Assignment Sample on Management Report
Introduction
Change management has provided a supporting process to the organization for personal growth as well as organizational growth. Change management has focused on the sequence of activities to improve organizational deliverables and focusing on supportive business objectives. Hindi starting the main focus is on the change experienced in the banking organization for the adoption of technology to secure the mobile banking operation and improve customer service. The change recognition has been focusing on the appropriate Change management process with the help of Kotter’s change management model for understanding the typology of changes. The study has focused on effective recommendations for implementing changes to influence business activity.
Background of organization
I am currently working as a technical assistant to the banking organization in Australia that provides banking services for their organization ABC. Net banking organization focusing on changes in technology for influencing mobile applications to attract customers that result in high resistance and increased turnover. Critical reflection theory has focused to influence Change management and understanding of change recognition with the help of the organizational operational process. The technology adoption helped organizations to influence their services and customer satisfaction level for better business productivity.
Change Recognition
Change recognition of the organization ABC has been identified as a different transformational approach to influence business adoption. For the technology change, the organization needs to focus on an efficient workforce and people. In the opinion of Thakur and Mangla (2019), continuous innovation and creativity are needed for influencing Change management and focusing on the technological development in a mobile application for influencing and flexibility of business development. The need for change recognition has been identified with the help of SWOT analysis of the business organization.
| Strength
❏ A large volume of customers ❏ Organizational culture ❏ Effective communication process ❏ High market share |
Weakness
❏ Lack of technology adoption in mobile application ❏ Poor Workforce
❏ Reduced sale ❏ Poor customer satisfaction |
| Opportunities
❏ International expansion ❏ Innovative experience to individual customers through mobile banking ❏ Introduction of new product and service for effective insurance and finance ❏ Target market expansion |
Threats
❏ Competitors Threat ❏ Reduce customer database ❏ Enhanced online concept |
Table 1: SWOT Analysis
(Source: Thakur and Mangla, 2019)
Change Management Approaches
The Change management of the organization is focusing on different approaches for technological advancement to influence customer experience and growing demand. Change management reduces the uncertainty of individual employees and their productivity. As suggested by Domingues et al. (2017), and effective communication approach helps to improve the information flow in the organization and influences technology adoption for mobile applications in the banking sector. The organization is focusing on a technology acceptance model to influence employees as well as customers for a better understanding of the change process to enhance organizational productivity. Employee participation is the core factor of Change management which develops management opportunities and influences supportive activities.
Mutual interpretation and shared responsibilities of customers and higher management are needed for changes in the business based on the technology adoption. In the opinion of Bousquet et al. (2019), change management mainly focuses on the strong vision of the organization to implement the technology in mobile applications for enhancing customer motivation and satisfaction. Customers and changing their need and demand constantly is the change that has been announced for effective and flexible mobile applications for customers in the pandemic of covid-19. Individual employees are focusing on business participation and a new strategy for technology and productivity.
Model of Changes
Kotter’s Change management model is focusing on the organizational changes to influence technology adoption for better business transformation and execution. The model is focusing on the following eight different Change management step:
- Create a sense of urgency: The step is mainly focusing on the sense of urgency for technology adoption in the business organization to influence mobile application models for enhancing customer satisfaction. The effective approach helped to influence the communication between the higher management and employees to increase the concept of online mobile application in the pandemic of covid-19. The model has focused on avoiding the complex process of financial transaction as well as the physical presence of customers in the banking organization (Kang et al. 2020).
- Creation of powerful coalition: The step has been present as effective team management and staff collaboration help to focus on technological adoption and commitments. Individual employees are focusing on team supporting activities for addressing employees concerned about technology adoption and the scalability of a mobile application. As opined by Mohiuddin and Mohteshamuddin (2020), the powerful qualification of employees, as well as training managers, help to influence the adoption of technology for mobile application and influence business activities.
