EM4053 Operational Effectiveness

Assignment Sample EM4053 Operational Effectiveness

TiffWala Case Study

The purpose of this assignment is to consider the operational effectiveness factors outlined in the EM4053 course and how they might impact strategic decision-making in an industrial environment. An exemplary case study was outlined, requiring a series of related decisions to be made over several weeks. A limited amount of contextual information was presented for each week’s scenario and a decision related to topics from the course was to be made, based on an evaluation of risks and benefits. A choice needed to be made from a defined selection of options.

TiffWala Background Information

  • The TiffWala business, including brick & mortar stores, ‘at desk’ food delivery, and food container products, have proven successful – See separate scenario overview document. Recently sales have softened and there is a growing need for further investment into new technologies (drones & products).
  • TiffWala is considering options to clarify its strategic direction and improve its operational effectiveness. To enable this, a series of key decisions need to be taken by the board, under guidance recommendations from the Operations Director (You).

Weekly Decision Rounds

A justification for the scenario chosen for each decision round is required. This should include the rationale for the decision made, the strategic objectives that were being sought and any consideration of relevant risks and rewards used in the choice evaluation.

Final Strategic Analysis

Considering the completed decision process and reflecting critically on the outcomes, an evaluation of the overall strategic objectives and performance is required. This should include a reflection on the process –

  • What have you learnt from the process and how the topics covered in EM4053 affect strategic decision making? e.g. which of the topics areas played a major role of the performance outcomes.
  • How would you change the way you made decisions to improve effectiveness? e.g. with the benefit of hindsight, would you take a different approach to decision making.
  • How might a more holistic view of operational effectiveness benefit strategic decision making? e.g. how might you trade-off the topic areas to get a balanced delivery of objectives.

Topic T2: Strategic Decision

  • Why did you make your scenario choice?
  • What were your strategic objectives?
  • What were the potential risks and rewards of your decision?

Scenario Selected: A☐   B☐   C☐   D☐

Rationale for scenario selection and evaluation of decision choice (200-300 words):

In order to increase the overall sell of the tiffwala and business performance in the market. The Tiffwala business next move involves making partnership with other company like Zomato so that it will increase the overall sell and the performance in the market. Zomato is one of the Indian restaurants of multinational and food delivery business. The Zomato is one of the e-commerce company which provides the menu, information and the review of user from a specific restaurant. The company also provide the option of food delivery to the customer from the restaurant partner in a selected place or cities. By doing a contract system of partnership with Zomato it will eventually help the business by spreading the overall news and awareness of the business in the market, the company will also help Tiffwala in creating a ideal content in order to attract more customer since the Zomato app provide the customer to discover new restaurant or business by giving them the overall menu and review on the business. The main strategy objective for this partnership is to leverage the business with the trends in the market, which will eventually help in connecting the business with the customer by making a strong foundation or relationship with the customer so that it will eventually improve the sale of the business. In order to achieve this goal, the company must first step in the world of e-commerce by keeping up with the trends in the market. By doing partnership with Zomato the company must also upload and update the customer on latest menu or new dishes so that it will eventually attract the customer and boost the overall performance of the business in Zomato app. This partnership will give the company a numerous advantage which includes building a bridge gap in the knowledge and experts, more flow of cash and better balance of work by giving the business with different platform of opportunities in the market. However, with the partnership strategy it also involves risks in which with the difference in the management system of both the company, it have the potential to affect the overall work culture of the business by causing  instability in the work management.


Topic T3 & T4: Capacity & Infrastructure

  • Why did you make your scenario choice?
  • What were your strategic objectives?
  • What were the potential risks and rewards of your decision?

