Great NX0472 Developing Global Management Sample

Great NX0472 Developing Global Management Sample

Introduction

Newcastle United Football Club is a professional football club in the United Kingdom. In the present situation, there are few financial issues being faced by the Newcastle United Football Club (Dixon, 2020).http://Great NX0472 Developing Global Management Sample

The Newcastle United Football Club faced financial crises in 2018. There is a significant drop in the ticket sale and domestic crowd in the present financial year. The Newcastle United Football Club lost about 90 million euros during its wining championship title in 2018.http://Great NX0472 Developing Global Management Sample

However, the most important asset of the Newcastle United Football Club is the human capital.

In this report, the revenue of the Newcastle United Football Club through advertisement is discussed. To increase revenue in the sports profession, advertisement plays an important role.

The advertisement also requires high investment. To have a profitable outcome, there should be a proper revenue analysis for advertisement related to the Newcastle United Football Club.

Revenue through advertisement

Generating revenue through advertisement has become an integral part of the business process. The advertisement also helps with the revenue of the organization (Kurnai, 2018).http://Great NX0472 Developing Global Management Sample

This is done by formulating a proper advertising-support revenue model that emphasizes on the sales. This is done in order to make advertising a major source of revenue. The advertisement can be done using several media such as traditional broadcast, print media or through online medium.

A business that is related to any media is mostly benefited from it. The Newcastle United Football Club uses advertisements to increase revenue. Advertisements can be done for the promotion of several products in order to increase the sale. This can also be used to reach a large audience.

Since there has been a significant decrease in the sales of the tickets domestically, advertising can help in hiking up the revenue.

The business intelligence system for the Newcastle United Football Club is used for the development of the revenue system. The business intelligence has helped in formulating the proper advertising process that can help in increasing the revenue. Business intelligence can work with the data provided to the system.

These data are related to the targeted audience related to the Newcastle United Football Club. Business intelligence uses raw data into meaningful information that can be used in the business process. The Newcastle United Football Club can use business intelligence to identify market trends. It also helps in analyzing business problems.

There have been several financial crises related to the various aspects of the  Newcastle United Football Club (Williams, 2017).http://Great NX0472 Developing Global Management Sample

The  Newcastle United Football Club generally generate revenue from the sponsorship and sale of various merchandise.  The sale is done through a huge advertisement for the product.

These advertisements process can be very costly. However, English football clubs have evenly distributed revenue systems that use television as a medium. The timing of the league tournament is also an important factor that can have a great impact on the advertisement revenue.

According to the survey, there is a huge gap in advertisement revenue of commercial revenue and matchday revenue. This is an important factor that is analyzed in order to maximize the revenue of the  Newcastle United Football Club.

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Business Intelligence in Newcastle United Football Club

As we know that professional sports use advertisement as an important factor in generating revenue for the organization (Angell, 2016).http://Great NX0472 Developing Global Management Sample

There are several factors through which business intelligence can use in marketing strategies for the enhancement of the revenue. Here several aspects are discussed related to business intelligence in the advertising department.

Advertising

The business intelligence provides the data analysis for the targeted audience (Baack, 2016).http://Great NX0472 Developing Global Management Sample

These data can be collected online as well as the offline medium. The most important factor in advertising is to analyze the audience’s needs and behavior. This helps in building a pattern of advertisements that can be broadcasted on different mediums such as television, radio, print and online.

The Newcastle United Football Club can utilize the large data provided by the system to have an idea about the audience’s interest. This helps in increasing the revenue of the organization by attracting more and more viewers.

Business intelligence can improve the effectiveness of the market strategies by evaluating the site performance, latest trends, visitors’ loyalty, audience interest, etc. The Newcastle United Football Club can use these factors in maximizing the revenue of the system.

Analyzing various effective channel

For the advertisement purpose, the Newcastle United Football Club uses various platforms in order to have an effective advertisement process. The goal is to gain maximum revenue from the advertisement process.

There are various advertisements and marketing mediums or channels that can be used for the development of the organization.

Online websites

Newcastle United Football Club has introduced new strategies to reach out to the audience (Daye et al., 2016).http://Great NX0472 Developing Global Management Sample

The Newcastle United Football Club has also plans for helping people with disabilities or for the people who use English as their second language.  This helps in engaging people to the club in order to maximize their audience’s number.

The Newcastle United Football Club’s online team has introduced a program called Recite Me during the initial stage of the 2019/20 Premier League. Online support plan to help in connecting with a large number of people which in return help in analyzing the fixtures for football.

This also provides customers to buy tickets online. This is a much faster process of receiving the tickets and thus the purchase of ticket increases

Social media

Digital marketing and social marketing is also an effective means of the advertising process. The social media has an omnipotent feature that can be a major advantage to attract customers (Li et al., 2019).http://Great NX0472 Developing Global Management Sample

Newcastle United Football Club has maintained the social media presence. Apart from this, social media does not have proper scholarly attention. However social media is an open-source network in which the audience is free to express their views and ideas.

Social media also provide direct contact with the customers which help Newcastle United Football Club to maintain their presence. Social media has its advantages as it does not any factors that can slow down the advertising process.

