CI7230 Modelling Enterprise Architectures

Great Assignment Sample CI7230 Modelling Enterprise Architectures



This report is based upon Valentinos which is a personal introductions agency famous for offering matchmaking services to the people of the UK. The organization was established in the year 1976, through the use of the internet as the medium the establishment seeks to offer a platform where both women and men can meet and greet and take up the decision of carrying out their relationship forward.

The organization also offers value for money and services to the people at an annual cost of £ 150 for membership. The report will also consider undermining challenges that include downsizing market share and growing competition. The mission statement of the firm is analyzed in order to understand the operations of the organization. PESTEL, SWOT, and Porter’s Five Forces will also be analyzed in order to understand the competitive business environment of the UK. Finally, the cost-benefit and Zachman framework will also be accessed in this report.

Business modeling of Valentinos

Mission Statement

Establishing a romantic connection is a fundamental human need. The mission statement of Valentinos benefits them in carrying out their operations while offering them a platform through which people can meet with each other and build romantic connectivity among each other.

Business Realisation plan

Balanced Business Scorecard has been referred to as the strategic management process which is used by the organization in order to measure the performance with the help of metrics in order to access the internal as well as external business functions of the establishments  (Nørreklit, et al., 2018). http://CI7230 Modelling Enterprise Architectures Balanced Business Scorecard is also useful for the business realization plan to offer feedback to the enterprise along with accessing quantitative results for the purpose of better decision-making.

It has also been noticed that integrating the business realization plan using a balanced business scorecard also benefits the organization in better strategic planning which ensures interrelated strategic objectives that enhance the overall performance of the organization (Keyes, 2016).http://CI7230 Modelling Enterprise Architectures This process is also used for the purpose of improving strategic communication within the enterprise through the help in building business realization planning.

Better strategic communication aids in facilitating the companies in understanding the strategies that help in engaging the staff in order to grow the overall efficiencies of the business establishments. The integration of a business realization plan along with a balanced business scorecard helps in retaining the higher quality of management information system that guides the establishment in determining the strategic decision-making process (Hansen & Schaltegger, 2016).http://CI7230 Modelling Enterprise Architectures Hence, a balanced business scorecard with a business realization plan increases the productivity of the organization.

Financial perspective

·       Financial growth along with determining results

·       Higher profit margin

·       Key financial parameters and performance

Learning and growth

·       Proper knowledge management

·       Employee growth and turnover

·       Providing strategic information


·       Increasing customer satisfaction

·       High quality of services

·       Customer preference service offerings

Internal business processes

·       Increasing the concept of cross-selling the products

·        Proper customer relationship management

·       Sustaining work culture and employee confidence

Figure: Balanced Business Scorecard

Source: Author

SWOT analysis

Strength:  The strength of Valentinos includes offering matchmaking services to the people while maintaining the confidentiality of their information  (Hsu, 2016).http://CI7230 Modelling Enterprise Architectures

Moreover, it has also been noticed that the business organization uses the internet as its medium for the purpose of targeting a large number of people in order to grow its business in the UK.

The best value-for-money matchmaking services that Valentinos offer to its customers in a minimal amount of £ 150 for annual membership also help the firm in building its brand reputation.

Weakness: The weakness of the business organization comprises using backdated technology which is 10 years old. Failure of the establishment in considering the latest technology has made it difficult for the organization in offering better services to the people (Gupta & Mishra, 2016). http://CI7230 Modelling Enterprise Architectures

The lack of investment in technology has also increased the challenges related to sustainability for the business while working in the UK’s competitive business environment.

Opportunity: Valentinos uses newspapers, magazines, and other forms of media to reach out to the people in order to promote their services to them  (Shulman, et al., 2018).http://CI7230 Modelling Enterprise Architectures

Moreover, it has also been noticed that the UK has eight million people who are in the age group of 18 to 24 years old which also makes it easier for the organization to offer better services to the people in order to grow their business.

Valentinos also has recruited qualified personnel who are experts in offering service assistance to people over the telephone. The Data Protection Act that is used by Valentinos also makes it easier for the firm to maintain the confidentiality of the people.

Threat: Growing competition within the UK online matchmaking is growing immensely which is making it difficult for Valentinos to establish their business within the UK business environment. Growing regulations on Data confidentiality are also an increasing threat to the organization.

