CUSTOMER CONTINUITY AND GROWTH

Executive summary

Present report has shed light on customer continuity and growth which is develops the performance of the particular organization. This report has been discussed the critical approach analysis and operation management theory which can easily develop the performance report of the particular organization. This report has discussed the satisfaction of the customers which is also applicable for performance growth of the particular organization. Variety of the product is highly beneficial for the customers, which also inverse the business productivity. Service quality of the product also maintain a a great sales volume of the particular business organization.

Introduction

Better service quality of the product is much better for the continuous growth of the particular organization. This report will discuss the competitive advantages which can easily strengthen the reputation of the Amazon Company. In the present day e-commerce is one of the most beneficial objectives that can easily enhance the reputation of the company which is helpful for better sales volume. For better business continuity, planning is highly beneficial and it can easily develop the employee’s motivational power.

Customer satisfaction is the most famous factor which is the main asset for every business organization. Customer satisfaction also depends on the better service quality of the particular brand. Customer continuity describes the organization’s ability which is highly beneficial for the customer retaining process. Continuity of customers can help understand the customer’s choice and it is highly beneficial for expanding the business productivity as per the requirement of the customers which is helpful for ecommerce business.

Main analysis
Critical approach analysis

Customer continuity is very beneficial for every business organization which enhances the customer retaining process. Retaining different types of customers is a complicated factor but it helps increase sales and productivity. Amazon is always dedicated to developing social efficiency and it can easily create more value for the customers which are helpful for customer satisfaction. As per the opinion of Elmustapha et al. (2018), customer satisfaction is the main support of every business organization which easily motivates the customer to purchase the product. Nowadays ecommerce is one of the most famous platforms, from which customers can choose the actual product as per their requirement them. As per the study of Hameed et al. (2019), sometimes customers can easily choose the actual product from the different types of varieties of the products.

Sometimes customer continuity describes the business continuity, which highly increases the sales volume of Amazon. Amazon is one of the most famous e-commerce sites which were established in 1995 by Zeff Bezos. Amazon is just a company that is one of the most dynamic and flexible for customer’s retention. As cited by Hameed et al. (2019), in the process of customer retention, the sales volume of Amazon improves day by day and it always plays a great role in customer satisfaction. Maintaining customer satisfaction is one of the most difficult parts but Amazon plays a different role which can easily be helpful for the customer’s requirement (Hua and Wang, 2019). Amazon can easily develop the customer satisfaction process which is highly beneficial for achieving different types of goals of the organization.

On the ecommerce site, there are so many varieties of products as per the requirement of the customers. As per the opinion of Hwang and Choi (2018), customers also choose the right options from the different types of variety of the product and they get the actual details of the particular product from the online sites. As influenced by Merli et al. (2019), in every business organization, customer handling is the main asset which is the actual reason for business growth. Amazon also has great knowledge and skills of customer satisfaction which can easily attract new customers. From the process of better service quality, Amazon is also attracting new customers with the help of different types of attractive offers. With the help of customer satisfaction, Amazon can easily maintain the business performance and develop the sales volume. Nowadays Amazon can easily use digital technology for the customer attraction process, which improves the customer’s satisfaction.

Application of operation management theory

A theory of operation management describes the set of practices that can easily develop the performance and business production of the organization. Operation management also controls the whole production process of the business organization and with this process; the operation can easily achieve its sales target. As per the study of Nekmahmud and Fekete-Farkas (2020), in every organization, some theories of operation management are helpful for the smooth running of the business.

Planning is one of the most famous points for a business organization which is highly beneficial for overcoming the risk and achieving the goals of the organization. Planning management easily describes what steps need to be taken for achieving the goals, what changes are required. As per the study of Ntanos et al. (2018), planning is a requirement for achieving the goals of the organization which is to easily achieve the business goals and overcome all the difficulties.

Figure 1: Operation management definition and fundamental

(Source: Nekmahmud and Fekete-Farkas, 2020)

Organizing involves the main task of the organization which is done by some groups of the particular organization. It is one of the most famous points for developing the organization’s performance and allocating the actual resources of the particular business organization.  As per the opinion of Prakash et al. (2019), organizing is also beneficial for how to maintain the organization with the help of different types of theories. Organizing is helpful for all the managers of the organization which can easily coordinate with all the employees of Amazon.  Organizing is also helpful for developing the new business strategies of the particular business organization.

Supervising process Supervision is the interacting process between the managers and co-workers of Amazon. With the process of interacting, co-workers also get feedback as per the improvement of their job role. From the interacting process, employees get motivated with their job role and it has increased the business productivity of Amazon. As per the opinion of Khan and Panda (2019), the interaction process is highly beneficial for maintaining the inspections, requirements, and regulations of the organization process. The supervision process usually provides the right tools to the employees that can be beneficial for the performance of Amazon. In the interacting process, employees get the actual training process which is helpful for their job role.

Leading and controlling operational management theory is beneficial for improving the profitability of Amazon. Leading and controlling is the actual process of organization handling process which helps understand the actual performance of Amazon. As cited by Saari et al. (2018), with the help of leading processes employees are communicating and motivating themselves by the different types of strategies. Leading and controlling always focus on managing people that is also builds the trust and confidence of the customers.

Figure 2: Service operations management improving service delivery

(Source: Hwang  and Choi 2018)

Conclusion

Based on the above discussion it can be concluded that customer continuity and growth is one of the most famous parts which easily develop the business performance of Amazon. Customer continuity describes the organization’s stability which is also helpful for the customer retaining process. Nowadays there are some ecommerce sites from where customers can easily get the product details and it is also motivated to increase their product purchase. Customer continuity is beneficial for all the organization which is also helpful for developing the actual performance of the organization. It can also develop customer satisfaction with the help of different types of strategies.

Customer control is one of the most famous factors for all business organizations which are also helpful for developing the new business strategies of Amazon. Apart from that Amazon always maintains the great quality of the product which is also important for customer satisfaction. In every business organization, some attractive offers can easily develop the organization’s performance. There has been discussion of the actual point of view of different types of customers which is also helpful for developing the whole business process. Nowadays Amazon can easily maintain the great quality of the product from which customers are highly satisfied with the performance.

Recommendation

Amazon always maintains a great business community that develops performance. Workforce continuity refers to the great performance of the organization which plays a beneficial role. Effective communication is the most important factor which develops the motivation of the employees. Employees’ motivational power always depends on the opportunities of the Amazon Company. Amazon is a company that refers to the actual ability to retain customers. Amazon is also a better workforce community that is developing performance. Continuity and growth help empower the whole team and it also ensures the opportunities of the organization. Opportunity is one of the most beneficial factors that can easily develop the employee’s motivational power. It provides the right tools to the employees that can easily develop the business performance of Amazon.

Effective communication is the most beneficial for every business organization which develops customer satisfaction. Customer satisfaction is the main asset of every business organization which develops the business performance of the Amazon Company. Nowadays Amazon easily maintains better service quality of the product which is also helpful for customer satisfaction. In the Amazon Company, there are some varieties of the product which is highly beneficial for the customers because they have more options, to choose the actual product as per the requirement of them. Amazon has different types of business strategies of customer satisfaction which can easily develop the business performance of the organization. It is also helpful for providing necessary tools to the employees which are also important for business productivity.

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