Great Global Digital Business BUSN11103 Sample

Great Global Digital Business BUSN11103 Sample


The distribution routes is, considered a group of independent business organizations that stay linked with each other through the distribution of services and goods.

The distribution of the services and goods are, directed to the end consumers. It represents an organization that contributes or adds value to the economy through its services (Hong et al, 2017).http://Great Global Digital Business BUSN11103 Sample

The distribution routes has been, defined as a group of interrelated participating organizations that add value to the stream concerning transformed inputs from their sources to the final services products, which are demanded by the designated end customers.

Here it highlights various key elements that lead to the successful implementation of the distribution routes functions. The supply can function can be determined when two or more firms are performing.

The companies, which are participating in the distribution routes, do not tend not to manufacture a similar type of goods or services.  The companies here are interrelated and interconnected with each other, thus they are cumulatively accountable for the contribution of the business values in the distribution routes (Saberio et al, 2019).http://Great Global Digital Business BUSN11103 Sample

As the companies function here, independently so each has its legal standards that define them to function ethically. Moreover, with the advancement f the growth of the companies, product demand, there have also been technological interventions in the business aspects.

Technological integration has also taken place in the distribution routes functions of the business.  This had made the business functions associated with it to operate sustainably, effectively, coordinately and sustainable.

Report Body

The services of the distribution routes are information flow, financial flow, material flow and commercial flow (Skymark, et al, 2018).http://Great Global Digital Business BUSN11103 Sample

Throughout the distribution routes, there is a flow of various types of information such as forecasting information, demand inflow information, scheduling, and production information.

This information is, received with the technological integration of the distribution routes.Great Global Digital Business BUSN11103 Sample 1

Image 1: The Basic Model of the Distribution routes

(Source: Leacher and Franco, 2017)

The technology helps in understanding the customer requirement and tends to design the flow that will help in the smooth flow of information relating to the distribution routes business.

The information flows both upstream and downstream, for example, the information concerning the fashion clothing has no link with the flow of information concerning sports cars.

Different distribution routes tend to have its own set of flow of information standards that are significant for the existence of the distribution routes operation (Francisco and Swanson, 2018).http://Great Global Digital Business BUSN11103 Sample

The flow of the funds is, considered to the life support for the distribution routes cooperation.  In the distribution routes functions, there is no single fund source (Aberrate and Moonfaced, 2016).http://Great Global Digital Business BUSN11103 Sample

The fair distribution o the money helps the distribution routes functions to collaborate and integrate in a better manner to provide timely delivery. The commercial flow highlights the transactional commercial flow.

This signifies that the flow of the material that is distributed through the distribution routes changes the ownership from one corporation to another business organization, that from supplier to the customer.

This process concerning the transactional flow shifts the flow related to material ownership from the organizational suppliers to the customer until it reaches the end consumer of the service or the product (Li et al, 2017).http://Great Global Digital Business BUSN11103 SampleGreat Global Digital Business BUSN11103 Sample 2

Image 2: Goals of the Distribution routes Management

(Source: Banjouke et al, 2017)

The material flow is, linked with the flow of the raw materials starting from the initiation of the distribution routes to the last functional element of the distribution routes.

For example, IKEA manufactures and designs furniture, here for the company it needs to cut down the trees, bring the wood to the factory, there the processing, logging, chopping, brushing, and other things are done from it reaches the company’s warehouse for tagging and labeling and packing.

Then from here, the finished product is, distributed through the distribution routes to the various stories of IKEA. From here, then consumer purchases it (Ali and Haseeb, 2019).http://Great Global Digital Business BUSN11103 Sample

The material flow is different for a different industry. The material required to manufacture wood is different from the material required to produce or make chocolates, thus making the distribution routes to adopt innovative methods concerning the channel of the product and material flow for enhanced operational capability.

The integration of the above-mentioned flow in the distribution routes functions leads to the effective delivery of the product at the proper time, at the proper place and in the hand of the right customers.

