Task 1: Review of Emerging Business Technologies
1.1 A clear background of marketplace and marketspace
Microsoft is one of the biggest technology corporations in this world which is converging towards technological upgradation. An overview of the business analytics and technological advancements of this corporation has been illustrated in this scenario. This study aims to evaluate the key technological advancements that are effective for this organisation along with its technical arrays used in recent times. According to the organisational business practices of Microsoft operating digital transformation is one of the most effective practices of business. Operating a digital transformation, Microsoft Plc further assessed to include a “Market Penetration Strategy” to operate its marketplace and target market expansion in recent times (Microsoft, 2023). Operating with a market penetration strategy Microsoft further managed to evaluate its current market trends and customer demands via its digital platform in recent times. Business strategy and operation further help this organisation to generate nearly $198.270 billion in revenue in 2022 (Microsoft, 2023).
These market trends and operational strategies of Microsoft Plc further manifested that a share growth of 13.65% has been evaluated in 2021. Developing customer growth and target market share growth Microsoft further generated a 17.53% CAGR by the end of 2023 according to the prediction of the annual report of this organisation as well (Boden, 2022). Business overview and annual report further managed to disclose that Microsoft Plc has been optimising with a “Reinvent productivity Strategy” for its competitive market growth in recent times. Mrketspaece has also been operated with the consideration of reinventing and technical innovation to ensure sustainability and product development in future. On the other hand, another key market space operational strategy manifested with this organisation is “Humility leadership practices” and constant empowerment along with motivation among employees (Bundy, 2022). These market trends and strategies also generate change management for this organisation in future.
1.2 Identification and evaluation of key innovative technologies transforming
Microsoft is the biggest technology corporation which is affiliated with constant technological upgradation for its market competencies. According to the market trends of Microsoft, its “Cloud, security and dynamic 365” are the latest technologies which have been optimised in recent times (Jemala, 2022). Developing cloud business is the least and most profitable aspect for Microsoft which generates a huge portion of annual revenue for this corporation. Generating more cybersecurity is another strategic alliance of this organisation for its upliftment of technological sustainability. Operating with Dynamic 365 is also engaged with huge data encryption and strong security context according to this business analytics of Microsoft Plc. Rapid changes in data security and upgradation of security build-up further managed to ensure the sustainability of market competencies and generated more sustainability of business practices as well.
Figure 1: Growth of Microsoft Cloud Business and Technology
(Source: Statista, 2023)
Figure 1 assimilated with the technological growth cloud practices of Microsoft which is one of the biggest sources of revenue for this organisation. According to the critical review of this organisation, it has been evaluated that Microsoft’s cloud business has been extended up to 52.7% in the last quarter of its business practices. Apart from this cloud business, Microsoft further assessed with new technological optimisation as well in terms of “Microsoft Azure, MS SQL Server, ASP NET MVC, Microsoft BizTalk” which have also influenced its market growth and business operational achievement as well (Wyss et al., 2022).
Task 2: Make Use of Emerging Technologies
2.1 Evaluate and propose a new technology
- Orientation of Artificial Intelligence (AI) in business practices
Application of Artificial intelligence is one of the latest and sustainable technological innovations for Microsoft Plc. Installation of AI practices especially engaged with cloud-based practices of the organisation to ensure the cyber security for each task. AI practices also managed to handle the work distribution among employees and mobilised the sustainability of working styles in the organisation as well. According to Naim, (2022) further depicts that AI is one of the latest tools which helps to operate remotely and virtually for this company to ensure productivity growth among workers.
- Installation of the Internet of Things (IoT)
The Internet of Things (IoT) is another latest technological innovation beneficial for this organisation Microsoft Plc to generate more flexibility in future. According to Corallo et al., (2022), IoT is one of the latest and trendy technological orientations which has developed sustainability and organisational security. The scope of “Search Engine Optimisation (SEO)” progress will also be embraced with the systematic progress of IoT practices in recent times. Operating with an SEO practice generates more flexibility in business technology and ensures the cybersecurity system in this regard. IoT is also collaborating with the compliances of cloud-computing of Microsoft to generate some exquisite cloud-based solutions in future.
