HOTO7002 MSc International Hotel And Tourism Management 2023
Question 1.
Hofstede’s model is going to be used in order to evaluate cultural differences. This model will help the Interatlantic continental hotel to execute people management in an effective way. There are six dimensions of Hofstede’s model such as power distance, individualism vs. collectivism, masculinity, uncertainty avoidance, long-term orientation and indulgence. These aspects will help to acquire an overview regarding the behavior of the employees at their workplace (Ugrin et al. 2018). Unequal power distribution, individualism nature, masculinity traits, avoidance of uncertainty, long term planning and possessing a positive attitude towards Life delineate the behavior and attitude of the people inside the hotel.
Question 2.
In the case of Interatlantic continental hotel, pestle difference have been identified regarding people management. Some external factors have been discussed below:
| Factors | aspects | impact |
| Political | New immigration policy | Shortage of employees in management skill. |
| Economic | The diverse economy is the strongest point.
Sudden financial downturn due to pandemic decrease the purchasing power of the customers |
Executing effective people management is tough in pandemic situation. low turnover, pay cut has made the situation tough |
| Social | The UK is culturally enriched country. Cheerful atmosphere and scenic location of Interatlantic continental hotel increase the turnover of business | Increase in turnover of business somehow executes the people management in an effective way. |
| Technological | Using of Automation tools and other artificial intelligence in services | Cognitive technologies help to supervise the people. |
| Environmental | Practices of some services that can harm the climatic condition that can affect the brand image of the hotel. | Defamation of the image of hotel can affect the financial performance of the company that can be directly related to pay cut and expelling staffs. |
| legal | Stringent Laws and regulations regarding operating business | Affecting people management and employee retention. |
Table: Pestle differences of people management
Source: (created by learner)
Question 3.
Developing assumption on internal and external premises is going to be used as strategic orientation. The internal factors, such as resources, implementation of policies and management of outlining and executing plan are going to be considered in the case of Interatlantic continental hotel. This internal factor especially terms and conditions of the hotel influence the people management (Adams et al. 2019). Some external factors are equally important for the hotel. The human resource is one of the core internal factors of the Interatlantic continental hotel that needs proper strategic plan and action plan to use it to the great extent.
Question 4.
In order to use the people management model, Maslow’s hierarchy of needs is going to be implemented. Maslow’s hierarchy of needs suggests five basic needs of employees such as psychological, safety, love and belonging, self-esteem and self-actualization. In the Interatlantic continental hotel, the staff need to work for long hours to provide good service to the customers (Bridgman et al. 2017). In this regard, the people need to get motivated and enthusiastic towards their job. Maslow’s hierarchy helps to evaluate the areas of need and maintain the job satisfaction of staff. This model will be fruitful for Interatlantic continental hotel to perform people management in an effective way.
Question 5.
Motivation and reward is going to be proposed a topic of people management. Motivation and reward are co related to each other. These factors are immensely connected with job satisfaction of the employees. In the case of Interatlantic continental hotel, employees work for long hours for provide best services to the customers and up stand the reputation. Long and tedious working hours somehow bring down productivity of the staff (Bridgman et al. 2017)
. Hence, this is very important for the manager to promote them by giving rewards and motivate them to enrich their productivity and proficiency. In this regard, Maslow’s hierarchy model is very effective to evaluate their needs.
Reference
Adams, P., Freitas, I.M.B. and Fontana, R., 2019. Strategic orientation, innovation performance. Journal of Business Research, 97, pp.129-140.
Bridgman, T., Cummings, S. and Ballard, J.A., 2017. Triangulating Maslow’s Hierarchy of Needs: The Construction of Management Studies’ Famous Pyramid. In Academy of Management Proceedings (Vol. 2017, No. 1, p. 14177). Briarcliff Manor, NY 10510: Academy of Management.
Ugrin, J.C., Pearson, J.M. and Nickle, S.M., 2018. An examination of the relationship between culture and cyberloafing using the hofstede model. Journal of Internet Commerce, 17(1), pp.46-63.
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