PESTLE Analysis

Political: Examining the political situation of the UK taxation information has been gathered that includes corporate taxation rate in the country has increased to 19% has made it difficult for Valentinos to establish their business within the UK  (Gov, 2020).http://CI7230 Modelling Enterprise Architectures

The taxation rate also infuses the cost of expenditure which increases the risk of business sustainability. The growing inflation rate of the UK by 1.8% impacts the purchasing capability of the consumers due to higher prices of the products within the UK.

Economic: Valentinos enjoys significant economic growth of 1.8% while operating in the UK, the growing economic condition of the country is enabling the matchmaking firm in growing their business organization (Tradingeconomics, 2020). http://CI7230 Modelling Enterprise ArchitecturesUK’s economic growth also attracts FDI investment within the country which helps in building the infrastructure of Valentino’s business establishment.

Social: The concept of offering matchmaking services to the UK people also turns out to be beneficial for the firm. The rate of the migrating population within the UK has increased by 3 million in the last decade (Independent, 2020).http://CI7230 Modelling Enterprise Architectures Besides, the lifestyle of the UK people is also changing hence the match matching firm has a growth potential of growing their business within the UK.

Technological: An investment of 3 billion has been made within the technology sector to build customized services that aim towards increasing the overall satisfaction of the customers. Therefore, Valentinos has good growth opportunities while operating in the UK.

Environmental: Considering the negative impact of greenhouse gases and ecological imbalance, the firm has designed its online app that emits less radioactive signals.
Therefore, technological up-gradation has helped Valentinos in retaining sustainability within their organization.

Legal: Data Protection Act of 1988 has been maintained by Valentinos in order to maintain the confidentiality of people’s information so that the risk of data theft can be eliminated  (Gov, 2020).http://CI7230 Modelling Enterprise Architectures Considering the legal regulation also helps the firm in maintaining business efficiency.

Porter 5 Forces Analysis

Bargaining power of suppliers: Examining the powers of suppliers it has been noticed that their power is higher because the software and technical assistance that is offered by them are unique in nature.

Moreover, suppliers also play an important part in the decision-making process which also increases the power of suppliers.

Bargaining power of buyers: Buyers play a critical role within Valentinos because the services are being designed according to them, therefore their power is higher  (Juliana & Nyoman, 2019).http://CI7230 Modelling Enterprise Architectures

Enhanced business services and offerings entice the attention of the customers towards the firm whereas the growing cost and lack of innovation make them shift their loyalty towards other business organizations.

Industry rivalry: Rivalry within online matchmaking organization are higher because another firm also offers similar services therefore the rivalry in the

industry becomes higher (Rothaermel, 2016).http://CI7230 Modelling Enterprise Architectures Enhanced innovation and differentiation offerings also increase competition within the industry.

New element threats: The cost of capital, and resources required along with appointing expert professionals increases the threat of sustainability for the organization.

Hence, considering this situation it has been noticed that the threat for new entrants becomes higher while operating in an online matchmaking business organization.

Substitute threats: Evaluating the level of threat that is possessed by the substitute are low (Aithal, 2017). http://CI7230 Modelling Enterprise Architectures

The reason for this is the technology and the unique services being provided to the customer benefit in eliminating the threats of a substitute.

Project initiation

Project Vision statement

The project vision statement presents an outcome of the functions of a system that are desisted and can be used for reference by the developers in the beginning stage (Heagney, 2016). http://CI7230 Modelling Enterprise Architectures

The development of the IT system for matchmaking at Valentino’s has the vision statement of “to design a responsive and streamlined matchmaking system for the customers which will be available in the online platform and be able to present real-time updates to the users”.

The project vision statement of the company would be to support the registration of the clients and b able to receive payments for sending them a questionnaire which has to be populated for getting access to the list of matches for the individual users. The customers should also be able to modify their personal details as well as hide their personal information from their profiles. The preferences and belongings of the partners can also be modified.

Scope diagram

 CI7230 Modelling Enterprise Architectures

Figure 1: Scope diagram.

Source: Author

The functions of the system to be developed along with their processes are included in the scope diagram to provide an overview to the designers (Badewi, 2016).http://CI7230 Modelling Enterprise Architectures

Valentinos had undertaken the decision to develop a system for matchmaking of the clients connected with the database of the company which is made available in the online domain.