- Incorporating Augmented Reality (AR) practices in Microsoft
Actuating Augmented Reality (AR) is also enlisted under the technological advancements for Microsoft Plc and generating one of the biggest outcomes for future stability as well. According to Oya et al., (2022), Augmented reality has been comprehensively utilised in different arrays of working in terms of “3D modelling, printing, registration, and censoring” by Microsoft Plc. Operating with these factors of working Microsoft further increases its flexibility of technological innovation as well. The core values of AR practices have also influenced the mobilisation of cloud-based solutions for this organisation to ensure cyber security.
- Optimisation of Machine Learning practices
Finally, machine learning is the last advanced technological array assigned to Microsoft plc for its upliftment of business growth and achieving a strong market presence in future. According to Hamzehi and Hosseini, (2022) generating more business intelligence is associated with the deliverables of machine learning design and installation with more flexibility. Machine learning processes also mobilise the way of operating the workplace and generating more customer satisfaction reviews from the existing market sources. Machine learning generates more accuracy of working and collaborates the workers to generate more quality products and services for Microsoft Plc for its future security.
2.2 The implications and benefits of these new technologies for the organisation
Development of the Scale of demands
Among all the key beneficial advantages of these latest technologies, differentiating the scale on demand is one of the best factors for Microsoft. According to Kumar et al., (2022) embedded with a radical predictive formula to ensure the scale of demands for any organisation and enhance the elf-productivity according to the demands. On the other hand, Cranmer et al., (2022) further argued that IoT is one of the best practices for managing sustainability for the scale of demand for this Microsoft Plc. Evaluating market penetration has been mobilised with the consideration of IoT practices for this organisation and it has further managed to evaluate the key demands from its customers. On the other hand, maintenance of AI practices in the workplace also manifested a future predictive operation for change management and mitigation actions according to the risks and demands of the current market.
Improved the Resiliency of Microsoft
Installation of “Machine Learning Practices” is the best way of handling the resiliency growth of Microsoft in terms of market development and sustainability simultaneously. According to Patriarca et al., (2022) depicted that machine learning systems generated more security in trafficking management in Microsoft Plc. The cyber security challenges might get resolved with the consideration of a machine learning system along with skills development processes for workers. The installation of machine learning increases resilience in workplace development, especially among workers to generate the latest way of handling working progress. On the other hand, Enholm et al., (2022) further argued that “Artificial Intelligence” is also engaged with the resilience of business. Activation of AI-generated workplace increases change management to optimise flexibility for Microsoft for its open resilient workplace as well.
Minimising the infrastructural investment
Reduction of infrastructural investments is operated with the implementation of Augmented reality (AR) practices which is one of the most cost-effective technologies. As per Vieira et al., (2022) Augmented Reality helps to minimise advertisement and working costs, especially in generating cloud-based solutions. Minimisation of industrial costs has been operated with AR specifically in the region of cloud-based solutions for Microsoft. Reducing the cloud-computing costs AR practices further managed to generate more flexibility in working and attained some new advancements to minimise costs. Revenue growth will also be achieved with AR practices by reducing cost-effectiveness. On the contrary, Wang et al., (2022) further argued that AI installation is also affiliated with the cost-effectiveness and minimising industrial expenses for this organisation as well. Application of AI compliances strategically reduces the working costs and minimises the investment as well.
Deployment of solutions on an immediate basis
Cloud-based solutions are another key factor associated with the functional deliverables of these technological advancements. According to Jayawardena et al., (2023) “Augmented Reality” is the best technological element among all these least technological arrays which is directly emphasised on the growth of sustainability as well. Application of Augmented reality installation 3D modelling and Real-time taking” are two most effective factors to generate innovative cool suits for Microsoft. On the other hand, Hou, (2022) further manifested that “Intelligence Interaction mechanism=” is another viable element ascertained within AR practices to ensure its functional deliverables and manage sustainability in future. George and George, (2023) also argued with this statement that machine learning is the best technological orientation for Microsoft to generate more flexibility to achieve functional deliverables for generating cloud-based solutions. Machine learning generated machinery solutions according to the business challenges in recent times which is the best way of dealing with organisational flexibility in recent times as well.