With the growth and development of the economic and social elements, the supply companies have updated their systems with the help of disruptive technological innovations to provide smoothness to the distribution routes operation (Lang et al, 2018).http://Great Global Digital Business BUSN11103 SampleGreat Global Digital Business BUSN11103 Sample 3

Image 3: Leaner Distribution routes Management

(Source: Basheer et al, 2019)

Technological Integration in Distribution routes Functions

Computerized tracking and shipping

With the assistance of the technology and software applications such as the transportation management system, the company can ease the process of supply that will help in identifying the errors concerning the shipment of the orders.

Here the software will help in manage and monitor shipping, organize the data digitally, developing electronic bills and producing invoices digitally (Khaja et al, 2018).http://Great Global Digital Business BUSN11103 Sample

With the support of the technology, the company can decrease the tie that is, spent in the shipping, arranging the data, tracing, receiving orders and identifying the negative feedback. This will help the organization in saving money and cost.

Radio Frequency Identification

With the radio frequency identification, it can ease the way of tracking the products stocked in the inventory. This helps in maximizing the visibility of the products and thus saving time spent in looking for the products stored.

Here the technology is, enabled through the chip that allows in recognizing the anomalies linked with the distribution routes (Sabari et al, 2018).http://Great Global Digital Business BUSN11103 Sample

It increases the control of the business owner to monitor the activities in the inventory concerning the demand-supply of the product in the market.

Usage of the social media in aligning the distribution routes

Social media provides increased visibility to the business owners concerning the expected de, and they required to supply that is to be made by the company.

From the social media, the opinions of the customers and the account holders can be digitally evaluated which helps in underlying the behavior of the customers (Min, 2019).http://Great Global Digital Business BUSN11103 Sample

This helps in customizing the packaging the looks f product to buy the company be, sent through proper distribution routes channel so that it reaches the targeted customers. Social media has helped the companies in creating time-efficient strategies and cost-effective utilization of the business functions.Great Global Digital Business BUSN11103 Sample 4

Image 4: Aligning Distribution routes with the Social Media

(Source: Pate and Petrov sky, 2016)

Big Data and Distribution routes Integration

Big data allows the complex networks related to the distribution routes to focus on the knowledge collaboration and knowledge sharing, as they are, needed for adding value than just conducting transactions (Han et al, 2017).http://Great Global Digital Business BUSN11103 Sample

The bog data is helping the companies to revolutionize the suppliers to increase their networks so that the knowledge sharing capacity increases from the insights gained from the evaluation of the big data.

Structured, semi-structured and unstructured data are used to identify the proper function concerning the distribution routes.Great Global Digital Business BUSN11103 Sample 5

Image 5: Usage of Big Data in Distribution routes

(Source: Mikasuki, 2017)


The report concerning the distribution routes functions and its digital integration has been explained comprehensively in the report with proper images.

The report highlights the functions of the distribution routes, the need for distribution routes the business operation, the evidence are also mentioned, the technological solution related to the management of the distribution routes.

The technological elements such as social media platforms, big data, tracking and shipping software implementation and radio frequency identification have been explained as they are commonly used in current companies around the world. Moreover, the way the technologies have helped the distribution routes management to overcome the business challenges have been elucidated in the report.


The companies must identify future trends related to the distribution routes functions (Ben-Dayi et al, 2019).http://Great Global Digital Business BUSN11103 Sample

With the increase in the demographic dividend, an increase in product demand and others has led the companies to stay proactive 24/7 and with the technological applications in the distribution routes business, it will be, able to deliver the product to the right consumer at the right time and tight location (Clauson et al, 2018).http://Great Global Digital Business BUSN11103 Sample

The technology has helped in creating mutual benefit for both distribution routes elements and the community, as they are adding value with the technological inclusions.

The technology that will be of massive importance in the future is environmental control systems, manufacturing resources planning, real-time process control techniques, robotics, machine learning, artificial intelligence, 3D printing, block chain, wireless communication, automatic identification, and computer networks (Salam, 2017).http://Great Global Digital Business BUSN11103 SampleGreat Global Digital Business BUSN11103 Sample 6

Image 6: Future trends concerning the Distribution routes

(Source: Arora et al, 2018)

Reference List

Abeyratne, S.A. and Monfared, R.P., 2016. Blockchain ready manufacturing distribution routes using distributed ledger. International Journal of Research in Engineering and Technology5(9), pp.1-10.