The database would comprise the details of all the customers which would be used for matchmaking and the clients would be able to receive personalized assistance from the staff regarding their matches and new list generation as well as the purpose of registration.

Cost-benefit analysis

Cost-benefit analysis is done to assess the manner in which the benefits of investment can be achieved by making effective decisions. The cost-benefit analysis for the matchmaking company is provided for 3 years in the context of their project.

Item Cost Cost Cost Benefits Benefit Benefit Benefit
 Year 1 (£) Year 2 (£) Year 3 (£)  Year 1 (£) Year 2 (£) Year 3 (£)
Website and database development 8,000 Yearly customer registration 6,000 7,000 8,200
Maintenance 100 500 1000 Request for a new list 400 800 1,000
Promotion 500 1,000 2,000 Repeat yearly subscription 1,000 1,500 1,800
Total 8,600 1,500 3,000 7,400 9,300 11,000


Cost-benefit ratio for the 1st year = 8600/ 7400 = 1.62

Cost-benefit ratio for the 2nd year = 3400 / 10400 = 0.16

Cost-benefit ratio for the 3rd year = 3900 / 11200 = 0.27

The cost-benefit analysis of the project for Valentinos suggests that the firm will start achieving more benefits from the 3rd quarter of the second year and will continue to benefit in the long term.

Profit loss analysis

The profit and loss statement accounts for the revenues and costs of the business over a period of time. A three-year profit and loss analysis has been generated for Valentinos to assess the profitability of the project development of the IT system.

Year  1 (£) Year 2 (£) Year 3 (£)
Sales Amount 7400 9300 11000
Cost 8600 1500 3000
Total profit -800 7800 8000
Marketing 500 1,000 2,000
Reengineering 100 300
Miscellaneous 100 200 300
  600 1300 2600
Operating income -1400 6500 6400
Salaries 500 800 1000
Maintenance 100 500 1000
600 1300 2000
Net  profit -2000 5200 4400


The above table representing profit and loss analysis of the matchmaking IT system development of Valentinos details the profits or losses that would be earned by the company in the first 3 years of operations after using the system.

It is seen that the company would face a loss of £2000 in the first year of operations but will gain a profit of £5200 and £4400 in the second and third year of using the system.

Requirements catalog

The functional requirements of the system and their priorities are listed based on the maximum priority to the least priority:


Models like ERD and DFD are essential for conceptualizing the entire flow of commands in the system in addition to assessing the dependencies amongst units.

Use cases:

The use cases are advantageous for determining the functions of the actors and how they interact with the system.


The project would require a WBS for classifying the tasks as well as the schedule based on which the works are done along with the dependencies of the system.


Prototypes are essential for meeting the requirements of the clients in addition to the development of the system to perfection.

Class diagrams:

Class diagrams are required for creating an overall structure of the system in addition to signifying the attributes of the classes and the objects (Turner, 2016).

Client registration:

This is the major function of the system as it would be required to register new clients as well as give login access to the registered clients.

Storage to the database:

The system is required to link the application interface with the database for storage of the details of the clients as well as store the new lists.


This is the most crucial requirement of the system as it would be required to match the preferences of the customers followed by assessing their personal answers to match the preferences of the other users.

List creation:

The system would be required to generate the lists for the customers having at least 3 names or it would be required to create a complementary free list for the next time without any payment or transaction.

Mediating communication:

The system would also be required to be responsive and facilitate the customers to request support by talking to the staff.

The non-functional requirements of the system and their priorities are listed based on the maximum priority to the least priority:


The online matchmaking system and website should be easy to use and navigate for the users.


The online system should be reliable and work every time a user logs in or request a match. The system should display appropriate and accurate results every time (Too & Weaver, 2014).http://CI7230 Modelling Enterprise Architectures


The system should be portable for benefiting the users to enjoy its benefits across all the operating systems and platforms.


The system is online and connected to the database of the company and hence it should be integrated with a firewall for maintaining the privacy of the customers based on the data protection act.


The system should be effort-free and testable in addition to being maintainable in the future and hence adequate documentation for the process.

Use case model

CI7230 Modelling Enterprise Architectures

Figure 2: Use case model.

Source: Author.