Scenario Selected:1☐   2☐   3☐   4☐   5☐   6☐   7☐   8☐

Rationale for scenario selection and evaluation of decision choice (200-300 words):

Since the business will operate with the facilities of Zomato delivery app which fleet across different places and areas. There is a high chance; it might increase the overall performance and sale of the business (Agrawal,2018). http://EM4053 Operational EffectivenessSo, in order to make sure that customer orders are delivery on right time, the company must increase the overall capacity in the employees, delivery service, list of menu and food container.  With the increase in the orders and sale the business have to eventually expand the capacity in the employees by hiring new clients or worker based on their experiences and knowledge so that it will increase the workflow of the business more effectively. The business must expand the timing for delivery service, by giving the customer 24* 7 service of delivery, this expansion in the capacity will help improve the sales rate and cash flow in the business thereby building a strong loyal and daily customer for the business, since this will make it more convenient for the customer by providing them foods at any time. The business must also hire mew delivery boy or service so that it will build a strong force of team by making sure the delivery service is available at anytime and anywhere. The business also needs to introduce new dishes on the menu by offering the customer with different option and varieties of foods to choose from different categories. By expanding the overall capacity of the menu, this will help the business to attract the potential amount of customer by offering them with various foods option to choice from the menu which most of the restaurant does not provides. The final stage is expanding the capacity of food container, since with the capacity expansion in delivery service and timing, the business must also expand their food container by making sure each customer needs and requirement are not limited.  These expansions in the capacities will help the business to run or function smoothly by meeting with the requirement and demand of the customer. However, with these expansions it also involves some risk in which the business might lose their employees or worker if the company does not maintain or value the needs and problem of the employees )Tseng,2021).http://EM4053 Operational Effectiveness

Topic T5 & T6: Lean Strategy & Quality

  • Why did you make your scenario choice?
  • What were your strategic objectives?
  • What were the potential risks and rewards of your decision?

Scenario Selected:A☐   B☐   C☐   D☐   E☐F☐   G☐

Rationale for scenario selection and evaluation of decision choice (200-300 words):

When it comes in lean strategy of business it usually refers in maximizing the value while minimizing the amount of waste. The model of the lean strategy it focus on improving the overall business process across the stream of value so that it will eliminate any waste and deliver a optimize value to the client or customer. To improve the tiffwala business operation more effectively, the business will  implementing various strategies of lean within the business so that it will help in achieving the overall goals of the business which includes optimizing the whole business this will help in identifying the stream of value in delivering the result of end to the customer and help in figuring out the right step and measure, eliminating of waste since waste involves too much work process and time for business in completing their task so in order to eliminate this activity the company must try follow try to eliminate any waste so not it does not affect the value of the customer, fast delivery service and the feedback of the customer must be include in the development of the business this will eventually allows the customer by giving them the exact wants and requirement in their order and this will ultimately save time in the overall process and showing respect to the customer  and creating a friendly environment which will allow the business to delivery best service  and work (Abdallah,2019). http://EM4053 Operational EffectivenessTo improve the overall business operation and to make these strategies of lean successful, the business must also go through high quality of decision making which will define the overall outcome of this strategies and how it will have a positive impact of customer, business operation, sales, cash flow and fostering the opportunity of the customer. In order to do this, the business will implement decision making diagram by listing all the strategies of lean in to map out the decision which must be taken. This tool in one of the best method for decision making and based on this it will help in making estimating the eventual action based on the risks and the outcomes. The advantage of this decision is that it will help in improving the overall operation of the business by lifting the service for the customer. While the potential risk for this decision is that with the increase in the competitive in the market it might affect the overall operation of the business and customer (Bastas,2018).http://EM4053 Operational Effectiveness

Topic T7 & T8: Risk & Resilience Plan

  • Why did you make your scenario choice?
  • What were your strategic objectives?
  • What were the potential risks and rewards of your decision?