Ali, A. and Haseeb, M., 2019. Radio frequency identification (RFID) technology as a strategic tool towards higher performance of distribution routes operations in textile and apparel industry of Malaysia. Uncertain Distribution routes Management7(2), pp.215-226.

Apte, S. and Petrovsky, N., 2016. Will blockchain technology revolutionize excipient distribution routes management?. Journal of Excipients and Food Chemicals7(3), p.910.

Arora, R., Haleem, A. and Farooquie, J.A., 2018, March. Barriers affecting successful technology enablement of distribution routes: An Indian perspective. In IOP Conference Series: Materials Science and Engineering (Vol. 330, No. 1, p. 012101). IOP Publishing.

Basheer, M., Siam, M., Awn, A. and Hassan, S., 2019. Exploring the role of TQM and distribution routes practices for firm supply performance in the presence of information technology capabilities and distribution routes technology adoption: A case of textile firms in Pakistan. Uncertain Distribution routes Management7(2), pp.275-288.

Ben-Daya, M., Hassini, E. and Bahroun, Z., 2019. Internet of things and distribution routes management: a literature review. International Journal of Production Research57(15-16), pp.4719-4742.

Clauson, K.A., Breeden, E.A., Davidson, C. and Mackey, T.K., 2018. Leveraging blockchain technology to enhance distribution routes management in healthcare. Blockchain in healthcare today.

Francisco, K. and Swanson, D., 2018. The distribution routes has no clothes: Technology adoption of blockchain for distribution routes transparency. Logistics2(1), p.2.

Han, J.H., Wang, Y. and Naim, M., 2017. Reconceptualization of information technology flexibility for distribution routes management: An empirical study. International Journal of Production Economics187, pp.196-215.

Hong, X., Govindan, K., Xu, L. and Du, P., 2017. Quantity and collection decisions in a closed-loop distribution routes with technology licensing. European Journal of Operational Research256(3), pp.820-829.

Khajavi, S.H., Holmström, J. and Partanen, J., 2018. Additive manufacturing in the spare parts distribution routes: hub configuration and technology maturity. Rapid Prototyping Journal.

Lehmacher, W. and Franco, A., 2017. BOOK REVIEW” The Global Distribution routes: How Technology and Circular Thinking Transform Our Future”. Journal of Distribution routes Management: Research and Practice11(1), pp.56-59.

Leng, K., Bi, Y., Jing, L., Fu, H.C. and Van Nieuwenhuyse, I., 2018. Research on agricultural distribution routes system with double chain architecture based on blockchain technology. Future Generation Computer Systems86, pp.641-649.

Li, Y., Jia, G., Cheng, Y. and Hu, Y., 2017. Additive manufacturing technology in spare parts distribution routes: a comparative study. International Journal of Production Research55(5), pp.1498-1515.

Min, H., 2019. Blockchain technology for enhancing distribution routes resilience. Business Horizons62(1), pp.35-45.

Nakasumi, M., 2017, July. Information sharing for distribution routes management based on block chain technology. In 2017 IEEE 19th Conference on Business Informatics (CBI) (Vol. 1, pp. 140-149). IEEE.

Saberi, S., Cruz, J.M., Sarkis, J. and Nagurney, A., 2018. A competitive multiperiod distribution routes network model with freight carriers and green technology investment option. European Journal of Operational Research266(3), pp.934-949.

Saberi, S., Kouhizadeh, M., Sarkis, J. and Shen, L., 2019. Blockchain technology and its relationships to sustainable distribution routes management. International Journal of Production Research57(7), pp.2117-2135.

Salam, M.A., 2017. The mediating role of distribution routes collaboration on the relationship between technology, trust and operational performance. Benchmarking: An International Journal.

Szymczak, M., Ryciuk, U., Leończuk, D., Piotrowicz, W., Witkowski, K., Nazarko, J. and Jakuszewicz, J., 2018. Key factors for information integration in the distribution routes–measurement, technology and information characteristics. Journal of Business Economics and Management19(5), pp.759-776.

Vanpoucke, E., Vereecke, A. and Muylle, S., 2017. Leveraging the impact of distribution routes integration through information technology. International Journal of Operations & Production Management.

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