particular organization.

Portfolio of a retail organisation

As the Director of Change, the portfolio management strategies must be fixed in accordance with the proper functional strategies of the company. From the above discussions, many challenges have been taken into consideration and the management must look after the steps of the same. The Director of Change focuses on the Board of Directors to evaluate certain strategies of the retail industry and the board of directors is to be changed to control the possibilities of the development of organisation. The part of the project is to identify the hardworking employees amongst the knowledgeable person of the project. As per the view of Knapp (2018), the employees are identified in a manner to maintain the equilibrium of the investment policy. The investment may also include in the manner as to find out the expense that is going through by the company and the expense that needs to be gone by the company in the particular project. The employees that are included in the Board of Directors team must manage all the difficulties of the same.

[Refer to appendix 2]

Roadmap

In order to specify the managerial aspects of the company, the directors must take a step-in accordance with the cultivating of the investment ideas for the company. The Director of Change has proposed a portfolio and thus the roadmap is also prepared by the director of change in a manner to maintain the equilibrium of the investment idea of the organisation. The strategy that needs to maintain by the roadmap and the manager of the company must identify to process a roadmap (Hart et al. 2020). The main goal of the roadmap is to project the board of directors in a manner to identifies the main difficulties that the organisation is facing. Then the management must prepare the themes about the way to collaborate with such difficulties and to maintain sustainability in the process.

[Refer to appendix 1]

Critical evaluation

A critical discussion has been enumerated in the study to evaluate portfolio management and the discussion focused on certain strategies of the retail industries. The organisation may face certain difficulties at the time of evaluating the factors. The main aspect of the same is to be evaluated in a manner to identify the issues as a Director of Change that may conclude to the following aspects. The director emphasis on certain goals of the company that can help the organisation in changing the investment ideas by incorporating certain frameworks in the system. Many dashboards are also recommended by the learner in order to maintain the equilibrium of the company. Therefore, it can be stated from the above discussion that the portfolio management of a company may help the organisation in its growth by including ideas to invest in a proper manner.

3. Conclusion

As this strategic portfolio management is a total process of any type of business or any type of organizations, it has a greater effect to build a business properly. All the strategies and all the business plans are properly included in this management system. But the management faces lots of problems by using their strategies. Strategies are made in a proper way but the employees of the particular organizations and the managers created problems sometimes to obey all the rules of the business plans. Lack of proper business education of the employees and lack of maintaining the proper timing of the work are the two main issues which are faced by the strategic portfolio management. The solution of those risks or the problems is already defined in the management system of the particular organization. Various models and theories are used by the strategic portfolio management so that they can describe their business plans briefly. Mainly all the strategies, theories, plans and many more factors are used to make a strong base of the particular business or a particular organization.

References

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Breault, M.R. and Cleveland, S., 2020. Toward Enterprise Approach for Project Portfolio Risk Management. International Journal of Information Technology Project Management (IJITPM), 11(2), pp.90-104.

Danesh, D., Ryan, M.J. and Abbasi, A., 2018. Multi-criteria decision-making methods for project portfolio management: a literature review. International Journal of Management and Decision Making, 17(1), pp.75-94.

Ershadi, M., Jefferies, M., Davis, P. and Mojtahedi, M., 2020. Towards successful establishment of a project portfolio management system: business process management approach. The Journal of Modern Project Management, 8(1).

Hart, M., Austin, W., Acha, S., Le Brun, N., Markides, C.N. and Shah, N., 2020. A roadmap investment strategy to reduce carbon intensive refrigerants in the food retail industry. Journal of Cleaner Production, 275, p.123039.

Hoffmann, D., Ahlemann, F. and Reining, S., 2020. Reconciling alignment, efficiency, and agility in IT project portfolio management: Recommendations based on a revelatory case study. International journal of project management, 38(2), pp.124-136.

Hoffmann, D., Ahlemann, F. and Reining, S., 2020. Reconciling alignment, efficiency, and agility in IT project portfolio management: Recommendations based on a revelatory case study. International journal of project management, 38(2), pp.124-136.