Social media is very beneficial for sports organizations. Social media has various platforms such as Facebook, Twitter, LinkedIn, etc. These media provide huge exposer to the Newcastle United Football Club in terms of audience.

Business intelligence can be used in social media that can help in analyzing the audience’s needs and choices. This gives a faster report analysis and planning. This also helps in making better business decisions. Business intelligence improved employee’s operational efficiency and also provide customer satisfaction.

Traditional Media

There are various other traditional media that are used in the advertisement purpose such as TV, radio shows, newspapers, and magazines, etc. These have various advantages but it not effective as other online media (Lim, 2017).http://Great NX0472 Developing Global Management Sample

The traditional media has one drawback i.e. business intelligence cannot be as effective as other media. Apart from this, this media has options to earns revenue through subscription.

This subscription is done through satellite or cable television. Similarly, magazines and newspapers charge subscription or purchase fees.

Recommendations

The advertisement plays an important role in expanding the organization. The Newcastle United Football Club has faced various issues related to the financial condition of the organization. The advertisement is an important process that helps in increasing the revenue of the Newcastle United Football Club.

Introducing business intelligence can be very effective in creating an efficient advertisement. Business Intelligence offers organizations a faster reporting process of any analysis (Allan, 2017).http://Great NX0472 Developing Global Management Sample

This also providing proper planning and analysis of the various conditions. The advertisement process requires an analysis of audiences that is very important. Business intelligence provides various data related to the audience. The audience data analysis is very important and helps in the analysis of the audience’s needs and interests.

Business intelligence helps in faster analysis of the data and also provides operational efficiency. Apart from this business intelligence is very important in increasing the revenue of the organization.

Business intelligence helps in identifying and focusing on higher-profits. Business intelligence can help in analyzing the most repeated audience based on the frequency, and value of their investments (Villamarin, 2017).http://Great NX0472 Developing Global Management Sample

The most repeated audience can be replaced by a low-valued audience. Business intelligence also helps in increasing the accuracy of the sales forecast. This is done by analyzing the period in which football tournament is taking place. Various factors can be analyzed such as demand, product promotions, sponsorship, number of audiences, outliers and much more.

Business intelligence can be used to plan success strategies according to the need and interests of the audiences.

Conclusion

In this report, the impact of business intelligence on the Newcastle United Football Club is discussed. The Newcastle United Football Club uses various advertisement processes to increase the revenue of the organization.

Since advertisements so an important and most valuable part of sports organizations, it is important to have effective advertisement planning. Various media can be used for advertisement purposes.

These can be done through online websites, social media, traditional media i.e. radio, newspapers, magazines, etc. Business intelligence can be applied to further enhance the efficiency of the advertisement process by analyzing the interests of the audience.

Reference

Dixon, K. (2020) ‘Demand and the reduction of consumer power in English football: a historical case-study of newcastle United fanzine, the Mag 1988–1999’, Soccer and Society. doi: 10.1080/14660970.2018.1508020.

Kurniati, N. (2018) ‘THE EFFECTIVENESS AND CONTRIBUTION OF ADVERTISEMENT TAX TO INCREASE THE ORIGINAL REVENUE OF MATARAM CITY’, Jurnal Ekonomi Pembangunan. doi: 10.22219/jep.v16i2.9065.

Williams, J. (2017) ‘Game changer?: The English premier league, big money and world football’, in The English Premier League: A Socio-Cultural Analysis. doi: 10.4324/9781315636696.

Angell, R. J. et al. (2016) ‘Understanding fans’ responses to the sponsor of a rival team’, European Sport Management Quarterly. doi: 10.1080/16184742.2015.1135975.

Baack, D. W. et al. (2016) ‘Advertising to businesses: Does creativity matter?’, Industrial Marketing Management. doi: 10.1016/j.indmarman.2015.10.001.

Deye, N., Vincent, F., Michel, P., Ehrmann, S., Da Silva, D., Piagnerelli, M., … Laterre, P.-F. (2016). Changes in cardiac arrest patientsâ€TM temperature management after the 2013 “TTM†trial: Results from an international survey. Annals of Intensive, 6(1). http://doi.org/10.1186/s13613-015-0104-6 et al. (2016) ‘Stones in the elderly population: A new challenge’, Journal of Endourology. doi: 10.1089/end.2016.29020.abstracts.

Li, Y., Xie, Y. and Zheng, Z. (2019) ‘Modeling multichannel advertising attribution across competitors’, MIS Quarterly: Management Information Systems. doi: 10.25300/MISQ/2019/14257.

Lim, X. J. et al. (2017) ‘The Impact of Social Media Influencers on Purchase Intention and the Mediation Effect of Customer Attitude’, Asian Journal of Business Research. doi: 10.14707/ajbr.170035.

Alalwan, A. A. (2018) ‘Investigating the impact of social media advertising features on customer purchase intention’, International Journal of Information Management. doi: 10.1016/j.ijinfomgt.2018.06.001.

Villamarín García, J. M. and Díaz, B. (2017) ‘Key success factors to business intelligence solution implementation’, Journal of Intelligence Studies in Business.

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