Scenario Selected:1☐   2☐   3☐   4☐

Rationale for scenario selection and evaluation of decision choice (200-300 words):


EM4053 Operational Effectiveness

When it comes to the customers or people they are the most important factor for creating or generating revenue for the business. With the large forces of customer it will eventually ensure that the business does not run out of the business in the market (González-Sánchez,2020).http://EM4053 Operational Effectiveness So the next scenario choice is identifying and understanding the customer by making a matrix segments for the customer. In which in the first section, it includes the VIPs in which by building a strong relationship with the daily customer it will help the business to improve the overall sales in the business. The second section is maintaining and making sure that the major or daily customers of the business are satisfied with the service of the business. The third section is attracting more customers by introducing new products in the menu of the business by reaching out the large sources of customer through other platform. The third stage includes the customers who are potential to spend more in the business, the business will try to attract and update the potential customers on latest menu or offers in the business so that it will ensure that the daily customer are entertain with various offers and latest update of the business service this will eventually improve the business performance. In order to manage the risk decision in this plan, we first indentify and assess the risk factor and events in this section by monitoring and ranking the most critical risk in this plan. Depending on the risk rate, will try to mitigate and treat the risk factor which is involves in the plan so that it will ensure the overall success of the planning. This decision will give the business the advantage by reaching out the potential amount of customer which will strengthen the overall business operation. The potential risk which include in this plan is the change in the trends or preference of the customers (Abdallah,2019).http://EM4053 Operational Effectiveness

Topic T9 & T1: Continuous Improvement & Metrics Selection

  • Why did you make your scenario choice?
  • What were your strategic objectives?
  • What were the potential risks and rewards of your decision?

Scenario Selected:A☐   B☐   C☐   D☐

Rationale for scenario selection and evaluation of decision choice (200-300 words):

To further make a continuous improvement for the business to ensure the overall success later in the future (Rovanto,2021). http://EM4053 Operational EffectivenessThe business will follow three practices i.e. transparency of performance by making the goals for the public and cascading on those goals in a way that is tailored to every individual at all the different level of the business and process towards more transparency goals to give a clear and visible management and frontline for the employees by lifting the value of the customer. The second practices if sharing of knowledge among business team, partners and customer so that it will eventually improve the overall workflow of the business by exploring new idea of innovation and dealing with the problems of the customer by working together to achieve about 80 percent in the improvement cycle of the business (Ni,2021). http://EM4053 Operational EffectivenessThe third practices is making involvement with the employees, which is necessary to make a continuous improvement for the business, this will help the business to review the problem and struggle of the employees by bringing up with various action so that it will helps in improve their work and problem. To ensure the business success and improvement in the future, we will used the performance metric which includes profit, sales, return on investment, happiness of customer, review of customer, personal review, the overall quality and the business reputation in the market. By using this metric it will reduce the complex of measurement and the result in a single value by tracking the current status of the business, current management process and needs of improvement in the business. This metric it will overall analysis the plan set of the business year to year by providing a greater context of data, this will eventually shows the continuous change of the business (Saberi,2019).http://EM4053 Operational Effectiveness

Strategy Analysis

  • What are the key learnings?
  • How would you change your decision?

Evaluation of the completed decision process and key learnings (1,500-2,000 words):

The strategy analysis is a process which usually involves he research in the organisation business environment (Brinch,2018). http://EM4053 Operational EffectivenessThe strategy analysis is important in every business strategy in order to formulate the planning of strategic for better making of decision and smooth running of the business. With the implementation of strategy analysis or planning, it will help the business to achieve the goal and objective of the business. To improve the performance of the organisation, many of the organisations must conduct the analysis of strategy which will help in determining the needs and change which need to be implemented for effective measure and function of the business. The analysis of the strategic is important if any of the business have their goals and mission for the business (Chi,2020). http://EM4053 Operational EffectivenessThe planning of the strategy it usually involved long term of task and systematic set of plan by making investment with the available resources. In order to analysis the strategy, the business will implement both the internal analysis of strategy and external analysis of strategy so that it will further help in reviewing the business performance. Through the internal strategies analysis it will provide the business to have a look within the business and identify the various set of resources that is needs to improve the image of the company in the competitive market (Kumar,2021).http://EM4053 Operational Effectiveness Here in the internal analysis, we will evaluate the performance of the business which includes evaluating the rate of potential and the capacity of the business when it comes to grow. This analysis will help in creating a strong and a long set of vision throughout the planning strategy of the business. This will help in identifying the number of problem will enable us to prevent those risk factor in the overall business operation. In order to implement a successful strategy business must know the external factors which have the possibility to hindrance the overall growth of the business. This will help in reviewing the customer, market trends, economy and government policy that will likely affect the overall performance of the business. This analysis it will help in giving a overview of the different set of macro-environment factor which the business needs to take action and consideration to improve the overall performance by ensuring right set of decision through the process of planning so that it will help in the business to introduce new set of innovation and new idea to attract more customer and sales. This data it will provide the business by further investigating the need and help to make a correct set of plan. In order to performance this strategy analysis we have demonstrates various element or factor which includes:33