Horlach, B., Schirmer, I., Böhmann, T. and Drews, P., 2018, May. Agile portfolio management patterns: a research design. In Proceedings of the 19th International Conference on Agile Software Development: Companion (pp. 1-6).

Jenner, S., 2018. Portfolio-level benefits management. In The Handbook of Project Portfolio Management (pp. 302-313). Routledge.

Jugend, D., Fiorini, P.D.C., Teles, D.A., Armellini, F. and Pinheiro, M.A.P., 2022. Proposal for Integration of Circular Economy Within Product Portfolio Management. In Role of Circular Economy in Resource Sustainability (pp. 31-41). Springer, Cham.

Jugend, D., Fiorini, P.D.C., Teles, D.A., Armellini, F. and Pinheiro, M.A.P., 2022. Proposal for Integration of Circular Economy Within Product Portfolio Management. In Role of Circular Economy in Resource Sustainability (pp. 31-41). Springer, Cham.

Knapp, M., 2018. Enterprise portfolio governance framework. In Enterprise portfolio governance (pp. 281-310). Springer, Singapore.

Kohl, K., 2019.Becoming a sustainable organization: A project and portfolio management approach. Auerbach Publications.

Kopmann, J., Kock, A., Killen, C.P. and Gemünden, H.G., 2017. The role of project portfolio management in fostering both deliberate and emergent strategy.International Journal of Project Management, 35(4), pp.557-570.

KRUEGER, P., 2019. SUSTAINABILITY FOOTPRINTING AS A TOOL TO IMPLEMENT MISSION-RELATED INVESTING How to use portfolio-level measures of sustainability to better align investment strategy and mission. Expert Focus, 3, pp.158-162.

Luiz, O.R., de Souza, F.B., Luiz, J.V.R., Jugend, D., Salgado, M.H. and da Silva, S.L., 2019. Impact of critical chain project management and product portfolio management on new product development performance. Journal of Business & Industrial Marketing.

Orlandi, T.R., Dantas, F.S. and Souza, J., 2020. THE USE OF PORTFOLIO MANAGEMENT FOR STRATEGIC ALIGNMENT-A SURVEY WITH BRAZILIAN COMPANIES.JISTEM-Journal of Information Systems and Technology Management, 17.

Pakravan, M.H. and Johnson, A.C., 2021. Electrification Planning for Healthcare Facilities in Low-Income Countries, Application of a Portfolio-Level, Multi Criteria Decision-Making Approach. ISPRS International Journal of Geo-Information, 10(11), p.750.

Richard, S., Pellerin, R., Bellemare, J. and Perrier, N., 2020. A business process and portfolio management approach for Industry 4.0 transformation. Business Process Management Journal.

Romano, L., 2017. Adaptive portfolio management.InProject Portfolio Management Strategies for Effective Organizational Operations (pp. 153-177).IGI Global.

Schipper, R.R. and Silvius, A.G., 2018. Towards a conceptual framework for sustainable project portfolio management.International Journal of Project Organisation and Management, 10(3), pp.191-221.

Singh, S. and Yadav, S.S., 2021. Portfolio Management: Process and Evaluation. In Security Analysis and Portfolio Management (pp. 295-340). Springer, Singapore.

Specking, E., Parnell, G.S. and Pohl, E., 2020, July. Comparing INCOSE and PMI Portfolio Management Practices. In INCOSE International Symposium (Vol. 30, No. 1, pp. 561-573).

Summerfield, A., 2018. Managing resources at portfolio level. In The Handbook of Project Portfolio Management (pp. 325-333). Routledge.

Villamil, C., Schulte, J. and Hallstedt, S., 2021. Sustainability risk and portfolio management—A strategic scenario method for sustainable product development.Business Strategy and the Environment.

Ziakas, V., 2021. Event portfolio management: An emerging transdisciplinary field of theory and praxis. Tourism Management, 83, p.104233.

Appendices

Appendix 1: Road map of the organisation

BUSN9192 Strategic Portfolio Management 1(Source: Created by the Learner)

Appendix 2: Portfolio of the organisation

BUSN9192 Strategic Portfolio Management 2(Source: Created by the Learner)

 

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