The above diagram depicts the UML of the matchmaking system of Valentinos. The clients are supposed to register with the website initially followed by which they are granted access to their profiles containing their personal details and match which can be changed (Schwalbe, 2015).http://CI7230 Modelling Enterprise Architectures

The users then fill out the questionnaire about themselves and the aspects they would like in their potential partner. The customer is able to have access to their matches and their details in addition to being able to generate new lists or talk to the staff.

Class model

CI7230 Modelling Enterprise Architectures

Figure 3: Class model.

Source: Author.

The system structure to be developed for Valentinos is explained using the class model in terms of the objects and the attributes (Badewi, 2016).http://CI7230 Modelling Enterprise Architectures

The customers are required to register their name and edit their preferences as per their choices wherein the staff has the authority to remove or delete a user as well as create a new list for them if they have less than 3 matches in any list. Additionally, the other users on the opposite side can also communicate and access their matches.

Stakeholder aspects

The system will be accepted by the users if it is reliable and easy to use. The system will be required to provide consistent results with accuracy to ensure its acceptance along with keeping the image of the company (Turner, 2016). http://CI7230 Modelling Enterprise ArchitecturesThe system will be implemented prior to testing by the testers and will be subjected to verification and validation.

CI7230 Modelling Enterprise Architectures

Figure 4: Rich picture.

Source: Author.

The above image depicts a rich picture of the implementation issues of the system of matchmaking at Valentino’s.

There can be an implementation issue of lack of training of the staff to handle the new system and operate it to establish adequate and timely communication with the customers. The lack of training of the staff can result in the failure of the system to provide many benefits to the customers. Additionally, there can also be issues with the magnitude of privacy and protection of the data of the customers (Heagney, 2016). http://CI7230 Modelling Enterprise Architectures

The stakeholders like employees could initially be negative about the change of the new system development as they were well accustomed to the previous system. This could be the same for some of the customers but the maximum would like the services to be better.

The implementation issues can be addressed by informing the staff timely about the change and providing them with adequate training. The privacy issues can be managed by strengthening the encryption and two factors authenticating the users.


Zachman Framework


Zachman framework is considered as an enterprise ontology which is referred to as the fundamental structure in respect of designing enterprise architecture which helps the organization in providing information systems related to different perspectives. Furthermore,

it has also been noticed that the Zachman framework is also being used for the purpose of enterprise operations and resources that helps in building the capability of the organization (Bondar, et al., 2017).http://CI7230 Modelling Enterprise Architectures The benefits that the framework offers to the organization comprise providing classification that is related to organization architecture.

This framework is also used for the purpose of designing the existing framework of the organization that benefits the managers in the establishment in culminating changes within the enterprise. The framework of Zachman comprises two-dimensional classification  (Iyamu, 2018).http://CI7230 Modelling Enterprise Architectures

The rows of the Zachman framework mainly focus on gaining knowledge about what, where, who, when, why, and how the business processes are being carried out within the organization. Moreover, it has also been noticed that the Zachman framework also are useful for the organization in identifying gaps within the architecture.

Valentinos Zachman Framework

Activities Data (What) Function










Objectives Prioritizing activities Listing activities Determining locations Listing establishments Listing events Goals and strategies
Business model Conceptual data Integrating business activities Building logistics Workflow process scheduling Business gaols
Model of the information system Listing data logically Architectural procedures Distributed design Human designing process Structure of processing Rule model of business activities
Technology model Classification of data Technology design model The architecture of the networking system Architectural design Control structure Designing process
Detailed representation Data integration system Program Networking integration Security system Timing Master Schedule
Functional enterprise Usable data Functioning process Usable network Functioning of data Scheduled data network Working strategy

Zachman framework

Source: Author


The above report is based on Valentino’s business organization, which offers online matchmaking services to customers. Moreover, it has also been noticed that the mission statement and balance scorecard have also been evaluated. SWOT, PESTEL, and porter’s five forces have been considered for accessing business models for Valentinos. Finally, the Zachman framework has also been examined in this research.

The IT matchmaking system developed for Valentinos would streamline the process of online registration and enable the customers to access their details and list of matches in real time.

The project would require some time to reach break-even and would incur losses in the first year but would continue to earn profits in the subsequent years. The functional requirement of the system is to create use cases and models for benefit of development and the system is required to be reliable and secure.



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