- Create a vision for change: The main vision of the change is to use the right platform and right people for customer satisfaction in this global pandemic situation. Social distancing is a major protocol for reducing the outbreak of covid-19 hence technology adoption in mobile application influences the experience of customers. In the views of King et al. (2018), individual customers operate their financial transaction in an isolated place without a physical presence in the bank that may create social touch.
- Communicate the vision: The change is good which is focusing on the customer as well as employees benefit for developing online mobile applications and the presence of social media. As argued by Jones et al. (2019), the strategy helps to improve the market share as well as return on investment of the banking organization by making more transactions by the effective customers. Customers feel satisfied and motivated by using the online platform which is helpful for their well-being and safety.
- Remove obstacles: The main obstacle for the changes is going to be the software infrastructure of the banking organization and lack of knowledge of employees about technical skill. The banking organization needs to focus on software development and employee training for a better understanding of online platforms to use mobile applications for better use in a flexible and scalable way. However, there is a need to focus on most resistance as a business for reviewing the customer concerns about the new platform (Sekarwinahyu et al. 2019).
- Create short term wins: There is a need to motivate individual employees and customers for adapting to the changes for influencing business perspectives. Individual research has confirmed that organizations will get success and competitive advantage by adopting the technology up-gradation for a customer as well as staff motivation. Reward management has been forecasted to influence employee productivity and manage the overall progress of the business (Li et al. 2020).
- Build on the change: The changes have been analysed based on the business as well as customer needs. There is a need to focus on an acknowledgement of individual employees for the early success of the change in the future. Weekly meetings will be managed by the higher management to discuss the change process and reduce overall complexity.
- Distribute the change in corporate culture: The changes need to focus on the organizational culture as well as changes in lead time and corporate development. Human resource needs to focus on technology development and influence in a business opportunity for orientation process and successful business plan. As stated by Ahmed (2020), the corporate culture helps higher management and leaders for ensuring delegation and practising the change approaches to enhance business development.
Gibbs Reflection Cycle
The Gibbs reflective cycle helps to demonstrate my self-reflection about the implementation of technological change in the organization ABC. I feel great at my responsibility which has changed and customers are satisfied due to the enhancement of mobile applications with the help of technology. I think this is the most needed change which has been provided to customers to main thing their welding and safety in the pandemic of covid-19. My personal belief that that change is focusing on the evaluation of self-motivation and new strategies to influence technology and generate a healthy relationship between customers and employees. Effective team level management is focusing to influence business activities and incorporate a successful organizational culture for better development.
Conclusion and Recommendation
It can be summarized that the organization ABC is handling the change process in an effective way for technology changes in a mobile application. High-level of certanity and the engagement of employees help to communicate with individual customers for enhancing business productivity and organizational aspects. The following recommendations with the help of smart objectives will help the organization for improving the change process more effectively.
Recommendation 1: Training and development of individual employees for understanding technological skill.
| Specific | Individual emperors organizations will need to focus on effective training on software languages and skills as well as database Management for mobile application improvement. |
| Measurable | Enhance short wins and feedback from the customers. |
| Achievable | 85 to 90 percentage achievable based on employees engagement and motivation. |
| Relevant | Relevant to organizational goal |
| Time bound | 1 month |
Recommendation 2: Campaign for target and potential customers about the use of a mobile application.
| Specific | Customers need to focus on the use of mobile application platform for better business growth and development. |
| Measurable | Feedback from higher management |
| Achievable | 62 to 65 person achievable based on customers qualification and learning activities |
| Relevant | Relevant with a business goal |
| Time bound | 2 months |
Recommendation 3: Influence the right environment and working culture for the employees as well as customers who are concerned with the change.
