Assignment Sample on CSI-7-DMA Customer Relationship Management Introduction The significance of customer relationship management helps in implementing relationships with customers by arranging customer segmentation and satisfaction rate. The purpose of this study is to analyse business problems with respect to customer relationship management while incorporating […]
IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION 1. Introduction 1.1. Background of the study Customer retention refers to the process of taking certain steps by companies and enterprises to minimize the number of customer defections. Brand loyalty is the crux of customer retention, so […]