Task 3: Planning for the Future
3.1 Identification and evaluating two cyber security trends that needs to consider
Cybercrime is one of the growing concerns in recent times and with the increase in the internet and the technology cybercrime is also increasing the internet has a lot of positive potential in the different components and along with that the risks of cybercrime also increase. In recent times, data breach and hacking are the most common cybercrimes and based on these, the cyber security practices must be implemented. Two different cyber security practices and trends are as follows –
Trend 1: “Cybersecurity Platform Consolidation”
Cybersecurity is one of the most important concerns in technological implementation in recent times and the trends in the cybersecurity platforms gives an overview of the basic characteristics of the technology environments and the issues. There are several platforms of cybersecurity and applications like “Darktrace”, “Checkpoint” and “Crowdstrike” are there for the implementation of cybersecurity practices. Different applications and platforms come with different features and functionalities of the cyber security processes. As per the views of Alagheband et al. (2020), the individual applications have different limitations and the platforms do not give everything under one roof. The users cannot access all the features in one application and platform. In this case, the cybersecurity platforms consolidation is helpful. The consolidation of the platforms increases the collaborations between the platforms and the consolations of the features of the platforms. In the case of consolidation, the platforms can be accessed with a larger number of features and people can get more features in the consolidated platforms. According to the thoughts of Li and Liu (2021), the security practices in the different stages can be improved with the consolidation of the different platforms. Hence, his trend can be beneficial for the different sections of the improvements on the cybersecurity practices. Therefore, implementation of this strategy can help Microsoft in order to improve its cyber security system.
Trend 2: “Potential of AI in automated security processes”
Artificial intelligence (AI) is one of the most important technological aspects and with the increase in the use of the internet, the enhanced segmentation of the AI has been observed. AI is one of the most powerful advanced technologies and it can be used in the implementation of cyber security systems. Machine learning is also one of the powerful technologies and the proper use of the ML can give better results in cybersecurity practices. The integration of AI and ML has been very impactful for cyber security practices. AI and ML have brought a massive change in cyber security systems. As per the views of Rajasekharaiah et al. (2020), the AI can be used for the building of automated security systems, natural language processing, face detection and automatic threat detection. In recent times, the AI has been used to detect malware and attract in order to maintain the security protocols in different sections. The AI-enabled threat protection and the prediction of the threats in the controlling data. The predictions of the attacks and malware and the notification to the admins about any data reach is one of the most important stages.
3.2 The impacts of cyber security trends on business
Two different cybersecurity trends have been manifested in his segment to manage the sustainability of the business. Cybersecurity consolidation is the latest trend of approach towards strong progress of security development which has managed to strengthen the market value of Microsoft as well. Utilising different platforms such as “Darktrace”, “Checkpoint” and “Crowdstrike” generates more flexibility to ensure the security build-up for Microsoft Plc (Sharif and Mohammed, 2022). On the other hand, the radical impact of generating cyber security further manifested a century of business and ensured customer satisfaction. Consolidating cybersecurity practices with the consideration of flexibility and diligence for Microsoft increases customer demands. Data mining and flexibility of administering the software-based working for Microsoft in future. The threat of data breaching and cyber issues will be mitigated with the convergence of cybersecurity compliances in business in recent times. One of the latest cyber security development software invented is “BLock Chain management” which is the best way of developing the depth of security for Microsoft. Installation of BLockChain technology to operate Augmented reality and machine learning practices is generating more strengths to cyber security for Microsoft in future.
On the other hand, AI-based security is another key and the latest trends have been manifested in this segment which is another key factor to assure functionalism for Microsoft. According to the review of business analytics Microsoft has managed to discover a “Microsoft Garage” for its development innovation in cyber security (Ali et al., 2022). This Microsoft Garage managed to catalyse the grassroots innovations of cybersecurity in its business which explicitly generated more strength than for its business growth. On the other hand, automation is another latest technology optimised with AI practices which generate more flexibility in security. Activation of automation-based security increases the accuracy of data sharing and the growth of Microsoft as well. On the other hand, robotics is also engaged with the operational practices of AI-based security to prevent cyber breaching. Microsoft will be facilitated with more arranged and compact security build-up with this aspect of using robotics while handling cyber security. The social and brand values will also be enhanced with this consideration of practices as well to enhance the practices of Microsoft
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