| Specific | Influencing organizational culture for focusing on the healthy relationship between employees and customers. |
| Measurable | Feedback from customers for enhancing motivation. |
| Achievable | 80% achievable based on customers engagement and employees performance. |
| Relevant | The relevant organizational goal for enhancing productivity |
| Time bound | 3 months |
Reference list
Ahmed, A.M., 2020. From reluctance to addiction: the impact of reflective journals on Qatari undergraduate students’ learning. Reflective Practice, 21(2), pp.251-270. Available at: https://www.tandfonline.com/doi/abs/10.1080/14623943.2020.1735328
Bousquet, J., Hellings, P.W., Agache, I., Amat, F., Annesi-Maesano, I., Ansotegui, I.J., Anto, J.M., Bachert, C., Bateman, E.D., Bedbrook, A. and Bennoor, K., 2019. Allergic Rhinitis and its Impact on Asthma (ARIA) Phase 4 (2018): Change management in allergic rhinitis and asthma multimorbidity using mobile technology. Journal of Allergy and Clinical Immunology, 143(3), pp.864-879. Available at: https://www.sciencedirect.com/science/article/pii/S0091674918313599
Domingues, A.R., Lozano, R., Ceulemans, K. and Ramos, T.B., 2017. Sustainability reporting in public sector organisations: Exploring the relation between the reporting process and organisational change management for sustainability. Journal of environmental management, 192, pp.292-301. Available at: https://www.sciencedirect.com/science/article/pii/S0301479717300877
Jones, J., Firth, J., Hannibal, C. and Ogunseyin, M., 2019. Factors contributing to organizational change success or failure: a qualitative meta-analysis of 200 reflective case studies. In Evidence-Based Initiatives for Organizational Change and Development (pp. 155-178). IGI Global. Available at: https://www.igi-global.com/chapter/factors-contributing-to-organizational-change-success-or-failure/225152
Kang, S.P., Chen, Y., Svihla, V., Gallup, A., Ferris, K. and Datye, A.K., 2020. Guiding change in higher education: an emergent, iterative application of Kotter’s change model. Studies in Higher Education, pp.1-20. Available at: https://srhe.tandfonline.com/doi/abs/10.1080/03075079.2020.1741540
King, S., Hopkins, M. and Cornish, N., 2018. Can models of organizational change help to understand ‘success’ and ‘failure’in community sentences? Applying Kotter’s model of organizational change to an Integrated Offender Management case study. Criminology & Criminal Justice, 18(3), pp.273-290. Available at: https://journals.sagepub.com/doi/abs/10.1177/1748895817721274
Li, Y., Chen, W., Liu, C. and Deng, M., 2020. Nurses’ Psychological Feelings About the Application of Gibbs Reflective Cycle of Adverse Events. American Journal of Nursing, 9(2), pp.74-78. Available at: http://article.ajons.net/pdf/10.11648.j.ajns.20200902.17.pdf
Mohiuddin, S. and Mohteshamuddin, K., 2020. Combination model for sustainable change by utilizing the Kotter’s change model and the Hersey & Blanchard’s leadership model for improving medication errors reporting. Journal of Medical & Allied Sciences, 10(1), pp.25-32. Available at: https://www.researchgate.net/profile/Shaik_Mohiuddin2/publication/339241193_Combination_model_for_sustainable_change_by_utilizing_the_Kotter’s_change_model_and_the_Hersey_Blanchard’s_leadership_model_for_improving_medication_errors/links/5e45bcaa92851c7f7f37a90d/Combination-model-for-sustainable-change-by-utilizing-the-Kotters-change-model-and-the-Hersey-Blanchards-leadership-model-for-improving-medication-errors.pdf
Sekarwinahyu, M., Rustaman, N.Y., Widodo, A. and Riandi, R., 2019, February. Development of problem based learning for online tutorial program in plant development using Gibbs’ reflective cycle and e-portfolio to enhance reflective thinking skills. In Journal of Physics: Conference Series (Vol. 1157, No. 2, p. 022099). IOP Publishing. Available at: https://iopscience.iop.org/article/10.1088/1742-6596/1157/2/022099/meta
Thakur, V. and Mangla, S.K., 2019. Change management for sustainability: Evaluating the role of human, operational and technological factors in leading Indian firms in home appliances sector. Journal of cleaner production, 213, pp.847-862. Available at: https://www.sciencedirect.com/science/article/pii/S0959652618339179
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