1.Dimensions of Hofstede cultural Model
The Hofstede cultural theory contains five dimensions and through the evaluation of this cultural theory the people management process within the cultural aspect of Premier Inn hotel can be established.
Identity
This dimension of this cultural model refers to both the needs and achievement of group and individuals. The identity considers the value of dimension for group ad individuals and constructs between their needs structure.
Power
This dimension refers to inequality along with equality and describes the model of hierarchy with the association of cultural mobility.
Figure1:Hofstede Cultural Dimensions Model
(Source: Created by the learner)
Gender
This refers to the cultural tendencies of gender division by considering ambition, achievement, nature, care and identifying them according to gender (Beugelsdijk and Welzel, 2018).
Uncertainty
This dimension addresses the uncertainty within the cultural structure by evaluating stability and certainty.
Time
Time creates a thin bridge between the past, future and the traditional structure of the cultural theory by evaluating the community’s idea towards space and time.
All these dimensions of Hofstede’s cultural theory describe the cultural parameter through which the internal cultural structure of Premier Inn can be understood along with the people management process.
2.PESTLE Analysis
| Factors | Impact |
| Political | ● The stable political structure along with pro-active government structure.
● Strong monarchy and administrative structure (Sarwar et al. 2017). ● Brexit creates an unstable political atmosphere. |
| Economic | ● 1.96 trillion British pounds is the GDP of the UK in 2020.
● A high FDI structure has been found. ● Stable inflation structure with minimum tax rate process. |
| Social | ● Large population with big consumer and labour market.
● People have a stable source of income.
|
| Technological | ● Developed technological structure with the proper innovation process.
|
| Legal | ● Human right act 1998, Employment Act 1996, Equality Act 2010
● These acts are to protect the human resources of the country. |
| Environmental | ● Sustainable practice within the industries.
● Pollution and environmental issues are present. |
Analysis
These factors influence the business structure of Premium Inn Hotel which is a UK-based large hotel chain and the stable political and economic structure helps to create proper people management process for the authority. Through evaluating PESTLE, it can be evaluated that the hotel can create a stable place within the country.
3.Strategic Orientation
There are five strategic orientation, Production, sales, market, product and societal orientation. There are five steps through which strategic orientation can be achieved.
- Strategic talking and thinking process
- Plans
- Measurement of internal and external gaps
- Strategic routine
- Strategic development
All these factors help create a strategic orientation structure through which Premier Inn can evaluate its people management structure. Among all these steps strategic measurement of the internal and external gap is most important for identification both the advantages and disadvantages. Strategic measurement helps to create sustainability by identifying the gaps that are who practice of this strategic orientation is very important.
4.Integrated Talent Management Model
The integrated talent management model has been considered as the people management model. This model has chosen as it provides the plans and information to develop the people within the company by maintaining proper strategy (Jayaraman et al. 2018). Change is a constant process within any management structure and for this change management strategy need to be developed.
Figure 2: Integrated Talent Management
(Source: Jayaraman et al. 2018)
In this case, this model helps to understand how people can develop their skill and adapt to the change. This model is important as it provides the proper structure of the people management process which are assessed, develop, acquire and develop and this help to contrast the people management strategy within Premier Inn.
5.Training and development
Training and development refer to the process of development within the people of the company. Through training, they acquire various skills like leadership, communication and others. This people management topic covers every aspect of the management process that is who training and development are going to focus on for developing people management.
Reference List
Beugelsdijk, S. and Welzel, C., 2018. Dimensions and dynamics of national culture: Synthesizing Hofstede with Inglehart. Journal of Cross-Cultural Psychology, 49(10), pp.1469-1505.
Jayaraman, S., Talib, P. and Khan, A.F., 2018. Integrated talent management scale: Construction and initial validation. SAGE Open, 8(3), p.2158244018780965.
Sarwar, D., Ramachandran, M. and Hosseinian-Far, A., 2017, January. Disaster management system as an element of risk management for natural disaster systems using the PESTLE framework. In International Conference on Global Security, Safety, and Sustainability (pp. 191-204). Springer, Cham.