  1. Performing the analysis of environment on the current strategies: this includes starting from first stage of the business, we complete the analysis of the environment with the business based on the current strategies. The internal consideration of the environment it includes issue like the inefficiencies of operational, the moral of employees and the constraints form the issue of the financial. While the consideration of the external environment it includes the trends of political, the shift of economic and the change in the preference of the customer.
  2. Gathering relevant sources of information: The second step is collecting the relevant sources of information by checking where the business has failed or succeeded in some area. This includes the studies for the market research, the pattern and demand of the customer.
  3. Determining the effective of the existing strategies: The key purpose of the analysis of strategy is to determine the effectiveness and performance of the current method or strategy. In order to determine the effective of the current strategies we will analysis the company mission, vision and values with the performance and achievement of the business in recent years.
  4. Formulating new plan: in this strategy analysis we will undergo the stage of planning for the business new plan. Here, we will analysis the new set of plan and action for the company which includes the change in management of supply chain, the capital structure of the business and the overall process of the business. By analysing this strategic of plan. It will help in identifying the potential opportunities and risks which involve in the planning set and this will eventually help the business to gain a competitive advantage by in the market with an effective operation system.
  5. Weighting the evidence: After indentifying the new set of plan, we will then weigh the overall evidence and check what the other business have done in their recent years to succeed. After gathering all the evidence of other business performance, we further investigate the business performance by identifying the need and change which are require (Hastig,2018).http://EM4053 Operational Effectiveness
  6. Implementing the most viable set of strategies: After assessing all the possible strategies to improvement the business, we choose the most viable and the quantitative strategy of profit. By identifying new list of strategies which will help the business to gain a positive impact by giving various opportunities in the competitive market. After analysis the new set of plan, it has shown about 98 percent of positive result for the business. These strategies must be implemented, re-assessed and assessed so that it will not only change the business performance and environment but also help in the overall success of the business in long term.
  7. Reviewing the final decision: The final decision step it involve reviewing the final decision  by  considering the potential opportunities  for  the business  and how this strategies will help in developing the operation system of the business more effectively by improving the sale of the business while maintaining a large forces of customer base. By reviewing the final decision, it will help to make a right decision by reducing the rate of risk involvement in business.

After analysing the entire set of decision and strategies for the new set of planning and improvement for the business, some of the key learning includes identifying the difference between the current and new plans strategies by focusing on the overall plan set and how with the change in the market strategies it will improve the overall customer performance and business performance, the second key learning was how this strategies will align with the business objective and  how it have the potential to improve and expand the business operation more effectively. The third key learning how the customer play a important role when it comes in creating or generating the revenue for the business and how with a large forces of customer it will ensure the business success in the market.  The fourth key learning was clarity the positive attribute of internal for the business by identifying the strength of both the external and the factor of the external resources which will eventually increase the business by giving a competitive advantage. The fifth key learning was it how the new set of strategies can offer a competitive advantage for the business and  what are reasonable advantage of competitive for the business.


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